Episode 327: "Marketing Made Easy: Unleashing the Power of commonsku + PromoPulse (with Jason Nokes) by commonskuBy commonsku

Our guest on this episode of the skucast is Kyla Scanlon, founder of the financial education company, Bread, and a prolific creator. Kyla writes a weekly newsletter, makes YouTube videos, hosts the “Let’s Appreciate” podcast, and posts —almost daily— short-form videos about the economy and markets.By commonsku

Todd Henry is one of the most sought-after creativity coaches in the world, he teaches leaders and organizations how to establish practices that lead to everyday brilliance.By commonsku

When Sky High Marketing partnered with commonsku about four years ago they had 25 employees and in the short time since, have doubled their team to 50! Owners, Josh and Rachel Kozinski just opened a brand new 40,000 square foot, state-of-the-art facility in the Milwaukee area complete with warehousing, in-house decoration, and embroidery. We were h…

Founded in 2013 in New York City. Whitestone has graced the Inc 5000 List for Fastest-Growing Private Companies in America the last seven years. Founder and President Joe Sommer has led a superstar sales team and is looking at growth through both organic sales and acquisitions, they recently acquired Merchful (who operates in Canada and Europe) and…

Today Rob Watson, CEO at Vantage Apparel joins us to talk about their look into the future and the aspirations and realities they are creating as a tech-enabled pioneer in apparel.By commonsku

Ryan Paules pivoted to the promo industry after losing his job as a manager with a national chain on the same day of his wife's first ultrasound. With a new baby on the way and a mortgage to pay, he turned his IT hobby into a full-time venture, launching Radar Support, which he later closed despite its success.…

Tim Andrews is a luminary in the promo industry, he’s the CEO of the Advertising Specialty Institute (ASI) whose 350 employees serve a network of 25,000 suppliers, distributors, and decorators in the industry.By commonsku

Todd Mawyer is the President and CEO of TK Promotions, a commonsku distributor customer, and yet another very successful entrepreneur in this industry who started during a recession, in 2008.By commonsku

In our chat today, Dean will share some-real time tactics and ideas that will help you build a brand that people want to connect with (through every business touchpoint). From the way your team communicates to generous marketing, Dean combines his experience as both client and distributor to help you build a brand your customers will like, love, an…

Today, we have a really special sneak peek episode featuring Charlie Moscoe, commonsku’s VP of Product Management. Whether you’re an OG client, a new client, a supplier, or even just someone who is commonsku curious, today, we’ll unpack some exciting new developments coming up in June and for the remaining year.…

Doug Jackson, President of Storm Creek and Teresa Fudenberg CEO of Storm Creek, both join us today to talk about their sustainability journey, their passion for impact, and since they’re the OG’s of eco, we talk about today’s buyer demands, how it’s changed, and their practical tips on how we as distributors can make eco a priority with our clients…

Pop! Promos removed 36,000 pounds of plastic from their supply chain, expanded their organic, recycled, and sustainable materials, and achieved a bronze designation from EcoVadis, the world’s largest and most trusted provider of business sustainability ratings. And the Pops! Promos Transformation toward sustainability and its increased effort towar…

Walk into the coolest, local, craft coffee shop in your market and the likelihood is high that you’ll see coffeeware and insulated drinkware on the shelves from our guests today, Jeremy Moss and Ryan Schneider, who started Created Co in 2015. Fast forward a few years and Jeremy and Ryan with Created Co and Numo’s Jim Martin found one another. Two s…

Today, we’re chatting with Issac Childs, founder of Rustico, one of the most beloved brands who closed their doors after a very successful run of 22 years.By commonsku

Today we talk with Shed about so much, you’ll love the depth of his thinking, we talk about: candor with care, the most important traits of a leader, the struggle some of us have moving from roles like a sales driver to an organizational leader, and more - join us!By commonsku

Shelley Stewart is the CEO, the Creative Experience Officer, at Red Promotions based out of Seattle WA. As a women-owned, led, and fully operated team, they have become a powerhouse for their clients and have worked hard to build an incredible culture and a fiscally vibrant business.By commonsku

