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Shots of Purpose

Joost Liebregts, Brian Pagán, Tom Reinhoudt

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Three designers from different disciplines and with unique perspectives talk and wonder about things that make humans happy, make design good, and business sustainable. Shots of Purpose is a podcast for designers, entrepreneurs, and people who like to think as a conscious activity. With Shots of Purpose, the hosts Brian, Joost and Tom aim to inspire listeners to do that which makes them happy while learning about design and business.
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This one got delightfully out of hand! From being your authentic self to using rumble language to create a safe space, Joost and Brian take our first video-recorded episode to a personal level. We get into Presence, frogs, intelligent lockdowns, and vegan balcony barbecues. We share our fears, irritations, frustrations, and inspirations. And we get…
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Leading a team, especially for the first time, presents us with interesting challenges. Great! That gives us opportunities to grow, help others in meaningful ways, and discover superpowers we didn’t know we had. Joost, Tom, and Brian take the opportunity of Tom’s new job to discuss how these opportunities take shape, how they challenge us, and whic…
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In some ways, this is an exciting time to be alive. Joost and Brian speak with Reinout Bosman, trainer, speaker, and opera tenor currently living in Florence, Italy. Together, we explore the idea that crisis brings change - we can either shut down or step up and follow new opportunities.We discuss best practices for conducting classes or workshops …
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People often talk about "building a better world," but what does that actually mean? We at Shots of Purpose do it too, but to steer this ship called Earth in a new direction, we need to understand where we want to go.Joost & Brian welcome Nathan Kinch & Mat Mytka, from Greater Than X, to the show. As experts in data ethics and responsible business,…
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Health Insurance, GamifiedHealth insurers, like a.s.r. Vitality, are using data from wearables like Fitbit and Apple Watch to give healthier people discounts. This makes a lot of sense: if you’re healthier, you’re less likely to need medical care, which means an insurance company is less likely to have to pay medical bills.But what could go wrong? …
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Design thinking gives people tools to address issues all over the world. Xenia Tombrou uses them in her struggle to clean up her home island of Corfu, Greece.Tom, Joost, and Brian got to speak with Xenia, communication specialist, project manager, and climate activist. We discuss her work on reusing & reducing waste on the island, the most difficul…
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Why do we separate our plastic but end up throwing it in the trash anyway? How can we work with cognitive bias to nudge people toward healthier choices? And how do urinal flies save thousands of Euros every year?Joost & Brian speak with Philip Jordanov, Cognitive Neuropsychologist at Neurofied. He answers these questions and discusses with us how u…
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Sjoerd Dijkstra is UX Director at App Annie, a world-leader in the collection and analysis of app data. Sjoerd talks with us about many things, amongst which how companies can inform themselves without infringing people's privacy, successfully running a business with teams spread across the globe, design leadership and the massive increase of popul…
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In this episode Brian and Joost talk about why empathy is important, how empathy can be applied in design and how it would work in a workshop format. In October 2019, Joost is hosting a workshop at Design Thinking Conference, so they've taken an 'Open Kitchen' approach and used this podcast to lay the foundation of that workshop.Brian is our Empath…
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In this episode Brian, Joost, and Tom share their recent life lessons. Things they've taken to heart and have enriched themselves with. For example, are you aware of the Netherlands' ranking when it comes to sustainability? We are pretty low on the list, but apparently there are some (good) reasons that explain that ranking a bit better than you wo…
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A new first for Shots of Purpose! A four-person episode, with special guest Luuk Visser. Luuk is the co-founder of Microlab, a really cool and fast-growing co-working space in Eindhoven, NL. Microlab started as Atelier Eindhoven with only a handful of people, and within 5 years has grown to a space of over 12000m² and with over 700 people in 200 co…
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Boy, is Industry 4.0 full of podcast potential! This is our longest episode to date, and with good reason. First off, we have a cool new intro, completely spontaneously recorded in our pre-podcast preparation. Let us know what you think of it on Twitter @shotsofpurpose. Secondly, AI is changing our world and we just can't completely wrap our heads …
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What do autonomous vehicles, energy and craftsmanship have in common? Industry 4.0! Brian, Joost, and Tom talk about what Industry 4.0 means for us designers. Before we converse about the implications though, we try to wrap our heads around what industry 4.0 actually is and where it might head in the future. Here's a short recap on the previous thr…
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What grade from 1 to 10 would you give your life right now? Are you happy? Do you know what makes you happy? We talk with public speaker and positivity guru Rudy van Beurden about how you can discover if you're not happy about something and how to change those parts. It's what some people call Personal Leadership and it can change your your life fo…
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Is the fight against climate change futile? What can we citizens do about it anyway? Last episode got us inspired to keep talking about climate change and what we personally can do about it. In this episode we reflect on our challenges and debate the efficacy of protesting. We also talk about the importance of democracy and using your right to vote…
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Lots of students on the streets protesting against climate change, citizens getting increased energy taxes, and many debates about meeting climate goals. How does climate change influence our lives and what can we do about it as designers and, more importantly, individuals? Tune in to find out why this February was sunny and warm and very different…
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Happy belated New Year! In this fresh 2019 episode, Brian, Joost, and Tom talk about their predictions for the new year. Listen to the convivial trio to find out what they think 2019 has in store for music, food, the planet, and design.Also, non-twitterererrrss, we hear you! We have a brand-spankin’ new email address for your lovely ideas. Send you…
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Brian, Joost, and Tom talk about privacy. Tom tells us he has nothing to hide, and Brian jumps in to tell us why you do have something to hide and why it’s important to protect it. What do you think about giving up your data for free? Should we be compensated, or are we already being compensated? Find out our perspective in this episode!…
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Brian, Joost, and Tom are whole again with Tom’s return. Ready to talk about a serious topic, design ethics, they dive right in. What are ethics in regard to design and how does one operate on the right side? Can affordable and sustainable go together? How can we change from an either/or way of working to combining seemingly opposing values in the …
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Do you ever export your InDesign file to a PDF to have a different look at it? How about your UIs, ever export them to a phone just to see what it really looks like? Is that one of those intangible design skills?In this episode, Brian and Joost talk about what skills make a good designer. Do you need to be stubborn? Maybe. What about curious? Defin…
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It’s Dutch Design Week! This year’s theme is ‘If Not Us, Then Who?’ To talk about that, we brought on Tove Elfferich from MorgenMakers She’s a rising social designer, and with her, we talk about the impact of the DDW and which projects we find most powerful.You can find Tove with MorgenMakers in Hall 4 of the Klokgebouw in Strijp-S during the Dutch…
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