Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you' ...

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Special guests from the world of sales and business take us on an unfiltered journey through their insight, knowledge and actionable tips. From New York Times best selling authors to world leading body language experts, our guests will make you look at selling from completely unique perspectives.

We're a podcast dedicated to bringing you the best of non-fiction. We read and review books so you don't have to (if you don't want to). Take us anywhere; learn everywhere. Every week, we review and discuss a new nonfiction book. From history to psychology, from technology to philosophy, from Chile to China: we cover it all. Our philosophy is simple: important ideas deserve intelligent discussion, and that shouldn't be left only to the experts.

A Collection of recorded sermons.

Businesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is characterized by the strategic embrace of Customer First Thinking, where the emphasis is on delive ...