Best Josh Ledgard Podcasts (2024)

1
Josh Ledgard on Unlocking the Power of Word-of-Mouth and Effective Referral Marketing 33:14

36m ago33:14

33:14

Almost all businesses start getting clients based on referrals. And while that might feel less necessary as your business grows, referral marketing offers you a lot of options to make yourself stand out among your competitors, grow your email lists, and so much more. Josh Ledgard, founder of KickoffLabs, is here today to talk about how to take adva…

1
Raul Hernandez Ochoa on Positioning Your Agency for Maximum Growth 42:13

4d ago42:13

42:13

There is so much information out there on growing and scaling your agency that it can be easy to lose sight of the strategies that matter most: offering your clients stellar results and making your services stand out in the market so you can find the clients that are the best match for you. Friend of the show Raul Hernandez Ochoa is here today with…

1
Chelsea Olsen on Building Sustainable Agency Growth with Email and LinkedIn 42:38

21d ago42:38

42:38

Sustainable agency growth is possible for an agency of any size. The keys to success? Generating qualified leads and structuring sales teams who understand your business, want to see themselves and your company succeed, and have the capacity to rise to the challenge. Chelsea Olsen is here today to talk about her work as a Fractional Chief Growth Of…

1
Ethan McCarty on Insights into the Evolving Employee Experience and the Importance of Curiosity 47:39

2M ago47:39

47:39

So many of our conversations here on the Digital Agency Growth podcast are about the businesses and clients we serve. But one important group often overlooked is the employees, both those of our clients and of our own. Ethan McCarty makes employee experience and excellence his priority at Integral, creating award-winning programs that inspire and m…

1
How to Build a Repeatable New Business Process for your Agency Without Spam or Burnout 32:25

2M ago32:25

32:25

Here at Sales Schema, we know our podcast listeners are all at different stages of growth with their agency. And after hundreds of interviews with professionals across the agency space, one key takeaway stands out: to grow an agency, you have to build a system that keeps your sales funnel full without the owner having their hand in the process. Dan…

1
Matt Lincoln on The Broken Predictable Revenue Model and Apollo’s Approach to Sales Outreach 40:42

3M ago40:42

40:42

The game that is sales outreach is always changing, and with so many schools of thought, it can be hard to keep up with best practices to keep your pipeline full. Matt Lincoln with Apollo.io is here this week to offer insight into how sales outreach has changed, what data is important for targeting your best leads, tips for making a cold outreach f…

1
Drew McLellan on Building Trust and Scaling Through Thought Leadership 40:15

2M ago40:15

40:15

The agency space has seen its fair share of ups and downs over the past several years. However, as the industry landscape has changed, agencies have also adapted to meet their clients' needs and what they need to stay afloat. Drew McLellan is no stranger to the changes in the industry and is here today to talk about the state of the agency industry…

1
Mark Scrivner on Entrepreneurship Insights and Restaurant Industry Lessons for Agencies 37:56

5M ago37:56

37:56

No matter what industry you work in, you will learn lessons and gain valuable skills that will carry over into other industries. Transferring to the agency space from the restaurant industry was easier than expected for Mark Scrivner due to the lessons and skills he learned about sales, marketing, and quality of service in his restaurant career. To…

1
Melissa Morris on Streamlining Your Agency’s Ops and Why SOPs are Overrated 36:18

5M ago36:18

36:18

Operations are the unsung heroes in the agency space. Though not talked about as often as sales and marketing, having robust operations through efficient procedures and documentation keeps an agency running smoothly and profitably. But what are the right tools and techniques for your agency? Melissa Morris is here today to help you identify what wi…

1
Corey Quinn on How to Build Your Agency’s Vertical Go-To Market Strategy 33:37

6M ago33:37

33:37

Specializing and niching down are topics we talk about a lot on the show simply because of their importance and effectiveness in scaling your agency. Hand-in-hand with specializing is scaling based on expertise in your niche instead of relying on founder-driven sales to keep the pipeline full. Friend of the show Corey Quinn is back this week to tal…

