In this episode of the On Growth Podcast, Josh Ledgard sits down with Anna Fraiberg from the Bay of Quinte Regional Marketing Board. Fraiberg shares the nuts and bolts of their successful marketing campaign that has been driving tourism to the Bay of Quinte region. Get ready to learn about ingenious regional marketing techniques designed to make a …

Join us as we talk to Victor Macias, the entrepreneurial spirit behind Santana Snacks and learn how they've collected over 20,000 leads so far. Victor shares the secrets about how they built a commanding prelaunch brand, manipulated Facebook ads to achieve a phenomenal CPC of just 30 cents, and established a reward system that powerfully encouraged…

Derek Videll and I discuss content marketing trends for 2023 and also announce our latest BOSS Marketer contest at https://grow.kickofflabs.com/boss.By KickoffLabs

ChatGpt has gotten very popular for asking all kinds of challenging and even conversational questions. We decided to ask some of our most popular customer questions and decide if the answers really match up with our advice.By KickoffLabs

Grow your audience for your next launch with Kheirstyn Ross of Launch and Scale. Learn more about the value of influencers, micro-marketing, audience engagement, and everything in between leading to product launch day.By KickoffLabs

Maven Pet launched a waitlist campaign for their unique AI pet vet tech. Starting with a growing community, early adopters/ product testers, and a passion for helping pets live a better life- Maven Pet was able to grow exponentially before its official launch with KickoffLabs. Learn how product testing through a waitlist can lead to a wildly succes…

With the big holiday season quickly approaching, it's time to start preparing for your marketing strategy to stand out. Thanksgiving, Black Friday, Christmas, and New Year's eve are great times to quickly generate leads with a holiday giveaway contest! Get started in no time with these helpful tips and ideas.…

It doesn't have to be expensive. You can give away anything that you think your ideal audience will like, regardless of the cost. Often samples of your product, experiences, or simply being the first to get something is enough to capture an audience. This also means themed simple items such as fireworks on the Fourth of July or a limited edition of…

Listen to hear how a creator engagement space, CLICK, used a milestone rewards waitlist campaign to grow their web3 audience before launching a new product. They used crypto as an enticing reward during the waitlist and only spent $300 on ad-spend so far while exploding on authentic social engagement.…

Launching a beta means getting your audience ready and excited for the release to be as successful as possible. Gambit Games chose to use a waitlist campaign to do just that. Learn why they chose KickoffLabs for this large-scale campaign and how Gambit games turned their waitlist into profit.By KickoffLabs

Get your giveaway started using our quick launch guide, checklist, and brand-new template quiz! Listen in to learn more about different contest types and find resources to get your next giveaway ready in just 10 minutes.By KickoffLabs

All Girl Shave Club grew their audience through a KickoffLabs contest with a Milestone Rewards Waitlist contest. Jessica gives advice on nurturing your audience and converting your email list goals into active subscribers in order to run your most successful prelaunch campaign. Listen to hear more about her success running a prelaunch waitlist!…

Learn how NOBO uses creative advertising and a KickoffLabs giveaway to successfully market to a demographic surrounded by challenging advertising laws. Also, find out why clarity is key in your next sweepstakes.By KickoffLabs

Listen in to find out how Derek, host of the well-known business marketing podcast Social Bamboo, has used KickoffLabs not only for his own business but to help others grow through running contests. Learn more about his tactics, marketing advice, and what has been helpful for his clients in past contests along with why he recommends KickoffLabs to …

Find out how Grizzly.fi kept their contest, actions, and communication simple, which led to tremendous growth for their waitlist giveaway campaign. While they are still in the midst of their campaign, their lead generation is growing daily and is currently at 50,000+ new people with a 40% conversion rate. Listen to their advice on how to make it ha…

