Best Marketing Kites Podcasts (2024)

1
Ep10 – How to Build a Business with Arab Identity – Crossing the Desert – Fortis 37:04

2d ago37:04

37:04

In this episode, a student project evolves into a lifelong endeavor. Stickers are revealed to have a thousand-year history. Despite attacks from critics, mutual understanding prevails. And karak flows through our veins. This time, Isaac interviews Raghad Murad, the founder of the Waggish sticker and merch brand. They discuss cultural references, Ar…

1
The Future of Creative Services- Joe Nash and Patrick Kizny 1:04:53

12d ago1:04:53

1:04:53

The latest Inspiring Futures podcast is a discussion with Joe Nash and Patrick Kizny about the current and future state of creative services and creative studios. Joe was formerly the Director of Business Strategy at Buck and the co-founder of Slate. Patrick runs Futurecrafting which provides strategic advisory services to brands and companies and …

1
Effective brand-building with Grace Kite 31:01

13d ago31:01

31:01

Here are the key takeaways from the podcast: * Effectiveness in marketing: It's about ensuring that marketing efforts, particularly advertising, achieve their intended goals, whether that's awareness, behavior change, or sales. * Econometrics simplified: Econometrics uses data to determine if a marketing campaign worked by analyzing both the campai…

1
Ep9 – How to win the competition – Crossing the Desert – Fortis 48:11

16d ago48:11

48:11

You'll hear two stories. Daniel van Dooren and his partner Scott Chambers First had founded their surfing school on an empty market: no competitors, small community of surfers – and nobody else knew you could surf in Dubai. Galina Volgach started a real estate agency — to compete with thousand agencies in Dubai. In their stories businesses from bei…

1
Lori Bartle- Cultivagency- From Account Management to Account Leadership 54:56

18d ago54:56

54:56

The latest episode of the Inspiring Futures podcast features an interview with Lori Bartle of Cultivagency. Lori has over two decades of experience in Account Management although she much prefers to call it Account Leadership. In our conversation, we discuss some of the challenges the discipline faces and the critical importance of a role that brin…

1
Tom Suharto - Global Strategy Lead - Forsman & Bodenfors 55:37

24d ago55:37

55:37

The latest episode of Inspiring Futures features an interview with Tom Suharto, Global Strategy Lead at Forsman & Bodenfors. Tom started in market research (quant) worked with Hall and Partners and helped to establish their office in Shanghai and then on to Wieden in Shanghai to work on Nike, Disneyland, and then to the Portland office to work on N…

1
Season 2 – Trailer – Crossing the Desert 1:44

25d ago1:44

1:44

Get ready for another thrilling journey in Season 2 of Crossing the Desert! This time, our host isn’t just finding his footing—he’s making bold moves, taking bigger risks, and facing tougher challenges as he continues his mission to launch a business in Dubai. With new obstacles around every corner, Season 2 dives deeper into the highs and lows of …

1
Is brand strategy bullsh*t? 56:13

1M ago56:13

56:13

As a brand designer, Austin experienced a similar journey to mine, he learned about the power of brand strategy and started offering it to clients. Things were great. But on that journey towards becoming a strategist, he also noticed that some things were broken in this new ‘era’ of strategic brand designers.We explore the following topics: * Is Br…

1
Hyphenated- 4 Years On- William Esparza and Kelli Roberston 1:01:44

1M ago1:01:44

1:01:44

When Hyphenated was awarded Silver, West Coast in Ad Age's Small Agency of the Year Awards the publication wrote the following introduction. "When William Esparza and Kelli Robertson left their roles at R/GA in 2019 to establish their own creative agency, they chose the name Hyphenated to reflect the agency’s aim of bridging the gap between brands …

1
S1E7: Steve Park and Park Embroidery Design 30:15

2M ago30:15

30:15

Main Street Moxie rolls on with Steve Park of Park Embroidery Design in Greenwood, Indiana! Hosts Troy and Lennon chat with Steve about the starts, stops, and restarts in growing a business, and what he sees as needs for the community. Park Embroidery Designs contact information here: yellowpages.com/indianapolis-in/mip/park-embroidery-designs-4820…

