Are you ready for a podcast that gets real and raw about the often misunderstood world of publicity? I’m Christina Lenkowski, host of the Your Podcast Publicist show, and I get that publicity, and in particular, podcast publicity, can seem like an absolute foreign concept. I am on a mission to break down that imaginary wall that’s been built up around it so that you can understand why it’s so important to your business, how to get started, and what’s it’s done for me and some of my clients a ...
…
continue reading
Entrepreneurship is cut throat and competitive, and it can be a challenge to get your business to stand out from the competition. Join Ted Teo, a Mergers & Acquisitions Lawyer who has advised Tech Giants (such as Tesla and Spotify) and has raised over US$1 billion for startups, every Monday as he interviews successful entrepreneurs for their best actionable entrepreneurship advice. If you are an entrepreneur who wants the best advice and insights on building a successful business, then this ...
…
continue reading
If you’re a small business owner who’s tired of throwing money at marketing tactics you’re not sure are working, have felt the pain of hiring the “wrong” marketer, or are tired of agencies feeding you metrics that sound good but aren’t leading to sales, you’re in the right place. Tune into the Marketer for Hire podcast where you’ll get practical tips, tools, and insights that help small business owners hire, train, and manage their marketing talent, whether it’s a fractional position or a fu ...
…
continue reading
1
Convert leads and cultivate loyalty with these 5 nurturing tactics
17:15
17:15
Play later
Play later
Lists
Like
Liked
17:15
In today's episode, we're diving deep into a common dilemma: the marketing gap that's preventing your prospects from transitioning into paying clients. Stay tuned as we uncover where nurturing fits into your marketing funnel and why it’s your number one tool to skyrocket your sales. In this episode, you will: The role of nurturing tactics in the co…
…
continue reading
1
How to Leverage Brand Collaborations to Grow Your Audience Overnight with Sydney Ludden
24:33
24:33
Play later
Play later
Lists
Like
Liked
24:33
Are collaborations part of your marketing strategy? If not, they should be! Collaborations are not only great for lead generation and list building, they also work wonders for brand positioning and increasing revenue. The right collaboration can be a very authentic way of marketing that automatically builds trust with a new audience of target clien…
…
continue reading
1
A guide to growing sales through strategic offer timing
28:28
28:28
Play later
Play later
Lists
Like
Liked
28:28
In today's episode, you'll have the chance to eavesdrop as I coach entrepreneur Brenda Winkle. Her dedication to helping clients has led her to develop courses, group programs, a private coaching program, e-books, and even published a book. Her email list and audience are growing rapidly, but sales aren’t keeping pace. There are so many ways to wor…
…
continue reading
1
Grow Your Reach and Revenue through Podcast Guesting with Christina Lenkowski
37:58
37:58
Play later
Play later
Lists
Like
Liked
37:58
We can all agree that connecting with new audiences is incredibly impactful for business growth. But how do we quantify the impact of podcast guest appearances on our business revenue? What mistakes have we unknowingly been making as podcast guests? And which metrics should we be tracking from these publicity opportunities? Luckily, Christina Lenko…
…
continue reading
1
How to Write, Publish and Market a Business Book with Dr. Cindy Childress
25:18
25:18
Play later
Play later
Lists
Like
Liked
25:18
It seems like everyone in the business world is writing a book. A book can help market and grow your business—but how exactly does that work? And how hard is it to write a book and get it published? If you’re looking to establish your authority and showcase your expertise, this might be the answer you’ve been looking for! Today I’m chatting with Dr…
…
continue reading
1
Practical Steps to Improve Your Digital Ad Game with Jake Madoff
33:30
33:30
Play later
Play later
Lists
Like
Liked
33:30
If you’ve dabbled in digital advertising, at some point, you’ve probably found yourself wondering why some ads perform better than others. Well, you're not alone. Lucky for us, Jake Madoff knows exactly how to analyze the data, which metrics to pay attention to, and how to improve your digital ad performance. In this episode, he guides us through p…
…
continue reading
1
Set Achievable 2024 Business Goals with this 5-Step Process
