This is Tailwind Marketing podcast, where we talk to other B2B marketing leaders and agency executives about how to grow our businesses profitably.
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Old-School Sales Tactics in Today's IT World with Bijan Abrahim
36:11
36:11
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36:11
Bijan Abrahim is a Senior Sales and Marketing Officer at theITSupportCenter, which provides 24/7, immediate, expert IT help desk support for end users of Fortune 500 organizations. An enterprise sales professional with over a decade of industry experience, Bijan specializes in optimizing sales processes, driving marketing initiatives, and enhancing…
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Agency Life and Marketing Leadership With Inga Finneke
44:57
44:57
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44:57
Inga Finneke is the Marketing Director at Codal, which specializes in cutting-edge, data-driven strategies and solutions for enterprise brands and technology providers. With over a decade of experience in event management, branding, product marketing, and PR, Inga has a track record of designing strategic marketing programs and spearheading initiat…
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Ben Ryan is the Marketing Manager at Transact Campus, which simplifies campus payments and commerce for higher education institutions, offering products ranging from mobile ordering to NFC wallets. Focused on marketing directly to students, faculty, and parents, Ben brings a fresh perspective to B2B and B2B marketing with a solid grasp of both worl…
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An Entrepreneurial Approach to IT Marketing with Clay Tuten
43:07
43:07
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43:07
Clay Tuten is the CMO at KeyMark, a leading business process automation software provider for major enterprises. With 27 years in the creative and marketing field, Clay has a diverse background, encompassing sports, apparel, construction, events, and technology through both digital and traditional marketing avenues. Recognized for his entrepreneuri…
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Winning the IT Marketing Game With Eric Herzog
40:26
40:26
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40:26
Eric Herzog is the Chief Marketing Officer at Infinidat, an enterprise data storage solutions provider. With a 40-year career in IT marketing focused on enterprise storage, Eric has held several executive roles spanning from product management to marketing. He has a track record of exceeding P&L targets and has worked at Fortune 500 companies like …
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B2G Sales Cycles and Relationship Building With Alex Love
40:42
40:42
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40:42
Alex Love is the VP of Marketing Communications at RIVA Solutions, an IT government contractor on the Inc. 5000 list. With over 15 years of experience in marketing and communications, she specializes in public-sector marketing, branding, and employee engagement. Alex is known for her ability to construct lean, impactful MarCom teams using her in-de…
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ABM and Content-Driven Growth With Joshua Shulman
52:37
52:37
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52:37
Josh Shulman is the Head of B2B Marketing at Innovecs, a global technology company recognized on the Inc. 5000 list for five consecutive years. With a master’s degree in marketing and over six years of B2B growth experience, Josh has honed his expertise in account-based marketing (ABM), content, and distribution strategies. His diverse background s…
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Breaking Down AI for Marketers with Joya Scarlata
29:33
29:33
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29:33
Joya Scarlata is the Director of Digital Marketing for InterraIT, a B2B IT service firm with over 25 years in the industry. With over a decade of contributing to the company’s brand, her expertise encompasses marketing in the tech domain. During the pandemic, Joya delved into the world of AI chatbots and their functioning, which led her to a broade…
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Breaking Down Marketing Creativeness in IT With Madison Rothschild
30:55
30:55
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30:55
Madison Rothschild is the Marketing Manager at GSI, an IT services provider specializing in ERPs and cloud solutions. With a background in broadcasting and telecom, as well as a master's in marketing and professionalism, her journey took her from the theme park industry to the complex world of tech. Excelling in brand management and public relation…
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Navigating AI for Web UX and Organizational Psychology With Erin Sucher-O’Grady
50:56
50:56
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50:56
Erin Sucher-O'Grady is a Senior Strategist and leadership team member at Integrity XD, a St. Louis-based UX agency serving Fortune 500 companies and local businesses. With a robust history of leading marketing teams of all sizes, Erin brings a wealth of experience, contributing to the broader conversation through consulting, writing, and podcasting…
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Mastering Social Media Management in Today’s Marketing Environment With Hailey Pomara
24:50
24:50
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Hailey Pomara is the Marketing Manager at ARK Technology Consultants and the Social Media Manager for the Mineola School District, where she innovates the educational space through strategic social media management. With a focus on portraying the uniqueness and forward-thinking nature of the Mineola School District, Hailey showcases the district's …