1
Matt Phillips on Developing Leadership Skills, Overcoming Limiting Beliefs, and Assessing Risk 44:04

6M ago44:04

44:04

Risk assessment, setting an example of leadership for your employees, and looking to the future are all part of an agency owner’s daily schedule. But how often do we take the time to slow down, take a breath, and reflect on what leadership means to us and our company, now and going forward? Matt Phillips thinks we don’t do this as often as we shoul…

1
Leah Leaves on Building Stellar SOPs and Agency Growth Through Fractional Operations 46:39

6M ago46:39

46:39

Setting a strong foundation for your agency’s operations is key to its success and growth. While operations feels like the last department a new small agency needs to consider, it becomes incredibly important once you have several employees. Outsourcing to operations professionals can be an excellent choice, especially those like Leah Leaves and he…

1
Kim Sample on Advising 140 PR Agencies and Growing a Comms Firm to $35M 33:39

7M ago33:39

33:39

PR agencies have seen tremendous changes over the last few decades, just like many industries. Kim Sample, President of the PR Council, has spent her whole career in the PR space and has her finger on the pulse of the PR space. Today she’s here to talk with us about current trends, future predictions in the space, and more! This week, episode 206 o…

1
Morgan McLintic on Startup Marketing, Scaling to 25 Employees, and the State of Silicon Valley 44:07

7M ago44:07

44:07

Silicon Valley is the heart of the tech industry. And since tech is a growing sector, it is often used as a gauge for the rest of the economy. Times have been tough for tech startups lately, but the agencies that work with them have also seen changes. Morgan McLintic of Firebrand Marketing works in the heart of the Valley, working with startups at …

1
Jason Swenk on Lessons Learned from Working with 10,000 Agencies 37:29

8M ago37:29

37:29

Agencies vary greatly, so finding helpful advice can feel daunting. With so many different agencies and approaches to running them, where do you turn to find reliable advice that has been tested thoroughly? Someone like Jason Swenk, who has worked with over 10,000 agencies in the last decade, fits that perfectly. This week, episode 204 of The Digit…

1
Greg Hickman on Going from Labor to Leverage 52:14

9M ago52:14

52:14

The agency world has two predominant models: the traditional agency and the new school agency that emphasizes productized services. No matter which model you work in, scaling an agency is never easy. But there are ways to make it easier, like monetizing your expertise and prioritizing having good quality clients in fewer numbers rather than a large…

1
Using Giveaways to Promote Tourism 23:43

9M ago23:43

23:43

In this episode of the On Growth Podcast, Josh Ledgard sits down with Anna Fraiberg from the Bay of Quinte Regional Marketing Board. Fraiberg shares the nuts and bolts of their successful marketing campaign that has been driving tourism to the Bay of Quinte region. Get ready to learn about ingenious regional marketing techniques designed to make a …

1
Collecting over 20,000 Leads with Santana Snacks 35:23

9M ago35:23

35:23

Join us as we talk to Victor Macias, the entrepreneurial spirit behind Santana Snacks and learn how they've collected over 20,000 leads so far. Victor shares the secrets about how they built a commanding prelaunch brand, manipulated Facebook ads to achieve a phenomenal CPC of just 30 cents, and established a reward system that powerfully encouraged…

1
David Rodnitzky on Scaling 3Q to 500 People, Selling the Agency Three Times, and Finding Meaning 44:44

9M ago44:44

44:44

Selling an agency can be a time-consuming, lengthy process full of large decisions. Now imagine going through that three times. David Rodnitzky has done just that, selling his agency 3Q Digital (now part of DEPT) multiple times, to several different types of owners until finding the right fit. He’s here to talk about what he’s learned from this jou…

1
Kalle Mobeck on Scaling an Agency to $10M in Four Years, a Storytelling-Based Sales Process, and the AI-Marketing Revolution 40:01

