WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment. If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
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Welcome to Live Life in Motion. A podcast designed to motivate you to become the best version of yourself. Episodes will feature guests from all walks of life, including experts in the field of mental and physical well-being. We will share stories from individuals that have overcome adversity and pushed forward in life, as well as insights on the tools and techniques that helped them excel. Each of us is destined for success and here you will learn how to unlock your untapped potential. Clic ...
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The Tribe Method podcast dives into the boutique fitness industry, the stories behind some of the world's best fitness entrepreneurs. We explore successful strategies that make great gyms rise above the noise and attract the biggest communities.
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Fitness hasn’t just been something that has allowed me to lose some weight and be more healthy, it has totally changed the entire outcome of my life and has been the single thing that has lead me to where I am today and put me in the current life situation that I find myself. I am excited to dive into the stories that come along with how fitness has truly changed people's lives, and am even more excited to have the opportunity to share those stories with you !
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Use Meetup Groups To Grow Your Membership
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Remember when Meetup.com was a big deal? No? I do. Here's how to recreate the magic this community creating startup aimed to achieve, but for your gym membership. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… I…
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179. Mayor Knox White : Mayor of Greenville, South Carolina
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This week I talk with Mayor Knox White! Mayor White has served on Greenville City Council since 1983 and as mayor since December 1995. Over the past two decades, Greenville has earned national acclaim for its livability and pro-business environment and has become an award-winning destination. If you ask Mayor White what makes Greenville so unique, …
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If you're a business owner who feels inadequate because you haven't fully developed your SOPs and employee systems, this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-…
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Finding The Perfect Site: Core 704 Case Study
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Core 704 is a boutique fitness brand in Charlotte, NC. This video is a hypothetical case study as to how we would approach opening a new location utilizing our site suitability services. www.gymrealestate.co —------------------------------------------------------------------------------------------------------------------------------- The only two …
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Hyrox Is Investing In Their Licensee Gyms, But Did They Miss The Mark?!
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This past week at the FIBO fitness industry conference in Germany, HYROX announced the launch of it's Hyrox365 program - "a comprehensive training and education ecosystem for gym operators and coaches". According to Athletech, "All 2,500 Hyrox-affiliated gyms will become official Hyrox Training Clubs and receive access to an all-in-one training exp…
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178. Samantha Christine : Nutrition Coach and Fitness Enthusiast
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This week I talk with Samantha Christine! Sam is a nutrition coach with over 10 years experience in the health industry. Sam’s goal when working with clients is to help them feel empowered and find the strongest version and themselves. Our conversation was great. We cover a wide range of topics and get into Sam’s story. Check out the link below to …
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CrossFit Publishes Startup Costs. Here's My Reaction.
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Spoiler alert: I'm not picking up what they're putting down. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experi…
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The 3.3. Rule For Increased Productivity w/ John Briggs
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John Briggs has developed a reputation for himself in the fitness industry in the realm of taxes, cash flow management and ways to legally pay the IRS less money with his CPA firm Incite Tax. He's now sharing his hack for productivity through the 3.3. Rule - a ratio that allows for a maximum of 3 hours of work followed by a minimum of 30% rest/reco…
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177. Dr. Allison Palumbo : Breast Cancer Surgeon
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Today I talk with Dr. Allison Palumbo! Dr. Palumbo is a fellowship-trained breast surgeon focused exclusively on breast-related conditions and surgeries, enabling her to provide a higher level of expertise and precision in diagnosing and treating breast diseases. It was a joy to talk with Dr. Palumbo and learn about her career and passion. Dr. Alli…
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Want your gym to hit revenue goals faster? Do this. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka…
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176. Chad Gangwer : Chef / Owner at Chadcuterie and Grazeland
