Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society ...
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The hot new location for all your beauty needs. Learn how to stay beautiful on the inside and out with advice from Kay Durairaj, MD, a top plastic surgeon from Los Angeles, California. This podcast will feature the inside scoop on trends in plastic surgery, botox, fillers, beauty, and wellness. Guest stars will include influencers, entrepreneurs, and other top plastic surgeons across the country. Stay tuned for Beauty Bytes, and follow us on Instagram @beautybydrkay.
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Marketing Mistakes to Avoid — with Catherine Maley, MBA (Ep. 269)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about marketing mistakes to avoid. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic P…
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648: Building a Successful Cosmetic Practice: Marketing Strategies from Catherine Maley
37:32
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Marketing Tactics, Patient Experience, Social Media - Join us in this week's podcast as we sit down with Catherine Maley, author, distinguished speaker, and esteemed marketing coach for cosmetic practices! The conversation delves into the critical importance of enhancing the patient experience, particularly in aesthetics, where luxury and personali…
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655: Vaginal Cream on Your Face? The Surprising Benefits of Estrogen in Skincare
16:03
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Estrogen Skincare, Vaginal Creams, Breast Cancer - Join us in this week's Five Minute Friday as Dr. Kay discusses the emerging trend of using estrogen-based skincare, particularly the unconventional use of vaginal creams on the face to combat the signs of aging! We explain the role of estrogen in skin health, highlighting its impact on increasing c…
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Aloha Vibe Practice — with Brandyn Dunn, MD (Ep. 272)
53:18
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll talk about Brandyn Dunn, MD's 'Aloha' vibe practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Y…
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654: Managing Cortisol and Stress for Better Hormone Health: Insights from Dr. Francesca LeBlanc
38:01
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Hormones, Cortisol Levels, Stress Management - Join us in this week's podcast episode as we sit down with Dr. Francesca LeBlanc, an expert in natural and functional medicine with a focus on women's health, hormones, peptides, and circadian health! We discuss the impact of cortisol and stress on women's health, particularly during perimenopause, and…
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653: How to Restore Your Skin Barrier After Summer Sun Damage
11:13
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Lipid Barrier Repair, Dryness, Inflammation - Join us in this week's podcast episode as we discuss the impact of summer heat on the skin, particularly focusing on issues such as dryness, irritation, and barrier disruption. We explain the importance of maintaining the skin's hydro lipid barrier, which acts as a protective layer against environmental…
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Pros and Cons of Hospital Employee — with Diana M. Flis, MD (Ep. 271)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll talk about the pros and cons of being a hospital employee. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author…
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652: The Science Behind Exosome-Based Skincare with Dr. Jordan Plews
38:10
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Exosomes, Stem Cells, Mitochondria - Join us in this week's podcast where we sit down with Dr. Jordan Plews, a leading expert in biochemical engineering and co-founder of Elevai Skincare! We explore the revolutionary potential of exosomes in regenerative medicine and skincare. Dr. Plews breaks down the science behind exosomes, explaining their orig…
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651: Men's Grooming Essentials: Tips from Male Maintenance Expert Tyler Wells
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Male Grooming, Self-Care, Skincare Routines - Join us in this week's Five Minute Friday as we sit down with male maintenance expert, Tyler Wells to discuss essential grooming tips for men! We explore the importance of proper grooming habits, debunking the myth that self-care is feminine, and emphasizing that it is universally beneficial. Tyler shar…
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Same Staff for 38 Years — with George Sanders, MD (Ep. 270)
48:14
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how George Sanders, MD, has had the same staff for 38 years. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Ma…
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650: Exposing Runway Secrets with Model Sayda Word
28:23
28:23
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Model Advice, Beauty Tips, Body Standards - Join us in this week's podcast as we are joined by gorgeous runway model, Sayda Ward! We do a deep dive into her modeling career and beauty regimen, discussing the importance of building confidence from within. Sayda shares her journey to becoming a model, highlighting the challenges posed by strict heigh…
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649: Why PDGF is the Next Big Thing in Aesthetics!
