KickoffLabs On Growth podcast

23:43

In this episode of the On Growth Podcast, Josh Ledgard sits down with Anna Fraiberg from the Bay of Quinte Regional Marketing Board. Fraiberg shares the nuts and bolts of their successful marketing campaign that has been driving tourism to the Bay of Quinte region. Get ready to learn about ingenious regional marketing techniques designed to make a significant impact using giveaways. Anna discusses how the Bay of Quinte Regional Marketing Board leverages giveaways to increase tourism and how these strategies have shaped the growth of their brand and the businesses in their region. You'll hear about different types of marketing campaigns, from big prize giveaways to weekly promotions, and how each is targeted to a specific audience. Fraiberg also offers an overview of the diverse region of Bay of Quinte in southeastern Ontario, detailing its urban and rural amenities, and emphasising how agritourism plays an integral part in their community. Discover how their marketing strategies have evolved, incorporating tools such as Facebook, Instagram, MailChimp, and KickoffLabs. Plus, get a glimpse into their partnership with local news sites, chambers of commerce, and local radio stations that amplify their reach. Lastly, we learn how their biweekly newsletter, full of quality content, further reinforces their connection with their audience and encourages ongoing participation. Ready to feel inspired and fill your marketing knowledge toolbox to the brim? Then don't hesitate to hit the subscribe button and stay tuned for more episodes of the On Growth Podcast. We promise to deliver incredible insights from industry professionals right to your screen! You don't want to miss it! Subscribe now!…

KickoffLabs On Growth

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Collecting over 20,000 Leads with Santana Snacks 35:23

1 year ago35:23

35:23

Join us as we talk to Victor Macias, the entrepreneurial spirit behind Santana Snacks and learn how they've collected over 20,000 leads so far. Victor shares the secrets about how they built a commanding prelaunch brand, manipulated Facebook ads to achieve a phenomenal CPC of just 30 cents, and established a reward system that powerfully encouraged viral growth even before they had a product! Perhaps, one of the most exciting moments in Victor's journey was their stint on the popular show, Shark Tank, which is discussed in-depth, giving viewers an insider's perspective on what it's really like to be on the show. Furthermore, Victor discusses how they targeted a specific demographic—first-generation Latinos—creating a product that speaks to their nostalgia. He offers valuable tips about product development, like conducting surveys, reverse engineering product ideas, and keeping the audience actively engaged throughout. The conversation also provides actionable insights into crowdfunding campaigns like Kickstarter while highlighting the benefits of using the KickoffLabs platform to generate viral referrals with its ease of sharing, providing a terrific boost to their email signups. So, get ready to up your content marketing game by watching this exchange between Victor Macias and KickoffLabs founder Josh Ledgard. Don't forget to hit the subscribe button for our YouTube channel to stay updated with more such engaging and informative content. Hope to see you soon, happy marketing!…

KickoffLabs On Growth

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Contest Marketing Trends for 2023 & a Mic Giveaway 31:02

2 years ago31:02

31:02

Derek Videll and I discuss content marketing trends for 2023 and also announce our latest BOSS Marketer contest at https://grow.kickofflabs.com/boss.

KickoffLabs On Growth

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KickoffLabs Most Asked Contest Questions VS ChatGPT 36:20

2 years ago36:20

36:20

ChatGpt has gotten very popular for asking all kinds of challenging and even conversational questions. We decided to ask some of our most popular customer questions and decide if the answers really match up with our advice.

KickoffLabs On Growth

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Grow With Confidence- Advice From Launch and Scale 48:22

2 years ago48:22

48:22

Grow your audience for your next launch with Kheirstyn Ross of Launch and Scale. Learn more about the value of influencers, micro-marketing, audience engagement, and everything in between leading to product launch day.

KickoffLabs On Growth

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Product Testing, Building a Community, and Growing Socials Through a Waitlist With Maven Pet 38:22

2 years ago38:22

38:22

Maven Pet launched a waitlist campaign for their unique AI pet vet tech. Starting with a growing community, early adopters/ product testers, and a passion for helping pets live a better life- Maven Pet was able to grow exponentially before its official launch with KickoffLabs. Learn how product testing through a waitlist can lead to a wildly successful launch and the brand awareness you're looking for.…

KickoffLabs On Growth

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Preparing for Holiday Contests- Easy Ideas to Get You Started 20:54

2 years ago20:54

20:54

With the big holiday season quickly approaching, it's time to start preparing for your marketing strategy to stand out. Thanksgiving, Black Friday, Christmas, and New Year's eve are great times to quickly generate leads with a holiday giveaway contest! Get started in no time with these helpful tips and ideas.…

KickoffLabs On Growth

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How to Choose the Best Giveaway Prizes for Your Goals and Budget 31:42

