show episodes
 
Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak pee ...
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It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.
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All Tom does is think about and start B2B businesses. This podcast is his excuse to talk about it.* *With awesome B2B entrepreneurs like David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.
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Welcome to the Servant Leadership Lab podcast, where we explore the transformative power of servant leadership in the laboratory of life. In this podcast, we will delve into the philosophy and practice of servant leadership, a leadership approach that emphasizes the well-being and growth of individuals, teams, and organizations. We will explore how servant leadership can create a positive and empowering work environment, foster collaboration and innovation, and drive sustainable success. Whe ...
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The Pod Lab

Podcast Movement with Doug Fraser

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I’m Doug Fraser, producer and host of the NPR podcast What We Do. If there’s one thing I’ve learned about making a podcast, it’s that when things go right...damn it feels good. The Pod Lab is all about giving you the tools to create those moments. We'll deconstruct the anatomy of narrative scenes, peer under the layers of sound design, break down popular trends, and offer actionable advice to help you refine, polish, and make your podcast one-of-a-kind. We'll also feature questions directly ...
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3 Minute 3Rs

The NC3Rs, the North American 3Rs Collaborative, and Lab Animal

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3 Minute 3Rs is your monthly recap of efforts to replace, reduce, and refine the use of animals in research, brought to you by the NC3Rs, the North American 3Rs Collaborative, and Lab Animal. Hosted on Acast. See acast.com/privacy for more information.
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How better gut and microbiome health could help you beat pain, feel great and thrive. Join me, Tommy Orme, as I test what works (and what doesn’t!) and share my findings with you. I discuss the latest science-based findings around gut health and autoimmune disease and have conversations with experts and ordinary people looking to improve their health outcoms.
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Classic 4x4