16:23
16:23
Play later
Play later
Lists
Like
Liked
16:23
If you’re like many business owners, you’re kicking off 2024 by diving head-first into setting goals and resolutions! But maybe you’re among the business owners who just want to get away from 2023 as quickly as possible. Whichever camp you fall into, hear this—setting business goals is critical to the success of your business and there’s one step y…
…
continue reading
1
Blogging, AI, and Your Marketing Strategy: Podcast Swap with Emily Reagan
21:50
21:50
Play later
Play later
Lists
Like
Liked
21:50
As we wind down the year, I’m introducing you to a couple of business podcasts by sharing their episodes on Marketer For Hire. Today’s episode is from Emily Reagan’s Digital Marketing Unicorns Unite podcast, and she’s discussing why blogs are making a comeback and how AI can help your marketer use blogging in your marketing strategy. In this episod…
…
continue reading
1
Why You Should Commit to One Marketing Strategy: Featuring an episode from the “Be In Demand” podcast with Laurie-Ann Murabito
22:20
22:20
Play later
Play later
Lists
Like
Liked
22:20
As 2023 winds to a close, I thought it would be fun to introduce you to a couple of business podcasts by airing their episodes here on Marketer For Hire. First up is an episode of Laurie-Ann Murabito’s Be in Demand Podcast, all about choosing a single marketing strategy for your business. When you don’t yet have a marketing strategy, it can be temp…
…
continue reading
1
The Building Blocks of a Successful Sales Strategy with Lynn Whitbeck
34:06
34:06
Play later
Play later
Lists
Like
Liked
34:06
A solid sales strategy helps build and nurture healthy relationships that allow you to sell with integrity. It’s all about approaching the people we want to work with in a way that they feel seen and heard. How you invite someone into a sales conversation and how you handle that call—and the follow-up—can make or break your business. So… how does y…
…
continue reading
1
How to Improve Team Efficiency and Productivity with Krissy Chin
30:25
30:25
Play later
Play later
Lists
Like
Liked
30:25
Improving your team’s efficiency and productivity can reduce stress, allow you to focus on the big picture instead of putting out daily fires, and operate from standardized procedures instead of constantly recreating the wheel. Having a strong team allows you to evolve into the visionary leader you’ve wanted to be, instead of a “doer,” which most e…
…
continue reading
1
Get Clear on Ideal Clients & Offers to Grow Your Revenue
39:33
39:33
Play later
Play later
Lists
Like
Liked
39:33
Are you struggling to get the different pieces of your business to work together in a perfect sales funnel? Wouldn’t it be great if everything in your business brought clients to you with consistency and ease? I’m walking you through the exact steps you need to know in today’s Laser Marketing Coaching session. Welcome to a new segment of the podcas…
…
continue reading
1
Increase Sales Conversions with Jamie Gulino Davis
35:37
35:37
Play later
Play later
Lists
Like
Liked
35:37
Sales conversations can be one of the most dreaded parts of business for many entrepreneurs. Even when there’s great energy and the conversation is flowing, it can be awkward to close the sale. What if you could confidently guide a prospect through a sales call and increase your conversion rates - without feeling salesy? Today’s guest, Jamie Gulino…
…
continue reading
1
Scaling a Service-Based Business with Corinne Morahan
33:28
33:28
Play later
Play later
Lists
Like
Liked
33:28
If you’re a business owner too mired down in client work to figure out how to grow your business - this episode is for you! As a service provider, finding the time to work on the “business-side” of your business is a huge challenge. It’s why so many of us get stuck in a cycle of working long hours, fulfilling the services we provide to clients, but…
…
continue reading
1
How to build trust with clients in 3 Simple Steps
26:03
26:03
Play later
Play later
Lists
Like
Liked
26:03
In a world where people seem to have forgotten the importance of citing their sources and words like “authenticity” have lost all meaning, it’s time for a deeper discussion about building trust with your audience. Specifically, how to build trust through your business marketing. This episode was inspired by, well, marketing mistakes and bad tactics…
…
continue reading
1
How to Grow Your Email List by Hosting an Online Summit with Marisa Corcoran
37:44
37:44
Play later
Play later
Lists
Like
Liked
37:44
