Best Lisa Nirell Podcasts (2024)

1
"Fight Fake News, Protect Your Brand: Lessons from an AI Experiment" with Jack Brewster (#86) 35:50

3d ago35:50

35:50

"Fight Fake News, Protect Your Brand: Lessons from an AI Experiment" with Jack Brewster (#86) It can cost bad actors less than $150 to create a fake (or "pink slime") news site and mess with your company’s brand. We’re deep into the USA election season, and we’re watching this train wreck unfold. Don’t let misinformation ruin your hard-earned reput…

1
Full Time vs. Fractional? The CMO Career Debate 37:43

2M ago37:43

37:43

Full Time vs. Fractional? The CMO Career Debate Guests: Scott Kabat, CEO, 621 Consulting and Michael Taylor, CEO, SimpleMind Inc. SUMMARY: It’s our job as leaders to present cost-effective and strategic alternatives to old traditional CMO roles and responsibilities. Why now? Because generative AI is rapidly streamlining how we build content, go to …

1
“Four Big Customer Growth Unlocks” with HomeServe USA’s CMO, Andy Yost 35:46

4M ago35:46

35:46

“Four Big Customer Growth Unlocks” with HomeServe USA’s CMO, Andy Yost There has never been a better time for marketers to lead growth initiatives--yet many are mired in overwhelming and misaligned priorities. That clouds their ability to design new futures and test growth hypotheses. Hear how Andy Yost is testing and discovering new revenue stream…

1
How Marketers Rise Together Through Community 34:33

5M ago34:33

34:33

Episode 82 dives into the power of community in marketing, featuring a special book giveaway of "Rising Together" by Sally Helgesen. We cover the nuances of community-building among marketers and CMOs, and learn how to navigate the challenges that often hinder the formation of strong employee, stakeholder, and customer communities. This episode out…

1
"Smart Recruiting Strategies in an AI Powered World” with CoStar Group’s Kirstine Wilson 35:28

5M ago35:28

35:28

“Smart Recruiting Strategies in an AI Powered World” with CoStar Group’s Kirstine Wilson The Wall Street Journal recently reported that 85% of 1,000 U.S. professionals surveyed are thinking about changing jobs this year. This represents an 18-point surge from 2023. Why do this report (and episode) matter? Because promotions and job searches have be…

1
Reflect and Refresh: Six Mindful Questions for 2024 34:10

6M ago34:10

34:10

Reflect and Refresh: Six Mindful Questions for 2024 Before you start this show, grab a nice cup of hot tea or cacao. Find a quiet spot where you do your best dreaming and thinking. Bring your presence, pen, and paper. Then press “start.” We skipped the “fast start/out of the gates” approach to the new year. Instead, we designed Episode 80 to help y…

1
"Ring in the New: 2024 Innovation Essentials for CMOs” 36:12

7M ago36:12

36:12

Episode 79: Welcome to 2024 planning season. How will you ensure your go to market and customer retention strategies ring true for your customers, investors, and board members? If you are relying on ‘tried and true” approaches for 2024, your plan might not hit the right notes. Amy Kellinger and Alex Withers joined us in the studio. Amy leads growth…

1
How Marketing Can Be an Ally for Truth” with Eric Schurenberg 33:50

9M ago33:50

33:50

How Marketing Can Be an Ally for Truth” with Eric Schurenberg In our previous episode 76 with Charlene Li, we discussed how intentional marketing leaders share three habits: courage, curiosity, and discipline. Those qualities are needed more than ever: across every institution, facts are under attack. Some media and tech leaders stoke polarization.…

1
Generative AI: What Intentional CMOs Need to Know with Charlene Li 35:12

10M ago35:12

35:12

Generative AI: What CMOs Need to Know 📿 We broadcast live from the 1200-person Voice + AI Conference in Washington, DC. Here are highlights from the 77th Episode with return super guest, Charlene Li : 1. At your core, intentional CMOs share three habits: courage, curiosity, and discipline. Skip these habits and you fall into the hype cycle "just pl…

