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Subject Matter

Ben Bradbury

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Right now, millions of people are tuning into podcasts to be entertained, educated and inspired by creators just like you. But committing to a podcast is tough. The number one way podcasts grow is word of mouth, so how do you create a show worth talking about? How else can you reach bigger audiences? And how do you eventually convert that audience into revenue? This is the Subject Matter podcast, a show for aspiring creators wanting to build with audio. Hosted by Ben Bradbury, every episode ...
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We spoke to Nusrat Ahmed on Zoom to hear about her role as Lead Curator of the new South Asia Gallery at Manchester Museum. The first permanent gallery of its kind in the UK, it was uniquely brought together through the collaboration of community leaders, educators, artists, historians, journalists, scientists, musicians, students and others from S…
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This February 2023 we are celebrating LGBTQ+ History Month and we are delighted to be joined by actor and director Gabriel Clark to discuss his time at Manchester, what he has been up to since graduation and the theme of this year's history month - Behind the Lens.By Kate Bradbury and Hayley-Jane Sims
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It’s not exciting, it’s not sexy but managing your operations is going to make you a more consistent creator and reduce stress. How? Tommy Yionoulis unpacks his playbook. Tommy is the Founder of OpsAnalitica, the easy-to-manage operations analytics platform, that helps business owners identify and remediate problems, in real-time. Ben and Tommy get…
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Storytelling isn’t a nice-to-have, it’s the fuel that powers creators and operators. Find out how to harness the power of narrative. Ben dives into a five-minute breakdown of how to narratives builds culture, asks some questions designed to guide you towards your North Star, and offers up practical ways of how to shape your storytelling for your un…
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Why is your social media like a department store? Ben gets into it in this five-minute run down. There are plenty of social media strategies out there but as a creator what do you really want from your posts? Ben goes through picking a channel, creating your content flywheel, and using your feeds to lead your audience to even more of your content. …
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What’s the most valuable resource in the world? That’s right, data. Find out how to use it to drive your media business. When you own your data, you own the ability to attract sponsorship, address audience pain points and create the kind of content your listeners are really looking for. Ben gets into how and why first-party data is where it all sta…
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Why do some people seem to pack so much more into their day? The secret is learning to scale your time. Ben unpacks how. Whether you’re a creator or operator, learning how to manage your time effectively is key to success. In this five minute run-through, Ben shares how to repurpose content, why one plus one equals three, and what exactly he means …
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Being a creator can be isolating. And for brands to get the best from creators, they need support. Find out how Grace is bridging the brand/creator gap at Fohr. Fohr is the ambassador marketing company on a mission to create better brand/influencer partnerships. Ben and Grace dig into why building connection between influencers and brands is the se…
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Mike is the founder of Glisser, the award winning virtual and hybrid event platform. Hear how a post-pandemic world pushed video to the top of the agenda. Ben talks to Mike about their experiences of working together when Ben was fresh out of university, why working from home allowed people more time to get into video, and why you should think less…
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Jeremy Enns never made it big as a musician but he’s channeled his creativity in other ways, building a podcast marketing hub. As founder of the Podcast Marketing Academy, Jeremy offers podcasters a step-by-step podcast growth plan that takes the guesswork out of growing their show. He joins Ben as they discuss how Jeremy built his courses based on…
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From sculptor to engineer, Zach Moreno loves crossing creative disciplines. Now he’s channeling all his talents into SquadCast. Find out how. SquadCast.fm is the cloud recording platform encouraging creativity and collaboration. Over the last 5 years SquadCast has become a pillar in the podcast community, empowering thousands of podcast hosts acros…
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Welcome to season 7 of Subject Matter, the show giving creators the scoop on how to build, grow and monetize your podcast. This first episode is a banger. Ben meets Michael Kadin, the Founder and CEO whose company, RedCircle, has just recently raised $6 million in funding. RedCircle is a podcast platform helping indie creators distribute their pod,…
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Tom Webster loves podcasts, which explains why he’s so good at them. Here Tom downloads his wisdom on getting great at interviews, and how he learnt from the best. Ben and Tom get into why growing up listening to radio greats like Larry King sparked a passion for connection through audio, his research on the future of podcasting, and unlocking the …
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Season 6 is a wrap. But before Ben signs off, he’s got 6 key takeaways ALL aspiring podcasters need. Plus the chance to win a professional audit and masterclass for your show. Ben takes you through the most important and highly actionable insights from Season 6 of Subject Matter. Dedicated to helping creators build, grow and monetize podcasts, tune…
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To be a great podcaster you need to be a great consumer. Find out how to consume the kind of content that’s going to inspire your process. In this super quick run through, Ben goes through the 20% rule, plus 3 tools that are going to help you hyper focus on the kind of content that really matters. And if you want to get into conversation with Ben, …
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What happens when audio and video interact? For podcasters the answer is: growth opportunity. YouTube’s powerful algorithm is a huge opportunity for audio creators and in this 5-minute, highly actionable episode, Ben goes through why this platform can help drive podcast downloads. You’ll hear how to package videos, and some of the tools you’ll need…