10M ago40:01

40:01

All too often, agencies rely too heavily on referrals to scale their business. Without spending time defining your brand and creating a sales process built on stories and relatability, growing your agency will be more complicated than it needs to be. My old friend Kalle Mobeck is here today to talk about how you can improve your sales process, scal…

1
Paul M. Caffrey on Sales Preparation and Improving Your Close Rate 46:08

10M ago46:08

46:08

There’s a stark difference between a top-performing salesperson and an elite salesperson. The difference? Thorough, professional preparation to separate your sales pitch and discovery call from the others your prospective client is likely hearing. Paul M. Caffrey, the Sales Preparation Expert, is here to talk about how you can position yourself as …

1
How to Keep Your Agency's Pipeline Full Using Targeted Outreach 53:16

11M ago53:16

53:16

Cold outreach sucks. I know it, you know it. And while this is true, there are ways to make it suck less. We recently did a training titled “Take Charge of Your Agency's Future Revenue” and wanted to share the replay with you today so you can get a taste of what we do here at Sales Schema and how we improve the lead generation process for our clien…

1
Alyson Caffrey on Agency Ops and the Power of Sabbaticals 43:56

11M ago43:56

43:56

Operations is often an overlooked part of an agency’s framework. But having the correct operations in place can not only make your business run more smoothly on the day-to-day, but it can also allow you to take time away for rest, which is essential to growing your business. Alyson Caffrey is here to talk about her Sabbatical method, and how having…

1
David Reske on Packaging Agency Services, Scale, and Growing to 30 FTEs 38:15

11M ago38:15

38:15

Growing and scaling an agency comes in different steps, from hiring your first employee to hiring managers so you can take a step back from your business. David Reske has grown several agencies since the late 1990s and is here to talk about what those different growth stages looked like to him, the lessons he’s learned about hiring the right employ…

1
Ben Guttmann on Simplicity 55:25

12M ago55:25

55:25

In today’s world, marketing and advertisements are cluttered and busy. With so much information being thrown at us every day, how are you supposed to put out strong marketing strategies that actually catch people's attention? According to Ben Guttmann, author of the forthcoming book Simply Put, the answer is simple, clear messaging that doesn’t try…

1
Seth Price on Building an Eight-Figure Legal Agency 37:53

12M ago37:53

37:53

Agencies come in many different forms, and featuring new perspectives is something we love to do here on the Digital Agency Growth Podcast. Today we’re bringing you Seth Price from Price Benowitz law firm and BluShark Digital marketing agency to offer his advice and perspective on growing your agency from the lens of the legal world. This week, epi…

1
Jon Lenz on Building a Michelin Star Agency 34:23

12M ago34:23

34:23

What words do you think of when you hear ‘Michelin star’? Likely, it’s words like quality, mastery, and consistency. We also want to achieve these qualities in our agencies, and thinking about applying Michelin-star standards to our businesses can completely change the game. Jon Lenz at Br8kthru Consulting is doing just that and is here today to ta…

1
Justin Tan on Scaling and Removing Yourself from a Productized Service Business 40:37

1y ago40:37

40:37

While we talk a lot about agencies here on the show, founders of productized service businesses share a lot of the same challenges that agency owners do. One of the largest challenges is knowing when your role as owner/founder is not the same as when you started the company and what you can do to change it and bring more value to your agency. This …

1
Tom Sullivan on Agency Growth, Acquisition, and Thriving in Recession 51:23

1y ago51:23

51:23

The current financial uncertainty has been on everyone’s mind lately, especially agency owners. It looms in the back of our minds while we’re trying to keep up with the changing agency landscape and focus on growing our projects. Tom Sullivan is here today to talk about his 30 years of experience in the marketing agency space and the changes it’s s…

1
David Tobin on the Agency Acquisition Market in 2023 38:13

1y ago38:13

38:13

Agency acquisition is not something all agency owners consider when starting their business. But there’s nothing more valuable than keeping acquisition in mind throughout your time with the agency, even if selling is not in your plan for a long time, if at all. Today, David Tobin of TobinLeff joins us again to discuss the trends and patterns in the…