Josh and Hannah discuss KickoffLab's recent contest results, goals, and advice for future giveaways. Get a full recap as well as screenshots, email copy, and our contest checklist from the full show notes here: https://kickofflabs.com/podcast/our-final-contest-results-and-adviceBy KickoffLabs

https://kickofflabs.com/podcast/learn-how-to-use-smart-marketing-and-client-relationships-to-create-your-best-contest-yetBy KickoffLabs

For the quick guide and an example of how we applied it to our own contest check out the post here: https://kickofflabs.com/blog/4-day-simple-giveaway-checklistBy KickoffLabs

For pics of the landing pages used, key takeaways and a fill transcript go to https://kickofflabs.com/podcast/how-dappery-used-testing-lookalike-audiences-and-a-waitlist-to-promote-nftsBy KickoffLabs

See the full show notes and transcript here: https://kickofflabs.com/podcast/how-customer-feedback-can-get-the-leads-you-wantBy KickoffLabs

For images of the waitlist and ads used check out the full show notes here. https://kickofflabs.com/podcast/waitlist-and-idea-validation-with-a-sales-webinar-signupBy KickoffLabs

For the full notes check out our post here: https://kickofflabs.com/podcast/how-waitlist-campaign-helped-swingly-toys-raise-17k-kickstarterBy KickoffLabs

Click here to get the full transcript, images, and other resources from the campaign. Market Research The Pronti.AI team spent countless hours interviewing hundreds of people and taking in all of the responses and reviews the app received. Experiment They experimented hundreds of times on social platforms leading to their TikTok platform going vira…

You can watch the video for this episode on YouTube and get the images and full transcript on our episode page. Here are some key lessons from this episode... Listen to Customers Listen to what your customers are looking for. Note their comments and use that data to refine your product. Promote to Your Audience Matt has an active YouTube following …

Valentina Lin, from Woof 'N Meow joined me to share how they blew past their indigo launch, got almost 3k people into a private group about cat litter, and signed up over 10,000 people to their email list... before launch.By KickoffLabs

Get the full transcript, a summary of tips and tricks used, and the images from their landing pages on the episode page here: Here's a short run down of things you'll learn. **Call 10-20 signups a day** Learn more about them and get them engaged. **Do reach out on Instagram/Facebook** Follow people who comment on competitors and suggest your produc…

Get the full transcript, screenshots, detailed copy, and more here: https://kickofflabs.com/podcast/how-swheat-collected-over-20k-leads-kickofflabs-prelaunch/By KickoffLabs

Get the full transcript, copy, key takeaways, and landing pages used to build their audience here: https://kickofflabs.com/podcast/how-get-the-fort-raised-over-two-million-on-kickstarterBy KickoffLabs

For the full transcript, key takeaways, and images from their campaign check out the episode home page.By KickoffLabs

Kelleigh Stewart is amazing. Her coffee roasting business could have disappeared after the pandemic killed off the hotel wholesale and local retail business. Instead they went online, grew their fanbase, collected over 18,000 emails with a KickoffLabs giveaway, and have now grown business over 460% since the start of the year.…

Today I’m talking to Luke Rafla-Yuan from Travlwear. They had recently wrapped up a successful KickoffLabs campaign and launched their travel backpack for photographers on Inidgogo. By the time you’re hearing this they were successfully funded at 95 thousand dollars. In this episode you’ll learn how KickoffLabs helped them validate the business, ho…

Get the full show notes, key takeaways, and the transcript here: https://kickofflabs.com/podcast/how-passfolio-went-from-zero-to-16000-people-on-their-app-waitlistBy KickoffLabs

Check out the full show notes including all of the emails, landing page templates, and key takeaways here: https://kickofflabs.com/podcast/how-esports-collected-25000-leads-without-advertising-with-a-kickofflabs-contestBy KickoffLabs

For full show notes including all the images, emails, and landing pages used in their campaign check out https://kickofflabs.com/podcast/how-zenus-collected-25000-leads-without-advertising-with-a-KickoffLabs-contest Thanks!By KickoffLabs

