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How do you validate your startup business on $20 a day?
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During their KickoffLabs campaign they captured thousands of email addresses at a 56% conversion rate with an 88% viral boost… meaning 88% of their leads came from KickoffLabs sharing tools.
Here’s just a sample of what you’ll learn in this episode.
- Use Google Trends to Validate People Looking for an idea.
- Track cost for lead generated, conversion rate, and whether or not people shared using KickoffLabs.
- You can do influencer marketing without paying for influencer marketing. Engage communities where your customers hang out.
- Optimize your campaigns by testing fewer, but more meaningful changes to ads and landing pages.
- Take a pro-active approach to email (at least once per week) to keep your list engaged as you build your product.
- 7% conversion rate from the initial list. Made back the $350 worth of chocolate in the first month.
- A website that converts is more important than something that’s pretty. :)
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