Best Agency Matrix Podcasts (2024)

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282 - You’re Not in the Remodeling Business 14:10

43m ago14:10

14:10

Many in the residential construction business think of themselves primarily as remodelers, builders, or roofers, focusing on their craft. However, the real key to success is viewing yourself as a marketer of those services. Quality alone won't bring in customers if they don't know about your business. Marketing is the lifeblood that will help you g…

1
281 - The Top 10% of Marketing 13:11

2h ago13:11

13:11

Discover why the real opportunity in marketing lies in the bottom 90% of your audience, not just the top 10% who are ready to buy now. Learn about the 3% Rule, the two modes of marketing, and how building relationships early can turn your brand into a "Sticky Brand" that customers trust and call first when they're ready to buy. Tune in and transfor…

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Changemakers: Katherine Barna, Head of PR, Waymo 44:43

2d ago44:43

44:43

"I've always gone into things with a lot of curiosity and learned by doing." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Katherine Barna. As the Head of PR for Waymo (formerly the Google self- driving car project), a pioneering technology company on a mission to be the world's most trusted driver, she's built upon …

1
280 - What To Do When the Market is Down 19:05

4d ago19:05

19:05

Today we explore what to do when the market is down, including key strategies for preserving cash, marketing your business, and strengthening relationships. Despite the recent decline in remodeling demand, discover why this downturn is expected to be modest and short-lived. Listen now!By Spencer Powell

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279 - Marketing is a Process, Not an Event 15:54

11d ago15:54

15:54

Let's delve into the misconception that marketing is a one-time event. Spencer explains how true marketing success is a continuous process, involving a strategic cycle of executing tactics, analyzing results, and revising strategies. He discusses the importance of committing to this multi-year journey, where the first year is about building and lea…

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Checkey Beckford, Reporter, NBC 4 New York 49:02

16d ago49:02

49:02

"I know that it means a lot to me when I see people who have gone through a lot in their lives and have overcome it." In this episode, WomenHeard host Julie Hochheiser Ilkovich interviews Checkey Beckford, an Emmy® Award-winning reporter for NBC 4 New York. A Jamaican immigrant who got her start in PR, Checkey transitioned to broadcast reporting - …

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278 - Components of a Successful 1st Meeting 38:01

1M ago38:01

38:01

Join Spencer this week as he chats with Ricky First about the components of a successful first meeting. Discover how small changes can lead to big results. Learn the essential pre-meeting preparations, effective strategies for setting the stage, the best agenda orders, and what to avoid. Don't miss this episode – listen now!…

1
277 - The Lead Matrix 12:16

1M ago12:16

12:16

Today, we dive into the Lead Matrix, a powerful tool for categorizing and nurturing leads to ensure consistent sales growth. Discover strategies for engaging warm and cold leads, whether they're ready to buy now or later, and learn how to turn seemingly unpromising leads into valuable opportunities. Don't miss out—listen now!…

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Changemakers: Rakia Reynolds, Founder and Executive Officer, Skai Blue Media 40:03

1M ago40:03

40:03

"The way I've had to show up in rooms, [I've] done my fair share of swimming upstream... but when you're someone who's faced adversity, there's a confidence that exudes after that." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Matrix 2024 Honoree Rakia Reynolds! As the Founder and Executive Officer of an award-winni…

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276 - Should You Use Google or Facebook Ads 11:36

2M ago11:36

11:36

For years, there’s been a big debate around whether Google Ads or Facebook ads are better for generating remodeling leads. Today, we’re going to settle the debate! Listen now to see how these two approaches stack up against each other.By Spencer Powell

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275 - Remove Yourself to Grow 16:29

2M ago16:29

16:29

I want to share my experience with getting stuck in business and which two roles provided the biggest unstuck. Once I got unstuck, we started growing over 60% faster. Listen now to find out what my bottleneck was.By Spencer Powell

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274 - Entrepreneurship = Personal Growth 10:18

2M ago10:18

10:18

No one is born with all the skills it takes to run a business. You develop them. Entrepreneurship is really the best personal growth vehicle I know of. Here’s why, plus a few observations on how to navigate various stages of growth.By Spencer Powell

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54th Annual Matrix Awards: Red Carpet Recap 9:29

2M ago9:29

9:29

The Matrix Awards by NYWICI serves as our opportunity to recognize exceptional leaders in the communications industry. This year’s theme is Rule Breakers! The 2024 honorees don't just accept the status quo, they are carving their own paths forward and rewriting the rules to success. Listen to this episode to hear directly from some of our honorees,…

