In 2022, 30% of 12th graders reported using marijuana in the past year, and 6.3% reported using marijuana daily in the past 30 days. The Hook Co-Founders, Stephanie Kimitsuka and Bayley Logan, are on a mission to help educate parents and kids about safe cannabis consumption. We also talk about the dangers of alcohol vs cannabis, and the continuing …

Jon Fitch has one of the most winning records in UFC and MMA history and dominated the welterweight fighting scene from 2002 to 2020. Throughout his successful career cannabis helped him deal with the aches and pains of top athletic performance. Jon shares his long time passion for fighting, self defense, and staying healthy.…

Matt Morea has been involved in nearly every aspect of the cannabis industry, from investment, to operations and management, to brand-building and retail. He shares his vast experience, what’s ahead, what’s challenging, and why patience and perseverance is essential to be successful. www.go-velvet.com…

Will shares his experience of becoming a social equity applicant and the help provided by his local City of Palm Springs. As the father of 4 children, Will talks about his view of raising kids in the shadow of his cannabis businesses. www.hollandpharmsinc.com

Ryan shares excerpts from his book and years of growing experience. Launching a commercial cannabis cultivation business is exciting with potential for big profits, but can lead to lapses in judgment that prove devastating for many start-ups. https://douglascultivation.com/

Wayne talks about San Francisco in the 90’s, the gay-rights movement, and cannabis’ role in the fight to survive HIV. His early efforts to provide medical marijuana to HIV and AIDS patients helped pave the way for legalization and cannabis rights we have today.

Donnell Alexander talks about social equity struggles in a rapidly changing industry and his work covering the California beat for WeedWeek magazine. https://www.weedweek.net/

Emily Earlenbaugh shares what inspired her approach to cannabis use, and some of the challenges facing cannabis research today. www.mindfulcannabis.com/

Lisa talks about how some of the negative changes driven by Covid-19 have had positive outcomes.

Cal talks about the inception of his new start-up and how it will utilize terpenes and botanicals to develop a unique category of products that do not contain cannabinoids. Masks for Good is a fund-raising campaign Cal’s group developed to get KN95 masks into the hands of healthcare providers fast. www.trilogia.com/…

Ellen talks about the history of cannabis advocacy plus upcoming legislation that is critical for consumer and business rights at the State and Federal levels. www.canorml.org/

Ken talks about his incubator platform that simplifies the cannabis business-building process where entrepreneurs can share ideas, collaborate on projects, and spearhead innovation. www.mygreennetwork.com

Kandice believes Seniors are the next big wave of cannabis consumers, and her team at Bud & Bloom have tapped into their local Senior market with a friendly and fun education formula that’s breaking through. Keiko talks about her work with Seniors, caregivers, and clinicians, and the changing attitudes about wellness. She focuses on making cannabis…

Socrates shares his vision for the future of cannabis retail, how small businesses can stay connected and competitive in their communities, and the rapid technology adoption underway as a result of the pandemic. www.iheartjane.com/

As Chief Revenue Officer for Paywana, Victor is hyper focused on the sales process inside, and now outside of dispensaries. Covid-19 is forcing change and those who can rapidly integrate technology into their processes he predicts will come out on top and be prepared for the next wave. www.paywana.com…

Chris talks about a rapid shift to online ordering and delivery due to COVID-19, the impact on Airfield Supply and their customers, and the shift toward how cannabis is purchased in the future. www.airfieldsupplyco.com

Lisa talks about the merger of cannabis and nutraceuticals and what that means for consumers and the cannabis industry. www.sensiproducts.com

Jon Saco and Spencer Andrews discuss their business and brand philosophy, why education is essential in the cannabis industry, how they've worked with local governments, and why consolidation is inevitable in 2020. www.marchandash.com

Marc Matulich looks back on ten years in cannabis, staying true to his core values, what lies ahead, and trends for 2020. www.airfieldsupplyco.com

Daniels talks about managing the brand with vertical integration, Shryne's focus on California, and the biggest challenge for 2020. shrynegroup.com/

Kary gives key steps to building a successful brand, packaging tips for the cannabis industry, and why having a professional image is essential for any cannabis brand. www.hippopackaging.com