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This week I talk with Chad Gangwer! Chad is an accomplished restaurant veteran and just a few years ago he decided to create a new path! He walked away from his partnership in a hospitality group. He wanted something new and different, a rebirth. He wanted out of the limelight. Over the past few years, he has been able to focus on his mental health…
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If you currently have members on your team that are causing you grief, I want you to take this framework into consideration. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message
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However, after surveying their market and seeing the success of brands like CorePower Yoga, they wanted to test the waters and create a whitespace model that nobody had tried yet - enter Alchemy365.Tyler and I jam on a variety of topics ranging from the aftermath his stores experienced since they were located only blocks from the George Floyd murde…
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The 50/30/20 Rule For Creating Compensation Plans
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So you're going to pay your general manager X-amount of dollars because you feel it's fair. But how are you actually justifying the compensation beyond what you can afford? Here's a quick and easy way to establish fair compensation amounts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message…
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175: Colin Read : Co-Founder & CEO at WHOOSH
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Colin is a serial entrepreneur. He is a 4x founder with 3 successful exits, including an IPO. In 2012 Colin made the Forbes Under 30 list. In our conversation, we discuss Colin’s journey, and we get into his most recent venture, WHOOSH. Whoosh is a modern hospitality technology company focused on using data and information to improve the member exp…
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Is Your Gym Ready To Franchise? A Convo w/ Rick Del Sontro
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Rick Del Sontro is the co-founder of Z-Growth, a franchise accelerator firm that identifies concepts that are scalable and take them the distance into a thriving franchise model. The case study of theirs that you're likely familiar with if you follow my content is none other than MADabolic. Rick and I sit down and discuss everything franchise relat…
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Garage Gym Into Commercial Space? Are You REALLY Sure?!?
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For those of you who currently operate a garage gym or have a very low cost rental situation and dream of the day you're going to move into your own, proper commercial real estate space - this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two gro…
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174. Sebastian Velasquez : Professional Soccer Player for the Greenville Triumph
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Exciting conversation with Sebastian! Sebastian Velasquez is back in Greenville, SC playing for his hometown team, the Greenville Triumph! Sebastian has played soccer all over the world and has had some of the coolest and most impressive experiences you can have in the sport. From playing with Barcelona, to facing off against David Beckham, being t…
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Fixed vs. Dynamic Aspects of Your Financial Model
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The more elements of your financial model you can "fix" versus allow to be volatile and dynamic, the more predictable and consistent business you can run. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrio…
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Understanding Debt Service Coverage Ratio
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If you're planning on purchasing a building and will be seeking additional lending, you'll want to get familiar with DSCR → Debt Service Coverage Ratio.In this video, I'll break down DSCR in easy math and provide a step-by-step process to evaluate the likelihood that a bank will fund your loan request. —---------------------------------------------…
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173. Dr. Joe Mobley : Cardiologist at Spartanburg Regional Healthcare System
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Today I talk with Dr. Joe Mobley! One of my favorite topics is heart health! In our conversation, we discuss ways to improve your heart health, symptoms or signs of heart problems, exercise for heart health, the difference between heart attacks and strokes, the future of heart and much more! Enjoy! Pelham Medical Center – Dr. Mobley https://www.spa…
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My DISC Assessment Unveiled w/ Adam Ludlow
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Adam Ludlow is the owner of Rewired Fitness Co., a microgym in Spokane, WA. He also has ventured into business coaching- with one of his specialty focuses being in providing DISC assessments for small businesses and providing an analysis of the results. The DISC Assessment allows you to understand why people behave, communicate and react in the way…
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Here's why smaller membership base gyms are at a disadvantage when it comes to organic marketing (unpaid marketing). —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high …
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The Way It Is vs. The Way You Want It To Be
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You can lead a horse to water, but you can't make that fuckface drink it. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group f…
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172. The Wellness Blueprint: Dr. Jacey's Approach to Health
