How do you build your personal brand and succeed in your career? In her bestselling book, LEAVE YOUR MARK, Aliza Licht, award-winning marketer, and personal branding expert, answers these questions and more. On the podcast, Aliza brews fresh career advice every Wednesday with dynamic friends, delivering essential advice and motivation for succeeding in the working world where the most important thing you can have is a strong sense of self. Her new book, ON BRAND: Shape Your Narrative. Share ...
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In my first solo episode of the Leave Your Mark podcast, I dive into the common myths of personal branding. Does it make you cringe or does it make you credible? There are many misconceptions surrounding strategy, and I address common misconceptions about personal branding, such as the idea that it is primarily about self-promotion or that it requi…
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Insider Secrets of Influencer Marketing with Aliza Freud
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In this episode of Leave Your Mark, I sit down with Aliza Freud, founder and CEO of SheSpeaks, to discuss the evolution of influencer marketing and the nuances of understanding women's consumer behavior. We explore Aliza's experiences from her time at American Express, the concept of the female reality gap, and the importance of authentic influence…
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The Shocking Truth About Career Setbacks and Success with Amy Shoenthal
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In this episode of 'Leave Your Mark,' I sit down with my friend, Amy Shoenthal, a seasoned journalist, marketing consultant, and author of The Setback Cycle: How Defining Moments Can Move Us Forward, a USA Today bestseller. We all know what failure feels like, but what if we are sleepwalking into a setback? What does that feel like? How do we proac…
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Alix Strauss on Seizing Second Chances and the Emotional Spectrum of Loneliness and Human Connection
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Sex & the City meets Six Feet Under was how Alix Strauss' novel, The Joy of Funerals, was described by the LA Times 20 years ago. Inspired by a 1988 piece for the Lives section of the New York Times Magazine, this trend, culture, and lifestyle journalist and award-winning and four-time published author discussed her obsession with funerals. As an o…
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Transform Your Relationship with Food: Insights from Kim Shapira
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In this episode of Leave Your Mark, I sit down with Kim Shapira, celebrity dietitian, nutritional therapist, and author of "This is What You're Really Hungry For: Six Simple Rules to Transform Your Relationship with Food to Become Your Healthiest Self." Kim breaks down the fundamentals of transforming one's relationship with food, and we relate all…
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Reinvention Through Resilience: Karen Robinovitz's Journey from Digital Pioneer to Slime Mogul
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In this episode of Leave Your Mark, I sit down with my friend Karen Robinovitz, a multi-faceted entrepreneur and visionary. Karen shares her diverse career journey, from a journalist contributing to major publications and authoring a book to pioneering the digital influencer management industry with Digital Brand Architects (DBA) and co-founding Sl…
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Shelmina Abji's Strategies on How to Show Your Worth
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In this episode of Leave Your Mark, I sit down with Shelmina Babai Abji, Founder and CEO, ShowYourWorth.ai, a distinguished speaker, bestselling author, and former high-ranking executive at IBM. Shelmina discusses her journey from humble beginnings in Tanzania to becoming a key female figure in the tech industry and her mission to advance gender eq…
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The Wicked Fearless Way: Madison Ciccone's Recipe for Realization and Resilience
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In this episode of Leave Your Mark, I welcome Madison Ciccone, a former Hollywood executive assistant turned top SoulCycle instructor and confidence coach. We discuss Madison's career transformation, from her early days in Hollywood to finding her true calling in fitness and coaching with SoulCycle. Madison shares insights into the fast-paced Holly…
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Melissa DeRosa's Journey Through Politics and Crisis, Resilience and Reinvention, and Making Sure Nothing is Left Unsaid
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As the first woman to serve as Secretary to former Governor Cuomo, the highest unelected position in state government, Melissa DeRosa knows how to thrive under pressure. In her riveting memoir, "What's Left Unsaid: My Life at the Center of Power, Politics & Crisis," she candidly shares her journey through politics, government, and becoming an autho…
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Behind the Pages with Marisa Meltzer: Glossy's Tale and the Beauty Industry
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In beauty, few names resonate as vibrantly as Marisa Meltzer. Renowned for her thought-provoking journalism and bestselling books, Meltzer has become a beacon of insightful commentary on the personal and professional narratives that shape our cultural landscape. Her latest book, Glossy: The Inside Story of Emily Weiss's Glossier, not only cements h…