1
Episode 75: “EX and CX: The Marketer’s Magic Formula” with Tiffani Bova 37:42

12M ago37:42

37:42

Episode 75: “EX and CX: The Marketer’s Magic Formula” with Tiffani Bova “The fastest way to get customers to love your brand is to get employees to love their job." In this episode, you will find out why old beliefs that “the customer is number one” are no longer true—nor sustainable. We welcomed Salesforce’s Chief Growth Evangelist, Tiffani Bova, …

1
Breakdown to Breakthrough: A Conscious Leader's Guide (and Book Giveaway) 32:37

1y ago32:37

32:37

In Episode 74 of The Mindful Marketer, we explored a common cause of leadership and team breakdowns: Ego Myopia. The session highlights include: * Where you might be practicing ego myopia without knowing it * The most common ego myopia move among marketing leaders * Three ways to transform ego myopia today—and definitions * Wisdom discussion – “See…

1
Episode 73: What’s Your Innovation Melody? 36:30

1y ago36:30

36:30

What’s Your Innovation Melody? Power Panel Featuring Monique Elliott, Shane McCarthy, and Eric McCarthey Welcome to Season Two of The Mindful Marketer, where we explore the role of marketing in cultivating conscious and mindful communication. Join us on June 2 from 1:30-2:05 pm ET on June 2 to discover: - Three types of marketing innovation. - Comm…

1
From Global to Local : The Art of Listening (Episode 72) 39:48

1y ago39:48

39:48

“From Global to Local: The Art of Listening” with TATA Consulting CMO Abhinav KumarAs we launch Season Two, we explore the role of marketing in cultivating conscious and mindful communication. Abhinav Kumar, the CMO of TATA Consulting and FC Barcelona fan, joins us from Brussels to share his “global to local” communications playbook.Abhinav faces a…

1
“Brand ROI for Marketing Skeptics” with Katie Hollar and Michael Oliver 36:45

1+ y ago36:45

36:45

Welcome to the efficiency era, when many top marketers worry about brand investments getting rejected or delayed. During Episode 71 - "Brand ROI for Marketing Skeptics" with Katie Hollar and Michael Oliver --you will hear: How to pick the right set of metrics for your current growth stage (explore vs. exploit mode) Ways AI can help you engage custo…

1
Customers, Cookies, and Content: A President’s Perspective 38:47

1+ y ago38:47

38:47

Customers, Cookies, and Content: A President’s Perspective featuring Jascha Kaykas-Wolff March 10, 2023 The rapid decline of third-party cookies has turned a CMO’s growth playbook upside down. And building trust has never been more challenging--especially in the United States. A 2021 Oxford University study asked 92,000 people whether they trust th…

1
EPISODE 69: The Values Based Economy: From Awareness to Action with David Allison 38:11

1+ y ago38:11

38:11

[REPLAY: The Mindful Marketer #LinkedIn Live featuring David Allison – Episode 69] What is values-based marketing and why does it matter? In our community, CEOs and CMOs are reporting LONGER sales cycles, ineffective messaging, and customer churn. Based on the ValueGraphics team’s assessment of over 750,000 surveys globally, we have learned that de…

1
The NEW Rules of Content and Thought Leadership With Ginger Conlon – Episode 68 34:20

1+ y ago34:20

34:20

Episode 68 kicks off Season 1 of The Mindful Marketer podcast, where we explore content strategy in 2023. Why should this topic matter to you?ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies. Furthermore, Layoffs.fyi just reported that the number of tech la…

1
Compassionate Marketing with Chip Conley 35:01

1+ y ago35:01

35:01

Ready for some "Baja A-has?" In this episode of The Mindful Marketer podcast, we explored: * What it means to be a modern marketing elder * The distinction between empathy and compassion * How the Modern Elder Academy practices compassionate leadership and marketing -- and where their marketing plan initially got it wrong * The power of "Third Vaul…

1
The Good News about Bad News: 6 Steps to Create Calm 32:01

2y ago32:01

32:01

The Mindful Marketer/ Episode 66 Are you dreading an upcoming layoff, acquisition, or budget cut announcement? You're not the only one. These announcements create stress for marketing leaders and CEOs, no matter how experienced they may be. In Episode 66, I sit down with my fellow 100 Coaches colleague and author Amii Barnard-Bahn. We discuss a 6-s…