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273 - Marketing that Compounds with Time 11:36

2M ago11:36

11:36

There’s a lot of marketing tactics that work. But my favorite are the channels that compound over time. Listen now and I will explain why certain marketing channels compound over time, creating lasting impact.By Spencer Powell

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Tess Quinlan, Content Planning Lead, NBA 50:50

2M ago50:50

50:50

“Always learn the ‘other thing’ – it doesn’t hurt to have an extra skill set.” In this interview, WomenHeard host Julie Hochheiser Ilkovich speaks with Tess Quinlan, a NYWICI Scholarship Winner, Content Planning Lead for the NBA, and MBA graduate. Tess began her career in broadcast communications at Marquette University and an internship at Yahoo S…

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272 - 14 Lessons & Observations From 14 Years In Business 34:07

3M ago34:07

34:07

Builder Funnel celebrated 14 years on April 1st. Since our first full year in business, we’ve doubled every 3 years. Consistently. Here are 14 lessons and observations I’ve had after hitting 14 years in business.By Spencer Powell

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271 - Sales Tips for Design Build Remodelers & Custom Builders 46:52

3M ago46:52

46:52

In today's episode, Spencer sits down with Ricky First, Builder Funnel's very own Marketing Consultant, to delve into Ricky's extensive sales experience within the design build industry. From his journey into the design build world to the most common mistakes remodelers make in their sales process, Ricky shares invaluable insights. Listen now to ga…

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270 - Tom Reber - Is Your marketing Working? Part 2 44:37

3M ago44:37

44:37

Spencer sat down with Tom Reber over at Contractor Fight.Listen along as they talk all things branding, advertising and marketing. Learn how to stand out and dominate in your local area. Here's Part 2!By Spencer Powell

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269 - 3 Effective Marketing Strategies for Remodelers 14:56

3M ago14:56

14:56

Listen now as I share 3 of my favorite marketing tips and timeliness strategies learned over 14 years across dozens of markets.By Spencer Powell

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268 - Find Your Constraint to Unlock Growth 14:24

3M ago14:24

14:24

Do you know where your real business constraint is? If you spend more time finding the right problem, you can unlock some serious growth. I’ve noticed something talking to remodelers. There’s a big issue around constraints in your business. Start listening now!By Spencer Powell

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267 - Marketing Funnel Breakdown for Remodelers 17:48

4M ago17:48

17:48

A leaky marketing funnel can literally cost you tens of thousands of dollars in lost revenue. I’m going to show you how to construct a rock solid marketing funnel. Listen now!By Spencer Powell

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266 - Go Narrow to Get More 14:35

4M ago14:35

14:35

Many times in life, to get more we need to do less. To achieve more, we have to remove. I want to get into something that has worked really well for me in several areas. I hope you can use it in your life too. It’s simple in theory, but it has been difficult to execute. Listen now!By Spencer Powell

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265 - Tom Reber - Is Your Marketing Working? Part 1 43:21

4M ago43:21

43:21

Spencer sat down with Tom Reber over at Contractor Fight. Listen along as they talk all things branding, advertising and marketing. Learn how to stand out and dominate in your local area. Here's Part 1!By Spencer Powell

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Cate Luzio, Founder & CEO, Luminary 52:17

4M ago52:17

52:17

"Get comfortable talking about yourself... it's not bragging if it's based on facts." Cate Luzio spent two decades in financial services, most recently as the Global Head of Multinational Corporate Banking for HSBC, before she made a sharp career pivot. In 2018, she launched and self-funded Luminary, a global, membership-based professional educatio…

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264 - PITTSBURGH REMODELER CLOSES 1 MILLION DOLLAR PROJECT WITH OUR PAID ADS STRATEGY 13:02

4M ago13:02

13:02

We recently helped a Pittsburgh remodeler close a $1M project through Facebook ads. Almost every remodeler and builder I talked to said something similar. “I just don’t think someone that wants to do a $200K remodel is using Google. They are asking their friends.”Listen now to hear how things have changed!…

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Changemakers: Kristi VandenBosch, President, OLIVER Agency 36:48

5M ago36:48

36:48

"You may lose a job you love, you may have someone betray you... this will not define you." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Kristi VandenBosch, President at OLIVER Agency. Formerly the CEO of Publicis, Chief Digital Officer of MXM (now Accenture Song) and Senior Vice President at Revlon, Kristi's leader…

