Blog https://mygrowthgorilla.com/david-bain-podcasting-building-audiences-b2b-companies/ Main Takeaways Start with an audio podcast as a comfortable entry point before branching into other mediums. Consider a pre-recorded video show to get comfortable using a camera and engaging with viewers. Live streaming can be a great next step, utilizing platf…

Blog: https://mygrowthgorilla.com/laura-kluz-content-repurposing-product-led-companies/ Main Takeaways Content promotion means getting content to the right person at the right time in the right format. Repurposing content is a powerful strategy, with 90% of ProductLed's content being repurposed. It is also an ongoing process that requires adaptatio…

https://mygrowthgorilla.com/joel-klettke-case-studies-impactful-stories/ Main Takeaways Case studies are powerful tools for building trust and providing authentic proof of value in marketing and sales. A successful case study starts with clear goals and objectives that align with the broader business and revenue goals. Capturing compelling stories …

https://mygrowthgorilla.com/building-relationships-leveraging-data-digital-pr-tom-whatley/ Main Takeaways Building relationships over time is essential for effective digital PR. Leveraging unique data or publicly available data can enhance your digital PR efforts. Traditional methods like HARO (Help a Reporter Out) may still work for some, but a pr…

Main Takeaways Content promotion is not salesy but necessary for reaching and connecting with the audience. Content repurposing helps businesses expand their reach, connect with the audience, and improve brand awareness, sales, and conversions. Common mistakes in content repurposing include not considering platform-specific nuances and sounding rep…

https://mygrowthgorilla.com/milosz-krasinski-link-building-haro-building-relationships/ Website & Social Media Links https://chillifruit.com/ https://www.linkedin.com/in/miloszkrasinski/ https://twitter.com/MiloszKrasinski Main Takeaways Content promotion goes beyond social media sharing; it should focus on creating linkable content and reaching ou…

Main Takeaways Content promotion is about connecting content to the audience and providing helpful information. More effort should be put into content creation as standing out from the crowd is challenging. Data-driven content requires a process of gathering client information, developing ideas, and seeking client feedback. Hiring a data journalist…

Main Takeaways Content promotion involves creating and promoting valuable content that engages readers and enhances brand awareness. Balancing content creation and promotion is essential. While some content may be created for passive discovery, it's important to leverage content for promotion to maximize its reach and impact. Digital PR offers bene…

Main Takeaways Content promotion means creating content that's easy to build backlinks to or attract passive backlinks with. Content creation and promotion should both be strong, and happen simultaneously. Research and experimentation are necessary. Bibi and her team identify "boostable" content assets by analyzing the niche, competition, and curre…

Main Takeaways Brett sees is focusing on being more intentional about distribution. He believes content creators should spend less time creating a high volume of content and more time creating high-quality content and planning how to promote it. Focus on quality over quantity, and shift from the volume game to prioritizing the right leads and metri…

Main takeaways Katarina sees content promotion as an extension of the content creation process, and both are necessary to generate traffic and business. At User List, content promotion is integrated into the process, with a checklist of things to do once the content is published. They target communities where email marketers, SaaS businesses, and p…

Main Takeaways: Content promotion is anything you do to get your content in front of an audience. Link building is an important part of content strategy to optimize content and rank for relevant keywords, especially for competitive industries. The type of content determines its ability to earn links; content that provides value to site owners will …

Main Takeaways Invest in content promotion based on the value and importance of the content to your business. There is no one-size-fits-all approach to content creation and businesses should consider their budget, expertise, and competition. Don't shy away from competitive keywords as attempting to rank for them will help you learn and improve over…

Main Takeaways Content promotion is about matching interesting content with the audience and channels. Content creators need to consider distribution channels and audiences from the beginning of content creation. Unique value in content creation is important, and there will be a demand for unique, valuable content. It's the beginning of the end for…

Main Takeaways Backlinks are not the number one ranking factor but they are still important for improving organic traffic and business growth. Meaningful links that can move the needle are hard to build and often require outsourcing. Domain rating or authority is just a vanity metric and not a reliable metric for link building. Choosing the wrong p…

By Alan

in this intro episode, I talk about how I came to work in SEO and link building/content promotion specifically. The main 4 phases that led me here: Phase 1 - office job + band Phase 2 - office job + part-time online freelance work Phase 3 - full time freelance + link-building agency Phase 4 - content promotion podcast + new agency services…