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From Unemployment to More Than a Million Books Sold: The Unstoppable Jen Lancaster
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In a world brimming with stories of success and determination, few are as captivating, hilarious, and inspiring as that of Jen Lancaster. Best known for her candid memoirs and inventive novels, Jen's journey from corporate vice president to bestselling author embodies resilience, wit, and an unmatched knack for storytelling. She is the New York Tim…
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Thriving Through Career Transitions with Octavia Goredema
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In this episode of Leave Your Mark, I speak with the CEO at Fire Memos, career coach, and author Octavia Gorodema, who shares her expert insights on navigating career transitions and overcoming obstacles. Octavia, who founded the Twenty Ten Agency and has worked with major corporations like Google and Nike, discusses her mission to help professiona…
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Leave Your Mark is like The Devil Wears Prada meets career advice. That's what I thought of when I wrote my book in 2015. And this podcast is a continuation of everything I started back then. I'm your host, Aliza Licht. I'm an award-winning marketer, two-time author, and personal branding expert, and I am your trusted guide every week, bringing you…
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Taylor Lorenz Sets the Record Straight in Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet
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How many journalists do you know who can simultaneously report a story and inadvertently become the story? Taylor Lorenz sits in a class by herself. As a technology journalist for The Washington Post, she doesn't just report on the latest trend but writes about topics with more significant meaning and what they say about the state of technology, me…
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How to Dream Big and Win and Create a Billion-Dollar Business with Liz Elting, One of Forbes's Richest Self-Made Women in America
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You don't need to invent something new to be a wildly successful entrepreneur. According to Liz Elting, one of Forbes's "Richest Self-Made Women in America," you only need to identify something you can do differently and better. Her new book, DREAM BIG AND WIN: Translating Passion into Purpose and Creating a Billion Dollar Business, captures all he…
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Insider Intel on Job Hunting and Networking Hacks From LinkedIn's Catherine Fisher
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In this special edition of LEAVE YOUR MARK, I sit down with Catherine Fisher, Vice President of Integrated Data and Consumer Communications for LinkedIn. Because who's better than Catherine to share the information we need right now to ensure we navigate our careers strategically? Catherine is an established marketing and communications leader and …
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Kate Doerge on Choosing Joy and Positivity Even in the Face of Tragedy
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After decades in marketing and communications and a new role as an operating partner at Traub, Kate Doerge never anticipated that she would also become a CEO. This new job, however, is the one her whole career has prepared her for and the one she was meant to do. When Kate's daughter Penny rolled off the bed at four months old, what seemed like a t…
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Leaving Toxic Relationships and Being Brave-ish with Lisa Niver
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Although Lisa Niver has traveled in far-off locales from Vanuatu to Nepal, received numerous accolades as an award-winning travel expert who has explored 102 countries and six continents, and is the founder of the website WeSaidGoTravel, what people don’t realize is that this began fromthe wreckage of a rotten romance. As a newlywed, Lisa was on th…
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Amanda Baldwin Shares the Secret to Gaining Management’s Trust, the Difference Between No and Not Now, and Why Passion for a Role Can Set You Apart
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Amanda Baldwin never considered herself an entrepreneur because she's technically not a founder. But her mindset shifted when she won Ernst & Young's Entrepreneur of the Year award in 2022. Amanda earned this distinction as a first-time CEO of Supergoop! the first protective skincare brand that puts SPF at the forefront because she has been breakin…
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Stacy Igel on Leading with Impact, Fashion Disruption, and Embracing the Future of Web3 and the Metaverse
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Stacy Igel took the plunge from corporate to launching her fashion brand in 2001. As the founder and creative director of BOY MEETS GIRL®, she set out to launch her first trunk show the week of September 11th. What she could have never anticipated is what happened instead. The catastrophic attack solidified her mission to create a brand that leads …
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Sophia Chabbott from Journalist to Beauty Founder by Answering the Question, "Why Not Me?"