Naomi explains why accounting in the cannabis industry is different than any other industry and why having a trained cannabis accountant can save a cannabis business from unnecessary 280e tax losses and other consequences of improper accounting. dopecfo.com

Swetha discusses the importance of testing standardization between all labs, taking the lead on illegal vaping products, and how companies should incorporate cannabis testing into their R&D. https://www.cannalysislabs.com/

Amy explains why professional social media is crucial in cannabis and gives tips and tricks for your cannabis brand on social media. gethybridsocial.com

Michael explains the national hemp infused beverage opportunity and Farm Bill 2018, how cannabis companies can cross-promote into hemp to extend their brands, and some of the challenges of scaling an infused mainstream beverage product. Mood33.com

Brandon explains Planet 13’s focus on cannabis tourism, new attractions and entertainment coming soon, and what’s next for Planet 13 as they plan expanding to California. https://www.planet13lasvegas.com/

Anthony and Dave tell the story of how they started their CBD farm, MontKush, and what their first year was like. www.montkush.com

Samantha talks about Bhang’s 10-year anniversary, her move from the wine industry to cannabis, how women are getting involved in cannabis, and why dispensaries should align their sales strategies with brands to improve sales.

Chelsea speaks on the importance of shopping at a legal dispensary for finding clean cannabis and how illegal shops are hurting the licensed market.

Waylon explains the transition to the legal industry and the strategic differences in the development of strains www.cannabalcity.com/3c-farms

Keith McCarty defines the friction points Wayv helps to address and trends in the cannabis logistics landscape. www.wayv.com/#/

Jerred Kiloh gives us information regarding the United Cannabis Business Association (UCBA), why we should build a cannabis business community, and what to expect for next year. www.thehigherpath.com/ ucba.com/

Craig Nejedly describes organic growing and the struggles of being a craft farmer. Talkingtreesfarms.com www.satoriwellness.org/homepage

Melahat Rafiei explains how SACA started, how to educate policy makers, and how WeedMaps contributes to the illegal market. www.wecannca.com/ sacannabis.org/

Adriana Gomez defines what both social equity and social justice are. She also discusses the benefits of supporting the legal market. www.socialequityla.com/

Lisa Kamerad describes what it’s like to work with a culinary genius, the future of edibles, and Mindy’s official launch in CA. www.crescolabs.com/

Marco Rullo explains how Lucid Green technology helps to educate consumers and budtenders about products. www.lucidgreen.io

Jeremy Green reviews Dosist’s mission and approach to formulation. He also discusses Dosist’s newest product, the Dose Dial. www.dosist.com

Richard and Tabatha discuss the California Appellation Project and cultivation licenses in 2020. www.cdfa.ca.gov/

Adam Hijazi describes challenges which dispensaries face, retail taxes, compliance, and trends for the future. lbgreenroom.com/ thelbca.com/

Alex Freedman goes over licensing in California and explains some of the common licensing issues and challenges. freedmansc.com

Jocelyn Sheltraw explains the Headset ecosystem and common retail challenges where data can help. www.headset.io

Javier Montes explains AB 97, AB 1417, and what to expect in 2020. https://www.delta9thc.com/ https://ucba.com/

Wesley Hein teaches us how to distinguish between good vapes and bad, why you should shop at legal dispensaries, and Weedmaps lack of support for the legal market. https://www.mammoth.org/

Tim Dodd explains why having a retail license is a privilege, how to become part of the community, and the importance of public health and safety. www.sweetflower.com

Dena Kleinrock delves into the evolution of cannabis packaging and how flower still reigns. https://www.geniusthc.com/

Cameron Wald and David Cali explain cultivation techniques and problem solving, brand success for 777, and California compliant cannabis. projcan.com

Gary Seelhorst gives us updates on the SAFE Banking Act and on the capital market. He also shares how to educate legislators. www.bornfromflora.com www.sessionssupplyco.com

Alex Brown shares the complexities and challenges that come with setting up Cresco’s in California. www.crescolabs.com

Shelly McKay shares her knowledge of vape pen construction and materials relating to the vape crisis, and how to better educate consumers on CBD so they select products that are effective.