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Dr. Jacey Folkers is a Certified Health and Fitness Specialist at BLOKES! During my talk with Dr. Jacey Folkers, we explored taking control of our health and lives. Dr. Jacey uses a comprehensive method, starting with blood tests, identifying food allergies, and offering dietary advice. If needed, his team at Blokes may suggest supplements, peptide…
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Selling Your Gym + Going Into Commercial Real Estate w/ Andrew Frezza
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Andrew Frezza recently exited the gym he started with his brother and grew into a million dollar business, and his new venture is a post-gym ownership story you don't hear very often. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises…
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171. Stuart Brauer : Owner & Founder of WTF Gym Talk and The Gym Real Estate Company
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This week I am joined by Stuart Brauer! Stuart is an entrepreneur, and he has founded several businesses in the fitness industry. He is the host and founder of WTF Gym Talk, an online podcast and resource for gym owners to help them grow and build their business. Stuart’s experience makes him a great resource and consultant within the industry. He …
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A Discussion w/ Sen. Manager of CrossFit Affiliate Operations, Jenn Green
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Jenn Green is the Senior Manager of US CrossFit Affiliate Operations and the owner of CrossFit Greer in SC. We were introduced by a mutual connection and I invited her on the podcast to discuss some of the criticism that CrossFit has received recently and to jam on a few of the sticking points I've had with the brand for a while. IG: @green_jenn --…
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Core24 Is Making Open Gym Cool Again w/ Kory Keefer
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Making an open-gym model "cool" isn't easy. It takes a unique personality to bring facility design, interior flair, music, equipment, and vibes together to create a unique client experience. Kory Keefer is the mastermind behind Core24 - an open-gym model with 3 locations in North and South Carolina - and we sat down to discuss how he got created th…
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Knowns vs. Unknowns | A Framework For Decision Making
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How do you evaluate choices when making a decision? I've got some thoughts on the topic.—-------------------------------------------------------------------------------------------------------------------------------The only two group fitness franchises I would invest in…Industrious If you want a well-organized, high operational capacity, barbell-b…
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170. Dr. Joseph Kavolus : Orthopedic Surgeon & Founder of imtuitive
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This week I talk with Dr. Joe Kavolus!! Dr. Joe is an Orthopedic Surgeon and specializes in hip and knee surgeries. Dr. Kavolus was born and raised in Greenville, SC and he was the oldest of 5 boys! He graduated from Harvard University with a degree in evolutionary biology before earning his medical degree from Medical University of South Carolina …
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Change Your Prospective Customers' (and Your) Perception
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If we reframe the way we think about our customer's perception of our brand and the way we perceive problems, a lot of good shit can happen. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want…
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If you choose to not properly document and have a conversation around the infractions your employees commit, you only have yourself to blame when their development leads to nowhere. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I…
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Want to know if your "good idea" is truly a good idea? Listen up. The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect …
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169. Tony Kouskolekas : President at Pelham Medical Center
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Today I talk with Tony K! Tony is the President at Pelham Medical Center, one of the most impressive hospitals in the country. Kouskolekas is heavily involved in the greater community, serving on the boards of the Greenville Chamber of Commerce, Greer Development Corporation, Greer Middle College Charter High School Board of Directors and the Leuke…
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Lessons In Business From Lululemon Founder, Chip Wilson
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Recently, Chip Wilson (founder of Lululemon) found himself in trouble with the popular woke media outlets as he discussed a core belief that I share in business: You can't be for everybody or every body. —------------------------------------------------------------------------------------------------------------- I solve problems in your business a…
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Growing The Industrious Franchise w/ Stephen Hitt
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Industrious has been a brand I've been covering since it reimagined the in-place model during COVID. Founder, Stephen Hitt, is back on the podcast to talk about their early franchise growth, what he's learned during the process, and what markets they are coming to next. If you're interested in the Industrious franchise opportunity, grab this link, …
