WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage y ...
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Best Bets for Pets - The latest pet product trends - Pets & Animals - Pet Life Radio Original (PetLifeRadio.com)
Michelle Fern
We pamper them. We bring them wherever we go. We surprise them with something new on special occasions. They even get holiday presents. They are our pets! From high-end items to high-tech items, products for our companion animals now extend beyond traditional necessities. On Best Bets for Pets we'll check out cool new pet products such as dog beds, dog gifts, cat gifts, dog toys and more! Welcome to "Best Bets for Pets" where we spotlight the latest pet product trends!
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Building Customer Relationships Through Bespoke Jewelry - with BBC Repair Shop Jewellery Expert Richard Talman
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Today, I'm thrilled to introduce you to my special guest, Richard Talman from RTFJ Jewellery. Richard is a master goldsmith who designs and handcrafts bespoke jewellery from precious metals, creating meaningful, memorable pieces that clients treasure for a lifetime. He's also passionate about upcycling and restoring old jewellery, giving it new lif…
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Buying a Factory & Reviving the Gluggle Jug - with Sophie Mahlo
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Do you have a Gluggle Jug? The iconic jug in the shape of a fish which makes a unique delightful gurgling sound when water is poured from it. It is a beloved product, and was even featured in an episode of The Great Pottery Throwdown earlier this year, where the potters discovered that creating a jug with a gluggle is not an easy task! This week’s …
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Crafting Mindful Yoga Props - with Georgie Davies, Yogi Pod
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Yogipod is a yoga products and lifestyle brand, designed to help you find calm. Founder Georgie Davies handmakes yoga props and lifestyle accessories from fabric hand printed in Jaipur in addition to teaching yoga in person and online. Georgie explains how she used her background in the fashion industry to inform decisions to keep the business lean…
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Claire Hill's Guide to Overcoming Self-Doubt and Managing Procrastination
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Today on the podcast, I am excited to introduce you to Claire Hill. Claire is a self-belief and business coach, the founder of the Vivid Business Club and supports female online business owners to get out of their own way and make their dreams happen. I invited Claire on the podcast to talk about all things mindset. So, procrastination, self doubt,…
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Exploring the Science and Art of Fragrance with Sasha Lord, LORDS Fragrance House
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Can you remember the smell of the seaside? Of fresh rain on a forest? Scent is one of our most powerful scents, but perhaps tricky to market in the online space. How do you do this? Today on the podcast, I have the perfect guest to answer this question - Sasha Lord from LORDS Fragrance House. LORDS Fragrance House offers scents that are inspired by…
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Best Bets for Pets - Episode 328 Bruno’s Place & TreatIbles
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This week Michelle Fern highlights a new card game for training your dog! Discover the joy of training your dog with Bruno’s Pawsitive Dog Coaching Cards. This engaging card game set, inspired by our smart and adorable Bruno, includes Basic Commands, Advanced Commands, Fun Tricks, and Action Cards, offering a dynamic training experience. It's a per…
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Ooshky - Scott Deas Shares the Story Behind His Unique Whisky Accessory
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Creating and launching a product can be a lengthy process, often taking several years from conception to market. At Bring Your Product Idea To Life, I aim to provide a realistic behind-the-scenes look at what it takes to develop and sell your own product. The journey doesn't end with the product launch; creators face the additional challenge of pro…
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Best Bets for Pets - Episode 327 What’s in Store for Summer? Hot Tips to Keep Your Pets Cool!