Chris Picconi

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Chris Picconi hosts the chart topping automotive podcast, Classic 4x4, featuring collector truck market insights and interviews with fellow classic, custom and collector truck and 4x4 enthusiasts. Guests include prominent collectors, restorers, builders and business people discussing their backgrounds, experiences, projects and collections. If you are a Jeep, Land Rover, Toyota, International Harvester, Ford, Chevrolet or Dodge truck enthusiast, this is the podcast for you!
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Embark on a journey with Kristi in each podcast episode as she engages in insightful conversations with accomplished women in the C-suite. Explore their unique stories, triumphs, challenges, dreams, and valuable advice that will inspire and empower you. Tune in for an enriching experience as Kristi delves into the depth of their professional journeys and brings you closer to the dynamic world of female leaders at the top.
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Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀 Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners. Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing. Join us as we share insights on testing new tactics and uncovering the late ...
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Welcome to "Bluestone Stars", the definitive podcast journeying behind the scenes of today's most impactful businesses. Dive deep into the stories of growth, scaling, and the moments that defined them. From humble beginnings to grand successes, we unravel the strategies, decisions, and innovations that propelled them forward. Every episode, we sit down with founders, CEOs, and industry leaders, shedding light on the magic and hustle behind their rise. Whether you're an entrepreneur, a busine ...
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The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and Peter Horst. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.
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In our March Expert Session, Chris Walker was joined by Navattic’s Natalie Marcotullio to explore the nuanced strategies around leveraging influencers and advisors within marketing strategies. As a topical issue amidst the dynamic terrain of B2B marketing, particularly within LinkedIn circles, their conversation sheds light on the practical impleme…
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In this week’s event, Chris talks marketing budgets, unit economics, and go-to-market strategies. Kicking off with a company update from Passetto, Chris shares the exciting news of their expanding team and the positive trend in customer renewals, signaling early success. He emphasizes the importance of unit economics in marketing, debunking the myt…
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Garrett Mehrguth on LinkedIn Directive's website Garrett Mehrguth's Course Garrett Mehrguth's YouTube Channel Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A M…
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Our host, Steph Crugnola, is joined again this week by Sidney Waterfall to talk about The Inbound Buying Experience! In this episode they define the inbound buying experience, talk about ways to optimize the process for your buyers, and cover core KPIs and measurement tools. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on …
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In this episode, I explore practical strategies for travelling with an autoimmune disease and specific dietary requirements. I share my own personal experiences from my recent trip to the Faroe Islands and offer some of the insights I've gained over the years managing my ankylosing spondylitis through diet and lifestyle changes. I discuss: ✔️ Prepa…
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In this week’s event, Chris shares his recent reflections and insights following a rejuvenating vacation in Italy. He emphasizes the importance of taking breaks to gain new perspectives on business strategies and operations. Through a holistic approach, he discusses everything from achieving marketing efficiency and improving sales win rates to the…
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On this episode, Chris is joined by guest co-host Brian Ellis, Founder and CEO of Fourbie Exchange. They talk about the performance and their outlook on the truck and 4x4 markets, winners and losers in the market and marketplace integrity. After a tumultuous 2023 in the collector vehicle markets, 2024 is stabilizing and showing signs of appreciatio…
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In our February Expert Session, Chris Walker was joined by Cognism’s Alice De Courcy to talk about the transformative journey of marketing strategies from lead generation to demand generation. The dialogue revolves around the pivotal shifts in B2B Go-to-Market and digital demand tactics, revealing the forward-thinking practices leading today's mark…
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In this episode, I explore powerful, practical ways to reduce pain and stress 'in the moment'. I share personal strategies I've developed over the years to help shift into a better, less painful, less stressful state, including: ✔️ Using the 'third person' perspective to reframe stressful thoughts ✔️ Tackling challenging tasks immediately to avoid …
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Tom Whatley on LinkedIn Grizzle's website Maker Mixtapes Maker Mixtapes on YouTube Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO …
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Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits. In this episode they talk about how to craft your headlines and images to stand out, how to effectively manage budget, and how to balance other programs to make the most of your paid search. See the video on our ⁠⁠⁠…
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Chris joined Peter Conforti on the Good Content series to discuss a range of critical topics in B2B Marketing and SaaS. From dissecting LinkedIn’s algorithms to redefining go-go-market strategies in the current economic environment, Chris brings a wealth of knowledge and practical insights to the table. Chris kicks off the discussion by sharing his…
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For our first Expert Session of 2024, Chris Walker was joined by Exit Five’s Dave Gerhardt to talk about how Social and Community can help create demand. The conversation kicks off with an overview of how companies can leverage communities and influencer partnerships to diversify their marketing strategies beyond LinkedIn and Google paid budgets. T…