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Private Equity Invests In Carbon Performance
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Brent Laffey has had quite a run of success in the fitness industry within the supplement game. However, he still had an itch to scratch by creating an open gym model that rivaled the larger health clubs - but with a more modern, lifting/bodybuilding edge to it. Enter Carbon Performance, in Nashville, TN. A 30,000 SF facility that was piloted in a …
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168. Sam Goulden : Founder and CEO at MNML Golf
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Today I talk with Sam Goulden! Sam is the CEO and Founder at MNML Golf. Sam got into the game of golf in high school and became a good enough player to earn a college scholarship. After college, he was drawn to teaching and did so for several years until he decided that he missed competing. He eventually moved to Los Angeles and played the Golden S…
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Insurance Companies Like AGuard Know The Fitness Industry w/ Vaughn Vernon
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Vaughn Vernon is the founder of AGuard, the only insurance company I used as a gym owner and the only one I refer my clients to. And while we talked shop on insurance, Vaughn and I had a broader industry conversation. AGuard sees what happens to the industry at large - gym closures, sales, building purchases, gym mergers, etc because all of these e…
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This framework has enabled me to double down on whatever aspect of my business I've applied it to. Hopefully, it does the same for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been work…
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The Godfather of Branding: Patrick Hanlon
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I've been referencing Patrick Hanlon's book, Primal Branding, since I started consulting back in 2015. His work has created a framework for myself and countless other business owners who want to create a meaningful brand. To have Patrick on the podcast and hear his insights in real time was one of the highlights of my professional career. Make sure…
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From CrossFit Coach to Member Management Software w/ Mateo Lopez
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Mateo Lopez is the co-host of Gym World World Wide and co-founder of Kilo (alongside John Franklin in both of those ventures). In this conversation we discussed his untraditional path from being a Philosophy major at Columbia University to working as a CrossFit coach and now the emergence of his current project - Kilo. https://usekilo.com/ —-------…
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167. Dr. David Jolson : Founder of Upstate Spine & Sport, Basecamp & Alloy Personal Training
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This week I talk with Dr. David Jolson! Dr. Jolson is a respected expert in treating musculoskeletal injuries and preventing future problems. He founded Upstate Spine & Sport, Basecamp, and Alloy Personal Training in the Upstate of South Carolina. With a unique blend of chiropractic, physical therapy, and sports performance knowledge, he specialize…
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Group of Gym Owners Trying To Buy CrossFit Inc. ???
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I had an interesting conversation with Frank Foehrenbach, the owner of First City CrossFit in Monterey, CA. He is also the organizer for the CF Affiliate Collective , an effort to bring together other CrossFit owners and attempt to purchase the company back from the private equity firm that acquired the brand back in 2020. His mission caught my a…
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Passion gets you started. Passion makes work feel like not work. But passion is fleeting. Don't confuse passion for the magic elixir that's going to catapult your success. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guarante…
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166. Willy Wilcox : Former PGA Tour Player and Current PGA Tour Caddie for Sung-jae Im
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BONUS Ep. Kawuki “Roger” Sali : Ugandan Born Golf Enthusiast Today, I bring you two conversations with two of my favorite individuals, Willy Wilcox and Kawuki “Roger” Sali. First, I caught up with Willy, who, during our recording, was in Hawaii preparing to caddie for Sung-jae Im at The Sentry. Since our initial conversation, Willy has experienced …
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When Trainers Who Rent Space, Lose That Space w/ Justin McClintock
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Justin McClintock has been on the podcast before sharing how he went from being a group class coach, to creating an arragenment with the gym owner to sell private coaching, his way, and simply paying a kickback fee - ultimatley eclipsing the revenue that any other trainer in the building was making. Now he's back to share the second part of that st…
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You better have your financials in order if you're looking to lease a new space. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help…
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The Gym Real Estate Company can take a CSV file of your current customers, over any period, and create a full report as to who your customer is → demographically and their consumer buying behavior. This is a must not only for anyone who is looking to open up a new location but any gym owner who wants to more effectively market to their audience. —-…
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