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Michelle Fern chats with Cheryl Kaye, host of Unleashed on Pet Life Radio about keeping your pets safe and cool for the summer! From traveling with your pets to just going outside during the hottest months of the year, you won’t want to miss helpful hints for your pets. EPISODE NOTES: What’s in Store for Summer? Hot Tips to Keep Your Pets Cool!…
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Scaling Your Business: Insights from Digital Marketing Expert Natalia Chappell
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How do you know when you are ready to scale your product business? That’s the topic of today’s discussion with our guest, Natalia Chappell. Natalia is a digital marketing specialist with over 10 years of experience in the luxury fashion and lifestyle industry. She helps brands scale up by balancing free and paid channels to achieve top-line growth …
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Building a Brand with Heart - with Serina El Mufti - The Dead Sea Co
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This week on the podcast, I am joined by Serina El Mufti, the co-founder of The Dead Sea Co.The Dead Sea Co infuse the powerful, therapeutic minerals of the Dead Sea into their skincare products, transforming everyday routines into soul-enriching rituals. The Dead Sea Co. specialises in skincare and wellness products with a holistic approach. They …
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Best Bets for Pets - Episode 326 Pets and the City
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This week Michelle Fern is joined by Dr. Amy Attas - pet expert and founder of City Pets, and author of the new book, Pets and the City: True Tales of a Manhattan House Call Veterinarian. Drawing from her extensive career spanning over three decades as a house call veterinarian in New York City, Dr. Attas takes readers from Park Avenue to the city …
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From Engineer to Entrepreneur: Maysun Hassanaly's Quest for Sustainable Yoga Gear
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Can you run a successful product business alongside your day job? That’s exactly what engineer Maysun Hassanaly has done, developing and producing high quality and sustainable yoga gear at Ladina Yoga. Maysu’s products are designed in collaboration with African artists, and also manufactured in Africa. Maysun shares how she came to start her busine…
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Driving Ecommerce Sales Using Klaviyo: Hannah Spicer's Proven Tactics
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In today’s podcast we discuss whether email marketing is still effective at driving ecommerce sales. (Spoiler alert. It absolutely is) My guest is Hannah Spicer, an email marketing consultant who helps premium and luxury brands drive more ecommerce sales. Hannah specialises in working with an email tool called Klaviyo. Don’t worry if you are not us…
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Tackling Period Poverty - with Ruth Marsden, The Better Company
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Ruth Marsden is the founder of The Better Company, a brand that sells reusable period products on a one-for-one donation model. Ruth joined me to discuss her journey from an actress to an entrepreneur, creating a business that not only sells reusable menstrual products but also gives back to communities in need. Ruth’s story is rooted in Zimbabwe, …
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Best Bets for Pets - Episode 325 Brightkins – Bright Ways for Pets to Play!
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Michelle Fern welcomes Rachel Markowitz, Marketing Manager at Brightkins this week to chat about Brightkins products including the new Brightkins Tough & Tumble durable treat dispenser line. Brightkins offers a range of playful training activity kits, enrichment tools, and interactive treat puzzles designed to keep your furry friends engaged and en…
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When and how to scale your business - with Kate Freeman
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Do you know what your top 3 sellers are? Do you know what your slow sellers are? Or your average gross margin? In this episode we dig into the importance of knowing your numbers when looking to scale your business with this week’s guest, Kate Freeman. Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate …
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Championing Sustainable Knitwear: Genevieve Sweeney's Journey with British Manufacturing and Slow Fashion
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Most of the clothes we wear today are manufactured in the Far East. What happens when you decide to champion creating your clothing brand in the UK? Today’s guest is Genevieve Sweeney, the founder of her eponymous luxury British knitwear brand. Genevieve designs and manufactures British knitwear for womenswear, menswear, accessories and socks. She …
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How To Sell More Products with Mark Endacott
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It’s the basic question we all want an answer to, how do you sell more products? My guest on the podcast today is here to help. Mark Endacott runs an online retail company, a business consultancy firm specialising in one to one sales training and business mentoring and an online sales training course which is launching soon. Put it simply Mark know…
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Best Bets for Pets - Episode 324 Our Kindred Creatures
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Michelle Fern welcomes Bill Wasik and Monica Murphy, authors of OUR KINDRED CREATURES: How Americans Came to Feel the Way They Do About Animals. This fascinating work of nonfiction dives into the three decades after the Civil War when the attitude of the American public towards animals radically changed. OUR KINDRED CREATURES makes a case for seein…
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Best Bets for Pets - Episode 323 DNA is Love – Jewelry and Keepsakes Created with your Pet’s DNA!
