Player FM - Internet Radio Done Right
Checked 6M ago
Added three years ago
Content provided by Josh Ledgard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Ledgard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Podcasts Worth a Listen
SPONSORED
T
The Agile Brand with Greg Kihlström®
47:35
Play Later
Play Later
Lists
Like
Liked
47:35“Software is eating the world.” That was written over 14 years ago, back in 2011 by Marc Andreesen, and it seems like that is growing more true every day. Today we’re going to talk about the increasingly digital nature of businesses - all businesses - as well as how the concept of composability, which has been applied effectively in the world of software, might just have applications well beyond technology infrastructure. To help me discuss this topic, I’d like to welcome Chris Bach, Co-Founder of Netlify. RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
How to Choose the Right Giveaway for Your Goals
Manage episode 339600676 series 3236063
Content provided by Josh Ledgard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Ledgard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Get your giveaway started using our quick launch guide, checklist, and brand-new template quiz! Listen in to learn more about different contest types and find resources to get your next giveaway ready in just 10 minutes.
52 episodes
Manage episode 339600676 series 3236063
Content provided by Josh Ledgard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Ledgard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Get your giveaway started using our quick launch guide, checklist, and brand-new template quiz! Listen in to learn more about different contest types and find resources to get your next giveaway ready in just 10 minutes.
52 episodes
All episodes
×K
KickoffLabs On Growth
In this episode of the On Growth Podcast, Josh Ledgard sits down with Anna Fraiberg from the Bay of Quinte Regional Marketing Board. Fraiberg shares the nuts and bolts of their successful marketing campaign that has been driving tourism to the Bay of Quinte region. Get ready to learn about ingenious regional marketing techniques designed to make a significant impact using giveaways. Anna discusses how the Bay of Quinte Regional Marketing Board leverages giveaways to increase tourism and how these strategies have shaped the growth of their brand and the businesses in their region. You'll hear about different types of marketing campaigns, from big prize giveaways to weekly promotions, and how each is targeted to a specific audience. Fraiberg also offers an overview of the diverse region of Bay of Quinte in southeastern Ontario, detailing its urban and rural amenities, and emphasising how agritourism plays an integral part in their community. Discover how their marketing strategies have evolved, incorporating tools such as Facebook, Instagram, MailChimp, and KickoffLabs. Plus, get a glimpse into their partnership with local news sites, chambers of commerce, and local radio stations that amplify their reach. Lastly, we learn how their biweekly newsletter, full of quality content, further reinforces their connection with their audience and encourages ongoing participation. Ready to feel inspired and fill your marketing knowledge toolbox to the brim? Then don't hesitate to hit the subscribe button and stay tuned for more episodes of the On Growth Podcast. We promise to deliver incredible insights from industry professionals right to your screen! You don't want to miss it! Subscribe now!…
K
KickoffLabs On Growth
1 Collecting over 20,000 Leads with Santana Snacks 35:23
35:23
Play Later
Play Later
Lists
Like
Liked
35:23Join us as we talk to Victor Macias, the entrepreneurial spirit behind Santana Snacks and learn how they've collected over 20,000 leads so far. Victor shares the secrets about how they built a commanding prelaunch brand, manipulated Facebook ads to achieve a phenomenal CPC of just 30 cents, and established a reward system that powerfully encouraged viral growth even before they had a product! Perhaps, one of the most exciting moments in Victor's journey was their stint on the popular show, Shark Tank, which is discussed in-depth, giving viewers an insider's perspective on what it's really like to be on the show. Furthermore, Victor discusses how they targeted a specific demographic—first-generation Latinos—creating a product that speaks to their nostalgia. He offers valuable tips about product development, like conducting surveys, reverse engineering product ideas, and keeping the audience actively engaged throughout. The conversation also provides actionable insights into crowdfunding campaigns like Kickstarter while highlighting the benefits of using the KickoffLabs platform to generate viral referrals with its ease of sharing, providing a terrific boost to their email signups. So, get ready to up your content marketing game by watching this exchange between Victor Macias and KickoffLabs founder Josh Ledgard. Don't forget to hit the subscribe button for our YouTube channel to stay updated with more such engaging and informative content. Hope to see you soon, happy marketing!…
K
KickoffLabs On Growth
1 Contest Marketing Trends for 2023 & a Mic Giveaway 31:02
31:02
Play Later
Play Later
Lists
Like
Liked
31:02Derek Videll and I discuss content marketing trends for 2023 and also announce our latest BOSS Marketer contest at https://grow.kickofflabs.com/boss.
K
KickoffLabs On Growth
1 KickoffLabs Most Asked Contest Questions VS ChatGPT 36:20
36:20
Play Later
Play Later
Lists
Like
Liked
36:20ChatGpt has gotten very popular for asking all kinds of challenging and even conversational questions. We decided to ask some of our most popular customer questions and decide if the answers really match up with our advice.
K
KickoffLabs On Growth
1 Grow With Confidence- Advice From Launch and Scale 48:22
48:22
Play Later
Play Later
Lists
Like
Liked
48:22Grow your audience for your next launch with Kheirstyn Ross of Launch and Scale. Learn more about the value of influencers, micro-marketing, audience engagement, and everything in between leading to product launch day.