12:57
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Platelet Derived Growth Factors, Microneedling, Hair Restoration - Join us in this week's Five Minute Friday as Dr. Kay dives into one the latest advancements in regenerative aesthetics, focusing on the revolutionary Platelet Derived Growth Factors (PDGF)! We explain the science behind PDGF, a powerful protein involved in wound healing and tissue r…
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647: Low Maintenance Luxury: Simplify Your Summer Beauty Routine
12:27
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Dewy Blush, Sunscreen, Natural Hair - Join us in this week's Five Minute Friday as Dr. Kay explores the summer trend of "low maintenance luxury" for a relaxed and effortless beauty routine! Dr. Kay emphasizes the appeal of natural, minimalistic makeup looks and shares her personal preference for a skin-breathing, low-maintenance approach. From tint…
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Air Force to Private Practice — with Jose E. Barrera, MD (Ep. 268)
1:06:09
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how Jose Barrera, MD, went from being an Air Force Master Surgeon, to going into private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. …
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646: Lip Filler Trends: How to Achieve Balanced, Natural Results with Dr. Steven Harris
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Overfilled Faces, Lip Filler Techniques, Facial Alienation - Join us in this week's podcast we delve into the world of overfilled faces, lip filler migration, and the trend of alienized lips with renowned aesthetic injector and artist, Dr. Steven Harris! Dr. Harris shares his expert insights on the causes and consequences of overfilling, highlighti…
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645: How to Prevent & Treat Hyperpigmentation
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Dark Spots, Hyperpigmentation, Brightening Treatments - Join us in this week's Five Minute Friday as we dive into the world of hyperpigmentation and effective ways to brighten pesky brown spots! Hyperpigmentation results from various causes, including sun damage, hormonal changes like pregnancy, post-inflammatory conditions, and trauma. Dr. Kay dis…
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Is Satellite Office Worth it? — with Sarah Saxon, MD (Ep. 267)
39:25
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about if a satellite office is worth it. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesth…
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644: Understanding State Laws: Legal Guidance for Aesthetic Practices with ByrdAdatto
43:56
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IV Shipping, Weight Loss Compounding, State Compliances - Join us in this week's podcast as we sit down with the legal experts behind ByrdAdatto, Michael Byrd and Brad Adatto! Michael and Brad explore the intricate legalities of weight loss compounding, IV therapies, and peptides in aesthetic practices. They share insights into the rules and regula…
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643: Skin Boosters: The Secret to Glass Skin
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Skin Boosters, Hyaluronic Acid, Glass Skin - Join us in this week's Five Minute Friday as we dive into the world of skin boosters and their incredible benefits for achieving a radiant summer glow! With skin boosters rising to popularity, we explain how these microdroplet injectables help to deeply hydrate, enhance elasticity, and improve skin textu…
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Live Surgery = 100K Views — with Scott Boden, MD (Ep. 266)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how live surgery can = 100k views. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesth…
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642: Expert Advice on Glutathione aka "The Master Antioxidant" with Dr. Nayan Patel
31:03
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Glutathione, IV Therapy, Antioxidants - Join us in this week's podcast as we interview Dr. Nayan Patel, a renowned expert on glutathione, which is a master antioxidant that has been frequently featured in the news! Dr. Patel is an alumni of USC School of Pharmacy, has over three decades of experience, and holds a unique patent for transdermal gluta…
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641: Would You Inject Salmon Sperm In Your Face?!
17:03
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Polynucleotides, Skin Boosters, Patient Safety - Join us in this week's Five Minute Friday as we explore the fascinating world of polynucleotides, a groundbreaking development in aesthetics! Dr. Kay shares her insights on how these DNA-derived substances, particularly from highly purified salmon sperm, are making waves in Korea and now catching att…
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30 to 300 Competitors — with Boris M. Ackerman, MD (Ep. 265)
1:00:15
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about Boris Ackerman, MD having 30 competitors, 30 years ago to now having 300. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host,…
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640: AI and the Art of Facial Expressions with Noldus' Jason Rogers
43:50
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Facial Scanning, AI Technology, Microexpressions - Join us in this week's podcast as we discuss the intersection of artificial intelligence and facial analysis technology with Jason Rogers, a senior research scientist at Noldus Information Technology! We delve into Noldus' advanced face reader technology, which utilizes machine learning to map faci…
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639: Is Glutathione the Key to Anti-Aging and Wellness?
