Hi, I'm Melanie! I built my business at my kitchen table, on the couch, and basically anywhere I had wifi. I had no background in social media, no network marketing experience, and no idea what I was doing. 6 years later, I have created a substantial income for my family through blogging, Facebook, Instagram, and creating value to support others in reaching their health, fitness and business goals. My mission is to provide you content to help you so that you can reach success faster without ...
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Let's dive into direct sales done right. We will share how we learned - the hard way - the wrong and right way to do direct sales. You'll learn simple and effective ways to grow your direct sales business through strategies and storytelling in an authentic way because there is room at the table for you, too! Welcome to direct sales done right with Katy Ursta and Melanie Mitro.
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You know in your heart that there’s another level waiting for you. You’re ready to be elevated from successful entrepreneur to a powerful leader engaged in work that really matters. You’ve come to the right place: the Luminary Leadership Podcast is where industry leaders come to break through to their next level of achievement, impact, and legacy. Entrepreneurship is being done wrong; sacrificing everything to hustle and grow a business has become a celebrated norm. This show exists to disru ...
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Growing a family and a business with a Biblical worldview| Leading your family and your team with intentionality and wisdom
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236. Being Resilient in Business & Entrepreneurial Wisdom with Melanie Mitro, Direct Sales & Social Selling Expert
50:28
50:28
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In this episode of the Luminary Leadership Podcast, I sit down with my dear friend Melanie Mitro, a legend in the direct sales space. Melanie shares her fascinating journey from stay-at-home mom to top leader in direct sales and co-founder of Chic Influencer. Our conversation dives deep into resilience, the struggles of achieving big dreams, and th…
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237. The Most Shocking Things That Came Up in Our Mastermind That Make All the Difference
37:20
37:20
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In this episode of Luminary Leadership podcast, we tackle the often hidden struggles of entrepreneurship and the feeling of isolation that can accompany it. We dive deep into the human side of business, exploring how social media can create an illusion of perfection and how joining mastermind groups can reveal the reality of shared struggles among …
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Episode 288: Direct Sales Leader, Beth Kohler On Motivating Your Team To Reach Their Goals
51:22
51:22
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Ready to be inspired? In this episode of the Direct Sales Done Right Podcast, Melanie is interviewing one of her previous Rockstar Recruitment Course students, Beth! Today, Melanie is talking with Beth, who took a bold leap from the corporate world to become a powerhouse in network marketing. Tune in to hear how Beth navigated the challenges of bal…
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Episode 307: The One Thing That Kills Momentum For Direct Sales Leaders
30:59
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Are you a network marketing leader who is burnt out because you feel like you can't ever turn it off? Someone who feels like the demand is so strong for your time, responsible for everyone else's success, while trying to building your own organization? On this week of the Women Inspiring Women Podcast, Melanie shares how when you don't have the rig…
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Episode 287: Is Now The Right Time To Push For My Big Year End Goals?
23:54
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Since you've been doing the work, are you thinking will your momentum ever start to catch on? Today on the Direct Sales Done Right Podcast, the ladies share real experiences from when they were in the beginning of their business and how they reached goals that they set. Melanie and Katy talk through some of the questions and mindsets you can walkin…
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235. I Survived, Reflected, & Shared the 3 Things That Changed My Life Over the Last Year
34:50
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In this reflective episode of the Luminary Leadership podcast, I dive deep into the profound changes I've experienced over the past year, especially after a near-death experience that reshaped my perspective on life, business, and family. I share my journey of gratitude for another birthday, the massive changes in my approaches, and the key lessons…
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Episode 286: GRWM A Day In The Life Of A 6-Figure NWM
29:44
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In this episode, we dive into the inspiring journey of both Katy and Melanie, successful network marketers who transitioned from a full-time teaching job and being a stay-a-home mom to building a thriving six-figure business. Katy and Melanie share their personal story of starting out in network marketing, revealing the strategies and routines that…
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Episode 306: Double Down To Scale Up, How To Navigate Chaos To Crush Your Goals
27:31
27:31
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As August hits with full force, many leaders in direct sales feel the rush of life and business colliding. In this episode of The Women Inspiring Women podcast, Melanie Mitro dives deep into how to regain your routine amidst the whirlwind of the busy season. Are you feeling off track but eager to get back into your groove? Melanie explores strategi…
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234. Unlocking Success Through This One Thing
34:43
34:43
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"You are meant to do this in tandem with others. It is going to make it faster, more fun, and more joyful.” In this episode of the Luminary Leadership Podcast, I dive into the crucial role that relationships and networking play in achieving both business and personal success. Drawing from my own experiences, I highlight how meaningful connections c…
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Episode 285: August Marketing Strategies For Direct Sales Growth & Momentum
21:15
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Do you feel that life gets busier at the end of the summer? Melanie and Katy want you to know that they understand and this year can be a record breaking August for you and your direct sales success. On this episode of the Direct Sales Done Right Podcast, Melanie and Katy walk you through the strategies they have created and implemented over the la…
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Episode 305: Sales Secrets Of A Top Network Marketing Leader!