1
Ep8 – How to outsource manufacturing – With Botanist’s Simona Sotirovska – Crossing the Desert – Fortis 33:55

2M ago33:55

33:55

In this episode, Isaac discovers that to own a home care products brand, you don’t need your own production, equipment, or even your own formulas. In the modern world, you can own a restaurant without having a kitchen or a dining space. You can own a bakery without buying flour or hiring bakers. Isaac talks to Simona Sotirovska. She and her partner…

1
S1E6: Teri Bair and A Trophy Business 11:35

2M ago11:35

11:35

After an editing hiatus, Main Street Moxie is back with Teri Bair from A Trophy Business in Franklin, Indiana! Finn and Jon chat with Teri about her hometown roots, starting the business, and what she likes about working in Johnson County. Find A Trophy Business on Jeff Street in Franklin, and learn more here: https://www.franklincoc.org/a-trophy-b…

1
Jonathan Wise- CoFounder - Purpose Disruptors 1:02:23

2M ago1:02:23

1:02:23

The latest Inspiring Futures podcast features an interview with Jonathan Wise one of the co-founders of the non-profit Purpose Disruptors. Jonathan was once a strategist at JWT, but quit his job to study for an MBA in Sustainability. In the episode, we discuss his journey and transformation, what Purpose Disruptors is, and how it is trying to impac…

1
Ep7 – How To Sell If You Are More Of A 'Product Person' – With Skin Concept’s Aisha Chishti - Crossing The Desert - Fortis 41:30

3M ago41:30

41:30

Budget numbers, big sales that can ruin a business, story about scummers, and tips on how to find suppliers – in this episode Isaac talks to Aisha Chishti. Aisha runs Skin Concept, a brand of handcrafted self-care products. It is very important for Aisha that everything is made by hand and from scratch, all products are sustainable and at the same …

1
Dr. Grace Kite- Founder- Magic Numbers and Magic Works 53:53

3M ago53:53

53:53

The latest episode of Inspiring Futures features an interview with Dr. Grace Kite, the founder of Magic Numbers and Magic Works, an analytics-focused consultancy that helps companies and brands understand how they grow. In our conversation, we discussed the challenges and importance of being strategic when understanding the factors behind growth, t…

1
Ep6 – How To Delegate Work To Employees: Standardization, Hiring, Control – With Arabiatee’s Lidia – Crossing The Desert – Fortis 40:06

3M ago40:06

40:06

Lidia has developed her own method of teaching Arabic. It turned out to be so good that native-speaking Arab teachers invited her to teach it to them, and the students began to speak after the third lesson. In this episode, Lidia shares insights into transforming her teaching method into a thriving business, detailing her processes for hiring, onbo…

1
Beth Bentley - Tomorrowism 1:04:41

3M ago1:04:41

1:04:41

The latest Inspiring Futures episode features an interview with Beth Bentley the co-founder of consultancy Tomorrowism. Beth's experience includes- Deputy Head of Strategy- Adam & Eve, London Executive Head of Strategy- at Wieden&Kennedy- London SVP Strategy Virtue at Vice. She is also the author of a best-selling book, was the Chief Strategy Offic…

1
The 5 brand religions with Kristof De Wulf 48:21

4M ago48:21

48:21

Discover the 5 key brand religions, their core beliefs, and how they can apply to your brand. Important links * Download the white paper to take a deep dive into the 5 brand religions * Kristof on LinkedIn * The episode with Jan Verlinden (Ritchie) Creative business company One of the biggest challenges in my own career has been trying to convince …

1
Ep5 – How To Manage A Business And A Family – With Mumz And Munchkinz’ Hannah – Crossing The Desert – Fortis 36:05

4M ago36:05

36:05

There was a time when Hannah’s business had three directions at once: furniture production, a clothing brand for children, and events for children and their moms. And all of it while being a mom to three kids. It’d been too much so she had to prioritize and rebuild her business. Now her family and her business are growing together in synergy.If you…

