A crack geek unit sent to create ideas that could reshape cinema, tv and professional wrestling. If you are a fan of film, tv and the WWE, then you are in the right place. Taking Creative Control, we discuss our ideas for the future of established movie franchises from sequels to reboots and fantasy casting. Plus Top 10 lists and insightful movie reviews to save you time and pain. We review WWE PPV's and book our cards for future events. We do the hard work so you don't have to. Come and joi ...
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A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
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Where do you fall on the spectrum of self-determination? Why are some people brave, determined, and driven, and others are not? I'm Jennifer Weissmann, your host, chatting with entrepreneurs, athletes, immigrants—you name it—who've smashed through barriers to greatness. This show is focused on the intersection of grit and greatness. Each super short episode packs a punch of inspiration. Tune in to the 'Going For Greatness Show' and hit subscribe to fuel your curiosity! CONNECT WITH HOST JENN ...
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Welcome to The Clever Investor Show, where your host, Cody Sperber, a seasoned real estate investor and educator, becomes your definitive source for everything in real estate investing and entrepreneurship. Each episode features conversations with giants in the industry like Grant Cardone, known for his real estate investor status; Wes Watson, sharing strategies for success; Eric Spofford, focusing on business growth and niche real estate markets; Pace Morby, a creative financing expert; and ...
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CommBank, Westpac, Suncorp, McDonald’s and KFC show market how to crack women’s sport sponsorship as audiences climb, engagement outpoints men’s
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The likes of CommBank, Westpac, Suncorp, McDonald’s and KFC are showing the rest of the market how to do women’s sports beyond just slapping on a logo – and it’s paying off in spades, according to GroupM Chief Investment Officer Mel Hey and Foxtel Media Head of Sport NSW, Caitlin O’Meara. But while existing men’s code sponsors are migrating spend i…
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Chartered Accountants, AFL, Menulog, recruiters back Australian Marketing Institute’s push for all marketing industry execs to pursue Certified Practising Marketer status; Mi3 alliance announced, professional ...
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This conversation is about getting marketers, agencies, media and tech to become more like chartered accountants – in a good way. That is, have letters after their name that mark them out to employers, peers and recruiters as the most horizontally skilled and relevant in the business – and be required to continue learning every year to keep them. W…
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LiSTNR tech stack unlocks smarter behavioural targeting, new lookalikes and re-fires lapsed buyers and its data matching capabilities for brands
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‘Virtual professor’ Mark Ritson says advertisers should be allocating circa 11 per cent of media budgets to total audio. Problem is, the market’s not buying Ritson’s line. Audio’s dollar share is sitting just over half of that and static, despite broadcast audiences increasing 6 per cent since Covid and time spent on total audio surging 49 per cent…
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Andy Warhol: Raw Talent or Masterful Team Builder?
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This episode of Going for Greatness Show dives deep into the enigmatic world of Andy Warhol. Is he the ultimate artistic genius or a maestro of assembling the perfect team? Special guest Michael Enns sheds light on Warhol's talents, methods, and the power of collaboration in the art world. Don't miss this intriguing exploration of creativity and te…
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CX disconnect: Banks, carmakers, telcos failing to join customer dots, ‘gaming’ NPS, measuring wrong outcomes, undermining martech investments – but uni’s nailing it
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The stampede by companies into CX, with massive associated investments into martech, specialists teams and organisational overhauls, is having little impact on customer experience scores – and big banks, telcos, and car brands are at best benchmarked as average, despite investing billions collectively. CSBA Managing Director, Paul van Veenendaal, h…
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Tourism NT rewires media strategy with partner Atomic 212°, overhauls martech in bid to see off rivals piling into still spending, but anxious, over 50s
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Tourism NT has always scored its biggest wins targeting the over 50s. Problem is, every other brand has twigged they’re the only one still spending. Cutting through is harder because other tourism bodies are going large on media to carve out their own slice. Plus, it’s already tricky for tourism operators to differentiate. Atomic 212°’s Asier Caraz…
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Creative Control pick our TOP 10 MOVIES OF 1988. Shockingly some big classics didn't make the list! Creative Control pick our TOP 10 MOVIES OF 1988!Amazingly some classic films didn't make the list. Creative Collective: Thank you to Dave and Andreas for submitting your lists! You were given a shout out in this episode. Let us know your thoughts in …
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Privacy and regulatory update: Banks, retailers, brands, loyalty operators, publishers face ‘substantial’ tightening on CX data, martech, adtech use as consumer groups wedge business lobby in Canberra ...
