Best Aifd Podcasts (2024)

1
Inside NCSFA & Uncovering the Benefits of State Floral Associations 36:12

20d ago36:12

36:12

In this episode of Mornings with Mayesh, host Yvonne Ashton welcomes Lyn Graves, President of the North Carolina State Florist Association (NCSFA), for an eye-opening discussion about the often-overlooked powerhouse of the floral industry: state floral associations. Lyn unpacks the treasure trove of benefits these organizations offer, from skill-bu…

1
Petals with a Purpose: The Flowers For Dreams Story 53:45

2M ago53:45

53:45

Welcome to the replay of our latest Mornings with Mayesh episode, where Yvonne Ashton, our Director of Marketing, delves into the heart of the floral industry to bring you inspiring stories and innovative ideas. If you missed our live session, you're in for a treat! In this episode, we had the pleasure of hosting Madison Lee and Thalia Esparza from…

1
Inspiring the Next Generation: Jazmin Albarran of Seed Your Future 34:10

2M ago34:10

34:10

In this exciting episode, Yvonne Ashton sits down with Jazmin Albarran, MBA, the Executive Director of Seed Your Future (SYF), for an in-depth conversation about inspiring the next generation of plant and flower professionals. Discover the incredible work SYF is doing to promote horticulture and expand career opportunities in the field. Jazmin shar…

1
Partnering with your Wholesaler w/ Lenny Walker 41:10

2M ago41:10

41:10

"Solve problems to create new business," suggests Lenny Walker, VP of sales and operations at Kennicott Brothers Company. Like many business models, the floral industry is changing. Sharon McGukin and Lenny discuss viable ways to enhance your floral business by “Partnering with your Wholesaler.” Consider their suggestions for communicating with one…

1
Hardgood Trends with Becky Hillis of Accent Decor 34:35

3M ago34:35

34:35

In this week's episode, host Yvonne Ashton sits down with Becky Hillis, the Creative Director of Accent Decor, for an enlightening conversation about the latest trends in floral hardgoods and what the future holds for the industry. Accent Decor has been a leading innovator in the floral world, consistently setting trends with their exquisite cerami…

1
"Amazing!" The Philadelphia Flower Show w/ Abel Gonzalez Mencio 36:41

4M ago36:41

36:41

A Texas Cowboy in Philly? You couldn’t miss this Oasis Ambassador. On the last day of the 2024 Philadelphia Flower Show, a Texas Cowboy wandered along the flower-fragrant aisles without his horse. Dressed in his Texas cowboy hat, boots, and shirt - with a Texas flag and lone star on it, stood Abel Gonzalez Mencio, AIFD, PFCI, TMF of Casa Granada Fl…

1
Guests: Valerie Christosimo, Black Girl Florist, Teresa Colucci, AIFD President and Amy Marella, The Hidden Garden- Women Flourishing in Floristry 47:03

5M ago47:03

47:03

We invite you to a celebration of the women who've established deep roots in the floral industry. Today, we're joined by the trailblazing Valerie Christosimo of Black Girl Florist, Teresa Colucci, AIFD president and owner of Meadowscent, and Amy Marella, owner of The Hidden Garden, who share their personal transformations from other realms into the…

1
Floral Mechanics w/ Lea Romanowski 41:10

5M ago41:10

41:10

“Your foundation is the most critical part of anything you build,” says Canadian florist, Lea Romanowski CAFA, AIFD, CAFD. “If your foundation isn't good, if it isn't strong and true, it will affect the entire outcome of the design.” Lea has learned, through the years, the importance of excellent floral mechanics. Lea - owner of Designing on the Ed…

1
Retail Florist, Angelina Prikhodko 56:21

5M ago56:21

56:21

Angelina Prikhodko, the owner of Fleur Studio, offers valuable advice and insights for running a successful retail flower shop. From the importance of building a strong relationship with a sales rep to the significance of branding and niche, Angelina shares her experiences and lessons learned. She also discusses her plans for the future, including …

1
Alexandra Farms 32:18

6M ago32:18

32:18

Join us in this captivating episode of Mornings with Mayesh, where Yvonne Ashton is joined by David Dahlson, Amy Balsters, and Joey Azout from Alexandra Farms to delve into the enchanting world of garden roses. Gain valuable insights into the meticulous care and cultivation of these exquisite blooms, discover their favorite varieties, tips for wedd…

1
EMC - Creativity meets Business w/Christi Lopez & Tomas De Bruyne 40:56

6M ago40:56

40:56

Need a floral education program where creativity meets business? Consider EMC- European Master Certification, a floral program developed to nurture the creative and business growth of designers worldwide. Design visionary Tomas De Bruyne of Belgium, and business strategist Christi Lopez of Virginia, discuss with Sharon McGukin upcoming EMC trend-se…