32:01
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Melanie Mitro is back for a new episode this week to close out the last week of July on the Women Inspiring Women podcast. On this new episode, Melanie addresses direct sales leaders who want to maximize the final days of the summer months without your business taking a back seat. Melanie addresses: - Priming for Success - how your energy affects f…
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233. Understanding & Leveraging the 4 Different Leadership Styles | Take the Quiz: Which One Are You?
43:05
43:05
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In this episode of the Luminary Leadership Podcast, I dive into the world of leadership styles, discussing their unique strengths and potential pitfalls. I'm excited to share a free resource that's designed to help you pinpoint your own leadership style and refine your abilities. I focus on four distinct types of leaders: the visionary, the influen…
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Episode 284: 7 Tips To Reimagine Your Social Media Presence As A Direct Seller!
28:33
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Are you evolving with the times? Is something holding you back from evolving? Today, the ladies are taking a walk down memory lane. They are speaking to those who are in rebuilding phase of your business, but noticed that social media has changed over the years. On this weeks episode of The Direct Sales Done Right podcast, Katy and Melanie chat thr…
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Episode 304: The Cost Of Playing Small with Elizabeth Hartke, From Stuck To Your Next Big Leap
50:09
50:09
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Are you ready to achieve what you are called to achieve!? Liz is going to walk us through the steps to make changes in our current business practices that can really help us move the needle forward in business. On this week on the Women Inspiring Women podcast, Liz Hartke is our guest this week! Liz and I have a deep conversation focusing on what y…
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232. How to Create Your Life Plan: Setting Standards for Success that Aligns with Your Values
40:02
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In this episode of Luminary Leadership Podcast, I discuss the often overlooked but crucial step to achieving real satisfaction and success as an entrepreneur: creating a life plan. I share personal stories and experiences, including working with a mentor who emphasized the importance of a life plan over mere goal setting. I reveal how aligning your…
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Episode 283: 6 Strategies For Making Meaningful Money in Direct Sales (Bookversary)
30:53
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Happy 1 Year to Katy's book: Direct Sales Done Right! Katy and Melanie are talking about the reasons behind Katys purpose for the book, the importance of the sections of the book, how you can incorporate each of the sections into your own direct sales business, and examples of real life from Melanie and Katy on how you can implement what you are le…
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Episode 303: Leading Through Change: Making Sense of The News With Seint and Rodan+ Fields
38:07
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Navigating change is something that I've learned how to do over the last 13 years of being in direct sales. I need you to know that you are capable of navigating through different seasons of life! On this episode of the Women Inspiring Women Podcast, I chat with you all about the shifts and changes that some network marketing companies have made ov…
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231. The Intersection of Family Bonds and Business Growth with Melissa Smith Founder of Family Brand
43:56
43:56
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In this episode, we have a heartfelt and inspiring conversation with Melissa Smith, founder of Family Brand and Family Brand Academy. Melissa shares her journey through the ups and downs of marriage and family life, and how she and her husband Chris turned their experiences into a mission to help others create strong family cultures. We discuss the…
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Episode 282: Cultivating Main Character Energy in Social Media
31:10
31:10
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Katy is hosting this week of the Direct Sales Done Right podcast solo! She spends todays episode talking about a topic that she has been ruminating on for some time now. She always is thinking about this because she finds one of the biggest struggles her clients have on social media is the idea of how can I show up authentically as myself, serve ot…
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Episode 302: Does Your Vision Need An Upgrade?!
36:34
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I am talking everything about setting a vision that is achievable with the work that you put into it! On this week of the Women Inspiring Women podcast, I talk about the steps to take when you are vision casting to make them more achievable. Instead of just wishing or putting a picture on a vision board, I want you to achieve your dreams. This epis…
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230. Creating A Culture of Sales in Your Company with Nikki Rausch, CEO of Sales Maven
47:55
47:55
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In this episode of the Luminary Leadership Podcast, I am bringing on a close friend and mastermind client of mine, Nikki Rausch. Nikki is an author, incredible speaker, and CEO of Sales Maven. She is a powerhouse when it comes to sales as she has worked with mega corporations. This conversation is about offloading the pressure of sales in your busi…
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Episode 281: Is Micro-Niche Really That Effective?
