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Welcome to my Digital Diary, I'm Nikita Abhanave and this podcast is dedicated to the Digital media, Marketing and Ad-tech community in India. I’ve been in the digital media space since 2009 but it’s changing so fast, that I constantly have to keep learning and evolving. Every week, I will speak to experts of the community who are on the cutting-edge of innovation, as well as those who have defined the industry over the years. So remember, to hit Subscribe or Follow us on your favourite podc ...
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Thank you for being part of this incredible journey in Season 1. As we wrap up this season, remember our learning is a continuous process, as the digital media world is ever-evolving. Stay curious and keep making your mark in this exciting space. Until next time, this is your host Nikita Abhanave signing off. Stay tuned for more exciting insights!…
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The Magic and Logic of Marketing with Customer Obsession with Akankshaa Dalal
15:48
15:48
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15:48
In this episode we discuss: 1. Importance of having a customer hook and leveraging data 2. Why Marketers need both IQ and EQ to connect with their consumers 3. How to elevate the customer experience and Journey 4. Balance between - Magic & Logic About the guest: Aakansha Dalal is a Brand & Service Marketing Lead in India for Amazon Prime Video. Pre…
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Transforming Agencies with Linkedin | Featuring Santosh Krishnamoorthy, Head - Agency Development Linkedin India
16:57
16:57
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16:57
Linkedin is now 100 million members in India. And it has a lot to offer to the agencies and brands. Looking at a full-funnel strategy approach? Thinking to leverage 1P data? Know about LAN targeting is - Linkedin Audience Network and much more from my conversation with Santosh Krishnamoorthy. This episode will help you relook at thought leadership …
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In this episode, I will have a conversation with Sunil Punjabi about how we need we invest a lot of time in making our careers that we forget to prioritize important things like rest, health and our personal lives. This is self-care for your career. The state of your mental health has a direct impact on the performance, skills and relationships at …
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In this episode, we look back to previous two episodes discussing consulting brands and influencer marketing. This episode will throw a new light on many things around these topics. To listen, download Bingepods on iOS or Android. subscribe or follow wherever you listen to your podcasts. New episode drops every Wednesday. Connect with me on: Linked…
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Influencer-Marketing Uncovered with Kosal Malladi
25:35
25:35
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25:35
In this episode, I will have a conversation with Kosal about Influencer marketing. Creator’s economy in India and globally has gone beyond our imagination. It has touched all industries and mediums like social, video, audio etc. Building brands in these changing times today include influencer marketing as a part of the mix. Let’s explore in depth a…
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In this episode, Nikita and Vineeta discusses on consulting brands. We go in depth about what it is to be a consultant and hire a consultant for business. We also speak about consulting as a career and what it takes to be a consultant. About the Guest: Vineeta Wagh is a seasoned marketing professional with over a decade of experience. She has worke…
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In this episode, I recall how it all began, from idea to putting together these episodes. Of course there is more, but last three episodes were very important to me. The topics, the guests and the conversations were super interesting. I’m all geared up for the next segment. Stay tuned for more! To listen, download Bingepods on iOS or Android. subsc…
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The long-game called Content with Tara Kapur
20:53
20:53
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20:53
In this week's episode, I am discussing with Tara about how brands need to invest wisely in content marketing. Basically, we focus on attracting, engaging and retaining the consumer for the long game. This includes talking about editorial content, web series, educational content, learning, brand leadership and more.. Tara enlightens us about how br…
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Sports Marketing in India with Rammohan Sundaram
22:49
22:49
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22:49
Welcome Back Everyone! In this week's episode, I am discussing Sports marketing in India with Dr. Rammohan Sundaram. He is currently President - Integrated Media at DDB in India. He is a successful digital marketing professional, having been an entrepreneur thrice in his career in over 20 years. Multiple times, he has held board positions of large …
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Retail Media - Third wave of digital with Bharat Khatri
13:05
13:05
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In this episode, I had a conversation with Bharat about the third wave in digital. With changing media consumption patterns especially post covid, retail marketing has drastically changed. During lockdown, many retailers opened their online retail stores and we see a surge in retail mktg. With this comes an opportunity for retail media and ecommerc…
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Welcome to the first episode of "The Digital Diary of Nikita Abhanave". In this first episode, Nikita introduces the listeners to her new show and what to expect from this show. The focus remains on the questions she has and the ways to find out the answers. Hit Subscribe or Follow us on your favourite podcast app. New episode drops every Wednesday…
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An interview podcast show, dedicated to the community of digital media, marketing, and ad-tech professionals. Nikita Abhanave has been in the digital media space since 2009 and she believes she still doesn’t know a lot. This show will focus on learning, knowledge sharing, along with conversations with her old and new friends & colleagues from the i…
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