Best Nik Sharma Podcasts (2024)

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807: Off the Beaten Path – Exploring Southern France with authors Steve Hoffman and Rebekah Peppler 50:17

17m ago50:17

50:17

Listen on: Apple Podcasts | Stitcher | Google Podcasts | Spotify | Pandora This week, we talk about life and food in Southern France. First, we sit down with Steve Hoffman to talk about his latest memoir, A Season for That, about his journey from Minnesota to the South of France with his entire family to live a romanticized French life. It turned o…

1
#332 - Amazon Growth Tips from a Multi 7-Figure Seller: How to Increase Traffic, Clicks, and Conversions 55:30

17m ago55:30

55:30

Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace. In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: tr…

1
737: Eating Greek 49:55

7d ago49:55

49:55

This week, we're talking about the unique cuisine of Greece. Diane Kochilas, author and star of the public television show, My Greek Table joins us from Athens to talk about Greek regional cooking and explore the history and cuisine of the Greek American community. She also lets us in on her favorite dishes to prepare from her garden. Then, we sit …

1
#331 - Reimagining Creator Commerce with Fourthwall's Will Baumann 30:10

2d ago30:10

30:10

Will Baumann is the co-founder and CEO of Fourthwall, a company that empowers creators to sell products online without needing to be e-commerce experts. At Fourthwall, they handle sales tax, supply chain, customer support, and more so creators can focus on making content and growing their community. In this episode of DTC Pod, Will shares his insig…

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Enormocast 288: Don McGrath – The Vertical Mind Returns 1:05:58

3d ago1:05:58

1:05:58

On Episode 288 of the Enormocast, I reunite with Don McGrath, the author of the book Vertical Mind. Don appeared nearly a decade ago on the podcast, and his book on the mindset of climbing has never left the conversion. Don has spent the last 10 years learning even more about overcoming the hurdles our … Continue reading "Enormocast 288: Don McGrat…

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S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews 38:35

8d ago38:35

38:35

You ask the questions. We answer them. It’s been a while, but Nik and Moiz are pulling out the Sorting Hat to pull out some of your juiciest, most pressing DTC questions. The guys reflect on some of the biggest mistakes DTC brands make (and they’ve seen plenty) and discuss why repeatable sales processes aren’t a nice thought— they’re an absolute ne…

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806: Thank You, Please Come Again: How Gas Stations Feed & Fuel the American South with Kate Medley and cookout ideas from the chefs behind LA’s vegetable-forward Kismet 49:40

18d ago49:40

49:40

This week, we're all about two summer traditions. First, we meet photojournalist and documentarian Kate Medley to talk about her decade-long project documenting gas stations all across the South. She has stories about the amazing cast of characters, their diverse selection of foods, and their impact on their communities across the South. Kate Medle…

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The Ultimate Marketing Mix: An Omnichannel Approach to Winning Both Shelves and Screens 38:53

9d ago38:53

38:53

Colin Flood is the Vice President of Marketing at Unreal Snacks, a better-for-you chocolate brand with widespread distribution across numerous retailers in the United States and an established direct-to-consumer platform. At Unreal, Colin plays a pivotal role in scaling e-commerce and D2C operations, as well as in expanding their presence into majo…

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S8 E11: WTF is an ERP System Good For? (with Sharoon Thomas of Fulfil) 1:04:24

10d ago1:04:24

1:04:24

Nik’s taken a breather for this ep, so you know what that means… Time for Moiz to hound his latest guest with the questions Nik is too afraid to ask. This week, he’s taking on Sharoon Thomas, CEO and founder of fulfil.io, to figure out WTF an ERP system is actually good for. More importantly, WTF is an ERP system? Sharoon shares his insights into t…

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764: Women Brewers 49:22

15d ago49:22

49:22

This week, we're exploring the history of women and beermaking. First, Theresa McCulla, curator of The Smithsonian's American Brewing History Initiative, explains why beer is a great lens to examine American history and shares the story of Patsy Young, an early American brewer and fugitive from slavery. Then, Atinuke Akintola Diver talks about her …

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#329 - The Crystal Ball of Commerce: Predicting Trends with Next Big Shop’s Founders 50:26