30:30
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Katy is in the hot seat today to talk about her favorite thing ever, branding! Melanie is asking Katy the most asked questions she has received lately about niching down your content. She gives you the best way to go about niching down and how to build your content and business through the new lease you put on your business. Katy gives examples, a …
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229. Releasing the Good For Great & Moving Update
40:14
40:14
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In this episode of the Luminary Leadership podcast, I dive into the challenges and emotional journey of pursuing a new calling. I share my personal experience of selling my family's dream home, emphasizing how crucial it is to let go of comforts in order to embrace growth. I reflect on the resistance and doubts that often accompany such transitions…
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Episode 280: Building Community On Social Media In 2024 with Kristina Bartold
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40:52
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Katy and Melanie having a special guest on this weeks episode of The Direct Sales Done Right! Kristina speaks to 3 pain points that she sees most commonly with her clients on social media. Specifically, Kristina dives into trends, posting, and algorithm as well as the mindset to have when posting on social media. Kristina Bartold-Sorgota is the co-…
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Episode 301: What Separates Top Leaders From Those That Struggle To Achieve Success
30:18
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Your passion and vision has to be blasted on a louder speaker without a care in the world what other people think when you are ready to move your business to the next level. I am post BODi Summit recording this new episode. I am unpacking the characteristics of top network marketing leaders and sharing my personal stories of how I climbed to the to…
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228. Partnering with God in Your Business… Turning Your Message into a Movement with Tamra Andress
42:20
42:20
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42:20
In this episode of the Luminary Leadership Podcast, I have an insightful conversation with Tamra Andress, a six-time bestselling author and entrepreneur. We discuss how to integrate faith into business, emphasizing the importance of partnering with God. Tamara shares her journey from striving for success to embracing a faith-rooted life, highlighti…
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Episode 279: 5 Summer Proof Strategies to Hitting Your Revenue AND Enjoying Your Summer
26:28
26:28
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Have you heard of the summer slide? Katy and Melanie are helping you avoid that on this week of The Direct Sales Done Right! The ladies are chatting essential strategies for success, starting with the importance of time management, time blocking, and establishing an effective morning routine. Katy and Melanie expand on the concept of time blocking …
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Episode 300: Building Your Money Machine with Mel Abraham
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Mel is a CPA by education but an entrepreneur by exhilaration, and Author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. As the founder The Affluence Blueprint TM, The Legacy Factor™ and ThoughtpreneurTM Academy he has been obsessed with helping people and entrepreneurs bring their b…
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227. 3 Things Every Pro Has in Their Weekly Schedule… Are They in Yours?
32:37
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In this episode of the Luminary Leadership Podcast, I delve into the top three weekly calendar practices that have significantly contributed to my growth and peace. I discuss my journey to becoming a visionary CEO and emphasize the importance of intentional leadership. I introduce the concept of "CEO blocks," including the intentional CEO block for…
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Episode 278: Maximizing Convention Visibility To Increase Sales + Sign-Ups For Your Direct Sales Business
25:09
25:09
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The biggest mistake Katy and Melanie see direct sellers make is that they go to their annual company convention and they don’t post the entire time they are there! They see convention as an opportunity to hang with friends, party, and have a good time but they forget that convention is a HUGE opportunity to build your business. On this week of The …
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Episode 299: How To Use Your Wardrobe To Get Anything You Want In Life With Chellie Carlson
36:34
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We are talking all things energy and style today. On this week of the Women Inspiring Women podcast, I interview Chellie Carlson, a stylist with over 20 years of experience in the fashion industry. Chellie is a transformational wardrobe stylist who guides women from feeling “just fine” to feeling magnetic through her transformational wardrobe styli…
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226. 3 Things to Increase Profit, Freedom, & Harmony This Year
23:49
23:49
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This episode of Luminary Leadership Podcast, I am bringing to you 3 things to increase your profit, time freedom, and harmony this year. I really honed in on how vital relationships are, the shift towards becoming a visionary leader, and the incredible impact of working within your sweet spot to expand your business. I talked about my own journey o…
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Episode 277 Lead Generation 101: My Interview with Sonya Eickel
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Katy is in the hot seat today!! A few months back, Katy was interviewed by Sonya Eickel on the Direct Sales Success Formula. Katy dives into her specialty, branding for direct sellers. She shares her story, talks about social media platforms, and how to successfully drive leads to your products through the content you post. HIGHLIGHTS: 2:27 Katy's …
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Today we are talking about a non-negotiable quality for someone who has BIG goals...DETERMINATION. The definition of "determined" is decided, settled, resolved. When we goals that are outside of our current skillset, there's a whole lot of figuring out of things that has to happen to get from where we are now to where we want to go! And we can't wa…
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Episode 298: Maximizing Your Mid-Year Momentum
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28:43
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Approaching mid-year, we are halfway through the year! I have noticed if we are not emotionally resilient, we can get sucked down the rabbit hole of negativity. Over the last 3 weeks, I have been coming down from the insane first half of the year. Even though I didn't hit specific goals just yet, I gave myself the space to get honest with myself. O…
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225. Pursuing "The Big Next" That’s On Your Heart & The Power of a Bold Vision
29:02
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In this episode of Luminary Leadership I am going straight into the idea of the "big next." I share the inspiring story of Jeff and Monica, a couple who is taking a historic church in Bartlesville, Oklahoma, and turning it into a buzzing film studio and school. I talk about how crucial it is to seize opportunities and follow your calling with brave…
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Episode 276: It’s Butterfly Szn with Aisha Marshall
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49:05
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If you've found yourself running in circles, trapped by old habits and patterns that just won't let go, and you're yearning to live the life you've always dreamed of but feel stuck, then the Butterfly SZN Transformation Journal is designed with you in mind. It's perfect for those seeking a genuine shift from the cycle of suffering to a journey of…
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