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Luke Tobin's Newsletter Cadastra's website Digital Ethos's website Luke Tobin's social media accounts LinkedIn TikTok Instagram X Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episod…
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Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits. In this episode they talk about the results typically seen in an audit, what to do with those insights, and next steps to take to make sure your data stays clean and efficient. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Y…
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Chris joined Josh Wagner and Justin Gray on the Cheat Code podcast to explore transformative marketing strategies and the critical role of customer understanding in today’s business landscape. Chris shares his journey from the early days of his career to becoming a leading figure in B2B marketing, emphasizing the need for qualitative research and t…
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Chris joined Alan Zhao on a live event for Warmly.ai for a discussion on Signal-Based Sales. Chris provides an in-depth exploration of what signal-based selling entails and why it is revolutionizing B2B go-to-market strategies. He outlines the advantages of using first party and third party signals to optimize sales outreach, detailing how this met…
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Follow Lauren Tickner on her social accounts LinkedIn Twitter Instagram Lauren Tickner's YouTube channel Scale Systems' website Follow Lara Acosta on her social accounts LinkedIn Twitter Instagram Lara Acosta's YouTube channel Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entr…
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Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits. In this episode they talk about the foundations of a paid search audit, the steps of the process, and who should be involved. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Lab…
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In this week’s event, Chris discusses the recently released 2024 Gartner CMO Survey and its implications for marketing budgets, strategies, and benchmarks within the B2B space. Chris provides his critical perspective on the validity and applicability of this benchmark data for different company sizes and industries. He stresses the importance of in…
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Megan Bowen joined Jennifer Mancusi, CEO of Growgetter, on the Marketing, Demystified podcast to explore the dynamics of adapting to change in marketing strategies for B2B SaaS companies. With the rapid evolution of business environments, Megan explains why traditional lead generation strategies might be holding companies back, and how shifting tow…
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Chris was joined by Kyle Coleman, as they talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need to adopt to stand out in saturated markets, focusing on the power of differentiation, effective positioning, and leveraging novel technologies like generative AI. They discuss Kyle's rich experience in…
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Our host, Steph Crugnola, is joined this week by Miles Campbell, our man behind the camera who is jumping out in front just for y'all! In this episode they talk about editing and distribution - how can you communicate with your editing team (or learn the tools yourself!) to follow through with your initial goals and vision. Also, once you have a fi…
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Eli Rubel on LinkedIn Eli Rubel on X NoBoringDesign's website Matter Made's website Check out Eli Rubel's YouTube Channel Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How …
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Welcome to another episode of Gut Heroes! In this episode, I look at the fascinating relationship between rumination, catastrophising, and chronic pain. I explore the latest research and share personal insights on how our mental states and relationships could affect our pain management journey, including: ✔️ The role of stress in chronic pain (and …
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ In this episode, I sit down with Kristin Dorsett, Chief Product Officer at Viator. Kristin is a dynamic leader passionate about building businesses and …
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In this week’s event, Chris discusses crucial aspects of a B2B marketing strategy, planning for fiscal years, and the importance of reevaluating business approaches mid-year to ensure targets are met. As Q2 comes to a close, Chris shares his thoughts on navigating the planning process for the rest of 2024, emphasizing the potential shift in investm…
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Welcome to another episode of Gut Heroes! In this episode, I dive into a groundbreaking new report released by the World Health Organisation. It sheds light on the staggering influence of four major industries - tobacco, ultra-processed foods, fossil fuels, and alcohol. The report reveals the shocking tactics employed by powerful corporations to ma…
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At Skale’s 2024 Demand Conf, Megan Bowen hosted a presentation and Q&A onthe evolution of buyer behavior and the key pillars of modern demand generation strategy. Megan traces the transformation of buying processes over the last few decades, moving from the analog era of the 1990s to what she calls the "dark social era" of today. She provides a roa…
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Get ready to dive deep into the intricacies of building a content engine for dark social. Chris Walker joins Erik Jacobson, CEO at Hatch, to unpack the essentials of creating compelling and sustainable content that powers your marketing strategy. Chris shares actionable insights on leveraging dark social, unique content strategies, and overcoming t…
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Hunter Hammonds on X Hunter Hammonds on LinkedIn Landed's website Off Menu's website Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinem…
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Our host, Steph Crugnola, is joined this week by Miles Campbell, our man behind the camera who is jumping out in front just for y'all! In this episode they talk about tech - how can you set up your space to capture the best video and audio quality for your experience level and budget? See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠ Stay on …