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Wouldn’t it be great to be able to create a genuine connection between people and pets through the power of DNA? Well, Dave Latorra and Stephanie Ford of DNA is Love figured out a way to do that! Michelle Fern chats with the co-founders about their desire is to offer DNA is love products and shared stories as a powerful and intimate reminder of the…
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How to start selling your products on Amazon - if you don't have budget to pay for help
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Are you considering selling your products on Amazon? It's a challenging process, and you might be feeling a bit stuck. Or perhaps you're still contemplating it and unsure about the next steps. Hiring someone to assist you might not be feasible, either due to preference or budget constraints. That's why I thought about how I can help. This podcast e…
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Marketing with Personality - with Maddy Shine
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Today on the podcast I am delighted to welcome Maddy Shine. Maddy Shine is a small biz business mentor and visibility expert who helps women-owned business legends grow their businesses by becoming more visible. She has helped thousands of clients get more visible through teaching her free and paid online programs and membership community Visible V…
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How to structure your company - Wendy & Laughton Ross, Tonbridge Accountants
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What is the difference between being a sole trader and a limited company? How should you structure your business? These are big questions you have to grapple with when setting up your own business, so I asked the perfect guests on the podcast to give us some advice. Wendy Ross is the founder of Tonbridge Accountants, and is joined by her business p…
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Best Bets for Pets - Episode 322 Tick Mitt – Tick Protection for People & Pets
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This week Michelle Fern tackles ticks with Tick Mitt father-daughter founders, Steve & Olivia Abrams. The Tick Mitt was designed to brush off the ticks after any outdoor activity. Now there is a simple and highly effective way to brush ticks off after any activity in nature-bring the Tick Mitt and do random sweeps on you and your pet and before you…
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The Art of Commercial Design: Insights from Lucianne Soley
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What is commercial design? And how can it help you sell more of your products? Today my guest on the podcast is Lucianne Soley of Soley Creative. Soley Creative empowers people and brands to be seen, heard, and understood through commercial visual communication and brand guardianship. They build brands that thrive in the present and the future. Luc…
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Best Bets for Pets - Episode 321 Arterra - The Daily Dog Supplement for A Healthier, Longer Life
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This week Michelle Fern welcomes Jonathan Willbanks, founder of Arterra. Arterra provides daily support for healthy aging and combines the power of multiple supplements into just one scoop, making it the easiest health habit you can do for your dog. It slows the aging process with everyday health formulated to enhance and extend the life of your do…
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From Idea to Amazon: Launching a Non-Digital Wellness Device - with Michael Crinnion, Luma 3
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Today my guest is Michael Crinnion from Mind Body Goals Ltd. Michael designs and makes high quality wellbeing products that help people bring proven techniques like breathwork into their lives in a way that's easy to maintain, enjoyable, and has a real positive impact. Michael has created the Luma Cube, a beautifully designed zen-like cube that aid…
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2021 Guest Catch Up - Where are they now?