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When we talk about career changes, we don't normally talk about someone going from a media role to becoming the founder of a beauty brand, but that's exactly what Sophia Chabbott did as the founder of Testament Beauty, a skincare line known for being the Mediterranean diet for your face. Testament Beauty is centered around the simple and stunningly…
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Stacey Stevenson From High School Dropout to CEO, How to Land a Job You Have No Experience In, and Why You Cancel Yourself When You’re Silent on Issues That Matter
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Stacey Stevenson dropped out of a rural high school in the South when they were pulled out of the closet. They worked at fast food restaurants to save enough money to move to Dallas to "do something with their life" because they were intent on making it in the corporate world. Stacey achieved just that with a long history of senior defense, technol…
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Jennifer Fisher on Building a Brand as Yourself, Trusting Your Instincts, and Not Staying in Your Lane
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Dubbed by the New York Times as the Queen of Hoops, Jennifer Fisher's accessories brand is coveted by top celebrities and the fashion set. But Jennifer Fisher's creativity doesn't fit neatly into a box. As a former wardrobe stylist for commercials, this jewelry founder's exceptional eye has graced other categories like home and interior design, and…
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Jaclyn Levin Shares the Secrets to Succeeding in Broadcast Journalism and Navigating Media Today
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What does it take to get on television and succeed in media today? Jaclyn Levin knows. As an accomplished media executive, executive producer, showrunner, advisor, and consultant, she has led network news broadcasts, content development, show creation, and the building and developing of modern, multimedia, and digital-first businesses. Jaclyn earne…
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What is Success and How Do You Even Get There? Authors Aliza Licht, Laura Gassner Otting, and Christina Wallace Discuss
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Success is a tricky thing. For starters, what does success even mean? Everyone has their own definition of success, yet we are often held to society's standards. In this unique live event, three notable authors, Aliza Licht, Laura Gassner Otting, and Christina Wallace, discussed this topic from their experienced perspectives and respective new book…
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Natasha Miller is Relentless: From Homeless Teen to Achieving the Entrepreneur Dream
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What doesn't kill you makes you stronger could not be more true for Natasha Miller. As the multi-hyphenate CEO of Entire Productions, Inc. and Poignant Press, Natasha is also a celebrated jazz artist with seven records released on her label, Poignant Records. Her success is in spite of an upbringing so unreal and tragic that it's in the process of …
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Jenny Hutt on How to Navigate Anxiety with Optimism and Find Humor Even in Life's Toughest Situations
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Jenny Hutt says what she's thinking, what you're thinking, and what you'll never say. As a self-proclaimed anxious optimist, she truly believes that everything will work out, but while she's going through it, she is going to stress every step of the way. That's just Jenny, and from her many years on radio and television, and now in her podcast, Jus…
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How to Lead Under Pressure and Battle Negative Self-Talk with Tina Greenbaum
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Tina Greenbaum knows that the ability to think clearly under pressure and manage in high-pressure situations separates great leaders from everyone else. Tina Greenbaum, M.Ed., LCSW, is the Founder and CEO of Mastery Under Pressure, a management coaching program for high-performing executives who must refine and master their interpersonal and inter-…
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Dee Poku Spalding on the Benefits and Challenges of Quiet Leadership, Why No Just Means a Better Yes is Coming, and Navigating the Noise to Fine-Tune Your Strategy
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Dee Poku Spalding creates spaces where women can be transactional and ask and receive without the pretense of five coffee chats. As the founder and CEO of The WIE Suite (Women, Inspiration, and Enterprise), a private membership club and peer learning platform for women in leadership, which I am a proud member of, Dee's mission is to redefine the wa…
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Andrea Wasserman on Being an Intrapreneur and How to be a Rules Changer, Not a Rules Breaker in a Corporate Role
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Respectfully challenging the status quo and advocating for change in a large corporate organization can seem impossible. In this LEAVE YOUR MARK "snack segment," Andrea Wasserman, a visionary, outcome-driven executive with over 20 years of experience across consumer and B2B2C sectors, shares her secrets to intrapreneurship. Intrapreneurship is when…