Danny’s talk walked us through the sometimes rocky and now incredible journey the branded merch industry has been through, from an advertising add-along to today’s intimate merch experience that is embraced by brands and adorned by fans.By commonsku

Lia Garvin, author and speaker, is known as the team whisperer: She’s the bestselling author of Unstuck and author of a new book released just this week titled The Unstoppable Team: A simple formula for managing your team, reducing overwhelm, and increasing revenue.By commonsku

Today, we talk with Ryan about this incredible business they’ve built in California, their expansion into the industry providing workwear, plus how their audiences have widened to include not only the trades but also this huge market for transitional workwear.By commonsku

Our guest today is Ben Higgins, best known from season 20 of ABC’s hit series, “The Bachelor.” Ben stays connected with his loyal Bachelor following with his iHeartMedia podcast, “Almost Famous,” which he co-hosts with his friend and former Bachelor contestant, Ashley laconetti, which has over 150 million downloads.…

Linni Kral is a Brooklyn-based writer, editor, and educator. Her work has appeared in The Atlantic, the BBC, Condé Nast Traveler and more.By commonsku

Denise is the CEO and co-founder of one of the industry’s most respected brands, Fairware. Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada’s largest outdoor retailer. She is currently a board member of Promotional Products Association International (PPAI) and …

Today, we’re sharing an episode that we recorded live from skucon where Jeremy and Jonathan answer questions from Catherine Graham, commonsku’s CEO, on a broad range of topics including: US/China relations and its impact on the supply chain, deglobalization efforts, the impact of international trade, the labor market, and a financial outlook for 20…

Jason Lucash and Mike Szymczak, the two founders behind one of the industry’s most ingenious company’s Origaudio, are back. Jason and Mike sold their very successful company, Origaudio, to HPG in 2018, and after a few years, both retired from the industry. The two entrepreneurs, known for their innovation in product, production, and distribution, h…

Frank Carpenito was a five-year board member on Gemline’s board of directors, and he loved the company so much that he wanted to help lead it; in 2019, he became President and recently was promoted to CEO and is now responsible for the day-to-day running of the business at Gemline.By commonsku

Logomark’s story is one of innovation, not just in product but in production, masters at obsessing over speed and accuracy, we begin our chat today with Clive by talking about his entry into the industry, what the pandemic taught him and the team, and how it impacts their work today.By commonsku

Right now, if you’re listening to this as it's published, you’re in the middle of your 2023 holiday break, and as has been a tradition for us, we like to use these few weeks during the holidays to republish a few hidden gems you might have missed earlier in the year. Today, since the new year is right around the corner, we're republishing our conve…

Right now, if you’re listening to this as it's published, you’re in the middle of your 2023 holiday break, and as has been a tradition for us, we like to use these few weeks during the holidays to republish a few hidden gems you might have missed earlier in the year. Today, we’re republishing an episode about “How to Have a Good Fight” from the Tea…

When we began our podcast adventure over 300 episodes ago, we had no idea the number of incredible people we’d meet along the way and the impact they would make on us and the commonsku community.By commonsku

In our industry, distributors, and suppliers also have two distinct types of growth, and both are a requisite for future-proofing a thriving business. And since Q4 is well underway, many of us are beginning to think about 2025 business planning and benchmarking, we wanted to share a few ideas from our numerous interviews with leaders on how to crea…

David Priemer has had 20 years leading top-performing sales teams, including his tenure with Salesforce, where he was not only the Vice President of Commercial Sales, he was the creator of the Sales Leadership Academy program, and he’s often referred to as “the sales professor”.By commonsku

PromoCares is an all-volunteer-driven organization; their mission is to inspire, educate, and provide actionable strategies to encourage social and environmental responsibility in the promotional products industry and the industry's communities. Each year, the board at PromoCares picks a new initiative called their “4 good events” to rally the indu…

Today, we’re talking mergers. KG Specialties is a Portland-based distributor who, this year, merged with Premier Press. Premier employs over 200 people, and they handle a wide variety of print, fulfillment, and logistics management for clients. Our guests are Kyle Gibson, the owner of KG Specialties and now Director of Promotional Merchandise at Pr…

