Euromonitor International is your go-to for global insight, transforming data into bold decisions. From markets to consumers, we reveal the complexities of data so you can confidently lead the way. With us, you're not just growing—you're unlocking worlds of opportunity.
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Unlocking 3 types of consumers to drive brand engagement
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By Euromonitor International
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Adopting Sustainability Strategies for Success in Europe
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Join two of our sustainability experts, Inga and Jorge, to explore this fast-changing landscape and find solutions to improve your strategic initiatives. Businesses are under pressure to align with ambitious climate goals and ensure transparent, responsible corporate action. Europe is at the forefront of regulatory change, but companies often strug…
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Wellness as a Lifestyle: How to Meet Consumer Demand
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Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating. Uncover the future of health and wellness as consumer…
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Travel Leaders: Impact and Sustainability with Founder of Just a Drop, Fiona Jeffery
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“We started focusing purely on water, sanitation, hygiene, education, because that's the starting point, but it's the starting point to so much more. It's the starting point to better health, more safety, better education, food security, gender equality, climate action; the impacts are significant right across the board.” -Fiona Jeffery On World Wa…
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Stay Home or Go Out? Can the New Roaring 20's Survive Soaring Inflation?
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After a booming summer for socializing, things are starting to cool off. Inflation and the cost-of-living crisis are catching up with consumers who might still have some pent-up desire to go out. These conflicting desires leave consumers dangling between spend and save, while still looking for ways to continue their social lives. So what are they d…
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Hybrid Working: Impact on Travel, Leisure and Bleisure Travel
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The fourth in a series exploring the impact of hybrid work on Western European industries, this episode explores the opportunities for destinations and brands in the growing "Bleisure Travel" market. Bleisure, the idea of combining business travel with leisure travel, is not new but it is booming. Instead of extending business travel to include a l…
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Consumers Are Pursuing Value: Why Brands Need to Pay Attention
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26:23
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With the holidays approaching and inflation surging, value is at top of mind for many consumers. But value is more than value for money, and the Pursuit of Value is here to stay as one of the 10 most influential megatrends identified by Euromonitor International as having far-reaching impact on industries, companies, and consumers. In this podcast,…
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Caffeine and Anxiety: Will Anxious Consumers Ever Actually Cut Back?
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You've got 3,344 unopened emails, a To-Do list that's a mile long, and guests coming in for the weekend. The anxiety kicks in- How am I going to get everething done? Heart pounding, sweaty, hands shaking, you reach for the most logical thing- a nice cup of chamomile tea to calm you down so that you can think clearly. Or... maybe not. Anxiety is on …
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Ecotourism: Sustainability Meets Pent-Up Demand for Travel
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For consumers who have spent the last few years yearning for travel, it's an exciting time. Borders are open, the threat of lock downs seems to have passed, restrictions have lifted, and there are excellent travel deals to be had. But at what cost to the planet? Many travelers are seeking ways for their "revenge travel" to have less of a negative i…
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3 Ways To Get Your Business Into the Metaverse
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As the metaverse explodes to a multi-trillion-dollar opportunity, early comers will be the ones to reap the benefits. But how exactly can businesses get into the metaverse? Listen to Euromonitor's consumer expert, Jana Rude, lay out three potential paths for businesses on a scale of "cautious" to "all in." Metaverse, or the highly interactive three…
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The Quest for Healthy Ageing in Asia Pacific
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Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. In this podcast, Euromonitor's Julia Illera, Rachel He, Amulya Pandit, and Herbert Yum discuss the key findings from their recent report, Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific. He…
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DEI in Luxury and Fashion: What's Here and What's Next
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Adeife Onwuzulike, Director of Diversity, Equity and Inclusion (DEI) at Euromonitor International, knows the true value of working in an inclusive and diverse company. She recently joined Euromonitor from The Confederation of British Industry (CBI) - where she was also Head of Diversity and Inclusion. At the CBI Adeife worked on embedding DEI into …
