SPEAK LIKE A CEO is the leading podcast on CEO communications. Every week Oliver Aust has an in-depth conversation with an inspiring founder or entrepreneur about leadership and communications. Tune in and find out all about how CEOs are tackling their communications Oliver is a best-selling author, and one of Europe’s leading communications & personal branding experts. He is on a mission to help people reach their full potential and share their unique voice. As founder and CEO of a leading ...
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My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.
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When Science Speaks is a web series profiling innovative and interesting people working in science and technical fields - from academia, to industry, to the non-profit world. Mark and his guests explore: how to be a powerhouse advocate for science and your research; how to advance your career in meaningful ways that make you happy; how to push back on the assault on science; and other related issues of interest happening in the world. You can listen and subscribe to the podcast on your favor ...
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For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR exper ...
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Bridging the Communication Gap: Tips from "Speak Like a CEO" Thought Leader Oliver Aust
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Bridging the Communication Gap for Scientists and Engineers: Insights from “Speak Like a CEO” Thought Leader Oliver Aust In this episode of When Science Speaks, I sit down with Oliver Aust, one of the world’s preeminent experts on leadership communications. Oliver has helped hundreds of founders and CEOs become top 1% communicators, including many …
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253: Moment - The Four Foundations of Powerful Speaking. Julian Treasure
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Julian Treasure’s TED Talk “How to speak so that people want to listen” has been viewed over 100 million times and is the 6th most popular TED talk of all time. He shares the four foundations of powerful speaking – easy to memorize thanks to the acronym HAIL – as well as The 7 Deadly Sins of Speaking. This short clip gives you the do’s and don’t of…
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Sell More Products Using Video with XayLi Barclay
30:25
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Got a product or store and can't figure out what to post or how to get it in front of more customers? Or, maybe you are camera shy and a "behind the scenes" founder, who does NOT want to come off as "self-promoting"? Well, this episode is for you, because your business DEPENDS ON YOU to show up and be the face of it. Don't worry though, our camera …
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If you are a scientist, engineer or deal with technical topics, this one's for you. This week Oliver is a guest on Mark Bayer’s When Science Speaks podcast to give you the strategies to create clarity out of complexity. Mark is one of the world’s preeminent experts on science communication who has helped hundreds of scientists to communicate with i…
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Why Your Sales Page Isn't Selling with Marisa Corcoran
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WORDS and writing--the basics of communication especially for online businesses, are critical for sales and getting new leads. That's why today I invited my friend and copywriting expert Marisa Corcoran to talk about how to fix your sales page if it's not converting to as many sales as you'd like it to, as well as helping you understand the simple …
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Many leaders spend their time on the wrong tasks and therefore don’t achieve their goals. Oliver Aust explains on the Besser Gründen podcast which leadership skills are essential for a company's success. In this episode (in German), expect to learn: The 3 most essential skills for entrepreneurs and leaders How you can develop and improve these skil…
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5 Things I Learned from PR Pitching to 1000 Journalists
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From cold pitching thousands of times to journalists, editors, and media outlets without any prior connections or PR experience when I started, I am sharing the TOP lessons learned that helped me get 1 billion organic PR views for small businesses who went from invisible to becoming an industry authority. If you still think PR is a difficult, compl…
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How do you handle a PR crisis that could jeopardize your business? This week, Oliver Aust joins Gloria Chou in this episode of “Small Business PR,” to discuss strategies for dealing with PR crises and creating buzz on a budget. Oliver shares his extensive experience in crisis communication and creative PR campaigns. He provides actionable tips for …
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Get More Sales Using Quizzes as Lead Magnet with Linda Sidhu
26:22
26:22
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Quizzes--we all love taking them so no wonder they are GREAT for growing your email list and getting your audience engaged! Since human psychology tells us that customers LOVE learning about themselves, quizzes are one of the best ways to get more sales and build your email list using it as a lead magnet! Better than an eBook or video training, qui…
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249: From Complex to Clear: How to Turn Tech Topics into Captivating Communications. Mark Bayer
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How many times has your technical presentation fallen flat? Or perhaps you have been in the audience and have not understood the subject matter. This week, Oliver is joined by Mark Bayer who shares his expertise on the art of making complex subjects understandable and engaging. Mark is one of the leading experts in the world on how to translate sci…
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EP. 33 Turning the Tables: Howie Chan in the Hot Seat on Brand and Branding
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In this episode, Oliver Aust, a master communicator from Berlin hosts a chat with me in the hot seat. I talk about my favorite topic: BRAND. Enjoy! How I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand …
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What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust reveals the best ways to deal with challenges that poses a threat to your reputation that can arise from media backlash, product defects, legal matters, bad reviews and more. We also highlight the mos…
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Maximizing Mentor Relationships with Bill Mahoney, Ph.D.