As a small business owner, you know you need to grow your email list and build an online community. But what if there was one thing that could help you do both—in record time? Enter the online summit. It’s similar to a virtual or in-person conference. And yes, it takes planning and thought, but the payoff is huge. Marisa Corcoran has perfected the …
…
continue reading
1
3 Steps to Creating a Small Business PR Strategy with Adela Hussain
41:09
41:09
Play later
Play later
Lists
Like
Liked
41:09
When it comes to the media, many small business owners adopt the mindset of “I’ll get to it someday.” But before you know it, that message morphs into “I’m not good enough” or “I can’t talk about my business, it’s not perfect yet!” The truth is—perfect isn’t relatable. And as you’ll hear my guest Adela Hussain share, journalists need and want to fe…
…
continue reading
1
Rethinking Competitors: A Simple Reframe to Increase Market Share and Boost Revenue
11:05
11:05
Play later
Play later
Lists
Like
Liked
11:05
In today's episode, I'm uncovering how a simple reframe can expand your market share and boost revenue for your business. The reframe? How you define competitors. If you think you know your competitors, you’re halfway there. But most business owners define competitors far too narrowly which leads to missed revenue opportunities. Grab those earbuds …
…
continue reading
1
Marketing and Money Mindset with Belinda Rosenblum
32:05
32:05
Play later
Play later
Lists
Like
Liked
32:05
Learning how to manage business finances can feel like such a thorn in your side. What makes a smart investment? How can you make more money? What should I spend on marketing? Belinda Rosenblum joins me to discuss money management with a hint of money mindset. If you, like me, are tempted to avoid your business finances altogether, take a deep brea…
…
continue reading
1
3 Content Repurposing Strategies That Drive Visibility & Grow Trust
20:52
20:52
Play later
Play later
Lists
Like
Liked
20:52
How to repurpose your content in a way that supports your marketing and sales strategy. Hint: it’s about more than just decreasing your content creation workload. Your content plays a vital role in the success of your business marketing and sales strategy. But it must be done right—done strategically. Before you dive into this episode, make sure yo…
…
continue reading
1
Crush Q4 with this Planning Blueprint with Kristin Lawton
26:17
26:17
Play later
Play later
Lists
Like
Liked
26:17
There’s SO much in marketing that we could be doing that sometimes it feels like “Where do I even start?” It’s tough enough to follow up with all your client commitments, but taking time to work on the business? Today's guest, Kristin Lawton, is here to share her systematic approach that breaks down each quarter into small sprints so you can carve …
…
continue reading
1
Repurpose Your Content Strategically with My STAR Framework
27:22
27:22
Play later
Play later
Lists
Like
Liked
27:22
Content repurposing is one of those terms that gets thrown around a lot! It's something you know you should be doing, but… the task can feel a little vague. Is content “repurposing” simply posting content on different channels? Is it reposting the same thing on Instagram 6-weeks later? Or is there more to it? (Spoiler: there’s more to it.). I’m goi…
…
continue reading
1
Mastering Business Pillars and Mindset for Big Growth with Celi Arias
40:06
40:06
Play later
Play later
Lists
Like
Liked
40:06
There’s nothing scarier for entrepreneurs than the thought of their business failing. From the outside, it’s easy to assume that a business has it all together. In reality, many businesses have gaps in their foundations. When you fail to spot and address them, it can lead to the very thing you fear - business collapse. Today’s guest, Celi Arias, ha…
…
continue reading
1
How to Optimize Digital Ads and Increase Conversion Rates with Paul Pruitt
1:00:56
1:00:56
Play later
Play later
Lists
Like
Liked
1:00:56
Digital ads. The idea makes most business owners (and their marketers) glaze over. They think “let’s hire an expert for that.” But the truth is, you as the business owner need to understand ads even if you have an expert on board. Today’s guest, Meta ads expert, Paul Pruitt, is breaking down this complex and technical topic in a way that non-techie…
…
continue reading
1
Buyer Psychology and Identifying the Four Buyer Types with Sage Polaris
46:14
46:14
Play later
Play later
Lists
Like
Liked
46:14
It’s tough to know what to say on your website or sales page in a “normal year.” Throw in inflation and things get… complicated.To keep sales steady, you need a deep understanding of your buyers, their motivations, and how to speak directly to their hesitations. Especially on your website, the first place many of your potential customers land. Sage…