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Hybrid Working: Impact on Consumer Appliances, Electronics, Home Improvement and Gaming
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The third in a series that explores how hybrid working has impacted several industries across Western Europe. In this episode we turn our attention to what it means for industries like consumer electronics and appliances, home improvement & gardening, toys & video games, and hygiene. Euromonitor’s Alexandre Loeur is joined by Veronika Kandusova, Pe…
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The Evolution of the Physical Space in Hospitality
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Physical spaces are evolving in the wake of the pandemic. Drawing on their recent report, Nadejda Popova and Alex Jarman discuss the top six trends they're seeing in the hospitality industry as it responds to changing consumer lifestyles, business models and workplace alongside the influence of digital transformation. As more companies embrace chan…
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Less is More, or More for Less? How Inflation is Reshaping Brand Experiences
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With prices skyrocketing, how can brands balance the conflicting consumer desires to have heightened experiences AND simplified inexpensive options? Senior Industry Manager, Caroline Bremner, explains how Euromonitor's Megatrend "Experience More" is transforming in the current climate. Inflationary pressures are eating into consumers’ discretionary…
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Beauty and Personal Care in Western Europe: Trends Defining the Region
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Social occasions and travel have made a comeback, boosting the recovery of fragrances, colour cosmetics and sun care in Western Europe. But what about hand sanitiser? Has its hero moment come to an end? With inflation now in the mix, consumers want their beauty products to do more. New beauty trends (hint: multifunctionality) are emerging in the re…
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Tackling environmental challenges are top of the sustainability agenda for governments, with countries around the world setting targets and regulations, and companies from every sector being encouraged to increase business transparency and accountability via mandatory ESG reporting. Although some companies and sectors are acting ahead of regulation…
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Airlines and Inflation: Can we expect a slowdown for the aviation sector?
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Airlines are facing inflation, rising oil prices, and staff shortages, all while customers rush to book their "revenge travel" at a bargain cost. Some airlines are raising ticket prices to cope with rising expenses, but others are not. Euromonitor's Senior Project Manager, Nadejda Popova, joins Jessica to discuss how the aviation sector is expected…
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What's driving sustainability in the foods and drinks industries? And what are the implications on businesses and consumers? Euromonitor's Maria Mascaraque, Food Industry Manager, Howard Telford, Senior Soft Drinks Manager and Rosemarie Downey, Packaging Industry Manager give their insights. Want to learn more about the report we mention? Click her…
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Hybrid Working: Impact on Food and Nutrition
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The second in a series that explores the impact of hybrid working, this episode is a deep dive into how retailers in the food and nutrition space are responding to the recent change in working patterns. Euromonitor's Natasha Cazin is joined by analyst Natalia Theofilopoulou to answer the following questions- What sort of changes are food players ma…
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The Socialisation Paradox: A Dichotomy of Consumer Comfort
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How are consumers with different comfort levels approaching a return to pre-pandemic life? Certain consumers are eager, whilst others are hesitant, to resume their normal activities, creating The Socialisation Paradox. Euromonitor's Rob Eveson and Kalina Doykova join Amy Rollinson to discuss how this dichotomy impacts a range of industries, from tr…
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Travel Leaders: Tourism Recovery in Asia Pacific with PATA CEO Liz Ortiguera
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Join Caroline Bremner for the latest Travel Leaders Podcast in conversation with PATA CEO Liz Ortiguera. Liz gives us the latest update from Asia Pacific on tourism recovery, where there is cautious optimism based on pent up demand and increasing flight capacity as the region reopens. Liz outlines PATA’s work in vaccine equity to ensure a sustainab…
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Travel Leaders: Conversations on The Roadmap to Net Zero Emissions
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Join Caroline Bremner as she speaks to Chris Imbsen, Director of Sustainability at WTTC and Megan Morikawa, Global Sustainability Office Director at Iberostar. Chris walks us through the key findings of WTTC’s Roadmap to Net Zero where urgency is required to accelerate a sustainable transition for travel businesses. While Megan outlines the importa…
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How to Innovate in OTC through Sustainability and Digitalisation
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The marketplace in OTC drugs is going through a period of acute change, as formulators and marketers increasingly must consider factors like sustainability and digitalisation in product design and brand outreach and development. In this podcast, Stella Vatcheva and Matthew Oster discuss prominent approaches from category adjacencies in consumer goo…