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To celebrate passing the 200th episode of Bring Your Product Idea To Life, I decided to catch up with past guests, to see what happened next in their product business, and where they are now. Today’s guests were all on my podcast in 2021. It’s fascinating hearing where their business has taken them, the highs and lows, and how their advice for othe…
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Best Bets for Pets - Episode 320 Travel Cat Unveils Exclusive Cat Collection Inspired by Matthew Vaughn's Film, Argylle, Including Viral Backpack Seen in Film
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Michelle Fern chats with Emily Meithner, co-founder of Travel Cat. Chances are that if you've seen any promos for Matthew Vaughn's new spy thriller, Argylle, you've seen its feline star, Chip (Claudia Schiffer's real-life family cat) - and Cat Backpack - take center stage! You can buy the viral Cat Backpack seen in the film (and the red carpet prem…
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Developing a unique food product - with Daniel Twiss - Soul Fruit
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Today my guest is Daniel Twiss from Soul Fruit, a company revolutionising dried fruit snacks. Soul Fruit makes new and exciting dried fruit snacks using the best quality tropical fruits simply dried into crunchy chips or chewy slices. Their flavours include fruits I have never tried - dragon fruit and jackfruit. Daniel shares with us the riveting s…
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Best Bets for Pets - Episode 319 WINPRO - The Only Dog Supplements Powered by Plasma
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Michelle Fern welcomes Tim Mitchum, President and CEO of WINPRO Pet, the only dog supplements powered by plasma. Few dog owners are aware of the health-boosting powers of plasma, but this miracle ingredient has been used by farmers to improve the vitality and lifespan of work animals for over 40 years. When used regularly, the blood plasma used in …
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How to keep your customers coming back - with Rebecca Hilliard
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Rebecca Hilliard is an eCommerce expert with 12 years of experience working in the eCommerce industry for brands such as Jimmy Choo, French Connection, ME+EM, Mylands and This Works. I now support premium direct-to-consumer brands with their customer retention strategies to drive revenue, loyalty, and business profitability. We discuss how often br…
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Best Bets for Pets - Episode 318 Live from Global Pet Expo 2024 – Miles of Aisles!
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Michelle Fern reports live from the tradeshow floor at Global Pet Expo 2024 in Orlando Florida. Check out these cool new pet products from Petmate, The Jill Rappaport Collection at Yellow Dog Design, Jolly Pets, Rawz, Veterinary Formula, Shepherd Boy Farms, Honest to Goodness, Frankly Pet, Lala Home, Wag Around Town, Petcakes, Purrniture Cat Furnit…
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How to sell with a clear USP - with Karen Burke - Go Goosey
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If you have ever taken a small child swimming you know the struggle of getting them dry afterwards. My guest this week decided to solve this problem. Karen Burke is the founder of Go Goosey is an online retail company that sells her unique product, the Kids unisex quick drying onesie and microfibre towel. We talk about the process of designing and …
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Best Bets for Pets - Episode 317 Shichic – Cat Furniture to Live in Purrfect Harmony with Your Feline Friends!
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This week Michelle Fern welcomes Paul Roly, creator of Shichic cat furniture, featuring the Poop Nest litter box, the Poop Lounge large litter box enclosure, the Marbleloo designer open litter box and much more! Chic cat furniture, all the way from France! Shichic was founded by Paul & Mateo. Two cat lovers fed up with the horrors of open, smelly, …
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To celebrate 4 years of The Bring Your Product Idea To Life Podcast, I wanted to do something different. So I asked you to ‘ask me anything’. In this episode I answer those questions including: How I made the the transition from product business to product launch consultant How much of my business I outsource How to rank higher on Amazon What to do…
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How product businesses can use AI to save time - with Jennifer Cooper
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My guest today is Jennifer Cooper from Jennifer Cooper Timesaver. Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compas…
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2020 guest catch up - where are they now?