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In this episode of 'When Science Speaks, host Mark Bayer talks with Bill Mahoney, Ph.D., Associate Dean of Student and Postdoctoral Affairs at the University of Washington. The discussion centers around the importance of mentorship in academic and professional development. Dr. Mahoney shares valuable insights on how to choose the right mentor, mana…
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248: Say it scared! How to overcome nervousness and become a confident speaker
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Public speaking is one of humanity’s worst fears. Yet it is entirely possible that you shift from nervous and uncomfortable to confident and charismatic. In this episode, Oliver shows you how you can become a highly confident speaker and presenter – even if speaking in front of an audience gives you the chills. So how do you stay calm and build con…
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10 ways to get featured in the media for free
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From helping thousands of small businesses get featured in their dream magazine outlets, TV, podcasts, gift guides more, I am sharing the top 10 angles ANYONE can pitch to the media, for free, zero PR connections required! If you want to get featured so you can get more sales, visibility, and authority, this episode is for you! Here’s What We Cover…
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247: Be so Visible They Can’t Ignore You. Oliver Aust & Loren Greiff
42:28
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No one wants to be ignored, especially in a job search. That’s why Oliver joined Loren Greiff on the fantastic “Career Blast in a Half” podcast to help you become unignorable. In this episode, Oliver shares secrets from his bestselling books "Unignorable" and “Message Machine” on communicating like the top 1% of CEOs. The last few years have seen a…
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PR tips from a food/travel journalist w/Kristie Hang
25:16
25:16
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Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whether you make a consumable product or have a travel related product or business, our guest shares all the ways you can pitch and get featured and tell your story to a wider audience. Kristie Hang is a food…
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246: How to Win Your Audience’s Trust. Dr. Carmen Simon
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Dr. Carmen Simon is a cognitive neuroscientist specializing in how the brain processes and retains information. She teaches at Stanford and just published her excellent new book, "Made You Look”. In addition to her academic work, Dr Simon helps the likes of GE, McDonalds, HP, JP Morgan, and Google to create messages and presentations that are based…
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3 Types of Money-Making Emails to Send with Eman Ismail
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You know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must listen to this week's episode, where copywriting pro Eman Ismail shares ALL her tips on HOW to make money by emailing your list, even if you have a tiny email list subscriber count. These 3 types of mon…
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245: Communication Secrets for Unleashing Innovation. J.D. Meier
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In this episode, Oliver Aust sits down with J.D. Meier, former Head Innovation Coach of a 3-Trillion-Dollar Company, who shares his communication secrets for unleashing innovation. J.D. spent 25 years at Microsoft where he was head coach for CEO Satya Nadella’s innovation team, driving one of the most exciting corporate turnarounds of the Century t…
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Get more sales using REELS w/ Keenya Kelly
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Working smarter, not harder, is the #1 key to your business growth. That's why I never recommend spending all your time on social media, unless you have a proven strategy that works. That's why this episode is a MUST LISTEN for anyone wanting to make more sales this week using short form video like Reels and Youtube shorts, as our video marketing e…
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Unlocking Entrepreneurial Success: From Whitewater Kayaking to High-Stakes Startups with Gerrit McGowan
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In this episode of When Science Speaks, Mark talks with Gerrit McGowan, a lifelong entrepreneur and former competitive whitewater kayaker. Gerrit shares valuable insights on overcoming networking dread, gaining buy-in from stakeholders, and creating value for customers. Learn about his journey from competitive kayaking to founding a venture-backed …
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244: How to Communicate When Your Career Changes. Loren Greiff & Konstanty Sliwowski
55:00
55:00
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How do you communicate in a career transition? How do you handle the emotional rollercoaster when your identity is no longer tied to your job title? In this episode, host Oliver Aust is joined by experts Loren Greiff and Konstanty Sliwowski to tackle the questions that many of us face at some point in our careers. Loren is the founder of Portfolio …
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10 Best Ways to Get Into Product Gift Guides for Free (Part 2)
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14:26
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST way to get more sales and grow your product biz without ads o…
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Integrating Physical Activity into Busy Lives with Dr. Amy Bantham
19:36
19:36
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In this episode, host Mark Bayer welcomes Dr. Amy Bantham, CEO and founder of Move to Live More, to discuss practical ways to incorporate physical activity into our hectic lives. The episodes touches on: The biochemical benefits of exercise Strategies to maintain fitness habits The updated Physical Activity Guidelines, which include the benefits ac…