1
263 - Intention > Toxic Business Coaching 15:35

5M ago15:35

15:35

Are you tired of being yelled at online by coaches telling you what you SHOULD do with your life? Me too. I’ve seen a lot of content lately - both online and at events watching speakers where the message did not resonate with me. Listen to hear what does resonate with me!By Spencer Powell

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262 - What They Don't Tell You About Business Growth 17:53

5M ago17:53

17:53

Growing a business is HARD. Here are 5 things I’ve observed about business growth that most people don’t talk about. Start listening now!By Spencer Powell

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Phoebe Gavin, Career and Leadership Coach, Better with Phoebe 49:33

5M ago49:33

49:33

"Pull others up with you as you climb." If you're seeking a new role, striving for better pay, or preparing yourself for layoffs affecting the communications, media and tech industries, this episode will give you clarity on resilience in all types of career transitions. With an effective coaching style that's been highlighted in TIME, Fortune, and …

1
261 - Miller Bradford Guest 31:08

5M ago31:08

31:08

Miller got his start in the construction world in 2020 working for his brother in Birmingham, Alabama as the Controller of the company. He realized how much he could help other small businesses with things like bookkeeping, online bill pay, WIP reporting, and financial systems and operations. In 2022, he started Up Accounting Inc. because he though…

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260 - Make Marketing Videos That People Actually Like 15:43

5M ago15:43

15:43

Are your videos not getting the traction you’re looking for? It’s probably because you’re missing one of these elements. We posted a reel/day for the 2nd half of 2023 and grew our IG following very aggressively. We also grew out YouTube subscribers from 1K to over 4K in about 120 days in the 2nd half of 2023. Listen today!…

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259 - Get More Qualified Remodeling Leads 13:43

6M ago13:43

13:43

How do you expect to get more qualified leads if you haven’t even defined what that means for you and your company? I talk to a lot of remodelers. A lot. I’m fortunate to have the vantage point I do where I can to see and hear from remodelers and custom builders in dozens and dozens of markets in the US and Canada. Start listening now!…

1
258 - Why Your Blog Isn’t Generating Any Leads 13:44

6M ago13:44

13:44

Your blog could be generating you dozens of leads every single month. Here’s why it’s not.Over the years, I’ve looked at a lot of remodeling company and home builder blogs. The majority are a total waste. The articles say words but nothing about them was created with a true purpose, so they are mostly wasted time and effort. Not producing anything …

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Laura Brusca, Chief Communications Officer, Forbes & President, NYWICI 44:31

6M ago44:31

44:31

"Don't ask for permission" may be your next confidence builder after listening to this episode! WomenHeard host Julie Hochheiser Ilkovich interviewed New York Women in Communications' new President, Laura Brusca. Laura started her career at a NYC agency, Ruder Finn, where she found creative outlets by raising her hand for new initiatives. From work…

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257: My Thoughts on Goal Setting 17:02

6M ago17:02

17:02

Over the years, I’ve always set goals for myself. In general, they are super motivating to me and give me a sense of direction. I’ll also say that I’ve missed a lot more of my targets than I’ve hit. Despite missing so many of my targets, I’ve still been able to do things like build a multi-million dollar business that’s growing extremely quickly, b…

1
256: The Position of the Marketer 17:03

7M ago17:03

17:03

Chances are the majority of you have hired someone in the past to help you with your marketing. Whether that's an agency, a designer, a website company, etc. Two of the biggest complaints we always hear from remodelers or home builders who have sought outside help are: 1) Not getting enough leads for the investment and 2) the quality of leads is lo…

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Changemakers: Donna Speciale, President of U.S. Advertising, Sales and Marketing, TelevisaUnivison 35:23

7M ago35:23

35:23

"In order to reach and engage our audience, [marketers] need to invest in culture and in language." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Donna Speciale, a 2023 Matrix Award Winner and President of U.S. Advertising, Sales and Marketing at TelevisaUnivison. Through leading a major division at the world's large…

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255: Guest on Modern Craftsman w/Nick Schiffer 1:41:19

7M ago1:41:19

1:41:19

Nick and Tyler invited me to discuss how a proper marketing strategy can help your business grow. I found my niche in residential remodeling and custom building companies and I describe why that market works for me. In an industry that has previously relied on word-of-mouth referrals for new leads, I love sharing why adopting newer marketing techni…