3 years ago31:42

31:42

It doesn't have to be expensive . You can give away anything that you think your ideal audience will like, regardless of the cost. Often samples of your product, experiences, or simply being the first to get something is enough to capture an audience. This also means themed simple items such as fireworks on the Fourth of July or a limited edition of your product to bring the audience back to you. Give a complete gift or experience . It is often best to offer a complete experience for your grand prize instead of a discount or an item that requires add-ons. For example, a boutique offering a gift card for the standard price of a complete outfit or VIP tickets to a festival that includes any add-on fees there may be. Create a Budget Stick to your budget. You can get creative with packages and prizes being items or services that don't cost you much as long as they are things your audience would be interested in. For example, if you want to stay low-budget for your bakery's grand opening- offer a free cookie package for leads that are a fan of your product. Have a friend win too . Encouraging referrals can look like offering "if you win, they also win" items and experiences. This can be a couple's Valentine's Day-themed dinner package, a day at the spa for the winner and their friend, or even work for a service like lawn care- one wins a freshly mowed lawn- they both do. Exclusivity When it comes to a waitlist for a new product launch, exclusivity can even be a prize in itself. Offering the top of your list to be the first to receive your product or a limited edition item can be enough to drive a competitive crowd. You can also offer a one-of-a-kind product style for your winner for extra bragging rights.…

KickoffLabs On Growth

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How Share to Click used a Milestone Rewards Waitlist for a New Product Launch With Limited Spend 40:46

3 years ago40:46

40:46

Listen to hear how a creator engagement space, CLICK, used a milestone rewards waitlist campaign to grow their web3 audience before launching a new product. They used crypto as an enticing reward during the waitlist and only spent $300 on ad-spend so far while exploding on authentic social engagement.…

KickoffLabs On Growth

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How to use a waitlist to drive audience growth for your beta launch 32:15

3 years ago32:15

32:15

Launching a beta means getting your audience ready and excited for the release to be as successful as possible. Gambit Games chose to use a waitlist campaign to do just that. Learn why they chose KickoffLabs for this large-scale campaign and how Gambit games turned their waitlist into profit.

KickoffLabs On Growth

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How to Choose the Right Giveaway for Your Goals 27:11

3 years ago27:11

27:11

Get your giveaway started using our quick launch guide, checklist, and brand-new template quiz! Listen in to learn more about different contest types and find resources to get your next giveaway ready in just 10 minutes.

KickoffLabs On Growth

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Running a Successful Pre-Launch Subscription Box (and resources to succeed!) 38:10

3 years ago38:10

38:10

All Girl Shave Club grew their audience through a KickoffLabs contest with a Milestone Rewards Waitlist contest. Jessica gives advice on nurturing your audience and converting your email list goals into active subscribers in order to run your most successful prelaunch campaign. Listen to hear more about her success running a prelaunch waitlist!…

KickoffLabs On Growth

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Running a Successful Giveaway in a Highly Regulated Industry 20:15

3 years ago20:15

20:15

Learn how NOBO uses creative advertising and a KickoffLabs giveaway to successfully market to a demographic surrounded by challenging advertising laws. Also, find out why clarity is key in your next sweepstakes.

KickoffLabs On Growth

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How Social Bamboo uses KickoffLabs to Help Businesses Grow 37:55

3 years ago37:55

37:55

Listen in to find out how Derek, host of the well-known business marketing podcast Social Bamboo, has used KickoffLabs not only for his own business but to help others grow through running contests. Learn more about his tactics, marketing advice, and what has been helpful for his clients in past contests along with why he recommends KickoffLabs to his followers.…

KickoffLabs On Growth

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How Grizzly Gained 50k+ Leads With a Giveaway by Keeping it Simple 47:26

3 years ago47:26

47:26

Find out how Grizzly.fi kept their contest, actions, and communication simple, which led to tremendous growth for their waitlist giveaway campaign. While they are still in the midst of their campaign, their lead generation is growing daily and is currently at 50,000+ new people with a 40% conversion rate. Listen to their advice on how to make it happen here.…

KickoffLabs On Growth

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Our Boss Marketing Contest Results and Advice 22:58

3 years ago22:58

22:58

Josh and Hannah discuss KickoffLab's recent contest results, goals, and advice for future giveaways. Get a full recap as well as screenshots, email copy, and our contest checklist from the full show notes here: https://kickofflabs.com/podcast/our-final-contest-results-and-advice

KickoffLabs On Growth

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Learn How to Use Smart Marketing and Client Relationships to Create Your Best Contest Yet 40:16

3 years ago40:16

40:16

https://kickofflabs.com/podcast/learn-how-to-use-smart-marketing-and-client-relationships-to-create-your-best-contest-yet

KickoffLabs On Growth

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Quick and Dirty Checklist for Launching a Contest 22:40

3 years ago22:40

22:40

For the quick guide and an example of how we applied it to our own contest check out the post here: https://kickofflabs.com/blog/4-day-simple-giveaway-checklist

KickoffLabs On Growth

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How Dappery uses Testing, Lookalike Audiences, and a Waitlist to Promote NFTs 23:05