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The Impact of Rising Inflation on Businesses and Consumers
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Everyone is talking about inflation. In this episode, Lan Ha, Euromonitor's Head of Economy, Finance, and Trade, explains how business and consumers will react in tandem to the surge in inflation. How will consumers modify their spending habits? What can businesses do to adapt to growing production costs and shifting consumer behaviour? Still have …
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Fashion Friday: Fashion Opportunities in the Metaverse
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As we adapt to an increasingly digitally reliant world, this episode explores how digital innovations, shifts in target demographics, and lifestyle changes caused by the COVID-19 pandemic are drawing fashion players to explore opportunities in the metaverse. What challenges and opportunities will fashion players face while trying to capitalise on t…
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Hurdles in The Cannabis Revolution: Lessons from North America
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The legalisation of the cannabis industry in California in 2016 was signaling the end of the illegal market and promising economic gains. Today leading California cannabis companies warn that they’re on the verge of collapse as most local governments have been reluctant to loosen regulatory frameworks, reduce taxes, permit wider range of product fo…
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Hybrid Working: Impact on Fashion in Western Europe
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This episode is the first in a series that explores how hybrid working has impacted several industries in Western Europe. After a year of working from home as a result of the 2020 pandemic, hybrid working came into full play by the end of the fourth quarter in 2021 in the UK, with the return of people to offices on a flexible basis. Analyst Nina Ma…
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Emerging trends for the Indian Consumer Foodservice Industry in 2022
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As India begins to emerge from the third Covid-19 wave, what tips and tricks will help restaurants keep afloat amidst the dynamic rules and regulations? Euromonitor International's Food and Nutrition Insight Lead India, Shreya Sharma, takes us through the performance of the Consumer Foodservice Industry in 2021 and how it is expected to pan out in …
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From Energy Boosting to Full Relaxation: The Strengthening of Oppositional Behaviours and Needs
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As part of Euromonitor International's Megatension series, analysts Lucas Pinto and Chloe Maarek discuss how the pandemic has aroused a range of different feelings, leading some to increased anxiety and stress, and others to a higher proactivity and “can-do” attitude. Based on these conflicting needs, products aiming to enhance focus and attention …
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Fashion Friday: Circular Fashion in Eastern Europe
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Consumers are growing more aware of environmental issues in fashion; yet, consumers' readiness to embrace circular fashion practices differs across the world. In this podcast, we will explore consumers preferences in the market of Eastern Europe, including the Baltics region. Are Eastern European consumers ready to prioritize sustainability in thei…
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Understanding the Middle Class Reset in Latin America
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Latin American economies shrunk by more than 8% on average in 2020. This reality fosters the concept of frugal innovation, given the inadequate fiscal and monetary stimulus in the region. Consumers will continue to be price sensitive and receptive to affordable products that answer their needs. Innovation, social networks, business models and flexi…
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Climate Action in Travel: Lots of Talk but Not Enough Action
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While being a vehicle for job creation, prosperity and equality, if out of control, travel and tourism can damage precious ecosystems and biodiversity. Climate action was accelerated during the pandemic, where travel businesses took advantage of the pause to rethink their corporate strategies and supply chains to drive cost efficiencies. The inters…
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Travel Leaders: Conversation with Jeremy Smith of Tourism Declares a Climate Emergency
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Hot off the back of COP26, Caroline Bremner speaks to Jeremy Smith, Co-Founder of Tourism Declares a Climate Emergency in the latest Travel Leaders podcast. Hear from Jeremy about the journey that Tourism Declares has been on, culminating with the launch of the Glasgow Declaration to provide a working framework for the tourism sector to reduce its …
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Ready meals: How Current Trends will Reshape the Market in the Future
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In this episode, Euromonitor International’s Nutrition Research Analyst Ekaterina Tretyakova discusses the main trends in the ready meals market. Consumers tend to cook less often but still perceive eating together as an important social occasion, which is driving demand for ready meals. Increased spending on ready meals and their delivery is accel…
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How Have Mobility Patterns Changed During the COVID-19 Pandemic?