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There’s so much happening on the regulatory front it’s dizzying, so Mi3 called in the experts for an update - and it’s proven rather revealing: Despite intensive lobbying from loyalty scheme operators and beyond, Australia’s sweeping privacy law overhaul remains on course to land this year – with massive implications for just about every business. …
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Deadpool & Wolverine, Blade and Spider-Man 4
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Creative Control review and break down the new 'DEADPOOL & WOLVERINE' trailer and theorise on what we can expect from the only MCU film of 2024. Also we discuss the delayed Blade movie, as well as Tom Holland's recent comments on the next Spider-Man film. #CreativeCollectiveLet us know your thoughts in the comments and we will give you a shout out …
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Retail media meets ‘mobility media’: Uber ads global chief says Australia powering as Uber Ride brand ads drive hard sales via Uber Eats app – but funnel collapse pushes ‘brand-formance’ trend to the fore ...
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Uber’s ads business is starting to scale and its New York-based boss Michael Akkerman says Australia – one of its best performing markets, with a rapidly growing sales operation – will see the next wave of new formats first. He’s touting retail media meets “mobility media” and a collapsed funnel “brand-formance” model - brand and performance market…
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Cognitive overload puts marketing effectiveness in free-fall: Influence – not influencers – emerging as marketers’ antidote but industry assumptions require total flip
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Marketing effectiveness is getting worse. Dan Krigstein, Director of think tank The Growth Distillery and Ogilvy Chief Strategy Officer and Innovation Lead, Toby Harrison, have spent the last six months working out why – and building a framework they are now bringing to market in a bid to reverse the effectiveness slump. Their findings literally fl…
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#76 Land Flipping Demystified: Expert Tips for Finding, Evaluating, and Selling Land
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SUMMARY: In this conversation, Cody Sperber interviews Jack Bosch, an expert in the land space, about his experience and strategies in the land flipping business. They discuss the different types of land deals, including infill lots, land in the path of growth, and larger recreational acreage. They also talk about the financing options for land dea…
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Creative Control pick our TOP 10 MOVIES OF 1987. Surprisingly, some big movies didn't make the list! Let us know your thoughts in the comments! Did your favourite movies make the list? FOLLOW US ON SOCIAL MEDIA: YouTube - @CreativeControl TikTok - Creative Control Podcast Twitter (X) - @CCtrlPodca…
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'Media ecologist' Jack Myers: No humans for 80% of media planning, buying by 2030; creative-media forced back together, brand-publisher clean rooms surge, programmatic and retailer media hit new turbulence ...
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Five years ago media ecologist Jack Myers made a prediction in the second ever edition of Mi3: By 2025 media would be largely automated and almost totally AI-informed and just a quarter of sales would remain with people and ideas. It happened faster than even he thought. Now Myers predicts that within 12-18 months max, most media planning will be e…
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The Squared Circle: WRESTLEMANIA XL REVIEW - PART 2
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Welcome to The Squared Circle (as it is currently known). Creative Control review the biggest 2 nights in wrestling - WRESTLEMANIA XL! This is Part 2 of our WrestleMania XL coverage. The show was so big, we had to split this episode in to 2 parts. So here is our review of everything that happened on Night TWO Acknowledge us and let us know your tho…
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The Squared Circle: WRESTLEMANIA XL REVIEW - PART 1
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Welcome to The Squared Circle (as it is currently known). Creative Control review the biggest 2 nights in wrestling - WRESTLEMANIA XL! The show was so big, we had to split this episode in to 2 parts. So here is our review of everything that happened on Night One. Acknowledge us and let us know your thoughts in the comments! FOLLOW US ON SOCIAL MEDI…
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#75 Unlocking Profit Potential: Joint Ventures and Partnering in Real Estate
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SUMMARY: In this conversation, Trent Ellingford shares his journey from residential real estate to commercial real estate wholesaling. He discusses the challenges and benefits of commercial real estate, the lessons he learned from the market crash, and the importance of making decisions and taking action. Trent also highlights the scalability of co…
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‘Not a paint by numbers solution’: David Droga joins Accenture Song’s global tech-creative posse to build NRMA Insurance’s ambition for a ‘world leading’ customer experience model; one brand team, one ...