3 years ago23:05

23:05

For pics of the landing pages used, key takeaways and a fill transcript go to https://kickofflabs.com/podcast/how-dappery-used-testing-lookalike-audiences-and-a-waitlist-to-promote-nfts

KickoffLabs On Growth

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How customer feedback can get the leads you want with your marketing campaigns 35:34

3 years ago35:34

35:34

See the full show notes and transcript here: https://kickofflabs.com/podcast/how-customer-feedback-can-get-the-leads-you-want

KickoffLabs On Growth

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Build a waitlist, validate your idea, and generate early sales by pitching a webinar! 31:20

3 years ago31:20

31:20

For images of the waitlist and ads used check out the full show notes here. https://kickofflabs.com/podcast/waitlist-and-idea-validation-with-a-sales-webinar-signup

KickoffLabs On Growth

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How Swingly Toys used a waitlist promotion to reach above their $15k Kickstarter goal 34:41

3 years ago34:41

34:41

For the full notes check out our post here: https://kickofflabs.com/podcast/how-waitlist-campaign-helped-swingly-toys-raise-17k-kickstarter

KickoffLabs On Growth

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Drive massive growth with customer research and social media! 42:19

3 years ago42:19

42:19

Click here to get the full transcript, images, and other resources from the campaign. Market Research The Pronti.AI team spent countless hours interviewing hundreds of people and taking in all of the responses and reviews the app received. Experiment They experimented hundreds of times on social platforms leading to their TikTok platform going viral. Dig Deep + Understand Marketing Understand what works best for your brand and know the differences in what content to push for various platforms. Pronti.AI had amazing success on TikTok and pulled a lot of growth from the market they built there. Be Agile Start with what you have and continue to evolve with your consumer. Pronti.Ai put a lot of focus on continuous improvement within their app, which created a very communicative environment as the app developed.…

KickoffLabs On Growth

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Triple Your Email List in a Month Running a Contest 37:14

3 years ago37:14

37:14

You can watch the video for this episode on YouTube and get the images and full transcript on our episode page . Here are some key lessons from this episode... Listen to Customers Listen to what your customers are looking for. Note their comments and use that data to refine your product. Promote to Your Audience Matt has an active YouTube following so when sharing about his campaign, he mentioned it in his YouTube content daily to get them engaged and sharing. Audience Growth is Science Pay attention to what works for yourself and others. Matt paid attention to top videos from other popular channels to find their formula. He posted his own videos and kept tweaking the thumbnails, SEO, captions, and video itself until it worked etc, and got more views. Great content is only great if it's viewed. Pay Attention to Your Highest Referrals Even if they do not win the giveaway, notice the customer who had a high amount of successful referrals. Let them know you see them and that they are important to your brand! Make Your Giveaway Unique Haugen Racing gave away a drift simulator. Matt credits a lot of success from the uniqueness of this opportunity. Listen to how he plans to level up when he reaches 200k followers. Make Winning Accessible Consider making your contest actions weighted toward referrals. Matt chose to make this campaign referral forward as opposed to purchasing weighted, more followers had the opportunity to win. This caused more brand sharing across other followers' accounts and a more successful growth campaign.…

KickoffLabs On Growth

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How Woof 'N Meow is winning in the cutthroat world of cat litter 34:36

4 years ago34:36

34:36

Valentina Lin, from Woof 'N Meow joined me to share how they blew past their indigo launch, got almost 3k people into a private group about cat litter, and signed up over 10,000 people to their email list... before launch.

KickoffLabs On Growth

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How did BlackSteel get 10k signups in 6 weeks with $10 a day? 24:15

4 years ago24:15

24:15

Get the full transcript, a summary of tips and tricks used, and the images from their landing pages on the episode page here: Here's a short run down of things you'll learn. **Call 10-20 signups a day** Learn more about them and get them engaged. **Do reach out on Instagram/Facebook** Follow people who comment on competitors and suggest your product. **Advertise on Instagram** $10 a day bringing 200-300 signups a day. **Make referrals worth it** 1 referral worth $30 credit. 2 gets early access to the card.…

KickoffLabs On Growth

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20,000 Leads in 30 Days with £1,000, a Water Bottle, and KickoffLabs 42:22

4 years ago42:22

42:22

Get the full transcript, screenshots, detailed copy, and more here: https://kickofflabs.com/podcast/how-swheat-collected-over-20k-leads-kickofflabs-prelaunch/

KickoffLabs On Growth

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How did Conor Lewis raise 2.5 million dollars for a pillow fort? 56:49

4 years ago56:49

56:49

Get the full transcript, copy, key takeaways, and landing pages used to build their audience here: https://kickofflabs.com/podcast/how-get-the-fort-raised-over-two-million-on-kickstarter

KickoffLabs On Growth

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What does the journey from corporate life to passion project to thriving business look like? 1:07:03

5 years ago1:07:03

1:07:03

For the full transcript, key takeaways, and images from their campaign check out the episode home page .

KickoffLabs On Growth

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How Big Island Coffee Roasters Built a Successful Online Business in a few Months 33:47

5 years ago33:47