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How did Rossa generate 100k leads, crowdfunding, and 300k fans for an app that wasn't even out yet?
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Today I’m going to share an interview we did with Rossa Shanks of Great Little Place from 2015. They ran a KickoffLabs campaign ahead of the launch of their first mobile application. Their KickoffLabs campaign ultimately collected over 100,000 email addresses for them with a significant viral boost.
Since we recorded the interview they’ve gone on to launch the service in 6 countries and over 100+ cities. They’ve also leveraged their larger audience as social proof to raise a larger funding round. It’s been a success and when you listen to Rossa you’ll understand why.
I learned a lot just editing this interview about writing great landing page copy, rallying an audience around a mission, facebook advertising, and how to hack crowdfunding and app launches.
If you enjoy this interview let us know subscribing and leaving a review in the Apple Podcast app. You can also send any feedback along to josh@kickofflabs.com.
Full transcript and key takeaways are available at: https://kickofflabs.com/podcast/how-did-rossa-collect-100-thousand-leads-crowdfunding-and-300-thousand-fans/
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