…
continue reading
1
Threads App: How to Approach it as a Business Owner
17:12
17:12
Play later
Play later
Lists
Like
Liked
17:12
You've probably heard of Threads, but just in case… Meta, Facebook's parent company, launched Threads, a microblogging app, on July 5. How exactly should we approach Threads as business owners? I’ll get into the marketing tactics I’ve seen on the app, and share how to make the most of your time on Threads. If you’re looking for a place to have some…
…
continue reading
1
Pitch Perfect: How to Create a Unique & Meaningful Podcast Pitch
23:07
23:07
Play later
Play later
Lists
Like
Liked
23:07
Should you pitch a podcast yourself or hire an agency? In this episode, you’ll discover the exact process I use to pitch myself and build out pitch lists for my clients. Landing a guest spot on a podcast will grow your audience, your authority, and—ultimately—your business. Podcasting is a powerful marketing strategy, but it must be done well so yo…
…
continue reading
1
Adapt and Thrive: How to Navigate Pivots in Your Business
20:47
20:47
Play later
Play later
Lists
Like
Liked
20:47
When Kami and Danielle took a leap of faith and opened their clothing boutique, they had no idea what challenges lay ahead. But one pandemic and several business shifts later, Kami and Danielle are not only able to say they survived—they thrived! Kami and Danielle sat down with me to talk about their business journey over the last 5 years, the less…
…
continue reading
1
Cooling the Planet with Irish Billionaire Norman Crowley
54:55
54:55
Play later
Play later
Lists
Like
Liked
54:55
Norman Crowley is a serial entrepreneur who founded and sold three companies for over $750 million before the age of 40 including Inspired Gaming Group – the world’s largest company in the server-based gaming domain and The Cloud – Europe’s largest WiFi operator. Today Norman is on mission to cool the planet (CoolPlanet) and he helps businesses suc…
…
continue reading
1
The Power of Empathetic Listening and Sensory Storytelling for Your Brand with Zafira Rajan
36:08
36:08
Play later
Play later
Lists
Like
Liked
36:08
Are you ready to increase marketing engagement through active listening and powerful storytelling? In this episode, Zafira Rajan brings you an immersive exploration of how being an empathetic listener can transform your copywriting game. Discover the art of sensory storytelling, the magic of dialogue, and the delicate balance between personal anecd…
…
continue reading
1
Quizzes: The Power of Personalized Marketing with Linda Sidhu
37:25
37:25
Play later
Play later
Lists
Like
Liked
37:25
In this episode, Linda Sidhu shares why a personality quiz is more than just a (super effective) lead magnet and how to create one that does double duty as your #1 customer research tool. If you’re a business owner who wants to lure in leads like Y2K teenagers flocking to a Cosmo quiz AND learn what makes them tick, tune in and learn how to create …
…
continue reading
1
Mastering the Technical Side of Email Marketing: Insights and Tips with Marilyn Gil
39:55
39:55
Play later
Play later
Lists
Like
Liked
39:55
If you're a marketer and the term A/B testing has you running for cover, hang tight! It might sound like the equivalent of calculus to those unfamiliar with it, but trust me, it's worth the effort. In this gem-packed episode, Marilyn Gil breaks down email marketing in a way that will make it a breeze for you to optimize and enhance your current ema…
…
continue reading
1
Cracking the Code: 4 Tips for Email Success
18:27
18:27
Play later
Play later
Lists
Like
Liked
18:27
Social media and video marketing might be all the buzz right now, but email is still the best marketing tool. In this episode, I am digging in and sharing tips on how you can get your emails opened, read, and clicked on. Wouldn't we all love to have a clear answer to this question? Get yourself geared up to listen to the four best tips I have handp…
…
continue reading
1
Showing Up: How to find your brand voice (and teach your team to write in it too) with Jen Liddy
42:54
42:54
Play later
Play later
Lists
Like
Liked
42:54
Are you a small business owner who’s feeling overwhelmed by content and messaging? In this episode, Jen Liddy, a Copy, Messaging, and Content Strategist discusses fun ways to find and play with your voice, her strategy for creating content that will help your audience, and her tips for repositioning how you want to show up in your messaging - allow…
…
continue reading