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IAG Chief Customer & Marketing Officer Michelle Klein returned to Australia last May after more than a decade abroad and embarked on arguably one of the most ambitious – and interesting - corporate customer experience transformation programs in this market for a long time. Such was the complexity and need for top tech and creative talent across eve…
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Creative Control: CASTING WONDER WOMAN IN THE DCU | Episode 78
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Creative Control cast WONDER WOMAN in the new DCU. We put forward our picks for Diana of Themyscira, also known by her civilian name Diana PrinceLet us know you would would cast as Wonder Woman in the comments! FOLLOW US ON SOCIAL MEDIA: YouTube - @CreativeControl TikTok - Creative Control Podcast Twitter (X) - …
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The Squared Circle: WRESTLEMANIA XL PREDICTIONS
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Welcome to The Squared Circle (as it is currently known). Creative Control give our predictions for WRESTLEMANIA XL! These are not only predictions, but a competition. We will be awarded points for the correct result and finish, plus bonus points are up for grabs on heel turns, interference and returns. Also listen on how you can get involved with …
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‘30-40% more efficient than paid media’: Mastercard’s top APAC marketer on owned media’s revenue power; Sonder predicts banks about to show retail media how it’s done
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Julie Nestor was one of the earliest Australian marketers to leverage owned media at scale, first at Optus and American Express and now – via Hilton Hotels and eBay – at Mastercard. The APAC marketing chief says owned media helped Optus get beyond mobile and into broader media and communications – and moved the needle for Amex, both in bringing on …
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#74 Navigating Challenges and Embracing Opportunities: Derek Jarr's Real Estate Odyssey
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SUMMARY: Derek Jarr, a real estate investor and entrepreneur, shares his journey in the real estate industry and the evolution of his business. He discusses the concept of Stay Frank, a sale leaseback company that helps homeowners in financial distress stay in their homes. Derek explains how Stay Frank makes money by wholesaling deals and selling t…
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Creative Control: TOP 10 MOVIES OF 1986 | Episode 77
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Creative Control pick our TOP 10 MOVIES OF 1986. Let us know your thoughts in the comments! Did your favourites make the list? FOLLOW US ON SOCIAL MEDIA: YouTube - @CreativeControl TikTok - Creative Control Podcast Twitter (X) - @CCMoviePod Instagram - Creative Control Facebook - …
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The Squared Circle: HOW TO BOOK WRESTLEMANIA 40 - NIGHT TWO
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Welcome to The Squared Circle! In the second of a 2-part episode, we discuss, if we had Creative Control, how we would book WRESTLEMANIA 40 - NIGHT TWO! We also give our predictions for the biggest 2 nights in wrestling. Acknowledge us and let us know your thoughts in the comments! FOLLOW US ON SOCIAL MEDIA: YouTube - @CreativeControl…
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#73 Turning Turmoil into Triumph: Eric Cline's Resilience in Real Estate
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SUMMARY: Cody Sperber interviews Eric Cline, who shares his journey from personal turmoil to success in the wholesaling and flooring businesses. Eric's story includes overcoming addiction, losing a multimillion-dollar business, and rebuilding his life. He emphasizes the importance of resilience and learning from setbacks. Eric's experience in sales…
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Next wave: Everything marketers need to know about the streaming-TV-online video shake-out – audience forecasts, advertising shifts, where next: Ampere Analysis
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Marketers and media companies had just about got to grips with audience fragmentation brought about by social media and online video. Now the next big wave is coming fast from global streamers piling into TV’s heartland with ad plays because their subscriber growth has maxed out. They’re targeting the young with localised reality shows, comedy and …
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Creative Control: CASTING BATMAN IN THE DCU | Episode 76
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Creative Control give our thoughts on the casting of BATMAN in the new DCU. We put forward our picks for The Dark Knight, as well as some other key characters in the Batman Family, along with some the big villains, including JOKER!Let us know you would would cast in the new Batman film in the comments! FOLLOW US ON SOCIAL MEDIA: YouTube - …
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The Squared Circle: HOW TO BOOK WRESTLEMANIA 40 - NIGHT ONE
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Welcome to The Squared Circle! In the first of a 2-part episode, we discuss, if we had Creative Control, how we would book WRESTLEMANIA 40 - NIGHT ONE! We put forward who we are booking to go over in each match, plus some of the additional matches we would like to see on the card. Acknowledge us and let us know your thoughts in the comments! FOLLOW…
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#72 From Selling Houses to Highrises: Tim Mai's Evolution in Commercial Real Estate
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SUMMARY: Tim Mai, an expert in real estate, shares his journey from flipping houses to teaching others and eventually transitioning to commercial real estate and capital raising. He emphasizes the importance of building relationships and leveraging the capital raising aspect of the business. Tim also discusses the creation of the Hero brand and the…
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Meta v media: Bosses from News Corp, Nine Publishing, Private Media, Capital Brief and ex-Coalition Minister Paul Fletcher unpack what’s next on Meta pulling news feeds - and Facebook and Instagram entirely ...