1
Caroline Johnson- Co-Founder- Business Model Company 1:01:16

4M ago1:01:16

1:01:16

The latest Inspiring Futures podcast features an interview with Caroline Johnson- Co-Founder of The Business Model Company. Caroline worked at Grey but then worked at KPMG as a consultant. The Business Model Company advises agencies on how to evolve their business models to generate value for their clients and increase revenues and profitability fo…

1
Andy Nairn- Co-Founder- Lucky Generals 1:12:43

4M ago1:12:43

1:12:43

Andy Nairn co-founded Lucky Generals- an ad agency with offices in London and New York. Beyond running an agency, Andy has written a best-selling business book "Go Luck Yourself" and has just completed his first novel- "Trail of Blood" a murder mystery set 500 years ago on the border between England and Scotland. Some quotes from our chat. On Pitch…

1
Maz Karimian- ustwo 59:26

4M ago59:26

59:26

Maz Karimian heads up strategy at ustwo an employee-owned product design company that brings emotional game-inspired thinking to product design—some key quotes from our conversation below. About ustwo “Monument Valley is the game and the game series That was so successful that usTwo games was split off as a sort of a separate sister entity, still u…

1
Ep4 – How To Build A Side Business While Working A Full Time Job – With Levant’s Wajda Khalidi – Crossing The Desert – Fortis 40:21

4M ago40:21

40:21

In the fourth episode of Fortis’s Crossing The Desert, Isaac is joined by Levant's Wajda Khalidi. Wajda shares her journey of balancing a demanding office career while slowly building her business step by step. She discusses the importance of patience and persistence, the challenges of maintaining product quality, and how she turned personal challe…

1
Daniel Groh- Satisfy Running 58:40

4M ago58:40

58:40

Daniel Groh heads up brand at Satisfy Running. In this interview, we discuss the transformed state of the running category and Satisfy's place within it. How the brand leans into personal expression and appeals to those who want to express themselves beyond the traditional players and the traditional running silhouette. How it's leading the charge …

1
Ep3 – How To Deal With People Copying Your Designs - With Tica's Omar & Dina - Crossing The Desert - Fortis 33:31

5M ago33:31

33:31

“So I sad: this is not your design, this can’t be right. And the guy said: what are you going to do about it?” I am Isaac, an entrepreneur who just moved to Dubai. In this episode, I interview Omar and Dina, the owners of the brand Tica’s . They will tell you what happened when they found their products being copied and the innovative business idea…

1
How to compete in a hyper competitive market with Jan Verlinden. 44:03

5M ago44:03

44:03

Discover the captivating marketing story of Ritchie, a Belgian lemonade brand built from strong marketing principles by entrepreneur/marketer Jan Verlinden (ex Pepsi-co). Learn how Jan leverages his experience at big brands to grow Ritchie through unexpected marketing channels and tactics to expand his market share gradually. Show notes * Jan on Li…

1
John Geletka 51:29

5M ago51:29

51:29

The latest episode of Inspiring Futures features an interview with John Geletka John is the owner and founder of Geletka + - a small agency located in the West Loop of Chicago The agency started five years ago. John's an artist by training but has done several different jobs in his career including corporate marketing, but he's also an entrepreneur…

1
The harsh truth about online advertising with Bob Hoffman 48:10

5M ago48:10

48:10

A deep dive into the problematic state of online advertising, from its lack of effectiveness to its societal impacts. Show notes * Find ‘Adscam’ + the free ebooks on Bob’s website * Bob on LinkedIn Creative business company One of the biggest challenges in my own career has been trying to convince business leaders that their ‘brand’ is one of the m…

1
A brand architecture masterclass with Felicia Rosenzweig 43:42

5M ago43:42

43:42

A deep dive into brand architecture and how to use it to strengthen your brand positioning Show notes * Felicia on LinkedIn * The Morningstar case study by Creative business company Brand strategy course Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentatio…