1
The Art of Connection- Using Text Marketing to Foster Deep Relationships with Sophia Parra
35:11
35:11
Play later
Play later
Lists
Like
Liked
35:11
In this episode, we are digging into marketing so you, too, can go deeper instead of wider with your audience. In today's digital age, businesses constantly seek new and innovative ways to reach customers. While social media and email marketing have been popular go-to tools for some time now, another platform is slowly but surely gaining traction -…
…
continue reading
1
The Psychology of Anticipation and Its Role in Marketing with Brenna McGowan
37:39
37:39
Play later
Play later
Lists
Like
Liked
37:39
Today we’re talking about one of the most powerful, yet underutilized, marketing tactics out there: anticipation marketing. When it's done right, you can pique your audience's interest and bring them along on a journey that gets them so invested that when it’s time to announce your new service or product, you don't have to sell to them because they…
…
continue reading
1
How To Land More Speaking Gigs And Grow Your Business with Laurie-Ann Murabito
32:30
32:30
Play later
Play later
Lists
Like
Liked
32:30
Imagine finishing your talk and, as you step off the stage, you're met with 26 new paid speaking gigs or a stream of people asking how to work with you. Our guest today knows exactly how to make that happen. (The speaker who was offered 26 paid gigs walking offstage? That’s her client.) And she's here to tell you how you can do it too - even if the…
…
continue reading
1
Reclaiming Summer: Balancing Work and Self-Care for a More Productive Life with Dr Samantha Hiotakis
40:49
40:49
Play later
Play later
Lists
Like
Liked
40:49
Are you a business owner struggling to find time for rest and recharge? In this episode, Dr. Samantha Hiotakis, a doctoral-level Psychologist and Peak Performance Expert, discusses the importance of taking time for yourself, how to rewire our the fight or flight responses that keep us tied to work, and offers tips for setting up systems that allow …
…
continue reading
1
LinkedIn Growth: Lessons on building lasting relationships with Joshua B. Lee
40:14
40:14
Play later
Play later
Lists
Like
Liked
40:14
Everything you need to know to grow on LinkedIn, you learned from your mom (or maybe in Kindergarten). If you’ve been spinning your wheels or blowing your budget trying to figure out the secret to building relationships on LinkedIn, I have good news: It’s not that complicated. My guest today is Joshua B. Lee, whose nickname is “The Dopamine Dealer …
…
continue reading
1
The 5 P's of Onboarding and Training to Help You Reduce High Turnover
24:37
24:37
Play later
Play later
Lists
Like
Liked
24:37
What do you think the number one reason that small business owners have high turnover? I've worked and talked with hundreds of small business owners over the last 20 years and do you know what I discovered? High turnover comes from not properly onboarding. You might be wondering how you can onboard in a way that not only cultivates a sense of purpo…
…
continue reading
1
How The Screening and Interview Process Helps You to Hire the Perfect Marketer
32:45
32:45
Play later
Play later
Lists
Like
Liked
32:45
Are you frustrated with the interviewing process? Is it hard for you to narrow down your list of candidates to those few "rockstars" you want to hire? This is exactly why I created this four-part series called "How to Hire the Perfect Marketer." Each one of these steps are super important, so if you haven't listened to Episode 8 or 9, you’ll want t…
…
continue reading
1
How to Write a Job Posting That Attracts the Best Candidates
23:37
23:37
Play later
Play later
Lists
Like
Liked
23:37
Have you ever read a job description that was overly technical and, well, boring? Writing a job description isn't just about describing the job itself, it's about attracting your ideal candidate. The last thing you want is a job description that is dull, vague –– or worse –– confusing. Postings like these lose the reader's attention and you run the…
…
continue reading
1
How Time Tracking Leads To The Perfect Marketing Hire
19:07
19:07
Play later
Play later
Lists
Like
Liked
19:07
As a business owner, you probably envision hiring a marketer who can take everything off your plate, set that marketing plan in motion, and serve as a co-creator in your business. All while you devote your time to working on your business – setting vision and working in areas you love – some that you've neglected for far too long. But since markete…
…
continue reading
1
Bringing Surimi To The World With Daryl Gormley, CEO of Aqumar Inc.