1
Friends AND Benefits: How Successful Marketers Build Allies with Morag Barrett 33:58

2y ago33:58

33:58

How are you securing your upward mobility in today’s hybrid world? For senior marketers, skill building is simply table stakes. Top marketing leaders also master the art of building allies. In this dynamic session and virtual book launch party with fellow 100 Coaches leader and Skye Team founder, Morag Barrett, you’ll learn: The key traits of stron…

1
Leading Marketing During a Downturn 28:44

2y ago28:44

28:44

Leading marketing during a downturn takes guts and grit. Your board expects more predictable results while your customers keep changing buying habits and brands. Branding falls out of favor while demand gen grabs more attention. Teams become more stressed and disengaged. What can you do to minimize the drudgery of a downturn? Hear what Lisa’s best …

1
Eat the Change: Building a Conscious Company with Seth Goldman 32:38

2y ago32:38

32:38

How is your business playing a clear and concrete role in advancing society? What role does a mindful marketer play in cultivating conscious business practices? In this episode, Lisa Nirell sits down with a seasoned catalyst of conscious business cultures, Seth Goldman. Seth is Co-Founder of Eat the Change®, a chef-crafted brand that helps people “…

1
The Path from CMO to CEO With Sonny Ganguly and Kenny Cushing 35:33

2y ago35:33

35:33

What does it take to make the leap from CMO to CEO? What’s the best CEO career path during a downturn? How do successful CEOs hire and retain great marketing leaders? We addressed these questions with Lisa’s two CEO guests, NetCentrics’ Kenny Cushing and Clutch.co’s Sonny Ganguly. Both Sonny and Kenny grew their careers in marketing. They have help…

1
The New Narrative: Dr. Tonya Matthews of the International African American Museum 10:13

2y ago10:13

10:13

Marketing innovation is about applying creativity to improve your stakeholders’ condition. It requires us to challenge our established beliefs and assumptions. Innovation often requires that we learn from our past as a way to inform our future. We often need to set aside the past, and begin with a clean slate. This process helps us design an empowe…

1
Rise Above the Noise with Michael Taylor 35:43

2y ago35:43

35:43

Now that many CMOs have doubled down on digital, certain “tried and true” channels have become over-crowded. In The Mindful Marketer Livestream Episode 61, here are highlights: *The main reasons why your audience might be ignoring you. * Michael Taylor, the Master of Messaging, gave us fresh ideas to help you rise above the noise. Hint: it's NOT ab…

1
Learning Out Loud: CMO Table Stakes with Lisa Nirell 37:32

2y ago37:32

37:32

In episode 60 of “Learning Out Loud: CMO Table Stakes,” you will hear several learning strategies and resources to recession-proof your Marketing career. Like what you hear? Please leave us a review on iTunes. Want our upcoming schedule? Register at themindfulmarketer.com Curious about our private CMO peer groups and coaching programs? Visit market…

1
Career Fulfillment: The Earned Life with Marshall Goldsmith 28:51

2y ago28:51

28:51

* Have you intentionally designed your career—or are you complying with someone else’s version of “success?” * Do you catch yourself resting on your previous accomplishments? If you answered “YES” to either, then don’t miss this session with Lisa’s friend and mentor, 100 Coaches Founder and Award-Winning CEO Coach, Marshall Goldsmith. You will walk…

1
The OnRamp to Effective Marketing Leadership - with Lisa Nirell 36:26

2+ y ago36:26

36:26

Why are some marketing leaders viewed as order takers, and others become innovators? What are the new road rules to earning a Growth CMO seat? In this session, Lisa shows you the essential "on ramp" to getting there. Join us for some just-in-time career advice and new insights.By Lisa Nirell

1
How Great Marketers Tame Turmoil with Constance Dierickx 35:17

2+ y ago35:17

35:17

How Great Marketers Tame Turmoil During times of crisis, great marketers see and sense what others don’t. They create a range of possible actions, even if their ideas are on the back of a paper napkin. They don’t get paralyzed, even when surprised. In this timely episode of The Mindful Marketer, Lisa sits down with seasoned board adviser, Harvard B…