1
Sylvia Cup Success w/ Michael Smith 34:32

7M ago34:32

34:32

"Don't be afraid to step out and educate yourself," says Michael Smith AIFD, AAF, PFCI, FDI, FSMD." Education is the key to success." Michael is a retail florist in Mariana, Florida and winner of the 54th annual Sylvia Cup design competition. He offers sage advice to people who would like to have the opportunity to win a Sylvia Cup or other floral …

1
Abby Chick & Sustainability for Retail Florists 57:59

8M ago57:59

57:59

Abby has taken our sustainability conversation to another level while taking on topics of sustainability within retail and sympathy design. I’m excited to be able to dive in deeper with her while discussing the importance of profitability, imposter syndrome, barriers to sustainable practices for the average florist, and more! Visit our blog for the…

1
Gearing up with 2024 with Ryan O'Neil 53:38

9M ago53:38

53:38

Ryan O'Neil, the CEO and founder of Curate, joined Yvonne in a live session aimed at equipping us with the knowledge and strategies we need to thrive in the upcoming year of 2024. With his wealth of expertise and innovative mindset, Ryan delved into a plethora of pivotal topics that lie at the heart of business success. Among the crucial subjects t…

1
Episode 3 - Guests: Cameron King, Certified American Grown and Meg Blancato, Native Poppy 54:50

10M ago54:50

54:50

Buckle up for an awe-inspiring journey into the world of floristry, local farming, and community support. We promise you'll find yourself entranced as we uncover the unique ways small farmers have adapted and thrived in these challenging times, while also fueling a revival in gardening. Join co-hosts Jules Lewis Gibson and Nita Robertson, AIFD, CFD…

1
Breast Cancer Advocate, Brooke Raulerson, AIFD, CFD 58:40

11M ago58:40

58:40

In support of Breast Cancer Awareness month, Yvonne sat down for an interview with Brooke Raulerson AIFD, CFD, a floral designer who is battling breast cancer. Brooke bravely shares her journey and emphasizes the importance of self-advocacy and support. She discusses her experience with doctors and the need to push for answers and second opinions. …

1
Alyssa Lytle of Flowering Minds on Sustainability 33:30

11M ago33:30

33:30

Alyssa Lytle of Flowering Minds Education and our August & September Mayesh Design Star joined me for a continued conversation on sustainability! We chatted about her innovative & creative design mechanics that have been showcased over the last two months - think hardware store items like wire shelving & bird suet cages - along with her thoughts on…

1
World Cup Top Ten w/ Jenny Thomasson 45:22

11M ago45:22

45:22

Jenny Thomason, AIFD, AAF, PFCI, EMC of Dallas, Texas represented USA in the 2023 Interflora World Cup in Manchester, England where she placed in the Top 10. How did she accomplish this feat? “Your first step is to do something every single day." says Jenny. "Study with designers, take workshops, go to symposium, go to conferences, buy books, subsc…

1
Episode 2 - Guests: Canaan Marshall, Canaan Marshall Designs and Yvonne Ashton, Mayesh 51:34

11M ago51:34

51:34

Florist’ Review talks with Yvonne Ashton, Director of Marketing at Mayesh, and floral designer Canaan Marshall from Cannan Marshall Designs. Yvonne Ashton, a marketing whiz at Mayesh, unravels the family roots of this leading floral distributor, and Canann Marshall, a premier florist, shares his journey that started in a museum and slowly bloomed i…

1
Flower Love w/ Kristen Griffith VanderYacht 1:02:03

11M ago1:02:03

1:02:03

Yesterday, Yvonne had so much fun delving into the world of floral design with Kristen Griffith-VanderYacht. Kristen is a renowned floral designer and author of the book "Flower Love". He shares his journey in the industry, the challenges he faced, and the valuable lessons he learned along the way. Kristen also discusses his new book and dives into…

1
Fall Flower Festival: Pricing Weddings for Profit w/ Alison Ellis 1:01:46

12M ago1:01:46

1:01:46

Alison Ellis of Real Flower Business offers invaluable business insights into the the process of pricing wedding arrangements and designs. We discuss how to ensure you are profitable, how to ensure you are not over buying flowers, how to handle substitutions, whether or not you should set minimums, and every in between. Alison gives you the insight…