16d ago50:26

50:26

David Hoffman and Samir Rayani co-founded Next Big Shop, where they leverage their expertise to analyze and interpret publicly available but hard-to-access e-commerce data for insights into retail success and product trends. As partners, they collaborate on developing data products that inform and guide direct-to-consumer strategies for various bra…

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S8 E10: Nik Grills OpenStore About Their Secrets to Success 49:16

27d ago49:16

49:16

You asked, we listened. That’s right– you wanted to hear more about Open Store, so Nik pulled Trent Riggs (President of OpenStore) and Lukas Judodihardjo (Head of Operations at OpenStore) onto the pod to break down the ways that they’re revolutionizing the Shopify ecosystem. Trent and Lukas explain what it’s like to represent over 100,000 different…

1
805: Amrikan with Khushbu Shah and Koreaworld with Matt Rodbard and Deuki Hong 49:29

22d ago49:29

49:29

This week, we look at modern food and culture from two popular cuisines. First, we sit down with acclaimed food writer Khushbu Shah to talk about her debut cookbook, which is all about Indian home-cooked dishes. She shares ingenious hacks and delicious Indian-inspired recipes that can come together in a pinch using everyday pantry items, and teache…

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Enormocast 287: Mo Beck – A Certain Version of Fine 1:29:41

22d ago1:29:41

1:29:41

On Episode 287 of the Enormocast, I connect with Paraclimbing champion, Mo Beck. Mo was born with one hand, and her parents were determined to make sure she was ready for challenges of life like any other kid. When Mo ran into a camp counselor that told her that she didn’t HAVE TO climb if … Continue reading "Enormocast 287: Mo Beck – A Certain Ver…

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#328 - The Mastermind Behind Seed’s Supply Chain & How to Design DTC Ops for Hypergrowth 39:24

23d ago39:24

39:24

John Morgan is the founder of Pelagic, a unique agency of top tier operators that helps brands tackle supply chain, logistics & operations. Prior to starting Pelagic, he served as VP of Ops at Seed Health where he built the infrastructure behind one of the fastest growing modern health brands. Before getting into DTC he worked on the Falcon 9 rocke…

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S8 E9: Temu Has the Power to Take Down Wayfair, Etsy, and Amazon— Here’s Why 45:53

23d ago45:53

45:53

Goodbye, Shopify. See ya later, Etsy. Hasta la vista… Amazon???\ Yeah, we said it. Temu has the power to compete with Amazon. Has the Chinese drop shipping company grown too powerful to defeat? Or can our old-school favorites find a way to slay the DTC giant? Nik and Moiz discuss the looming threat of Temu to several major e-commerce retailers. Wha…

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782: Vegetarian Summer Cooking with Hetty Lui McKinnon and the Art of Leftovers with Tamar Adler 49:23

29d ago49:23

49:23

This week, we talk to two award-winning food writers about how to make the most of your vegetables and leftovers this summer. First up, award-winning vegetarian writer Hetty Lui McKinnon joins us to talk about her latest book Tenderheart, A Cookbook About Vegetables and Unbreakable Family Bonds. She talks to us about her father’s influence on her e…

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#327 - How Good Girl Snacks Captured Gen Z’s Heart (and Stomach) with Hot Girl Pickles 51:12

1M ago51:12

51:12

Leah Marcus and Yasaman Bakhtiar are the co-founders of Good Girl Snacks, a company that has made a name for itself in the snack industry with a focus on creating modern, female-oriented branding, particularly with their product "Hot Girl Pickles." Leah and Yasaman launched their brand by leveraging social media, especially TikTok, identifying a ga…

1
S8 E8: Our Top Secrets to Absolutely Smash Your Sales at Target 38:21

1M ago38:21

38:21

Welcome back, ya 88s. Quit trying to make brick-and-mortar happen. It’s never going to happen. Or at least not like you think it will. Nik and Moiz break down the common pitfalls DTC businesses make when it comes to opening up retail stores. How many stores are too many? And are you thinking about staffing in a realistic manner? Speaking of brick-a…

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Enormocast 286: Didier Berthod – Facing the World (Part 1) 1:27:48

1M ago1:27:48

1:27:48

On Episode 287 of the Enormocast, I connect through to America’s hat with Swiss crack-master, Didier Berthod. You might have heard about Didier from his recent send of Cobra Crack. The media mentions Didier disappearing from climbing for 10 years, returning to slay the Cobra, yada, yada, but that Didier’s completion of the Cobra has … Continue read…