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Meta’s News Media Bargaining Code rug-pull lit up the media sector and has government, regulatory and lobbyist wheels spinning – some would say belatedly, given all the warning signals. Circa $70m in publisher cash - some argue it could be $100m - from Meta will no longer be on the table later this year, leaving Google the only game in town for a n…
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Creative Control: CASTING DOCTOR DOOM IN THE MCU | Episode 75
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Creative Control give our thoughts on the casting of the Fantastic Four in the MCU and we put forward our picks for one of the most important casting decisions Marvel will be making, for the next big bad.....DR DOOM!Let us know you would would cast for Dr Doom in the comments! FOLLOW US ON SOCIAL MEDIA:YouTube - @CreativeControl…
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Domino’s, Asahi see executive leaders buy-in to better decision-making; now moving Mutinex MMM beyond media’s P&L impact into business planning
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Domino’s and Asahi are both using Mutinex’s GrowthOS platform to make very different media investment decisions, faster, in a fluid market. Both have buy-in across the business after unlocking the impact of media investment on sales. Both are now taking the platform beyond media and into decisions around seasonality, pricing and planning. “It’s not…
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The Squared Circle: ROAD TO WRESTLEMANIA
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Welcome to The Squared Circle! We were very happy to welcome a Special Guest to the show - Nick from 'That Superhero Thing Podcast' This episode we discuss the fallout from The Elimination Chamber and the latest events from WWE Raw and Smackdown. Plus we review the confirmed match cards for the grandest stage of them all, as we continue on the ROAD…
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#71 Building Wealth, Balancing Life: Logan Fullmer's Real Estate Wisdom
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SUMMARY: In this episode, Logan Fullmer shares insights from his extensive real estate journey, from strategic partnerships to astute acquisitions of vacant lots. Listeners gain valuable knowledge about resolving complex title issues and optimizing team operations. Logan emphasizes efficient deal management and the importance of avoiding insurmount…
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Creative Control: OSCAR RESULTS & REACTIONS 2024 | Episode 74
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Creative Control review the best and worst of the 2024 Oscars as we compare how close we were with our predictions! The team assembled for episode is Kenan and Greg! Let us know your thoughts in the comments! FOLLOW US ON SOCIAL MEDIA: YouTube - @CreativeControl Twitter (X) - @CCMoviePod Facebook - Creative Control …
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Creative Control: OSCAR PREDICTIONS 2024 | Episode 73
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It's time for the 96th Academy Awards! Creative Control give our full list of predictions on who WILL win every category at the 2024 Oscars, along with who we believe SHOULD take home the big prize. The team assembled for episode is Kenan and Greg! Let us know your thoughts in the comments! FOLLOW US ON SOCIAL MEDIA: YouTube - @CreativeContro…
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SCA cuts acquisition costs 60%, targets performance ad dollars by doing the same for advertisers with data matching clean room play
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People spend “roughly a third of their time, or four hours a day, listening to audio, yet only 6 per cent of ad revenues are coming towards the medium,” says SCA Chief Commercial Officer Seb Rennie. The network is betting on a data-powered push for performance ad dollars to change that with today’s launch of LiSTNR’s AdTech Hub. SCA has made huge g…
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#70 Unlocking Sales Success: Insights from Jeremy Lee Miner
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Jeremy Lee Miner, renowned sales expert and founder of 7th Level, delves into the essence of his groundbreaking Neuro-Emotional Persuasion Questioning (NEPQ) methodology. Miner emphasizes the importance of acquiring essential skills to thrive in the competitive real estate market and highlights the transformative power of tone in sales interactions…
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‘Half the impact comes from creative’: System1 customer chief Jon Evans on how to sell-in emotional ad investment to cold, rational CEOs, CFOs – the CMOs nailing it, and why channel mix obsession will ...
