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A content series we at ABC Gym have developed to help you with your health, fitness, your training. We will give you an insight into what we do, why we do it, and the people involved. We currently have three ABC Gym locations in Lucan, Clane and Trim. You can follow us on Instagram for more updates @ABCGym.ie
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Gym Ops Radio

Gym Ops Radio

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For gym owners, by gym owners. Hosted by Dave Thomas and Bryan Pritz of Performance360, these two lifelong friends and business partners candidly share how they’ve grown their gym from a single old outdoor boatyard to three locations and annual revenue of $1.2 million over the last decade. Completely independent and unfranchised, Dave and Bryan usher you behind the curtain of their operations and discuss strategies, ideas, successes, and failures that have enabled them to stand out in San Di ...
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This week, on the All Things ABC Podcast, Noel, Ciaran, Conor, and Ross discuss how ABC is intertwined with GAA and their own backgrounds in GAA. Noel talks about how his background in GAA played a role in launching ABC. Ciaran mentions how he pretty much grew up with a hurl in his hand and working with the Tipperary Camogie team. Conor and Ross ta…
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Get ready for an exciting start to our new large group classes this week! We've prepared a special podcast episode that delves more into the classes and what to expect. On the podcast this week, we have: - Niamh, who, along with Roisin, programmed the ABC Blaze Sessions - Bradley, who is the head of ABC Box & Build - Ciaran, who worked with Conor i…
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In our final part of this mini-series, Roisin talks about what led to her joining ABC after originally being a member of ABC Clane and the influences she had when she started that helped her grow as a coach. Noel also talks about the mistakes he made in the early days of ABC and how it has evolved into small group PT.…
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In part 3 of 4 of our mini ABC Timeline series, Niamh talks about getting into coaching and how her career led her to apply for an internship at ABC Gym. Having worked in Lucan and Clane and now managing Trim, Niamh talks about if there are any differences. Maybe her arm is twisted to pick a favourite gym?…
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In the first of a four-part mini-series, Noel, Enda, Niamh, and Roisin sat down to discuss ABC's beginnings, how they got involved, their history in the fitness industry, and their vision for ABC. In the first of four parts, Noel his background in GAA, the passing of his Dad, what he learned in Setanta College, lecturing while doing S&C in the even…
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Get ready for an exciting episode of All Things ABC, where our ABC Coaches Niamh, Roisin, and Seán are thrilled to interview our esteemed Head of Nutrition at ABC, Jamie. As well as running the ABC Nutrition Programmes, Jamie also works with Roscommon GAA, and you can hear more about his background and how he got involved with Nutrition in the last…
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We can see the light at the end of the tunnel right now, but that’s only the beginning. As more people are vaccinated and their desire for old routines returns, they are entering the market changed. Many haven’t been consistent with fitness and it’s no lock they will be again. How can you tell your story and provide an operation in a way that will …
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It’s easy to knee jerk to a lot of things right now and say it’s a terrible time to grow. It’s also easy to be doing well and think, we’re in the clear. In order to decide what’s best for your business, the best approach is careful examination of your KPIs, the macro industry market and your micro local market. If you can chart all of those variabl…
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Coaching development is a critical part of any successful gym. The key is understanding the balance between reinforcing technical skills + reinforcing cultural awareness. Both are important, so if a gym focuses only on one and not the other they will greatly lack in a particular part of the member experience and leave your business potential unfulf…
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We’re very happy and fortunate to be where we are today and if we could change something about what we did, we wouldn’t. BUT...as we evaluate our growth moving forward, hindsight can be a helpful tool and in that spirit, there are some things we would do differently if we were opening a brand new concept today.…
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On episode 52, Dave and Bryan talk about numbers in their business they don’t like and what they are currently doing to address them. They will talk about strategy for increasing retention, how to handle a class waitlist if you’re in that position, and what to do when your profit margins don’t support the gym’s needs.…
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On episode 51, we talk all about the things you should be excited to keep long after the pandemic is over. If you’ve been a savvy gym owner over the last year, you’ve been scouting improvements to your gym, not biding your time until you can go back to an extinct service model. We have five major areas of improvement that we saw at Performance360 t…
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On episode 50, we take you through a six step process to determine what pricing model makes the most sense for your business. We’ll coach you on what questions you should be asking, as well as what considerations you need to be factoring into your decision of that all important question - WHAT AM I GOING TO CHARGE? Class Profitability Equation: Rev…
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On today’s episode, we talk about the massive need to fire yourself! If you are constantly doing everything at your gym, then you’re stifling growth, not driving it. We talk about how to take the first steps towards getting others involved, how you can budget accordingly, and why any money you spend will come back to you at least 2x.…
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Today, we discuss the four ways that we communicate with membership and why three of them are 100% automated. We talk all about why you should never shy from creating automated processes, and why in reality it will actually lead to more personal communication, improved conversion, longer client retention, and even more former clients returning to y…
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Today, we discuss the 7 most important interview questions you should be asking, why they are so important, and the alternative version of them to avoid. We’ll set you up with the ability to get better answers, set people up to be a better fit for your culture, and save time by making fewer hiring mistakes.…
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Now more than ever, brand attraction and trust matter. Here are six easy ways to create more interest in your brand right away. Invest in good imagery. Go minimalist in your brand communication. Short and to the point. Always have a clear call to action. Make sure your COVID plan in person is in line with what you promise. Treat members and prospec…
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Data Point #1: Active Membership by Location Why it’s important to differentiate between total membership, active membership, and paid membership to create an accurate financial forecast. SCENARIO 1: Active membership goes down, total membership remains the same (OKAY) SCENARIO 2: Active membership goes down, total membership goes down (PROBLEM) Wh…
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Why We’re Back Gym industry is getting zero support, 0.4% yet we’re closed, we need information out there to help gyms rebuild. Not coming at this from a position of expertise, more “here’s what we’re doing, here’s how it’s going.” No one knows shit right now. Idea is for you to perhaps consider 1-2 things we say each episode, not mirror our entire…
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In episode 42 of the Business of Lifting Weights Podcast we lay out the evolution of our churn % and what major events have caused both a reduction and an increase in our churn percentage. Churn % is the white elephant in the fitness industry that no one wants to talk about. We disclose it […] The post #42: The Evolution of Our Churn & How We Reduc…
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In episode 41 of the Business of Lifting Weights Podcast we take review our actual characteristic list we review our potential hires to determine if they are a good fit. While this initially started as the hiring process, it quickly developed into a discussion on how these traits ended up affecting how our entire business […] The post #41: 8 Traits…
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In episode 40 of the Business of Lifting Weights Podcast we take an in-depth look at the entire process of opening a new facility as we look back on our recent 3rd location addition. Whether you are a current gym owner or looking to open a new location, this will help you avoid mistakes along […] The post #40: Opening a New Gym. The Start to Finish…
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