K
KickoffLabs On Growth
1 Product Testing, Building a Community, and Growing Socials Through a Waitlist With Maven Pet 38:22
38:22
Play Later
Play Later
Lists
Like
Liked
38:22Maven Pet launched a waitlist campaign for their unique AI pet vet tech. Starting with a growing community, early adopters/ product testers, and a passion for helping pets live a better life- Maven Pet was able to grow exponentially before its official launch with KickoffLabs. Learn how product testing through a waitlist can lead to a wildly successful launch and the brand awareness you're looking for.…
K
KickoffLabs On Growth
1 Preparing for Holiday Contests- Easy Ideas to Get You Started 20:54
20:54
Play Later
Play Later
Lists
Like
Liked
20:54With the big holiday season quickly approaching, it's time to start preparing for your marketing strategy to stand out. Thanksgiving, Black Friday, Christmas, and New Year's eve are great times to quickly generate leads with a holiday giveaway contest! Get started in no time with these helpful tips and ideas.…
K
KickoffLabs On Growth
1 How to Choose the Best Giveaway Prizes for Your Goals and Budget 31:42
31:42
Play Later
Play Later
Lists
Like
Liked
31:42It doesn't have to be expensive . You can give away anything that you think your ideal audience will like, regardless of the cost. Often samples of your product, experiences, or simply being the first to get something is enough to capture an audience. This also means themed simple items such as fireworks on the Fourth of July or a limited edition of your product to bring the audience back to you. Give a complete gift or experience . It is often best to offer a complete experience for your grand prize instead of a discount or an item that requires add-ons. For example, a boutique offering a gift card for the standard price of a complete outfit or VIP tickets to a festival that includes any add-on fees there may be. Create a Budget Stick to your budget. You can get creative with packages and prizes being items or services that don't cost you much as long as they are things your audience would be interested in. For example, if you want to stay low-budget for your bakery's grand opening- offer a free cookie package for leads that are a fan of your product. Have a friend win too . Encouraging referrals can look like offering "if you win, they also win" items and experiences. This can be a couple's Valentine's Day-themed dinner package, a day at the spa for the winner and their friend, or even work for a service like lawn care- one wins a freshly mowed lawn- they both do. Exclusivity When it comes to a waitlist for a new product launch, exclusivity can even be a prize in itself. Offering the top of your list to be the first to receive your product or a limited edition item can be enough to drive a competitive crowd. You can also offer a one-of-a-kind product style for your winner for extra bragging rights.…
K
KickoffLabs On Growth
1 How Share to Click used a Milestone Rewards Waitlist for a New Product Launch With Limited Spend 40:46
40:46
Play Later
Play Later
Lists
Like
Liked
40:46Listen to hear how a creator engagement space, CLICK, used a milestone rewards waitlist campaign to grow their web3 audience before launching a new product. They used crypto as an enticing reward during the waitlist and only spent $300 on ad-spend so far while exploding on authentic social engagement.…
K
KickoffLabs On Growth
1 How to use a waitlist to drive audience growth for your beta launch 32:15
32:15
Play Later
Play Later
Lists
Like
Liked
32:15Launching a beta means getting your audience ready and excited for the release to be as successful as possible. Gambit Games chose to use a waitlist campaign to do just that. Learn why they chose KickoffLabs for this large-scale campaign and how Gambit games turned their waitlist into profit.
K
KickoffLabs On Growth
1 How to Choose the Right Giveaway for Your Goals 27:11
27:11
Play Later
Play Later
Lists
Like
Liked
27:11Get your giveaway started using our quick launch guide, checklist, and brand-new template quiz! Listen in to learn more about different contest types and find resources to get your next giveaway ready in just 10 minutes.
K
KickoffLabs On Growth
1 Running a Successful Pre-Launch Subscription Box (and resources to succeed!) 38:10
38:10
Play Later
Play Later
Lists
Like
Liked
38:10All Girl Shave Club grew their audience through a KickoffLabs contest with a Milestone Rewards Waitlist contest. Jessica gives advice on nurturing your audience and converting your email list goals into active subscribers in order to run your most successful prelaunch campaign. Listen to hear more about her success running a prelaunch waitlist!…
K
KickoffLabs On Growth
1 Running a Successful Giveaway in a Highly Regulated Industry 20:15
20:15
Play Later
Play Later
Lists
Like
Liked
20:15Learn how NOBO uses creative advertising and a KickoffLabs giveaway to successfully market to a demographic surrounded by challenging advertising laws. Also, find out why clarity is key in your next sweepstakes.
K
KickoffLabs On Growth
1 How Social Bamboo uses KickoffLabs to Help Businesses Grow 37:55
37:55
Play Later
Play Later
Lists
Like
Liked
37:55Listen in to find out how Derek, host of the well-known business marketing podcast Social Bamboo, has used KickoffLabs not only for his own business but to help others grow through running contests. Learn more about his tactics, marketing advice, and what has been helpful for his clients in past contests along with why he recommends KickoffLabs to his followers.…
K
KickoffLabs On Growth
1 How Grizzly Gained 50k+ Leads With a Giveaway by Keeping it Simple 47:26
47:26
Play Later
Play Later
Lists
Like
Liked
47:26Find out how Grizzly.fi kept their contest, actions, and communication simple, which led to tremendous growth for their waitlist giveaway campaign. While they are still in the midst of their campaign, their lead generation is growing daily and is currently at 50,000+ new people with a 40% conversion rate. Listen to their advice on how to make it happen here.…
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.