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Future of TV Advertising international keynote Jon Evans is Chief Customer Officer at marketing effectiveness data firm System1 – and one of the world’s top marketing podcasters. He's on a mission to help marketers hold the line and sell-in emotional, creative campaign investment to rational, hard-nosed exec teams by better predicting its P&L impac…
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Creative Control: DUNE: PART TWO | MOVIE REVIEW
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We have 6 different takes in our review of DUNE: PART TWO! The team assembled for episode is Kenan, Sacha, Amrita, Alex, Andreas and Neil! Let us know your thoughts in the comments! What did you think of Dune: Part Two. FOLLOW US ON SOCIAL MEDIA: YouTube - @CreativeControl Twitter (X) - @CCMoviePod Facebook - Creative Contr…
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Creative Control: TOP 10 MOVIES OF 1985 | Episode 72
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The Creative Control team pick our TOP 10 MOVIES of 1985. The team assembled for episode is Kenan, Sacha, Neil and Lee Let us know your thoughts in the comments! What is your favourite film of 1985? FOLLOW US ON SOCIAL MEDIA: YouTube - @CreativeControl Twitter (X) - @CCMoviePod Facebook - Creative Control Instagram - Creat…
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prDOOH power: Lion toasts 18% revenue gains, sells 100,000 more Guinness pints via prDOOH push; JCDecaux maps huge growth, but agencies lagging
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Guinness (part of the Lion portfolio), UM, Vistar, Kinesso, and Thinkerbell have just landed Australia's first ever Programmatic Campaign of the Year award after a smart, highly targeted Out-of-Home push delivered 100,000 extra pints sold. The trick? Targeting blokes near pubs stocking the dark elixir when the weather turned cold – with only 2,000 …
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#69 The Truth About Raising Real Estate Capital With Bethany and Mauricio
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SUMMARY: Mauricio and Bethany talk about the different types of funds that an investor can look into as well as the normal pitfalls to be aware of and how to circumvent them. They have worked with Cody on the Clever Capital Fund for commercial real estate. These industry leaders provide valuable insight on how they produce, contract, and manage a f…
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Marketers ‘prefer arbitrage’ as Publicis, Omnicom power ahead of holdco posse; Dentsu ‘shrinking pains’ persist as dividing lines sharpen on agency network brands versus integrated offers, IT services ...
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When it comes to principal-based media trading, AKA arbitrage, “we can argue about the pros and cons but collectively [marketers] are saying that they kind of accept, if not sometimes prefer, that model,” says Madison and Wall founder and one-time WPP global business intelligence chief Brian Wieser. It’s no coincidence that two of the “most aggress…
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Creative Control: HENRY CAVILL & WARHAMMER 40K | Episode 71
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The Creative Control team discuss the future live action Warhammer 40,000 movie and series being produced by Henry Cavill with Amazon Studios. The team assembled for episode is Kenan and Neil, but it's our friend Chris who answers the question.....what is Warhammer? Let us know your thoughts in the comments! Are you looking forward to live action W…
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The Squared Circle: ELIMINATION CHAMBER PREDICTIONS
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Welcome to THE SQUARED CIRCLE! The Creative Control team give our predictions for the ELIMINATION CHAMBER 2024. FOLLOW US ON SOCIAL MEDIA: YouTube - @CreativeControl Twitter (X) - @CCMoviePod Facebook - Creative Control Instagram - Creative Control
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#68 Getting To The Next Level Of Real Estate With Conrado Bautista
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SUMMARY: In this episode, Cody Sperber interviews Conrado Bauista, he immigrated to San Francisco and began purchasing real estate. Conrado has learned from failures and successes that connected him to Cody Sperber. They are now working to help Conrado get to the next level of real estate that will 10x his income and mentorship goals. Conrado and h…
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L’Oreal, Unilever, Diageo, Kellogg’s, Gucci, Mondelez and Ford pump ad budgets; Google, Amazon, Meta cut theirs and grow - Brian Wieser on resurgent performance spend sidestepping TV
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Some media companies are feeling the heat on what they describe as a tightening advertising market, particularly linear TV. But there's a very different story coming out of investor briefings in recent weeks at some of the world's biggest brands. Many brands are increasing their advertising and promotion and much bigger overall marketing budgets. S…
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Creative Control: TOP 10 MOVIES OF 1984 | Episode 70
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The Creative Control team is going back to 80's once again. In the next episode of this series, we pick our TOP 10 MOVIES of 1984. The team assembled for episode is Kenan, Sacha, Neil, Lee and Alex. Let us know your thoughts in the comments! What is your favourite film of 1984? FOLLOW US ON SOCIAL MEDIA: YouTube - @CreativeControl Twitter (…
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#67 Building the Top Real Estate and Wholesale Company with Austin Zaback
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SUMMARY: In this episode, Cody Sperber interviews Austin Zaback, the founder of One Roof, a large wholesaling business in Scottsdale, Arizona. Austin shares his journey from being a student of Cody's to becoming a successful wholesaler and leader in the industry. He discusses the strategies and systems his company uses to close 50 wholesale deals p…
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