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To celebrate recording the 200th episode of Bring Your Product Idea To Life, I decided to catch up with past guests, to see what happened next in their product business, and where they are now. Today’s guests were all on my podcast in 2020. It’s fascinating hearing where their business has taken them, the highs and lows, and how their advice for ot…
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Best Bets for Pets - Episode 316 Crumps Naturals
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This week Michelle Fern chats, with Margot Crump, Founder, Owner and Operator of Crump’s Naturals. Looking for yummy, small-batch treats for your four-legged friend? Check out Crumps Naturals! These no artificial colors, flavors or preservatives treats use single or limited ingredients in their family-owned and operated facility. The treats are ava…
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From Teacher to Entrepreneur: Melissa McCall's Venture into Early Literacy Products (part 1)
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My guest today is Melissa McCall from Moving Little Minds. Melissa is a preschool teacher based in the US, and helps parents and teachers build a strong literacy foundation in young children by merging instruction with play. Melissa has created some products designed for teaching preschool age children early literacy skills. Melissa is a passionate…
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Best Bets for Pets - Episode 315 New California Telehealth Law Is Changing The Way Vets And Pet Owners Interact with Their Furry Friends
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A new law in California law allows for more telehealth options with licensed veterinarians when your pet doesn't require an in-person examination for minor ailments or routine prescriptions. This week Michelle Fern welcomes Dr. Mondrian Contreras from Pumpkin Insurance’s Pet Advisory Board to share more on how this type of technology is helping del…
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Running a multi-channel, family business - with Rosie Prosser - Corseside Nursery
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Today my guest is Rosie Prosser from Corseside Nursery, an RHS gold medal winning succulent specialist based in Pembrokeshire, Wales. Rosie manages the technology and marketing, while her mother contributes years of plant expertise. Together, they've crafted a unique online community, teaching their customers the art of succulent care, and helping …
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Best Bets for Pets - Episode 314 February is Pet Dental Health Month!
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With periodontal disease being one of the most common medical conditions seen by vets, it’s essential for pet parents to be on the lookout for signs & symptoms so they can take the necessary steps to prevent potentially life-threatening conditions down the line. This week Michelle Fern welcomes Holistic Veterinarian, Dr. Ambika Vaid, to talk about …
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How to (confidently) get visible online - with Helen Williams
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Showing up online is something many of us struggle with. And as product business owners, it can feel easier to hide behind your product. Today I had the pleasure of speaking with Helen Williams, a coach and the founder of Hey Helen Williams. Helen helps entrepreneurs to move online and overcome visibility blocks to get seen by the right people and …
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How to get your own PR in 2024 - with Rosie Davies-Smith - PR Dispatch
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Today’s podcast guest is Rosie Davies-Smith. PR agencies have led clients to believe they're the only ones who can do what they do. Rosie made it her mission to prove them wrong. After running her own agency for over a decade, she founded PR Dispatch, a platform which powers in-house teams to become the PR experts. Since then, over 500 brands have …
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This podcast episode is a little different, I share my business story with you, from how I started, with my own product business, Tiny Chipmunk, making bamboo baby products, to my work now. This includes my book, Bring Your Product Idea To Life, and my work now supporting product business owners with selling their products on Amazon. Find out more …
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Best Bets for Pets - Episode 313 SmartSlydr - Automate Any Sliding Door or Window for your Pets!
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This week Michelle Fern talks to Shruti Ladani, co-founder and creator of SmartSlydr. SmartSlydr is a motorized robotic device for existing sliding doors and windows to make them smart in minutes! Your dog or cat can open the sliding glass door to go outside using The PetPass tag, which is a small tag that attaches to your dog’s collar. When your d…
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Creating ethical, sustainable products - with Maame Sapong - Purscent
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Today I'm speaking with Maame Sapong from Purscents. Maame creates luxury home fragrances like candles, reed diffusers and other aromatherapy scented products. Her commitment goes merely beyond creating delightful scents. She's also dedicated to establishing a sustainable brand that strives to make a meaningful and possible impact within the candle…
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Starting a business as an expat - with Mangla Sachdev, Expat Business in a Bag
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Welcome to today's podcast where I’m excited to have Mangla Sachdev join me. Originally from London, UK, Mangla has an impressive global footprint, having lived and established businesses in Australia, Malaysia, England, Scotland, and now Singapore. A lifelong entrepreneur, Mangla started her first venture at 17 and has been self-employed ever sinc…
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Best Bets for Pets - Episode 312 Juniper - A Community for Dog Parents, By Dog Parents
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This week Michelle Fern welcomes Allison Esposito Medina, founder and CEO of Juniper, a groundbreaking online community and website that provides a platform for Generation Z and Millennial dog parents. Created by New York based start-up business entrepreneur Allison Esposito Medina who introduced Tech Ladies to support women in business becoming th…
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