12:23
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Oxidative Stress, Antioxidants, Amino Acids, Exercise - Join us in this week's Five Minute Friday as we dive into the "master antioxidant," glutathione! Known as one of nature's most potent defenders against oxidative stress, glutathione plays a crucial role in maintaining youthfulness and overall health. From its origins in our body's amino acids …
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Hiring, Training and Paying a Great Coordinator — with Catherine Maley, MBA (Ep. 264)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll explore hiring, training and paying a great coordinator. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of …
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638: Mastering Threads & Girl Boss Tips with Francine Queen of Threads
29:12
29:12
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PDO Threads, Injector Techniques, Boss Girl Tips - Join us in this week's podcast as we sit down with the gorgeous Francine Young, also known as the Queen of Threads! Francine, an RN and Medical Service Provider, brings over 15 years of experience in aesthetics, specializing in PDO threads. With a background in biology and applied ecology from UC I…
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637: Practice Management & Branding Tips For Women Entrepreneurs
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On today's podcast, I join Catherine Maley to discuss my journey and experiences as a facial plastic surgeon. I'll share how my father's influence and my passion for the intricate anatomy of the face led me to this field. I also talk about how I balance my academic roles with running my private practice, which gives me the freedom to innovate and i…
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636: Is Colostrum the Next Big Thing in Beauty?
13:43
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Bovine Colostrum, Collagen, Gut Health, Anti-Aging - Join us in this week's Five Minute Friday where we dive into the latest beauty trend: colostrum! Dubbed the new collagen, bovine colostrum is gaining popularity for its numerous skin and health benefits. Dr. Kay explores its origins, scientific backing, along with its potential for supporting imm…
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Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS (Ep. 263)
47:38
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about going from having a med spa to a 50K square ft mansion. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine …
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634: Men's Maintenance: Best Treatments for Dads
13:19
13:19
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Father's Day, Injectables, Botox, Skincare - Join us in this week's Five Minute Friday where we encourage the men in our lives to invest in their skincare regimen and enjoy the benefits of looking and feeling their best! Father's Day is just around the corner, so we wanted to dedicate this episode to all of the amazing men out there! This is the pe…
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Differentiate From Your Competitors — with Catherine Maley, MBA (Ep. 262)
19:36
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to differentiate from your competitors. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine Maley, autho…
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633: Learning About Platelet Derived Growth Factors with Dr. Samuel Lynch
38:04
38:04
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Growth Factors, Exosomes, Biohacking - Join us in this week's podcast where we sit down with Dr. Samuel Lynch, an accomplished scientist, inventor, and CEO of Ariessence! Dr. Lynch introduces us to his groundbreaking product, Ariessence Pure PDGF+, a platelet-derived growth factor used in aesthetic applications. He shares his journey from a decade …
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632: Top 5 Ways To Prevent Bloating This Summer
17:57
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Bloating, GI Tract, Mindful Eating, FODMAP Diet - Join us in this week's Five Minute Friday where we address the common issue of summer bloating and how it can interfere with achieving your ideal summer body. Dr. Kay discusses how bloating is more than just a feeling of fullness, but a feeling that can lead to discomfort, pain, and even some embarr…
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Demand for Non-SX vs SX Increases — with Kay Durairaj, MD (Ep. 261)
42:04
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about the demand for non-SX vs SX increases. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine Maley, author of …
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631: Secrets to Managing Stress and Hormones with Kelley Nemiro
21:37
21:37
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Hormones, Nutrition, Stress, Pregnancy - Join us live from the Hard Rock Hotel & Casino in Las Vegas with my good friend Kelley Nemiro, who runs the popular Instagram account Wellness by Kelley! She is an expert in holistic nutrition, cortisol management, and women's health! Kelley shares her insights on the critical impact of stress on women's hor…
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630: Why You Should Be Using Antioxidants in Skincare
10:22