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What’s the benchmark for podcast success? When a listener loves your work so much, they want to share it with their best friend. Find out how to make your audio highly shareable. In this 5-minute run through, Ben Bradbury talks to budding podcasters on how to create content with your vertical in mind, how to avoid being seen as too promotional, and…
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The final piece of the brand identity puzzle. How to build your brand persona. Join Ben Bradbury in the last of this highly actionable series on branding. With real life examples of creators following the brand identity process, Ben talks though how brand values help you construct a persona, how story archetypes help define your mission, and how po…
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Chosen the brand identity that fits your personality? Now it’s time to leverage your values. In part 2 of this brand identity series, Ben shows you how. Ben gets straight into how your brand values should be at the heart of every communication you have with your audience, informing your choice of subject matter, tone of voice and even your artwork.…
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How do you decide on brand identity? Don’t reinvent the wheel. In the first of 3 episodes, Ben Bradbury offers highly actionable takeaways for creating your personal brand identity. Ben explores the wisdom from Ancient Greece to Shakespeare. Discussing how story archetypes have helped us explain and predict human behavior. Characters like the Sage,…
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How do you connect with your audience? You think of your podcast as the tip of the spear, building your offline community through online leadership. Ben introduces a creator doing exactly that. Nicole Casperson is the journalist behind Humans of Fintech, a weekly podcast digging into stories from diverse leaders in the world of Fintech. But her pod…
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What’s the advantage of creating with audio? One of the biggest advantages is the ability to explore nuance and replicate the beauty of conversation. While it is important to maintain a good signal to noise ratio with both audio and writing, there really is no substitute for in-depth conversation to help unravel an idea. Join Ben as he discusses wh…
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97% of podcasts are consumed within a week of publishing. Consistency counts when it comes to building your RSS Feed momentum, and when you build momentum, you can improve your chances of organically growing your audience. Join Ben as he discusses methods to scale your time while still producing more content, and increase the amount of hits on your…
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What’s the best way to create your most compelling content? Drawing from your own personal experience can be a game changer in engaging your audience. In this episode, join Ben as he draws upon his own experience on why “living your message” can be the most authentic way to determine the best topics for your content. Be a part of the conversation a…
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How can we improve the communication we have with our audience? Boosting our signal to noise ratio by removing “crutch words” can improve our communication and grow our show. Join Ben for his takes on improving your signal to noise ratio to help grow your podcast’s audience. Be a part of the conversation and follow Ben: twitter.com/benbradbury_ Ben…
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With so many channels of social engagement available, finding the right option for your podcast’s community can be daunting. In this Q&A with Jeremy Enns’ Podcast Marketing Community, we discuss how you can find the right channel of engagement for your podcast’s audience. Join Ben and company as they discuss targeting the proper channels for your p…
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Let’s face it, the truth is discoverability sucks and can be a barrier to growing your podcast’s audience. Alongside Jeremy Enns’ Podcast Marketing Community, Ben explains how you can produce a podcast with discoverability in mind to maximize your market. Join Ben as he shares his insights on better ways to package and deliver your podcast’s conten…
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So you have a podcast, but how do you find the time to market it? In conjunction with Jeremy Enns’ Podcast Marketing Community, Ben dives into streamlining your production processes to free up the time to market and grow your podcast effectively. Join Ben as he explains how to structure your production team and divide labor, as well as how to effic…
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How do you grow your podcast? In this 5-minute run through, Ben talks about why audiences love choosing a niche and how you can leverage that for your show. Join Ben as he sets the scene with a brief media history lesson, before diving into two highly actionable playbooks to make sure you’re hitting the right audience for your podcast. Want to join…
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How do you know what type of podcast format works best for you? Ben offers up four choices, plus the pros and cons of each. Get ready to grow your podcast. Join Ben as he unpacks four very different podcast formats. While there are no wrong answers, you’ll want to figure out which one plays to your unique strengths as a creator and which feels like…
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How do you grow a podcast? You engage with your audience. But that’s hard when Apple and Spotify don’t have those capabilities. Ben has the answers. Join Ben as he takes a look at how to grow a community, why he believes podcast platforms will eventually help, rather than hinder, community growth, and why you must always go where your audience go, …
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How do you grow a podcast? Ben shares his experience on podcast frequency and the one thing you need to remember when it comes to podcast cadence. Join Ben as he unpacks lessons from some of the biggest names in podcasts, shares some hacks to help you avoid content burnout, and gets into the numbers. If you’re a podcaster or want to get into audio,…
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How do you grow your audience? Start by recognizing your podcast is as unique as you are. When you start looking inwards and understanding what you bring to your show that no-one else can, then you can start building on your strengths. How to go about it? Ben’s got some ideas. Tune in and download his knowledge in this all action, all signal episod…