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Simplifying Healthcare and Marketing With AI: Breaking Down Myths and AI Usage With Ben Brown
38:29
38:29
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38:29
Ben Brown is the Vice President of Marketing at AKASA, a cutting-edge AI and automation provider for hospitals' revenue cycle management. With a history of shaping multiple AI-centric companies, Ben's expertise spans media, tourism, restaurants, and, most recently, healthcare with a focus on analytics. At AKASA, he leverages generative AI solutions…
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Navigating Life Sciences Marketing: Compliance, Technology, and Innovation With Kate McQuade
35:20
35:20
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35:20
Kate McQuade is the Vice President of Marketing at P360, a pharma software company specializing in business technology development and implementation for pharmaceutical and life sciences companies worldwide. With over two decades of marketing expertise, notably in the technology and life sciences sectors, Kate leverages technology and innovation to…
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Breaking down Revenue Operations and AI in IT Marketing With Joey Sciarra
45:12
45:12
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45:12
Joey Sciarra is the Director of Performance Marketing at Tensure, an IT consulting firm and Google Cloud Premier Partner specializing in next-gen cloud infrastructure, data engineering, and application. With a multifaceted background ranging from leading a business development firm to extensive experience in sales and marketing, Joey offers a uniqu…
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Revamping Traditional Marketing Tactics With Dave DelVecchio
41:27
41:27
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41:27
Dave DelVecchio is the Vice President of Marketing and Communications at Sourcepass, a full-service IT service provider focused on innovating the industry. A seasoned professional with over 30 years in IT services, Dave designs and leads marketing efforts at Sourcespass, leveraging his background in marketing, business management, and technology. P…
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Strategies for Fostering Partnerships To Grow and Scale an Agency
38:14
38:14
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38:14
Ben Fox is the Co-founder and Managing Director of FP Digital, formerly known as FlowPress, a back-office web support team and web development agency providing long-term care for web properties. At FP Digital, Ben utilizes his 10-plus years of experience in client and project management to oversee client service and project delivery. Ben is a seria…
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Carlos Corredor on Outsourcing Top Talent in Latin America, Operational Needs To Consider, and Tips for US-Based Companies Wanting To Outsource Staff Overseas
42:40
42:40
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42:40
Carlos Corredor is the Co-founder and CEO of Condor Agency, an ROI-driven digital marketing firm. He has 10 years of experience working in digital strategy and analytics and measuring the impact of marketing initiatives on business outcomes. Before Condor, Carlos was the Senior Manager of Digital Marketing and Analytics at Rise Interactive. In this…
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Leveraging Data Analytics To Make Informed Decisions
20:55
20:55
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20:55
Carlos Corredor is the Co-founder and CEO of Condor Agency, an ROI-driven digital marketing firm. He has 10 years of experience working in digital strategy and analytics and measuring the impact of marketing initiatives on business outcomes. Before Condor, Carlos was the Senior Manager of Digital Marketing and Analytics at Rise Interactive. Antonio…
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B2B Marketing in the New Era: How To Create a Harmonious Relationship Between Sales and Marketing
47:24
47:24
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47:24
Andrew Baird is the VP of Marketing at TierPoint, a leading IT infrastructure national provider, helping organizations drive performance and manage risk. Andrew’s path into B2B marketing was untraditional, previously working in various industries, including product development and financial services. Before TierPoint, Andrew contributed his experti…
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From Humble Beginnings to Heading an Inc. 5000 Digital Marketing Agency
17:29
17:29
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17:29
Carlos Corredor is the Co-founder and CEO of Condor Agency, an ROI-driven digital marketing firm. He has 10 years of experience working in digital strategy and analytics and measuring the impact of marketing initiatives on business outcomes. Before Condor, Carlos was the Senior Manager of Digital Marketing and Analytics at Rise Interactive. Antonio…
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How Two Marketing Experts Transferred Their Skills To Start Their Agency
24:32
24:32
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24:32
Carlos Corredor is the Co-founder and CEO of Condor Agency, an ROI-driven digital marketing firm. He has 10 years of experience working in digital strategy and analytics and measuring the impact of marketing initiatives on business outcomes. Before Condor, Carlos was the Senior Manager of Digital Marketing and Analytics at Rise Interactive. Antonio…
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