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Antioxidants, Anti-Aging, Radical Damage - Join us in this week’s Five Minute Friday for the top five benefits of antioxidants! Antioxidants are some of my favorite ingredients to incorporate into skincare and it’s the reason why so many of our KD Skincare line contains them! Not only do they protect the skin from oxidative damage caused by free ra…
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Practicing in the City and Suburbs — with Anna Petropoulos, MD, FRCS (Ep. 260)
42:30
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about the challenges of practicing in the city and suburbs. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. I’m your host, Catherine Maley, author…
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629: Dr. Kay's Ultimate Guide to Aesthetics and Skincare
40:58
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Botox, Threads, Facelifts, Skincare - A continuation of our episode with the beautiful girls from the US VS. US podcast, Suzie & Cassie! We discuss the benefits of Botox and the importance of starting treatments early for preventative measures! Dr. Kay addresses common concerns and misconceptions about Botox, including the fear of a "frozen" look a…
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628: Skincare to Use in Your 20s, 30s, and 40s
8:17
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Retin-A, Collagen, Sunscreen, Vitamin C - Join us in this week's podcast where I sit down with the gorgeous girls behind the US VS. US podcast, Suzie & Cassie! We discuss the essential steps for maintaining youthful and healthy skin at all ages, but specifically what ingredients to add to your skincare routine in your 20s, 30s, and 40s! From the cr…
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Patient-Focused vs. Ego-Focused — with Jae Kim, MD (Ep. 259)
54:14
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to become patient-focused vs. ego-focused. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, autho…
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Sunscreen Efficacy, Vitamin D, Skin Cancer - Happy National Sunscreen Week! In honor of this holiday, we wanted to discuss our sunscreen secrets! Dr. Kay reveals the top reasons why sunscreen is essential for maintaining youthful skin and debunks common myths surrounding its use. With 90% of aging changes attributed to sun exposure, we emphasize th…
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Discipline, Rewards, Freedom, Punishment - Join us in this week's Five Minute Friday where Dr. Kay shares valuable tips for motherhood and raising children in today's fast-paced world! Drawing from her own experiences as a mother of four, she emphasizes the importance of providing children with opportunities for exploration and freedom while mainta…
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SEO Leads are Declining — with Catherine Maley, MBA (Ep. 258)
9:46
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about why SEO leads are declining, and how to stay ahead of the curve. To be sure, we'll also discuss the business and marketing side of plastic s…
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625: Best Treatments to Achieve Your Ideal Summer Body!
6:20
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Summer Tips, Kybella, Sculptra, Radiesse - Join us in this week's podcast where we talk about the top treatments you can do to prep your body for summer! Did you know cellulite, crepey skin, and stubborn fat can all be treated with injections?! We chat about the top three treatments to try to get a snatched summer body. Radiesse helps smooth out te…
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624: Celebrating Mother's Day with Wisdom and Advice!
9:27
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Pregnancy, Fertility, Self-Care - Join us in this week's Mother's Day inspired episode where we delve into the triumphs and challenges of motherhood. From the struggles of fertility to the miracles of multiple births - Dr. Kay, alongside nurses Carmen and Eunice share their personal experiences with pregnancy. Amidst the demands of their careers an…
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Safeguard from Irrational Patients — with Nabil Fanous, MD, ORL, FRCS(C) (Ep. 257)
47:33
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to safeguard from irrational patients. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. In…
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623: Motherhood: The Realities of Postpartum Life
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Motherhood, Postpartum Anxiety, Mental Health, ThermiVa - Join us in a candid conversation with talented actress and podcast host Alessandra Torresani! She shares her experiences of motherhood, including the joys and challenges that come with postpartum life. Alessandra opens up about her journey, discussing maternal mental health, postpartum anxie…
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622: Semaglutide Uses Outside of Weight Loss?
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Semaglutides, Ozempic, PCOS, Alzheimer's - Join us in this week's Five Minute Friday where we dive into the transformative potential of semaglutide shots! We discuss their remarkable effects not only on weight loss but also on addressing reproductive and neurological issues. The semaglutide market continues growing in size with an estimated worth o…
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What Patients Want from You — with Catherine Maley, MBA (Ep. 256)
11:58
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in genera…
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