1
Changemakers: Linda Boff, Chief Marketing Officer, GE 35:24

7M ago35:24

35:24

"Storytelling means sticking with what you want people to feel, not just know." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Linda Boff, Chief Marketing Officer at GE and a 2016 NYWICI Matrix Honoree. Linda is accountable for a diverse portfolio of global marketing, advertising, brand, content, digital, sponsorships…

1
254: End of Year Recap 21:49

7M ago21:49

21:49

With the end of the year coming up fast, we wanted to dive into this past year. We're sharing our top resources, strategies, and predictions so you have what you need to tackle the next two weeks of the year. Here at Builder Funnel, we're full of energy and momentum as we head into 2024 and we want you to feel the same so be sure to listen to this …

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253: Duane Johns of The Builder Nuggets Podcast 37:12

8M ago37:12

37:12

Today, I sit down with Dwayne Johns. He is a builder, remodeler, coach, and consultant. Dwayne entered the construction industry over 30 years ago, working on oceanfront estates in Hamptons on Long Island, New York. From laborer to craftsman to business owner, he was always honing his skills and immersed himself in all aspects of high -end custom c…

1
252: Remodeler Marketing Budgets Explained 20:41

8M ago20:41

20:41

Establishing a marketing budget is important. If you’ve never really allocated a budget for marketing or you’ve always has a super low budget of 1% or less, you’re actually probably not charging enough for your projects and you need to increase your margins. You need to budget based on your growth goal, not your current volume.…

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Changemakers: Christine Elliott, Chief Corporate Affairs Officer, Moody's Corporation 28:37

8M ago28:37

28:37

"You're never at a standstill in terms of your growth." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Christine Elliott, Chief Corporate Affairs Officer at Moody's Corporation and a 2023 NYWICI Matrix Award Winner. Christine's 25-year career in communications started with ABC News and she continued a fast-paced traje…

1
251: Guest on Construction Champions - Do You Want A $100 Million Dollar Company? 23:46

8M ago23:46

23:46

I was recently on the Construction Champions podcast hosted by Ron Newspom. And we talked about the importance of marketing heading into 2024, as well as the biggest marketing shakeup incoming and what to do about it. Let's talk about the intention it takes to set your business up for success. Do you want a $1 million dollar company or a $100 milli…

1
NYWICI Panel: Roadmap for Change 46:05

9M ago46:05

46:05

In partnership with NYWICI and Kaplow, Roadmap for Change is a communications mentorship program aimed at increasing opportunities for members of historically excluded groups. Pairing with another colleague in the early-career stage, Roadmap for Change provides access and exposure to develop professional goals, while also diversifying the pipeline …

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250: Website Design Checklist for Remodelers and Custom Builders 13:04

9M ago13:04

13:04

When it comes to your website, the design is only half the equation. It's important to understand what the real goal of your website is before you decide to redesign it. Here at Builder Funnel, we look at websites through two lenses: design and performance. Usually, we spend more focus on performance, but today we're going to dive into the design s…

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Changemakers: Mindy Henderson, Editor-in-Chief, Quest Media (Muscular Dystrophy Association) 30:59

9M ago30:59

30:59

October is National Disability Employment Awareness Month, celebrating a powerful community that advocates for everything from remote work to accessible travel to more positive representation in the media. In this episode, WomenHeard: Changemakers host Georgia Galanoudis talks with Mindy Henderson, Editor-in-Chief of Quest Media. This adaptive life…

1
Cathy McPhillips, Chief Growth Officer, Marketing Artificial Intelligence Institute 50:41

10M ago50:41

50:41

It's the topic we all have questions about - how will AI change how we work? Host Julie Hochheiser Ilkovich sits down with Cathy McPhillips to discuss how AI can power marketing - making it more approachable and accessible. Listen to this episode for details on how AI can revolutionize communication and examples of how we probably already use it in…

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249: How to Get Free, Exclusive Remodeling Leads 8:52

10M ago8:52

8:52

Here’s how to get free, exclusive remodeling leads. Exclusive meaning these aren’t purchased and/or shared. We’ve been hearing a lot about how demand is dropping off and sometimes having a huge budget allocated to lead generating is not an option. So, here are our top three ways you can start collecting more leads for free today!…

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248: 3 Reasons Remodelers Should NOT invest in a Custom Website Re-Design 7:55

10M ago7:55

7:55

Custom websites can end up hurting you more than helping. Website designers focus on making the website look really good, which is important to a degree. But after that, you really need your website to be your top salesperson, so it should be capturing and converting leads. Do you want your website built on a strong foundation? Send us an email at …

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