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Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential. Ecommerce Braintrust
 
Keyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”
 
Keyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”
 
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Today we are joined by Anne Mezzenga and Chris Walton, the co-CEOs of Omni Talk, and the co-founders of Third Haus, which is a co-working space in a retail lab in Minneapolis. Anne and Chris are really putting a lot out into the world, being involved in many different retail projects, both virtual, and locally in Minneapolis. In today's episode ...…
 
Phillip Jackson and Brian Lange from the Future Commerce Podcast are here today for an amazing discussion about retail trends. Phillip and Brian started Future Commerce three years ago, initially just as a podcast, but they quickly realized that their platform was trusted by more people than they had ever thought it would be. The attention they ...…
 
An important part of any Amazon business is being able to make money. But what do you do with the money you make? When can you start paying yourself? We talked with Tyler Jefcoat at Seller Accountant about when you should make the decision to pay and reward yourself. Seller Accountant Webinar link: https://events.genndi.com/register/81818217502 ...…
 
An important part of any Amazon business is being able to make money. But what do you do with the money you make? When can you start paying yourself? We talked with Tyler Jefcoat at Seller Accountant about when you should make the decision to pay and reward yourself. Seller Accountant Webinar link: https://events.genndi.com/register/81818217502 ...…
 
There are few things successful sellers are all doing to maximize and improve growth on the Amazon Marketplace. Recently, Seller Accountant surveyed a bunch of sellers to determine factors that profitable sellers have in common. Tyler Jefcoat with Seller Accountant breaks down three habits he finds profitable sellers doing. Webinar link: https: ...…
 
There are few things successful sellers are all doing to maximize and improve growth on the Amazon Marketplace. Recently, Seller Accountant surveyed a bunch of sellers to determine factors that profitable sellers have in common. Tyler Jefcoat with Seller Accountant breaks down three habits he finds profitable sellers doing. Webinar link: https: ...…
 
In today’s episode, we are joined by Bobsled Client Project Manager Jordan Ripley, who is back on the show, this time together with one of his clients, James Ray from Little Seed Farm. Fairly recently, Little Seed Farm transitioned from Vendor to Seller Central, where they now sell directly to their Amazon customers. Making the switch from a ve ...…
 
Welcome to another episode of the “Amazon for CMOs” podcast series! We are very excited to announce that today the book is live, and you can get a Kindle version for free. “Amazon for CMOs” represents a strategic resource for navigating the Amazon Economy, whether you are a CMO looking to expand your knowledge, or you interact with a CMO and wo ...…
 
The best and most profitable Amazon sellers understand every aspect of where their money is going. They use that skill to become even more successful but it all has to start somewhere. In this episode, we discuss with Tyler Jefcoat, founder of Seller Accountant, about the most important steps in setting up accounting practices and mistakes he s ...…
 
The best and most profitable Amazon sellers understand every aspect of where their money is going. They use that skill to become even more successful but it all has to start somewhere. In this episode, we discuss with Tyler Jefcoat, founder of Seller Accountant, about the most important steps in setting up accounting practices and mistakes he s ...…
 
We are thrilled to announce the launch of our new project called The Marketplace Institute. We are bringing you the world's first Amazon helpline along with an extensive Amazon knowledge base, weekly news digests, peer masterminds and more. The Marketplace Institute is a platform that allows brands to master their Amazon channel by investing in ...…
 
Former Amazonian Chris McCabe answers sellers’ questions about account suspension, hacked accounts, black hat tactics and more in our most recent Ask Me Anything Webinar. Sponsor: Payability.
 
Former Amazonian Chris McCabe answers sellers’ questions about account suspension, hacked accounts, black hat tactics and more in our most recent Ask Me Anything Webinar. Sponsor: Payability.
 