1
Guy Kawasaki - The Art of Being Remarkable 25:54

2+ y ago25:54

25:54

Merriam-Webster Dictionary defines “remarkable” as being uncommon or extraordinary. It takes courage, curiosity, and chutzpah to be a remarkable marketer today. Look no further for inspiration than our special guest, Guy Kawasaki. (Yes, THAT Guy!) Former jewelry salesperson-turned Apple evangelist-turned prolific podcaster, Guy will share his remar…

1
Answering Tough CMO Questions 35:32

2+ y ago35:32

35:32

As we’re still in the midst of hybrid work, making a real mark for people who need to come together, innovate, and solve problems does come with some sense of isolation. In this experimental program of Ask Me Anything, I invited everyone to drop their burning questions so we may interact in this valuable exchange. Watch my latest life stream as I g…

1
Why Truth Telling Impacts Your Reputation and Team 36:08

2+ y ago36:08

36:08

The 2022 Edelman Trust Barometer delivered a serious blow to media and government entities. They reported, “The failure of leadership makes distrust the default.” For marketing leaders, truth-telling starts with YOU and how you lead your teams. We need the courage and the skills to tell the truth, even when it is uncomfortable. Our reputation depen…

1
Ignoring this Strategy Could Destroy Your Brand with Stuart Foster 34:26

2+ y ago34:26

34:26

Whether you work for a museum or MarTech company, one thing remains constant: too many marketers still believe that a poor digital or physical experience won't hurt their brand. Just think about how many retailers you recently visited, and how deeply disappointed you felt by the experience. If you’re like me, you probably walked out empty-handed, g…

1
Trendspotting: The Mindful Marketer 2022 Forecast with Charlene Li 39:29

2+ y ago39:29

39:29

PwC's study in 2021 reported that 65% of employees were in search of a new job! And over half of my clients were either promoted or changed jobs. You only have 3-4 months to make your mark as an innovator—so how will you prove it? We all know that making time to observe, reflect, and capitalize on key trends is ESSENTIAL, yet few of us dedicate tim…

1
A 2022 PLAYbook to Re-Engage Marketing Teams with Gary Ware 37:58

2+ y ago37:58

37:58

Two years into the pandemic, things still feel heavy. To cope, some professionals have turned to self-medication versus meditation (or other healthy habits). For many of us marketers, our creative candles have flamed out. Instead of focusing on discussing the theme, "The Great Resignation," what if we made 2022 "The Year of PLAY?" In Episode 51, we…

1
How Storytelling Can Transform Toxic Teams with Karen Eber 39:03

2+ y ago39:03

39:03

We’ve heard horror stories about toxic bosses and behaviors: McDonald’s, United Way, The Ellen Show are just a few examples. Storytelling can make or break your team engagement and culture. Leadership expert Karen Eber reminds leaders to rethink how they communicate and use storytelling as a neuroscience hack to cultivate relationships and culture …

1
The 2022 Reset: Designing The Mindful Workplace with Lisa Nirell and Jeff Perkins 39:23

2+ y ago39:23

39:23

For marketing leaders, 2021 was a year to remember—and not repeat! Customer expectations shifted rapidly. Some great marketers left their lofty roles to be their own bosses. In fact, recent Labor Department data show that the number of unincorporated self-employed workers has risen by 500,000 since the pandemic. Many top team members either resigne…

1
Overcoming Anxiety At Work with Chester Elton 38:03

2+ y ago38:03

38:03

When it comes to our careers and our customer relationships, the way we FEEL is everything. Yet, there's a paradox happening in our workplaces. On the one hand, we are witnessing declining unemployment (now 4.8%), soaring corporate and consumer spending, and a frenetic hiring pace for marketing and CX professionals. On the other hand, drug overdose…

1
Breaking the Speed Limits: Create Value Quickly with Amy Shioji and Michael Taylor 40:48

2+ y ago40:48

40:48

The key to winning customers is no longer about the quality of the product or service you deliver. Many organizations are leaving revenue on the table because their content and messaging do not align with the prospect's priorities. A Forrester Research conducted with C Suite executives in the B2B space says that it takes 27 buyer interactions befor…

1
Marketing with Wisdom in the New World With Chip Conley 25:59

2+ y ago25:59

25:59

So many of my successful clients are experiencing change fatigue, which shows up as exhaustion and burnout. How can we manage the MASSIVE transitions surrounding us--and our stakeholders--right now? When facing these transitions, you have three choices: you can ignore them, fight them, or welcome them. I believe that as marketers, wisdom offers a p…