1
Fall Flower Festival: Autumnal Floral Design Demo w/ Gilberto Espinoza 54:05

12M ago54:05

54:05

Welcome to the replay of our first segment of our Fall Flower Festival! Gilberto Espinoza of Dogwood & Fir is my first guest and will be creating a large autumn inspired urn arrangement perfect for weddings. While he is designing, we chat about how he got his start in floral design, photography, the un-importance of trends, social media, sustainabi…

1
Pilar Zuniga, a Sustainable Florist 52:55

1y ago52:55

52:55

Last month, we introduced our 3rd Mayesh Design Star of 2023, Pilar Zuniga of Gorgeous and Green and I’m very excited to share her live interview from earlier this week! She is a sustainable & eco-friendly florist, an advocate & speaker Since 2008, she was name a 2023 Top 50 Wedding Florists in North America by Florists’ Review, and is a host for t…

1
Sustainable Floristry Beyond Design Mechanics 37:04

1y ago37:04

37:04

Our 2nd Mayesh Design Star of 2023, Heather Sardela of Blossom & Bone Florals, was my special guest earlier this week. We chatted about different ways florists can become more sustainable beyond design mechanics that you may not have thought about like composting, working with local ceramicists, paying living wages, and more. What are some sustaina…

1
Episode 1 - Guests Joey Azout, Alexandra Farms and Paulina Nieliwocki, Blue Jasmine Floral 56:18

1y ago56:18

56:18

Florist’ Review talks with the president of Alexandra Farms, Joey Azout, and Paulina Nieliwocki, owner of Blue Jasmine Floral Join us for an interesting conversation with two of the most talented and generous professionals in the floral industry. Alexandra Farms was started by Jose R. Azout in 2005 and is named after his daughter. A boutique grower…

1
Flowers for a Healthy Lifestyle w/ Jodi Duncan 50:46

1+ y ago50:46

50:46

“There's nothing that changes the energy of a room, like a bouquet of flowers,” says floral professional Jodi Duncan AIFD. In this flower chat with host, Sharon McGukin AIFD, AAF, PFCI, Jodi offers tips for making fresh flowers a part of your healthy, elevated lifestyle. Jodi also introduces us to her new healthy-focused site the Hungry Florist. Ch…

1
"Flowers For All" with Susan Mcleary 47:43

1+ y ago47:43

47:43

The ever-inspiring author, educator, and florist, Sue Mcleary joined us to discuss “Flowers for All”, her brand new book filled with modern floral arrangements for beauty, joy, and mindfulness every day”. Sue wrote this book for all flower people, not just obsessed florists like herself. Learn more about this wonderful publication featuring thirty …

1
Official Trailer: Flower Hour with Florists’ Review 1:51

1+ y ago1:51

1:51

Welcome to the Florists' Review podcast community! If you're a professional florist or aspiring to be one, this podcast is your go-to resource for invaluable insights, expert tips, and inspiration to help you thrive in the floral industry. In this podcast, our co-hosts Jules Lewis Gibson and Nita Robertson, AIFD talk with experts in the floral indu…

1
Weddings: from Disaster to Delight w/ Ian Prosser 52:14

1+ y ago52:14

52:14

Every wedding designer has experienced ‘that wedding.’ The one where perfect plans suddenly met with unexpected chaos. Sometimes Mother Nature throws us a few challenges, even for those who are at the top of their game. Regaining control requires focus, finesse, and flexibility. Ian Prosser AIFD, AAF, PFCI reminds us to stop, realize there is a sol…

1
Design Tour with Amy Balsters 53:33

1+ y ago53:33

53:33

On Tuesday, Amy Balsters of The Floral Coach, joined Yvonne to chat about our recently launched Mayesh X The Floral Coach Design Tour. Amy dove into the curriculum and shared why learning proper spiral bouquet mechanics and color theory is critical, along with talking about the value that is provided with each included component of our in-person wo…

1
Talmage & Trends w/ Talmage McLaurin 43:35

1+ y ago43:35

43:35

"Trends are a fun way to tell a new story" says renowned floral trend forecaster, Talmage McLaurin AIFD. "Trends are not revolutionary, they're evolutionary." Tiny shifts. A movement forward, rather than a disruption. Eye-catching trends capture consumer interest and drive impulse sales. Listen as Talmage shares six floral trends that will inspire …

1
Japanese Flower Showcase 2023 38:12

1+ y ago38:12

38:12

Our very own flower expert, David Dahlson, was our guest for the second time last week! In this episode, David put together a show 'n tell of a selection of our stunning Japanese flowers that are now available! The lineup includes Sweet Peas, Ranunculus, Lisianthus, Cymbidiums, Litsea Cubeba, and Spirea. The season lasts about two and a half months…

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