1
Eliza Yvette Esquivel- Our Protopian Future 1:00:46

5M ago1:00:46

1:00:46

The latest Inspiring Futures podcast is an interview with Eliza Yvette Esquivel. Eliza has worked both on the agency and client side. She's had senior brand management roles at Mondelez and Microsoft and as a strategist and CSO at several different agencies, including Barbarian, Future Brand, DDB, JWT, Wieden and Kennedy Amsterdam, and TBWA. In our…

1
Ep2 – How To Bring Investors To Your Business – With DK Hot Sauce's Danny - Crossing The Desert - Fortis 49:46

5M ago49:46

49:46

“If you respect city it respects you back” In this episode, Isaac interviews Danny, founder of the DK Hot Sause brand, and his wife Maria. Denny will tell you how he opened a business after working at Jimmy Choo and Armani, what working on an international cruise ship taught him, and how Covid had changed his life. Maria will tell how she created a…

1
Warren Berger- Author and Journalist 1:01:07

5M ago1:01:07

1:01:07

Warren Berger is an author and journalist who has spent the last 25 years writing about the worlds of design, advertising and innovation. Back in the day he got a feature story about Weiden and Kennedy into the NYT Magazine and he wrote the book "Advertising Today" that was published by Phaidon,. For the past 10 years, he's been focused on the worl…

1
S1E5: Possibilities and Norma Jean's Pastries 14:07

5M ago14:07

14:07

It's a sweet double feature this week as Nic and Asher sit down with Christina Fletcher of home goods and creative shop Possibilities and Whitney Ackerson of Norma Jean's Pastries, both located in Franklin, Indiana. Find Norma Jean's here: https://www.google.com/maps/place/Norma+Jean's+Pastries/ Explore Possibilities here: https://shoppossibilities…

1
Ep1 – How To Grow A Sustainability Business In Dubai - With Sustainably U's Simy - Crossing The Desert - Fortis 36:23

5M ago36:23

36:23

“Our focus is always that that thing that will happen, but there it's just an imagination. You need to focus on today”. I am Isaac, an entrepreneur who just moved to Dubai. In this episode, I interview Simy, sustainable fashion designer and founder of the brand Sustainably U. She’ll tell you why every business should be sustainable, and how the ide…

1
Gerard Crichlow- Global Strategist- Axe/Lynx/Unilever- IPG 48:47

6M ago48:47

48:47

This episode features an interview with Gerard Crichlow, who heads up Global Strategy on the Unilever brands- Axe/Lynx at IPG. Gerard collaborates with several IPG entities worldwide to ensure the Axe/Lynx brands connect to their consumers and cultures. Some quotes from Gerard from the episode. "And for me, if we're in the attention game, who does …

1
S1E4: Johnny Rees of Rees Restoration 13:59

6M ago13:59

13:59

Brayden and Jordan sit down with Johnny Rees of Rees Restoration to talk about the hustle of starting a new business in the trades. Learn more about Rees Restoration here: https://www.reesrestorationindy.net/ == These recordings are made possible by the Engaged Learning team at Franklin College, which includes the offices of career and professional…

1
Associative attention with Max Stricker 28:28

6M ago28:28

28:28

In this episode, we discover the power of ‘associative attention’, a framework developed by Max Stricker and Samuel Brealey. It zooms in on the importance of not only getting attention but the right type of attention through strong association. Show notes * Associative Attention Paper & ‘Health Check’ Associative Attention is a framework that helps…

1
S1E3: Julie Stewart of Salvage Sisters Antique Market 16:32

6M ago16:32

16:32

This week's guest is found on the literal Main Street — happens to be Jefferson Street here in Franklin; lots of Founding Father names around here — in an antique shop next to a retired train station. Julie Stewart of Salvage Sisters Antique Market is a local establishment unto herself, and Riley and Zach dive into her story with all its twists and…