29:11
29:11
Play later
Play later
Lists
Like
Liked
29:11
Daryl Gormley, the CEO of Aquamar Inc, the second largest Surimi producer in North America shares his passion for the food industry and how he is bringing Surimi to more consumers with innovation and sustainability. Resources: https://www.aquamarseafood.com/ - Check out Aquamar’s offerings! Actionable Take-aways: 1. The way you brand your product w…
…
continue reading
1
3 Things You Need to Know to Get the Most Out of Your Agency Relationship
13:49
13:49
Play later
Play later
Lists
Like
Liked
13:49
Are you thinking about hiring an agency to help with marketing? If so, you want to make sure you’re choosing the right agency and setting them up for success. After all, you're handing over some important pieces of your business…and a big chunk of your budget. Top reasons to listen to the entire episode: It's a good idea to keep an eye on your metr…
…
continue reading
1
How To Write a Case Study and Attract Your Ideal Clients with Brittany Herzberg
24:17
24:17
Play later
Play later
Lists
Like
Liked
24:17
Google is the first place you turn to when buying a product or hiring a service provider, isn't it? Most of the time, you're not only looking for the products or services themselves, but also for reviews so you can know if they're trustworthy. Reviews are helpful –– they're proof that the product works or that the person knows what they're doing. H…
…
continue reading
1
How to Find Unicorn Marketing Assistants to Ensure Success With Emily Reagan
39:28
39:28
Play later
Play later
Lists
Like
Liked
39:28
Small business marketing always involves someone working hard behind the scenes, right? One of the first things that a small business owner needs to do is take marketing off their plate to focus on the bigger picture. But when you hire for your business, you're often looking for someone who can handle everything, from designing websites to writing …
…
continue reading
1
How Small Business Owners Can Make Smart Hiring Choices With Kaylyn Lehmann
38:08
38:08
Play later
Play later
Lists
Like
Liked
38:08
How do you know if someone will be a good fit for your team's personality? As a business owner, what can you do to set new team members up for success? When hiring, you need to ask yourself some key questions about your vision for your business and where to fill the gaps to sustain it. In this episode, I sit down with my dear friend, Kaylyn Lehmann…
…
continue reading
1
3 Myths That Small Business Owners Need to Stop Believing
12:07
12:07
Play later
Play later
Lists
Like
Liked
12:07
When you first thought about hiring someone to manage your marketing, did you expect them to immediately take the reins and seamlessly execute the plan? After making the hire, did you find out that wasn't the case? In fact, it was the opposite. Instead of seeing the big picture, they often came to you for direction. This brings me to the point of t…
…
continue reading
1
Have you become the bottleneck to your marketing?
12:03
12:03
Play later
Play later
Lists
Like
Liked
12:03
Have you been too busy to send emails, update your social media channels, or write great content that drives traffic through SEO? Maybe you have some major marketing priorities – like launching or redesigning your website – and just aren't getting around to it. When this happens, you're actually limiting your business’ growth. The truth is, if you …
…
continue reading