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Chris joined Pablo on the Product Market Fit show, to talk about scaling growth with the right mindset in marketing. Chris discusses his journey from product manager to founder and CEO of Refine Labs, and now his new venture, Passetto. The conversation provides valuable insights into the zero to one phase of startups, the challenges of scaling a bu…
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On this episode, Chris, Stephen and Willie discuss how two brothers from the Texas hill country with nothing to loose went from fixing diesel trucks in a cow barn to a brand new massive build shop that produces epic trucks. They also chat about how their humble upbringing and creativity has been instrumental in their success and lead them to a nati…
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On today’s episode of Stacking Growth, Megan Bowen hosts Max Maurier, VP of Growth Marketing at Trellix, to talk about alignment. The central theme is the evolving necessity for marketing alignment beyond the traditional sales focus, especially emphasizing financial alignment. Max brings a fresh perspective to the table, highlighting the importance…
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In this week’s event, Chris discusses recent market developments, particularly focusing on Salesforce's Q1 earnings report, and their implications for the B2B tech landscape. He analyzes Salesforce’s unexpected revenue miss and its impact on the SaaS market, providing invaluable insights for go-to-market leaders and individual contributors alike. C…
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Welcome to another episode of Gut Heroes! This is a bonus episode, where I'm going to share one of my homemade recipes with you (MUCH cheaper then buying expensive sachets). This one is for electrolytes and I call it... wait for it... Tommy's Turbocharged Electrolytes. In this episode I look at: ✔️ All the ingredients you'll need ✔️ Why I created t…
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Chris Joined Omri Hurwitz to talk about the evolution of his experiences in B2B Marketing. Their conversation goes into the shifts in B2B marketing over the past five years, from lead generation to holistic demand generation, and how Chris's insights have impacted the industry. The past twelve months have brought significant changes in how B2B tech…
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In this episode of Paris Talks Marketing, we dive into the marketing genius behind Adam Robinson, founder and CEO of Retention.com & RB2B. The two delve into best practices for B2B lead generation, the future of cookies and tracking in the digital world, and how to leverage LinkedIn for personal branding and business growth. Adam Robinson is the Fo…
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Howarths's website Gavin Howarth on LinkedIn The Gavin Howarth Podcast Gavin's role model Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David H…
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Welcome to another episode of Gut Heroes! This is a Gut Digest episode, where I dive into some of the most fascinating stories and news in the gut health right now. Today, I look at: ✔️ New Study: Intermittent Fasting Success ✔️ New Study: The Western Diet and Chronic Disease Connection ✔️ An Exciting Development With 'Smart Antibiotics' To access …
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Our host, Steph Crugnola, is joined this week by Miles Campbell, our man behind the camera who is jumping out in front just for y'all! In this episode they talk about how to set constructive and purposeful goals for content and video strategy. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠…
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Jack Foster is a dynamic CMO who has been steering the marketing team at WorkRamp for over two and a half years. Jack shares how she's nurtured an all-f…
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Chris Joined Artem Gladkikh, CEO of Signum.Ai, to talk through Chris's career and ideas on go-to-market strategies and AI’s impact on marketing. They give tips for B2B companies on improving marketing and making better decisions with data. Chris discusses why B2B companies should adapt to current customer online behavior and engagement. He talks ab…
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On today’s episode of Stacking Growth, MJ Smith walks Matthew Sciannella through the detailed process of updating a company's strategic narrative. As the CMO at CoLab, MJ shares insights on how to reshape a company's narrative to keep up with changes in the market and internal innovations. Together with other leaders, MJ analyzed the reasons to re-…
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Welcome to another episode of Gut Heroes! Today I look at the curious story of Leonard Trask. It provides possibly the first documented account of what we now know to be ankylosing spondylitis in the US. In this podcast, I look at: ✔️ About Leonard Trask and his tragic story ✔️ My highlights from the book and what we can take from them ✔️ The delug…
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From the FounderVideo Podcast: “Chris Walker discusses the average CAC payback period at private SaaS companies, which is between 48 and 60 months. He explains that public SaaS companies have seen their sales and marketing expenditure almost double over the past two and a half years. Private SaaS companies, on the other hand, have seen their CAC pa…
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In this episode of Paris Talks Marketing, Paris welcomes Preston Junger, VP of Restaurant Solutions at Nift. Preston shares his journey from traditional office jobs to embracing the flexible, passion-driven work culture influenced by the pandemic. He discusses Nift's innovative approach to helping restaurants acquire customers through personalized …
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Tom Foster on YouTube Corner Alliance's website Alan Pentz's social accounts, podcast, and newsletter Twitter LinkedIn Newsletter The Small Business Mentor Podcast on Apple Podcasts and Spotify Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our fr…
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Our host, Steph Crugnola, is joined this week by our truly magical Lead Designer, Monica Beesting. In this episode they talk about giving feedback to get to the most collaborative final draft in an effective and positive way. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠ subscribing to our…
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