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243: Simple is a Superpower - The 5 Factors to Get Your Message Heard. Ben Guttmann
49:34
49:34
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How do you craft simple messages that win big? That’s the question Ben Guttmann will answer in this episode. Ben built, ran, and sold an award-winning marketing agency, teaches marketing at the largest business school in the US, and just published an outstanding book called “Simply Put: Why Clear Messages Win―and How to Design Them” A clear and sim…
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10 best ways to get your products featured in the media (part 1)
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13:57
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is part 1 of a 2 part episode for product owners looking to get more buzz…
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242: Thriving Through Change: How to Keep Your Team Engaged. Monique Zytnik
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Are your employees truly engaged and aligned with your company's vision, or are they just "free range" workers wandering aimlessly? In this episode, host Oliver Aust is joined by world-class internal communications expert Monique Zytnik to discuss the critical role of strategic internal communication for leaders and organizations. Monique shares va…
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Engineering Excellence and Effective Communication: Insights from Monique Mills
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42:55
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Episode Summary: In this episode of "When Science Speaks," host Mark Bayer welcomes Monique Mills, an engineer renowned for her exceptional science communication skills. Monique shares her unique journey and discusses the importance of communication in engineering and career development. Key Topics Covered: Introduction to Monique Mills Monique Mil…
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How to get into a product gift guide FAQs
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing ALL the most commonly asked questions around this topic and my answers. If you want to get featured in a BEST product list or gift guide to make more sales and position your brand …
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241: How to Communicate When the Stakes Are Sky-high. Bjoern von Siemens
39:33
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How do you communicate technical topics to a large audience without losing them? How do you manage anxiety before speaking in public? How do you prepare for potential crises when your product is used in life-or-death situations? In this episode, Oliver Aust interviews Bjoern von Siemens, one of the world’s preeminent experts on improving human heal…
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Style + Beauty Industry Insights w/Journalist Jennifer Chan
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51:15
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Ever wondered how brands get on national TV and top outlets? This episode is a must listen if you have an indie brand that you believe people will LOVE! Hear directly from Style + Beauty on air host and journalist Jennifer Chan who covers these products! This is a must listen for any product maker who wants MORE sales and MORE eyeballs on their pro…
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240: The New Art and Science of Selling. Doug C. Brown
1:12:57
1:12:57
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We all sell, and selling is one of the oldest professions. However, selling has changed significantly in recent years, and businesses that don’t adapt get left behind. To find out what works in sales today, Oliver speaks to Doug C. Brown. Doug is a leading expert on sales and profit growth, the founder of CEO Sales Strategies, host of the CEO Sales…
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How to TRIPLE your sales using Etsy w/Monica Little
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If you make a physical or digital product, ETSY is a great way to make MORE SALES. We'll show you everything you need to know right now to triple your sales, get seen on the first page of Etsy, and beat out the competition without paying for sponsored ads. Join us as Monica Little, Etsy/product biz coach walks us through a mini masterclass of how t…
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239: A Hostage Negotiator's Guide to High-Stakes Conversations. Scott Walker
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Scott Walker is one of the world’s foremost experts on negotiation. When hostage situations, kidnappings, or cyber attacks put lives and livelihoods at stake, Scott is the crisis negotiator called in to resolve the chaos. Having successfully negotiated over 300 high-stakes incidents, Scott shares the field-proven principles from his best-selling bo…
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Popular Business Advice I Rejected (Part 2)
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From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, it's a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get the…
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238: How to Get Featured in The Media. Gloria Chou
28:15
28:15
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Can you get PR without hiring an expensive agency? Yes you can. NYC-based PR strategist and podcaster Gloria Chou is here to demystify PR and the media pitching process for entrepreneurs and small business owners. Her methods have helped over 10,000 entrepreneurs get seen and have resulted in over 1 billion organic views for small businesses – with…
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Popular Business Advice I Rejected (Part 1)
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From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, its a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get ther…