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Dr. Marcus Collins on How to Define and Use Culture Effectively in Marketing and Why Brands Should Stop Putting People in Boxes
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Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. His book For The Culture: The Power Behind What We Buy,…
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Sam Safer Valentine on How to Build Your Database and Market to Anyone
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Welcome to the LEAVE YOUR MARK snack segment on direct-to-consumer marketing for creative entrepreneurs and small business owners. Sam Safer Valentine is the co-founder and COO of Norby, an intelligent marketing and communications platform for creative entrepreneurs that helps them grow by amplifying their work through a lightweight website, collec…
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Theresa Ebagua from Corporate America to Celebrity Footwear Designer & How to Succeed as an Outsider
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Theresa Ebagua pursued her dream of becoming a luxury shoe designer after studying computer science, getting her MBA, and working in corporate America for ten years. As a Nigerian-born, LA and London-based luxury footwear designer, she founded Chelsea Paris, a luxury footwear brand, in 2012 inspired by her African heritage and named after her two d…
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Christina Wallace on How Focusing on One Career Path Doesn't Work Anymore and Why You Need a Portfolio Life
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According to serial entrepreneur, author, and Harvard Business School Senior Lecturer, Christina Wallace, pouring yourself into a single full-time job is the riskiest move you can make. Focusing on one career path doesn't work anymore for reasons ranging from recessions to student loan debt, the gig economy, climate disasters, and a global pandemic…
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Jane Green on the Importance of Not Taking Criticism From Anybody You Wouldn't Take Advice From and Why Writers Should Write What They Want to Write, Not What They Think Will Sell
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Jane Green has written twenty-one novels including 18 New York Times bestsellers published in over 25 languages with over 10 million books in print worldwide. She is now giving busy women audio dramas as the new head of Emerald Audio, a new podcast network producing shows from some of the best-loved writers in the world. As if that wasn't enough, s…
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Maricella Herrera Avila on Knowing What You're Good at, Finding Your Allies, and Recognizing That Hard Work Isn't Enough to Be Successful
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"Are you planning to get married in the next two years?" was the question that a hiring manager asked Maricella Herrera on a job interview in finance in 2012. That moment would change her professional journey forever, rerouting her from her finance path to empowering a women+ community. Today, as CEO of the Ellevate Network, with over 200,000 women…
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Aliza Licht on Why a Strong Personal Brand is Career Insurance
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In this episode, Aliza Licht, award-winning marketer, author, and host of the Leave Your Mark podcast, discusses her new book, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception and how to level up your career by working on your personal brand. Aliza is interviewed by culture and trend journalist, award-winning, four-time p…
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Laura Gassner Otting on Why Success Doesn't Feel Like It Should and What to Do About It
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Laura Gassner Otting's superpower is seeing your greatness and reflecting it back on you so that you can get "unstuck" and achieve extraordinary results. In her book, Wonderhell, Laura explores "why success doesn't feel like it should and what to do about it." Wonderhell offers a roadmap to creating the mindset that lets you move forward in life, e…
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Lydia Fenet on How to Claim Your Confidence and Stop Asking For Permission to Live the Life You Want
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Lydia Fenet knows what it feels like to own a room. In her two-decades-long career as the leading charity auctioneer in the world, Lydia has changed the fundraising game—single-handedly raising over a billion dollars for over 800 organizations globally. At night she graces the stage alongside celebrities including Bruce Springsteen, Hugh Jackman, M…
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Melissa Nightingale Wants to Know How F*cked Up Your Management Is So She Can Make You a Better Boss
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Melissa Nightingale is an internationally recognized expert on management and the modern workplace. She's the co-founder and partner at Raw Signal Group and has helped thousands of bosses worldwide show up with more confidence and competence in how they lead. Previously, she spent 20 years working in tech and held executive roles that spanned marke…
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Noora Raj Brown on Learning How to Trust Your Gut, Being an Entrepreneurial CMO, and Why You Can't Operate From a Place of Fear