Confirm by Location - Don't Restrict Access If knowing a leads location important for your business then ask in a dropdown with limited choices or confirm with a checkbox. You Set the Rules Consider making the rewards for referrals generous, but limited to the first 10-50 people that earn them. A Winner Every Week? Great idea! Conssider announcing …

For full show notes check out https://kickofflabs.com/podcast/launching-shopify-reward-campaigns-at-kickofflabsBy KickoffLabs

For full show notes check out https://kickofflabs.com/podcast/how-do-i-improve-my-conversion-rate-and-get-more-people-sharing-my-landing-pagesBy KickoffLabs

For detailed notes, landing page screenshots, a full transcript, email copy, and more check out https://kickofflabs.com/podcast/how-to-build-anticipation-for-a-new-product-line-at-your-companyBy KickoffLabs

"I have a couple of questions about running a pre-launch..." "Are there risks if the value prop changes a few times between now and launch with folks who have already seen this?" "Is it ok if I do this 3-4 months?" "I'm not sure what the right CTA should be? " "What do you think is the best way to get audiences to the landing page?" Get all the ans…

Full show notes, transcripts, and key takeaways can be found here: https://kickofflabs.com/podcast/how-to-crowdfund-a-100k-launch-without-a-product-yetBy KickoffLabs

This was the most challenging interview I've done so far. I take for granted so much knowledge that it's hard to look at things through the eyes of a complete beginner. Someone that's never done any marketing built a website or created a product for sale. That's precisely the task I set myself up for when I said they'd have a summer project like th…

Today I’m going to share an interview we did with Rossa Shanks of Great Little Place from 2015. They ran a KickoffLabs campaign ahead of the launch of their first mobile application. Their KickoffLabs campaign ultimately collected over 100,000 email addresses for them with a significant viral boost. Since we recorded the interview they’ve gone on t…

Key Takeaways: Flip the script! Design a business with a revenue stream that supports your life and not a life that supports a business. Bootstrap for freedom No one gives you 20 million in funding without some sort of strings and expectations attached. Understand your personal priorities If it's important for you to spend time with your family the…

You learn how much they had to iterate on their product and how they made their prelaunch on KickoffLabs such a huge success, gathering over 18,000 emails with a conversion rate over 50% and a viral boost of 65%. They've passed their Kickstarter funding goal in the first 48 hours. All this for their version of a product you'll use every day. Rememb…

Full transcript and notes available here https://kickofflabs.com/podcast/can-capitalism-help-solve-the-american-gun-epidemic/ Set Marketing Goals Do some research and understand what success would mean for you at the end and work backwards from that to set goals. Get In Front of People Tim never missed an opportunity to present his idea to school c…

Lauralee Flores is the designer at KickoffLabs. We're a tiny company so she wears a lot of hats... from user experience, design, to conversion rate optimization. Today we go behind the scenes at Kickofflabs and walk you through our design process for some of the recent feature releases.By KickoffLabs

During their KickoffLabs campaign they captured thousands of email addresses at a 56% conversion rate with an 88% viral boost… meaning 88% of their leads came from KickoffLabs sharing tools. Here’s just a sample of what you’ll learn in this episode. Use Google Trends to Validate People Looking for an idea. Track cost for lead generated, conversion …

You'll learn how they leveraged an existing audience, built out a referral program, and rewarded people for telling their friends to dramatically lower the cost of their app launch. Mass adoption requires simplicity. If you are going for a mass market like the payment app space you need a dead simple message with a value proposition that's easy to …

Why should you stop to focus on the page speed, download size, and overall performance of your landing pages, application, and marketing site? 1. A huge number of your first impressions are going to be from a mobile device with a slower browser and network than you think. 2. If any part of your customer experience is slow it will impact the custome…

It’s not an exaggeration. Glowforge raised $27.9 million dollars during their 30-day crowdfunding campaign. By any measure, it’s a phenomenal success. To be clear, this was not on Kickstarter. There was no huge Kickstarter community to draw from. Starting from a small list, Glowforge needed to build up their audience size to good condition before t…