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From Tenure to Tech: How Ginger Lockhart, Ph.D. Transformed Academic Skills into Startup Success
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Episode Summary: This week, host Mark Bayer sits down with Ginger Lockhart, Ph.D. founder of Quantfish, to delve into the world of startups and career transitions. Ginger shares her journey from tenured professor to successful entrepreneur, offering valuable insights for PhDs considering similar shifts. Discover how to leverage academic skills for …
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237: Turning rejection into a revolution. Steve Blank
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53:19
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How do you turn rejection into a revolution? Oliver welcomes the legendary Steve Blank – co-creator of the Lean Startup movement and recognized as one of the "Masters of Innovation" by Harvard Business Review. Steve's bestselling book "The Four Steps to the Epiphany" distinguished startups that search for business models from existing companies tha…
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Afraid to hire for your business? Hear THIS
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To really make your business stand out in the marketplace, you gotta get how much your own effort matters and be all about learning and growing non-stop. So always be on the lookout for opportunities that will help you grow personally and professionally and think: “is my business competitive enough? OR am I just content with where I am now? Every b…
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236: LinkedIn Top Creator Unveils Secret to Content Success (Moment)
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In this special moments episode with Eric Partaker, one of the fastest growing creators on LinkedIn, he shares his approach to ideating and creating engaging content that provides value to his audience of over 500,000 followers. Eric emphasizes the importance of living a multidimensional and holistic life, moving away from the "hustle" mindset and …
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From being in masterminds with entrepreneurs with large followings and platforms, here are the 3 golden rules I learned about creating content smarter in less time. If you are tired of creating content and spending hours on social media, this episode is a must listen to shave hours off your content creation so you can get more ROI for each piece of…
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From Code to Content: How You Can Achieve Your Engineering Career Goals with Jordan Cutler
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This week's episode features Jordan Cutler. Jordan is the author of the widely popular High Growth Engineer Newsletter, reaching over 50,000 subscribers. He's also a respected course instructor and a senior software engineer, known for his expertise in helping engineers excel in their careers. In this episode, Jordan shares his journey of developin…
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235: The Secrets of a Master Communicator. Howie Chan
1:00:20
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Do you want to learn the secrets of effective communication? Join Oliver for an insightful conversation with Howie Chan, a renowned branding expert, on "The Healthy Brand" podcast. In this episode titled "The Secrets of a Master Communicator - How to Speak and Persuade like a CEO," Oliver delves into the art of persuasive communication, dispel thre…
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How to Get 1 New Customer a Day in the DMs w/ Sophia Parra
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Ever wondered how to use social media and the DMs to ACTUALLY make sales without chasing customers or doing hard selling? This episode is a MUST listen if you want a proven way to make more sales daily by using simple and actionable strategies proven to get your audience wanting to buy from you! Learn from Sophia Parra, a social media strategist, w…
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Storytelling, Personal Brand Building and Following Your Passion with Tulani André
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In this episode, I sit down with Tulani André, Vice President, Social Media at National Geographic, to discuss the power of storytelling, brand building, and following your passion in career transitions and professional success. [00:00:00] Introduction: Tulani André is an expert in creating successful social media campaigns and brand presences for …
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234: Revolutionizing Work: The Rise of AI in Communications. Léa Steinacker
1:06:05
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Total content overload or 15 hour workweeks – what will AI bring? In this eye-opening conversation, Oliver speaks with Dr. Léa Steinacker, an award-winning social scientist, AI expert, podcaster and bestselling author. Co-authored with Miriam Meckel, her new book on AI, ”Alles überall auf einmal" became an instant bestseller in Germany. Léa explain…
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How to Get Your Next Event Sponsored Without a Big Following
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Ever wanted to host an event but had no budget? Do you ever wonder how to secure corporate sponsors who can fund and support your event? If you are thinking of securing brand sponsorships, event sponsors, or sponsors of any kind to help you make your event a success, this episode is for you. Tune in to hear how Business and Operations expert Jordan…
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Reflecting on 2024, Oliver shares his 7 most important ideas and learnings of the year to date. Understanding these helps you not just navigate the fast-moving world of 2024, but enjoy it more. Oliver discusses how to develop ‘charisma on tap’, the 7 Deadly Sins of Speaking, how to build million-dollar companies, and much more. Welcome to Speak Lik…
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