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Enormocast Tweener: Didier Berthod – Facing the World (Part 2) 55:38

1M ago55:38

55:38

In the early 2000s, Didier Berthod was the best crack climber in the world, then he dropped out of climbing and essentially disappeared from the world. When we left Didier Berthod in Facing the World Part 1, he had emerged from monastic life, contacted the daughter he had never seen, and returned to climbing. In … Continue reading "Enormocast Tween…

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739: Chef Martin Yan’s Culinary Journey 49:46

1M ago49:46

49:46

This week, we spend an hour with one of Francis’ heroes, Chef Martin Yan. He talks about growing up in China, the time he spent working in the legendary wet markets, and how helping his mom in the kitchen gave him a lifelong lesson in seasonal cooking. From his journey to Hong Kong where he famously learned how to bone-out a chicken in 18 seconds, …

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S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again) 42:51

1M ago42:51

42:51

Just because the guys don’t wear makeup doesn’t mean they can’t dig Sephora. They discuss the makeup giant’s clever loyalty program and explain why it’s the prime example of how to make a loyalty program work. Then, Nik and Moiz ruminate over how to make corporate gifting a lucrative DTC business. Could their idea for a corporate gifting channel tu…

1
#326 - Disruptive Sips: Building Iconic Beverage Brands from Scratch with Christopher Hunter 36:52

1M ago36:52

36:52

Christopher Hunter is a seasoned entrepreneur best known for creating Four Loko, a caffeinated alcoholic beverage that caused a stir across college campuses and beyond. Currently, he serves as the CEO of Koia, a leading plant-based protein drink company that has achieved over $100 million in annual retail sales nationwide. In this episode of DTC Po…

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732: Real world seafood cooking with Genevieve Ko and Jennifer Bushman 50:01

1M ago50:01

50:01

When it comes to seafood, frozen is the new fresh. We talk to seafood industry expert, Jennifer Bushman about how technology has improved the quality of frozen fish and how to make the most of canned seafood from your local grocery store. Her latest project is Sea Pantry, how to keep your pantry stocked up with ingredients from the sea. Then, Senio…

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#325 - The Art of Modern Retail: Kellen Roland on Strategy, AI, and Mentorship 55:42

1M ago55:42

55:42

Kellen Roland served as first CEO of JOOPITER alongside Pharrel Williams and VP of Sales of Herschel Supply Co, and brings 18+ years of expertise in the luxury and consumer sectors. He has a triple role as a founder, investor, and strategic advisor. He fosters business growth through insightful leadership and AI integration, invests in promising bu…

1
S8 E6: Racist or Righteous? Unpacking the Hate Against Chinese Companies 33:18

2M ago33:18

33:18

We can’t escape TikTok Shop, and chances are good neither can you. But is it actually working for the brands that are using it? And what does their AoV look like? Nik also breaks down TikTok Shop’s shift to QVC-like ads as the boys debate the latest trends and happenings in TikTok Shop. How much do affiliates get paid anyway? But let’s get down to …

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804: Summer Reading with Aimee Nezhukumatathil author of Bite By Bite & Sara B. Franklin author of The Editor 49:47

2M ago49:47

49:47

This week, we’ve got suggestions to start your summer reading list. First, we sit down with bestselling author and poet Aimee Nezhukumatathil to talk about her upbringing and the nature of her poetry. She writes about her parent’s gardens and their food, and how she carries her childhood experiences with her today. Her latest book is Bite By Bite: …

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From 1 Kitchen to 25,000 Supermarkets: How Loren Castle's Cookie Dough Recipe Became a US Household Brand 49:18

2M ago49:18

49:18

Loren Castle is an entrepreneur and the founder of Sweet Loren's, a brand specializing in ready-to-bake cookie dough that is plant-based, gluten-free, nut-free, and non-GMO. After being diagnosed with Hodgkin lymphoma at the age of 22, Loren Castle was motivated to create a line of sweets that aligned with her own desire for healthier, less process…

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S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels 44:19