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The COVID-19 pandemic has ushered a change in consumer transport patterns. More people have turned away from public transport due to lockdowns and strict social distancing rules in favour of cycling and private car travel, while others have reduced demand for transport due to remote work arrangements. In a post-pandemic, world transport demand is l…
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Fashion Friday: The Rise of Digital Resale in North America
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This month’s episode of Fashion Friday by Euromonitor International analyzes the digital resale market in North America. While the resale market has existed for decades, it is currently booming thanks to the changing needs and values of consumers, especially Millennial and Gen Z consumers. A range of new, digital-native players and initiatives by e…
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Travel Leaders: Interview with Geotourist
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In this latest episode of Travel Leaders Series, Head of Travel Research Caroline Bremner speaks to Shaon Talukder, Chief Executive Officer of Geotourist, an award-winning audio-tours platform that enables local people to share and preserve their stories. Geotourist’s transformation in becoming a vital tool for destination management, leveraging vi…
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Sustainability in Fashion: Intention vs Action
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In the aftermath of COVID-19 lockdowns, stark tensions and contradictions have arisen in many parts of the world. Behavioural tensions and responses range from empathy and a growing sense of community to a “me first” attitude of self-interest; from a “more is less” approach to consumption to indulgence spending and comfort clutter. Consumer behavio…
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Fashion Friday: The Increasing South Korean Influence on Global Fashion
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Hallyu (a Chinese term that translates to ‘the Korean Wave’) refers to the transcendence and increasing popularity of South Korean cultural exports such as South Korean TV dramas and pop music. Popular in Asian countries from the mid-1990s to the mid-2000s, the second wave or Hallyu 2.0 is now becoming popular in Western countries - and luxury bran…
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Sustainability in Luxury Goods: An Interview with Euromonitor International and Valuence Holdings
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While the global luxury goods market is expected to recover from the pandemic in the coming years, sustainability will be an increasing focus area for luxury players to engage with consumers, with a new-normal having emerged as values were transformed by the experiences in the pandemic. Euromonitor International’s Industry Manager Fflur Roberts and…
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Restarting Europe: Exploring New Trends in the Evolution of the Physical Store
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This episode is the second of our new podcast series on “Restarting Europe”, where Food and Nutrition Research Analysts Margaux Laine and Marie Breban will dig deeper into the evolution of the physical store one year and a half into the COVID-19 pandemic, as Europe is gradually re-opening. The episode will explore two pillars shaping the future of …
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Fashion Friday: Top Trends Shaping the Apparel Industry in South Africa
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As the region experienced recessionary economic conditions in the past year due to the pandemic, the value of the apparel and footwear industry declined by 15%. As a result, new trends such as digitalisation, cash-on-delivery and the rise of casual wear emerged and started gaining traction. Though the pandemic caused massive disruptions to supply c…
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In this podcast, we take a fresh look at the Experience More megatrend, where the virus put a stop to real life experiences during lockdown with consumers seeking their social, shopping and entertainment kicks online. Consumers continued to seek enhanced products, enhanced by technologies like AI and augmented reality for greater personalization. T…
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Hygiene has become a buzzword since the beginning of the pandemic. With the simple measures like wearing a mask, maintaining social distancing, and washing hands are being considered the best ways to prevent the spread of the virus. Given the threat of infection, hygiene beyond personal care has become relevant to consumers as they spend more and m…
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Latin America is expected to be the second-fastest growing region for cannabis over the next five years. Although the current regional market is undeveloped, companies need to ensure communication strategies, product development and commercial efforts are aligned with consumer values and priorities, which will impact how cannabis categories develop…
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What's Next for Airline Players in the Post-COVID Business Environment?
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The airline industry is coming out of the pandemic completely transformed, with fewer operators in the market, as they seek operational efficiencies, fight shrinking cash flows and declining business travel, whilst driving a wide range of cost cutting measures and substantial restructuring programmes. Sustainable transportation is set to become the…
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Fashion Friday: Can Japan Become a Diversity-Welcome Society? Challenges and Opportunities in the Olympic / Paralympic Year
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The opening ceremony of the Olympics Games Tokyo 2020 finally took place on July 23rd 2021. Although diversity is one of the core values of the Olympics, Japan has lagged far behind other countries in terms of diversity including gender equality. According to Euromonitor International’s Economies and Consumers data, the income gap between male and …
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Fashion Friday: Top 3 Trends Shaping Apparel in Latin America
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The impact of COVID-19 raised awareness about the environmental consequences that consumption habits have on the planet. Companies that demonstrate purpose-driven solutions and sustainable commitments as part of the core business are increasing to remain relevant. As a result, three trends are currently standing out in Latin America namely, casuali…
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Restarting Europe Podcast Series: 1 The Role of the Physical Store
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This episode is the first of our new podcast series on “Restarting Europe” where Food and Nutrition Analyst Margaux Laine and Consultant Maria Bogdanova look at the opportunities the opening of economies brings for retail. The rates of vaccination are picking up in Europe and governments in the United Kingdom and Denmark are going as far as announc…
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