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Noora Raj Brown knows what it feels like to be uncomfortable, but she has never let it stop her. Whether it's been learning on the job or pushing unconventional conversations into the mainstream, Noora is on the front lines of what it means to be an entrepreneurial marketer. As Executive Vice President of Brand at goop, Noora has been instrumental …
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Reshma Saujani on Penetrating Spaces by Creating Your Own, The Importance of Asking Yourself What You Want as a Working Parent, and Why We Need to Start Depersonalizing Failure
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Reshma Saujani is not satisfied. As a leading activist and the founder of Girls Who Code and MOMS F1RST, Reshma is not waiting around for change to happen. She's making it happen. She has spent over a decade building movements to fight for women's and girls' economic empowerment. Girls Who Code has taught over 500,000 girls through direct in-person…
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Harper Spero on the Impact and Advocacy of Invisible Illness in the Workplace and Why You Need to Meet People Where They Are
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If you had to reflect on your life, what would be your defining moment? For Harper Spero, it was walking in NYC one day and, out of the blue, being unable to breathe. Harper has a rare Immunodeficiency called hyper IGE syndrome (there are only 300 people diagnosed in the world) and, after a life-altering surgery, decided to change the entire trajec…
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Felita Harris on Turning a No Into a Win/Win, Why It’s OK to Make a Different Choice, and How Not to Get Paralyzed in the Now
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What happens when you don't take a no for an answer and look at it with a win-win mindset? Answer: Great partnerships. Felita Harris is a forward-thinking executive with extensive experience driving sustainable revenue growth, formulating business strategies, and cultivating collaborative partnerships. During her career, Felita has served in senior…
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Bee Shapiro on Embracing Career Risk, Leveraging Your Outsider Perspective, and Why Reinvention Is Always Possible
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How many times can you reinvent yourself? The answer lies in how many career risks you are willing to take. For Bee Shapiro, it's been many. After starting a career at a major law firm, Bee leveraged her strong skills and love of writing and pitched herself cold to the New York Times, where she landed a job covering fashion. When the Time's beauty …
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Candace Nelson on Why It's Not Your Idea That Matters But How You Bring It to Life, the Importance of Constant Innovation, and the Reason Personal Branding Matters More Than Ever
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Candace Nelson, a serial entrepreneur, founder of Sprinkles Cupcakes, and author of Sweet Success, got laid off during the dot-com bubble, leading her to reevaluate her career path. Growing up baking, Candace decided to fill her unemployed free time by attending pastry school. This experience unlocked her passion, making her realize that she needed…
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Catherine Fisher Shares Linkedin’s Insider Intel on Job Hunting, Networking Hacks, and Why You Need to Cushion Your Career to Be Ready for Anything
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Is career cushioning a new Olympic sport? It may as well be. In this special LEAVE YOUR MARK snack segment, I sit down with Catherine Fisher, Vice President of Integrated Data and Consumer Communications for LinkedIn. Because who's better than Catherine to share the information we need right now to ensure we navigate our careers strategically? Cath…
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Peter Shankman on the Secret to Getting Media Attention, How to Become a Keynote Speaker, and Why You Should Be Brilliant at the Basics
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Ever wonder how someone builds up enough credibility to become quoted in the media or a regularly booked public speaker? Peter Shankman is a five-time bestselling author, entrepreneur, and corporate speaker. It's been 24 years since he had a typical job after he lasted one week at a magazine. As someone with ADHD, Peter learned later in life the dr…
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Emily Palmer on Her Endless Pursuit of the Story: From Being Anna Delvey's Favorite Journalist to High-Profile Murderers and Drug Lords
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Emily Palmer is an investigative reporter whose work has taken her from a jail cell at Rikers Island to small mountain pueblos in Durango, México. She has traveled across the country inspecting child welfare laws, uncovered environmental damage in the U.S. Virgin Islands, and embedded with the Sinaloa Cartel to tell the story of the drug war from a…
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Aliza Licht Reads an Excerpt of Her New Book, ON BRAND
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This week’s episode is a little bedtime story from me to you. I decided to record the introduction of my book, ON BRAND: Shape your narrative. Share your vision. Shift their perception. as a podcast episode narrated by me! Get ready for some self-reflection! In less than 20 minutes, I guarantee that you will start to think about yourself and your c…
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