2M ago44:19

44:19

Who can possibly resist the “add two more leggings to your cart—and get the third one free” offer? Nik and Moiz discuss the power of cart promos—what do the best offers look like, and what are the game-changing moves brands are taking to capitalize on cart deals? They dive into the curious case of Halara, and unravel how the influencer-based brand …

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748: Dr. Jessica B. Harris 49:47

2M ago49:47

49:47

This week, we’re spending an hour with Culinary Historian Dr. Jessica B. Harris. We talk about her start in food writing, how she started making connections between what she ate in Africa and what she ate in America, learn about one of her greatest influences, her mother who she calls her “culinary secret weapon”, and hear the many different ways s…

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#323 - The Brand Whisperer: Revealing the Tactics behind Your Favorite DTC Brands with Emmett Shine 49:52

2M ago49:52

49:52

Emmett Shine is the creative genius behind Pattern, taking the lead in shaping the narratives and aesthetics of its seven brands. He also co-founded a creative agency, Gin Lane, and oversaw its evolution in parallel with the burgeoning startup ecosystem that came to define New York's landscape. In this episode, Emmett discusses Pattern Brands' appr…

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Enormocast 285: Nico Favresse – Mad to Live 1:38:27

2M ago1:38:27

1:38:27

On Episode 285 of the Enormocast, after long last, I connect with Belgian rock-climber and alpinist, Nico Favresse. Nico is certainly a contender for the most experienced expedition rock-climber of all time. Perhaps only rivalled by his ubiquitous partner, Sean Villanueva-O’Driscoll? Nevertheless, Nico is an all-arounder who has tackled the biggest…

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S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy) 54:55

2M ago54:55

54:55

Polish up your POG collection because Moiz is still trying to pawn off his slammer at an absurdly high price to anyone gullible enough to buy it. In this week’s ep, the guys debate the sustainability of fad businesses. What’s the lifespan of the average fad—and is it wise to hop on the bandwagon before it dies out? Nik and Moiz break down the ways …

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781: Eating With Funny People 49:56

2M ago49:56

49:56

This week, we're joined by two comedians to talk about their connection to food. First, Ivy Le, host of the podcast Fear of Going Outside. We quote, "Most nature shows are hosted by reckless white men, but avid indoors woman Ivy Le is an Asian mom with severe allergies. Last season, Ivy conquered camping. She's back, braving the outdoors to go hunt…

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#322 - 8 Simple Frameworks to Grow a Massively Profitable Consumer Brand with Sabir Semerkant 1:22:44

2M ago1:22:44

1:22:44

Our conversation with growth strategist Sabir Semerkant is filled with actionable insights on thriving in the e-commerce landscape. Sabir’s approach to e-commerce growth is holistic. He emphasizes constant improvement and a strong understanding of one's business foundations. His advice invites brands to explore a growth path that's not reliant on t…

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S8 E3: Analytics vs. Creative: Which Matters More? with Nood’s VP of Marketing Bryan Cano 31:08

2M ago31:08

31:08

Nik’s live from the Whalies and talking to one of DTC’s brightest minds—Nood’s VP of Marketing, Bryan Cano. In this jam-packed special episode, Bryan and Nik unravel marketing’s greatest mysteries. Are analytics marketing’s best attempt at science-ing the shit out of great creative? Are analytics mostly BS or are they the greatest tool in your DTC …

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803: Priya Krishna’s Kitchen Adventures and Snacking Bakes with Yossy Arefi 50:08

2M ago50:08

50:08

This week, we’re bringing you two guests that will get you excited about cooking and baking. First, New York Times food desk reporter Priya Krishna tells us about her food writing career, building connections through her stories and travels and her most recent book, Priya’s Kitchen Adventures: A Cookbook for Kids. In her book, she draws recipes fro…

1
#321 - How Mila Nailed Success: The 20 Million Dumplings Club 42:28

3M ago42:28

42:28

Jennifer Liao’s journey with MìLà is nothing short of remarkable. From a grassroots project where they collected orders through Google Forms, it evolved into a successful venture that raised $21.5 million in its second round of funding. This episode doesn't just serve up the story behind MìLà’s signature frozen soup dumplings; it provides a feast o…

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S8 E2: How an Investor Thinks About an IPO (& Dirty Tricks for Founders to Beat Them at Their Own Game) 34:27