1
Matthew Mozzocchi on Web3, the DAO Team Model, and Profitable Agency Partnerships 42:41

1y ago42:41

42:41

With all the buzz about Web3 and technological advancements, marketing and agency life is poised to change rapidly. One agency model that works well in the Web3 world is a DAO, or Decentralized Autonomous Organization. Today, Matthew Mozzocchi is here to talk about Myosin, a DAO agency, and how this model allows them to have a leg up the Web3 world…

1
Taylor Pearson on Operations, Kaizen, and Why the Agency Model is Underrated 42:43

1y ago42:43

42:43

Entrepreneurship has changed drastically in the last 20 years. Even with so many different types of businesses out there, from SaaS to E-Commerce, many still keep coming back to the service-based agency as the bread-and-butter of their ventures. Taylor Pearson is here today to talk about why agencies reign supreme in his opinion, his book The End o…

1
Joey Tackett on Selling Creative 47:02

1y ago47:02

47:02

Selling creative to a client can be more difficult than selling SaaS, lead generation, or any other service in the B2B space. It takes a deep understanding of the client’s needs, wants, and risk tolerance to deliver them a great product that they’ll be eager to utilize in their business. Today, Joey Tackett is here to talk about understanding your …

1
Alyson Griffin on 25 Years of Marketing Innovation at State Farm, Intel, and HP 47:58

1y ago47:58

47:58

Marketing, as we all know, is a fast-paced world that is changing all the time. And if the tech industry has taught us anything, it's that innovation in fast-paced environments is essential to keeping a company afloat. Marketing innovations that think outside the box can set an agency up for success. Today, Alyson Griffin is here to talk about all …

1
Joe Ardeeser on How to Build Agency Proposals Lightning-Fast and Let Prospects Upsell Themselves 41:52

1y ago41:52

41:52

Proposals can be a big reason your sales funnel slows down. Especially right now, as we’re seeing recession tendencies, the trend is that leads are still coming in, but closing deals takes a LOT longer. So what can you do to speed up the process and sign more clients? Today, Jore Ardeeser is here to talk about his passion for proposals and how you …

1
Brenton Thomas on Growing a Boutique Agency with Marketing Automation 28:55

1y ago28:55

28:55

Marketing is one of the biggest factors in whether or not an agency is successful. But for the new agency, with limited time and resources, marketing takes up the valuable time in which you should be making discovery calls and signing contracts. Automation can help you find qualified leads without adding an additional 40 hours to your work week. Th…

1
Raul Hernandez-Ochoa on Building a High-Profit Agency 47:05

1y ago47:05

47:05

In this wide business world, there are many ways to build a high-profit agency. Different strategies and tactics will work for different people, and there are consultants everywhere that are trying to sell you on their proprietary “secrets”. So how DO you build a high-profit agency in a sustainable way? And how do the concerns vary as you increase …

1
Ron Story Jr. on Sales, Acquisition, and Relationship Building 39:43

1y ago39:43

39:43

If you're in sales, you know that building strong relationships is key to success. But there are lots of other factors to consider as well, including whether to acquire a business or start it from scratch and how much AI to incorporate into your process. This week, episode 183 of The Digital Agency Growth Podcast is about sales, acquisition, and re…

1
Sam Jacobs on Reciprocity, Recession, and Building Pavilion 48:34

1y ago48:34

48:34

The tech world is constantly changing, and sales executives often feel the brunt of the changes. Finding a community of others in the same position as you can be all the more helpful when navigating job searches, personnel shifts, and more. Today, Sam Jacobs is here to discuss how his peer group Pavilion connects people in the sales world. This wee…

1
Dan Andrews on Remote Hiring, Podcasting, and Creating a Community of Entrepreneurs 54:37

1y ago54:37

54:37

Working remotely, though common now, was not well received or often considered in the past decade or so. With the rise of remote work, hiring anyone from anywhere around the world is easier now. But what was the process like back when the idea started to emerge? Today, Dan Andrews is here to talk about all that and more. This week, episode 181 of T…