Sam Brown is one of the very few marketing strategists whose expertise is solely in the promotional products business. Sam has been the chief marketing strategist at some of the most notable brands in the industry including Summit Group and Brandvia.By commonsku

Today, we are talking with Neil about two fundamental priorities for Polyconcept: sustainability and how deeply sustainability permeates all of their decisions at PCNA, and technology through the lens of making distributors’ lives easier.By commonsku

Stephen Musgrave is the Executive Vice President at Genumark, the largest Canadian-owned distributor and one of the largest in North America. Genumark has been recognized as one of Canada’s Best Managed Companies, is a 13-time Prix Image Award recipient, and was honored as one of Counselor Magazine’s Best Places to Work. With its 42,000-square-foot…

Liz got her start as the production manager at RightSleeve, then became the director of supply chain for Rightsleeve and eventually, the VP of Supply Chain and sustainability for Genumark, one of the largest distributors in North America and managing a team of 16 people focused on optimizing supply chain diversification and sustainability to drive …

Today on the skucast, we’re joined by Kirby Hasseman, whom some of you know as the CEO of Hasseman Marketing & Communications, a full service marketing company and promo distributor.By commonsku

This year, a renewed focus on operations, sourcing, and technology has emerged for suppliers. At skucamp in Austin, Texas, we held an interview on stage with three of the industry’s largest supplier leaders: Neil Ringle, CEO at PCNA, Dan Pantano, President and CEO at alphabroder prime, and CJ Schmidt, President and CEO at Hit Promotional Products.…

Emma Ralphs is a strategist and copywriter at Butterfly Cannon, an independent, award-winning, sustainably-focused brand design agency, headquartered in London, specializing in aspirational brands across the world. Emma wrote an article, “From Tacky to Trendsetting: How to Create Covetable Brand Merch,” based on her research experience and work don…

From protest merch to campaign merch to bands and brands, branded merch has become what one author calls a social signifier: From Tim Horton’s shop to UPS merch to Biden’s Dark Brandon mug and more. Plus, how branded merch is the perfect medium for what some are calling the Joyconomy.By commonsku

Tune into today’s skucast as Joey shares his best tips from "Never Lose an Employee Again" and in January at skucon, he’ll be sharing some useful insights!By commonsku

Today we talk with Steve about sales leadership, technology, and SanMar’s recognition by the Wall Street Journal as one of 2022’s best-managed companies alongside companies like Apple and Microsoft!By commonsku

Brett Boake, whom many of you know, is the General Manager at Score Promotions, a team of over 50 dedicated promo professionals in the US and Canada. Brett is one of the industry’s most inspirational sales leaders, which is why it’s no surprise that this year Brett and the leadership team at Score Promotions, hired an in-house Performance Coach & T…

Today, we chat with Craig about this astonishing growth, covering topics ranging from their new e-commerce academy, to tips on integrating new DCX employees with your team, the incredible cultural exchange happening between American and Filipino employees, plus, the new DCX + commonsku collab!By commonsku

Today, Kirby and Bill join us on our show and next week Mark Graham and I will be joining Bill and Kirby on their show in a fun little crossover project, but for this episode, we wanted to get inside the head of these two leading industry thinkers to talk about the most innovative trends they are changing this industry for the better.…

A sustainable idea factory, that’s the vision of a Quebec-based company called Kotmo. Founded by Céline Juppeau and her business partner Cindy Couture, Kotmo is now selling their vision into the US Market.By commonsku

Frontier, based in Charlotte, NC is a private equity growth firm with $1 billion in active funds focused exclusively on software. Frontier Growth was listed on Inc Magazine’s inaugural list of “The 50 Best Private Equity Firms for Entrepreneurs,” a list of founder-friendly private equity firms. Join us as we chat with commonsku co-founders Mark and…

“Making business a force for good,” that’s the purpose behind B Corp. And when our good friends Danny Rosin and Robert Fiveash, through their company Brand Fuel became B Corp certified, it’s as if they opened a door for our industry in a way that wasn’t quite possible.By commonsku