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How do you grow your audience? By creating an honest feedback loop. It’s only when you can see the good and the not-so-good, that you can improve and build. Ben takes 5-minutes to go through 3 ways you can make an honest assessment of your own show. And if you want to get hold of his super useful feedback template, just send a DM to his Twitter. Al…
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How do you grow your podcast audience? You make your opening so compelling they can’t switch off. Find out how with Ben Bradbury. Did you know if you keep hold of a listener’s attention for more than 90 seconds, they’re more likely to finish your show? In this 5-minute run through, Ben gives 3 highly actionable ways to craft the perfect opening for…
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How do you monetize a podcast? Sponsored advertising is certainly one route, but getting the right fit is crucial. Join Ben as he guides creators through 3 questions they must answer before signing on the dotted line. When you can tick the box on all 3, you’re ready to start making money. Dive into the show, all action, all signal and all in five m…
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How do you consistently create great content? When you’re a creator, that blank document in front of you can be a huge hurdle. Find out how to overcome it. Ben Bradbury has a 4-step framework for creating infinite content and in this 5-minute tear down, he gives you the practical insights you need to show up consistently for audio, social or web co…
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How to grow a podcast: It’s the number one question for creators looking to build and monetize their show and Ben Bradbury has the answers. In this new series on podcast growth, Ben cuts straight to the chase with highly actionable, insightful takes on how to make your audio a success story. Discover why you should include Twitter as part of your g…
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How do you make money from your podcast? With a great guest strategy. Find out how. Ben Bradbury takes you on a 5-minute tear down on why a podcast is an effective way to build qualified leads, why you should work out your customer’s LV, and how to turn a conversation into an active deal. All action, all signal and all in five minutes. Be a part of…
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How to grow a podcast: Ben’s back with the next piece of the puzzle. Discover the formula to become an effective thought leader and build your audience. Join Ben as he takes creators on a 5-minute run through on what thought leadership is, the secret sauce to implementing it in your growth strategy, and why your audience is looking for more than ju…
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How can you know if your podcast is on the right track? Ben takes a quick dive into how to keep tabs on the right metrics, based on a question from a listener. Join Ben as he gets into measuring podcast success. From focusing on the right variables, to the win of just showing up. You’ll also hear why the majority of podcasts end up in an audio grav…
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How do you create a successful podcast? Through relatable content. Your listeners are real people and want a relationship with your show. How? Ask the king of content, David Nour. David is back for a third visit to Subject Matter and for good reason. He’s the expert at linking offline opportunities to online opportunities through killer content. Be…
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Case Study: Alex Garcia has a unique voice. His podcast is fast, all signal, all action. Find out how Ben and the team helped Alex play to his creator strengths. Before you launch your podcast, take a long, hard look at yourself and ask: What are my strengths? When you identify what you’re great at, and the problem you want to solve, that’s when yo…
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How Ben found inspiration from a highly successful YouTuber and how you can too. When Pewdiepie’s sitting next to you at an airport departure lounge, you have to strike up a conversation. In this 5-minute teardown, Ben shares the golden nugget of advice Pewdiepie told him and how audio creators can apply it too. When you’re at the start of your pod…
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How do you expand your brand reach? You synergise your content, creating a newsletter alongside your podcast show. In less than five minutes, Ben goes through why you need to use your relationship capital to reach your audience, why subscribers are gold bars in the bank and why email is read by everyone from an intern to a Fortune 500 CEO. You’ll a…
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What’s audio’s number one job-to-be-done? Be a friend to listeners. But not just any friend. Ben takes audio creators through a practical five-minute playbook on why you should be there for your audience on their terms, how to get your tone just right, and why authenticity is so important. If you’re a podcaster or want to be one, this is the show w…
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What’s unique about audio? Its ability to build an intimate relationship with a listener. In this 5-minute tear down, Ben explains why you only have capacity for so many relationships in your life, how podcasters can use that to their advantage, and why treating your audience as friends is the key to successful growth. Join Ben for insightful, prac…
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How do you grow your podcast sustainably? Rae Palermo, Senior Manager at Spotify's Megaphone, has the answer. Find out how to build without the burn out. Ben and Rae delve into the kind of conversation every podcaster needs to get in on. If you’re thinking of getting into audio or have your own show, you’ll know growing your audience is key. But if…
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What’s the one question podcasters ask the most? How do I grow my audience? In this quick run through, Ben has the answers, three in fact. When you understand that audio drives audio, you can unlock the secrets to converting casual listeners to subscribers. Tune in for 3 practical takeaways that will see your audience grow and your podcast take off…
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Jen Sargent has 3 questions you need to answer before you hit the green light on your podcast. Find out what the CEO of Wondery asks before she commissions a show. Ben takes you on a fascinating run-through of the 3 whys. If you want to avoid your podcast falling into the dumpster of failed shows, this is the insight you need before you hit record.…
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