1
Joe Ardeeser on Optimizing Your Agency’s Proposals and Upsells 37:45

1+ y ago37:45

37:45

Proposals are the heart of making sales and attracting new clients to your agency. But many agencies are approaching creating, sharing, and closing proposals in a way that hurts business: copying and pasting, chucking it over the fence in hopes that it sticks and sending too many follow-up emails. Joe Ardeeser is here to tell us the right, more pro…

1
Simon Severino on Doubling Your Agency’s Sales Through Sprints 38:15

1+ y ago38:15

38:15

Sales cycles, especially in the B2B space, are often long and arduous. Building trust takes time, and finding the perfect balance of engagement with potential clients takes time to master. Simon Severino is here this week to talk about his tried-and-true methods for shortening your sales cycles and scaling your agency with sprints. This week, episo…

1
David Rush on Building a Software-Empowered Referral Engine 36:58

1+ y ago36:58

36:58

Sales cycles are getting shorter, and with that comes more strain to get more leads in the pipeline. Referrals and professional introductions are one of the best ways to do this, and can make the difference between closing the deal and an unread email. Today’s guest, David Rush, is here to talk about his referral engine SmallWorld and how nurturing…

1
Kelly Campbell on Selling an Agency to Scaling Dozens of Them [Replay] 40:22

1+ y ago40:22

40:22

Selling an agency doesn’t happen overnight. Neither does figuring out what happens after the sale. Today, Kelly Campbell takes us through their journey of selling their agency and helping many other agencies scale their own. This week, episode 177 of The Digital Agency Growth Podcast is about the journey from selling an agency to scaling dozens of …

1
Georg Dauterman on How IT Can Optimize Your Organization 50:24

1+ y ago50:24

50:24

IT services are often an afterthought for agency owners, especially small to medium organizations. But having reliable, professional IT is for more than just fixing a broken laptop or resetting a password. Good IT can also keep your organization running smoothly and looking professional to clients and potential employees. This week, episode 176 of …

1
Konrad Sanders on Content, ChatGPT, and What it Means for Your Agency 57:35

1+ y ago57:35

57:35

ChatGPT recently took the world by storm, and it seems to be popping up everywhere. With so many tools now available, how is the wide availability of AI generated content going to change the agency space? This week, episode 175 of The Digital Agency Growth Podcast is about content, ChatGPT, and what it means for your agency! Watch our new recorded …

1
Using Commonality-Based Outreach to Fill Your Agency's Pipeline [Quickmail Webinar] 53:25

1+ y ago53:25

53:25

Outbound marketing strategies change more quickly than we can keep track of. Here at Sales Schema, we have found that a commonality-based, personalized outreach repeatedly works across our whole client base. Dan recently spoke about this strategy (and his book), Relationship Sales at Scale, and the use of compelling commonalities to reach out to pr…

1
Colin Bryar on Working Backwards 51:19

1+ y ago51:19

51:19

Amazon is a massive success in part because of its principle of ‘working backwards’. Starting with the customer and working backwards to the technology has been Amazon’s core belief since the beginning, and is key to how the company operates. This week, episode 173 of The Digital Agency Growth Podcast is about working backwards: both the methodolog…

1
Lindsay Shearer on Pinterest, Niche-Driven Growth, and Your Agency's Brand Architecture 43:29

1+ y ago43:29

43:29

There's no doubt that having a strong brand is essential for any agency. But what's often overlooked is the importance of having a well-thought-out brand architecture. In this episode, we'll explore what brand architecture is and why it's so important. We'll also provide some tips on how to create an effective brand architecture for your agency. Wa…

1
Jon Tsourakis on AI, The Recession, and Becoming a Sales-Driven Agency 52:27

1+ y ago52:27

52:27

Becoming a sales-driven agency is about so much more than just client- or customer-centric. It’s about continually looking for all the different things that can be sold within a company and organizing your team for success. This week, episode 171 of The Digital Agency Growth Podcast is about AI, the recession, and becoming a sales-driven agency. Wa…

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