1
Peter Semple- CMO- Depop 1:03:33

6M ago1:03:33

1:03:33

This latest episode of Inspiring Futures features an interview with the CMO of Depop. Depop is one of the most interesting brands in the fashion space since it's all about reselling and ultimately about transforming the way we shop for fashion. Peter has a fascinating background with experience on the agency side with both Anomaly(where he worked o…

1
Crossing the Desert: season one trailer 2:29

6M ago2:29

2:29

Welcome to “Crossing the Desert” podcast by Fortis. Here we tell stories of how businesses are setting and growing in the Emirates. You are gonna listen to Isaac's story; when he first came to Dubai he was impressed with it’s business spirit and huge projects. But he believes it’s not only about it. Ambitious dreamers come to Emirates to bring here…

1
S1E2: Rye Von and Art Haus Balloon Company 35:02

6M ago35:02

35:02

Episode two is a tour de force of the entrepreneurial spirit with Rye Von of Art Haus Balloon Company, with more "Wait, what!?" moments than I could keep track of. Join students Trey and Joshua as they help weave together the story of the founder who went to a trade convention and quit her job on the spot to try something new. Learn more about Art …

1
Brand marketing in B2B-land with Gwen Lafage 43:42

6M ago43:42

43:42

Discover what it takes to be a leader in brand for a large B2B tech company. Show notes * Gwen on LinkedIn * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. Brand strategy course Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops…

1
S1E1: Kari Kermode of Style Dance Academy 30:33

6M ago30:33

30:33

We couldn't have asked for a better first episode than this one where Amirah, Kearsley, and Jacqueline talk with Kari Kermode, Kearsley's mom and founder and owner of Style Dance Academy in Franklin, Indiana. Learn more about Style Dance Academy here: http://www.styledanceacademy.com/ Kearsley's involvement with the family business has been written…

1
Tass Tsitsopoulos- Global Strategy Director, McDonald's at Wieden + Kennedy 1:20:38

6M ago1:20:38

1:20:38

In this episode, I talk with Tass Tsitsopoulos, the Global Strategy Director of McDonald's at Wieden + Kennedy. We discuss his early life in London, studying politics at LSE, his accidental journey into advertising thanks to Jeremy Bullmore, his life as an Account Guy at BBH, and his leap into planning. We also get to talk about his journey in the …

1
The rise of multiplayer brands with Zoe Scaman 43:42

7M ago43:42

43:42

Show notes * The multiplayer brand slidedeck * Zoe on LinkedIn * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. Brand strategy course Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can …

1
Ian Murray- Co-Founder-Burst Your Bubble 1:02:32

7M ago1:02:32

1:02:32

Last month, I sat down for a conversation with Ian Murray- the co-founder of Burst Your Bubble. Ian has no shortage of contrarian views on everything from media and the current vogues in marketing to what strategists need to be doing in their work. To give you a flavor of the conversation- here are some soundbites. On Media "TV still produces the s…

1
Brand pricing power with Dom Boyd 43:42

7M ago43:42

43:42

Show notes: * Article on Brand difference and pricing power * Dom Boyd on LinkedIn * BrandZ index * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. Brand strategy course Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and bra…

1
Main Street Moxie - A new podcast from Franklin College 4:12

7M ago4:12

4:12

Welcome to a new pod series from Franklin College: A small, private, liberal arts school in the heart of America’s heartland, in this in-between world of being just 20 minutes from Indianapolis, one of the country’s 25 largest cities, and what you may lovingly refer to as the middle of nowhere. Franklin is the second-largest town or city in Indiana…

1
Entertain or die with Dan Salkey 49:15

7M ago49:15

49:15

How brands can create an unfair creative advantage. Show notes * Discover the full paper here. * Dan Salkey on LinkedIn. * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. Brand strategy course Activate your strategic brain and level up your creative business. Find courses on brand strategy, b…

1
Marketing science for the real world with Koen Pauwels 43:42

7M ago43:42

43:42

Show notes * Professor Pauwels on LinkedIn * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here Brand strategy course Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get…

Podcasts Worth a Listen

Marketing Kites Podcasts

Podcasts Worth a Listen

Quick Reference Guide