1
Content, Careers, and Customer Engagement in the Post-Covid world 19:54

2+ y ago19:54

19:54

Content, careers, and customer engagement. These are the top three issues keeping many marketing leaders awake as we slowly evolve from the COVID cocoon. During our recent Mindful Marketer Life Stream, I invited my partner and marketing strategist, Michael Taylor. In this broadcast, we shared valuable nuggets on leadership, customer behavior trends…

1
Be Persuasive: The Power Of Visual Thinking with Todd Cherches 28:47

2+ y ago28:47

28:47

Are you a Pied Piper of Persuasion? Or are you petering out behind a screen? Take a look at Canva, a company who took on a Titan Of Design - ADOBE — and is winning mindshare AND market share. This Australian company is now valued at $40B and led by a young visionary, Melanie Perkins. She summarizes the power of visual persuasion this way, “It shoul…

1
How Can You Future-Proof Your Career? with Erica Seidel and Lisa Nirell 32:34

3y ago32:34

32:34

As of late July 2021, the Bureau of Labor Statistics reported over 10.9 million job openings in the U.S. Job abundance? Definitely. Does that abundance correlate to high employee satisfaction and engagement? Sadly not. The Culture Works conducted a recent survey showing that 70% of organizations are currently making anxiety and well-being a top bus…

1
How Marketers Can Think Like An Entrepreneur with Alisa Cohn 34:24

3y ago34:24

34:24

Many people think it’s cool to be an entrepreneur--even marketers who reside within organizations. Yet few can define it. Entrepreneurship has even caught the eye of streaming platforms and television networks. In the United States, Shark Tank has launched countless multi-million dollar empires. Disney+ touts a show called Own the Room. Now that I …

1
The term “legacy” is simply outdated - and ruining your growth potential 32:08

3y ago32:08

32:08

The dictionary defines “legacy” as leaving an inheritance or property after death. That term is simply outdated. We need to make an impact while we are alive and vibrant. And I believe that CMOs are not the only leaders who should consider a new approach to living their legacy. Here’s why... Today, our teams and loved ones no longer expect a clear,…

1
Build Your Personal Power Through Powerful Networks with Bruce Turkel 30:05

3y ago30:05

30:05

Isolation is probably one of the worst pandemic aftershocks we’re witnessing. I monitor my own sense of isolation as carefully as I monitor my information intake, social circles, sleep habits, and diet. Living solo, I make it a daily priority to visit my local coffee shop, attend regular swim team practices, and call my dear friends. More than ever…

1
The Need for Speed: Rapid Customer Value Delivery 32:31

3y ago32:31

32:31

The Need for Speed: Rapid Customer Value Delivery When it comes to buying products and services, some new expectations surfaced in this covid era, and excellent customer service and engagement standards have changed abruptly. This episode discusses the need for speed and the necessity to deliver customer value in a competitive and rapid world. Watc…

1
Buzz: The Power Behind Sustainable Business with Noah Wilson-Rich 33:11

3y ago33:11

33:11

Buzz: The Power Behind Sustainable Business with Noah Wilson-Rich Exactly two years ago, I was greatly encouraged when I learned how 136 publicly-traded companies signed The Business Roundtable’s pledge. They were committing to a broader definition of corporate purpose: to share stakeholders, not just shareholders. Now this move is viewed as no mor…

1
How To Play The Long-Game in a Short-Term World with Dorie Clark 34:33

3y ago34:33

34:33

You might think that the pandemic is the true cause of many of us focusing on short-term issues and being reactionary. But I have news for you. For the years I've been advising Chief Marketing Officers and CEOs, this problem has haunted them. Too much short-term thinking can severely limit your career as well as your best-laid marketing strategies.…

1
Interview with Mike Armour: Above All, Build Trust 12:37

4y ago12:37

12:37

Dr. Mike Armour combines life-long leadership experience in high-level positions with passion for helping leaders meet their most pressing challenges. He has coached over 600 executives, managers, and entrepreneurs, and has trained thousands more on four continents. “Anywhere you increase trust you increase value.” – Mike Armour Why you have to che…

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Lisa Nirell Podcasts

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