3M ago34:27

34:27

How did category-leading brands like Caraway and Mejuri rise to rapid DTC success? Nik and Moiz break apart the brand playbook and dive into Facebook’s top suggestions for creating more effective ads. How can celebrity testimonials and advertorials take your brand to the next level? Then, find out exactly how investors think about IPOs. Moiz analyz…

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Check Out: Be My Guest with Ina Garten 27:53

2M ago27:53

27:53

In each episode of Be My Guest, Ina does what she does best - welcomes a different friend at her home to talk about life, love, and career, all while cooking an amazing meal or two. Before she was a culinary icon, Ina was an iconic host - making her guests feel comfortable just as easily as she makes a four-course meal. Who wouldn’t want to spend a…

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780: Spring Cookbook Roundup 50:23

3M ago50:23

50:23

This week, we are celebrating the spring cookbooks of 2023! First, we talk with Chef Lara Lee about her approach to flavorful meals using iconic Asian ingredients from her pantry, including recipes for her stellar Tom Yum Bloody Mary and Sambal Patatas Bravas - crispy potatoes topped with a sambal spiced tomato mixture and a bit of mayo! Addictive!…

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#320 - Sipping Success: How Andrew Huberman Is Crafting a Healthier Caffeine Fix with Nicolas Beaupré 46:41

3M ago46:41

46:41

In this episode of DTC Pod, Nicolas Beaupré illuminates the strategies that propelled Mateina's growth in the North American market, where the lure of yerba mate was still largely undiscovered. He emphasizes the crucial role of grassroots efforts like word-of-mouth endorsements and community events in building a loyal customer base. Nicolas shares…

1
S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies 57:06

3M ago57:06

57:06

Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it? The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the …

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802: Chasing Flavor with Carla Hall and Roots, Heart, Soul with Todd Richards 50:19

3M ago50:19

50:19

Listen on: Apple Podcasts | Stitcher | Google Podcasts | Spotify | Pandora This week, it’s the food journeys of two chefs. First, TV Star and author Carla Hall joins us to talk about her latest show, Chasing Flavor. She brings us stories about her filming and travels and the connection between people and their food. She sticks around to answer some…

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#319 - From Building a 9-Figure Menswear Brand to Redefining Baby Monitors 47:40

3M ago47:40

47:40

In our conversation with Kevin Lavelle, he shares his ingenious approach to building his company, Mizzen+Main, into a fashion industry success. Initially, Kevin recalls the brute force marketing efforts that shaped the early days of the brand, from going door to door to attending events to get the product in people's hands. As their digital marketi…

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779: Fruits & Veggies with Abra Berens and Sheela Prakash 50:00

3M ago50:00

50:00

This week, we promise you will get your recommended dose of fruits and vegetables! Award-winning author Abra Berens takes us on a sweet and savory journey with fruit. From best cooking methods to subtle and exotic pickling methods- think Brined Cherries + Salty Snacks, to advice on picking the best fruit to throw on the grill. She’s the author of t…

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#318 - The CMO Behind Feastables Reveals How to Build Viral Brands 41:48

3M ago41:48

41:48

Join us as Ben Acott uncovers intriguing tactics that make Feastables stand out in the crowded direct-to-consumer landscape. In our conversation, Ben expounded on the synergistic relationship between Feastables and the ultra-popular Mr. Beast, highlighting how leveraging the latter’s extensive distribution network offers a unique advantage. This st…

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Enormocast 284: Emma Twyford – Getting on With It 1:25:41

3M ago1:25:41

1:25:41

On Episode 284 of the Enormocast, we connect across the pond to North Wales in the U.K. and into the living room of Emma Twyford. Emma is a pioneering woman in that rarified air of hard, desperate trad that only the old country can serve up. She is the first British woman to climb 9a … Continue reading "Enormocast 284: Emma Twyford – Getting on Wit…

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Enormocast 283: Clint Helander – To Live in Hearts We Leave Behind 1:16:17

3M ago1:16:17

1:16:17

On Episode 283 of the Enormocast, I sit down in a hotel in Munising, Michigan at the Michigan Icefest with Alaska-based alpinist, Clint Helander. What with the Chris Kalous Dance Party and the last call nightcap(s) at a bar literally called Whisky Dick’s, it had been a long night and an early morning for both … Continue reading "Enormocast 283: Cli…

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