It’s time for another installment of our “Amazon for CMOs” podcast series. This week we’re coming back with a replay of a very insightful conversation Kiri had with Sarah LaVallee, VP of Ecommerce at Wandering Bear Coffee. It’s been a pleasure to interview Sarah LaVallee for the book as she shared so many nuggets of wisdom in with us. She has q ...…
 
Amazon hosts selling summits for businesses selling on the Amazon Marketplace. This year there are six of these two-day events. The final one is coming up in October in Seattle, it’s sold out, but is this something you should be planning to attend next year? John Naughton with 180Commerce breaks down what these events are and who they can benef ...…
 
Amazon hosts selling summits for businesses selling on the Amazon Marketplace. This year there are six of these two-day events. The final one is coming up in October in Seattle, it’s sold out, but is this something you should be planning to attend next year? John Naughton with 180Commerce breaks down what these events are and who they can benef ...…
 
KEY TAKEAWAYS Target Slows Its Marketplace Roll I was excited when Target launched their new marketplace, Target+ a few months back. They were testing out a decidedly different approach to Amazon: only inviting in a small, curated number of brands rather than the current free-for-all that exists on Amazon. But last week Marketplace Pulse confir ...…
 
This is another episode in our Amazon For CMOs podcast series, where we're talking to retail executives and CMOs to find out what they are doing, regarding Amazon, in their companies. Today we're sharing Kiri's conversation with Mark Power, the co-author of her new book, Amazon for CMO's. Creating the book was a challenging two-part process for ...…
 
I hope that this news digest helps you interpret and analyze the rapidly changing world of selling on (or to) Amazon. I welcome your feedback on this new initiative!
 
Today, we're bringing you another episode in our Amazon For CMOs podcast series, where we're talking to retail executives and CMOs to find out what they are doing, regarding Amazon, in their companies. Today's interview is with Leo Trautwein. Leo is the interim Chief Marketing Officer and Chief Digital Officer at Basic Research, a general perso ...…
 
Amazon Insider Peter Kearns in a recent Ask Me Anything webinar with the Keyword Podcast. We cover everything from boosting reviews, dealing with black hat actors and product launch strategies. Sponsor: go.payability.com/keyword
 
Amazon Insider Peter Kearns in a recent Ask Me Anything webinar with the Keyword Podcast. We cover everything from boosting reviews, dealing with black hat actors and product launch strategies. Sponsor: go.payability.com/keyword
 
Dear Bobsled Clients, On behalf of Kiri who’s out of the office this week, I’m sharing our weekly Amazon news digest. I hope that this news digest helps you interpret and analyze the rapidly changing world of selling on (or to) Amazon. We welcome your feedback on this new initiative!
 
It’s time for another installment of our Amazon For CMOs Podcast Series and today we're talking to Byron Kerr, a trailblazer in the functional, executive-level role of Director of Marketplaces, or Head of Amazon, within his company. Byron Kerr leads the strategic execution on the Amazon sales channel, at the mattress company, Tuft & Needle. Thi ...…
 
Dear Bobsled Clients, I hope that this news digest helps you interpret and analyze the rapidly changing world of selling on (or to) Amazon. I welcome your feedback on this new initiative!
 
Are you a chief marketing officer? Have you ever felt overwhelmed by the amount of information available about Amazon, when working out the best strategy for your brand? If so, you will really gain a lot from today's show. We're having a conversation with a special guest, Charlie Cole, today. Charlie has been in e-commerce for more than ten yea ...…
 
For the next couple of weeks, we're sharing an extra Ecommerce Braintrust episode every week! These weekly "News Digests" are a round-up of the biggest Amazon-related news from the past week. But we don't stop there. Kiri gives her take on the news and what it actually means for brands selling on Amazon. Enjoy, and let us know what you think!…
 
Calvin Lammers, the Director of E-Commerce at Spindrift is on the Ecommerce Braintrust podcast today! He’s an experienced leader with diversified project management, planning and digital marketing experience that demonstrated his strong leadership and management skills with CPG brands such as KIND, Bai and currently Spindrift. In this episode, ...…
 
Have you been wondering why there's been such a huge explosion of new software lately? Today, Michael Erickson Facchin of Ad Badger joins us on the show to share his insights on the topic. Kiri and Michael discuss the evolution of PPC software, why there is such an explosion in technology and automation lately as well as Michael’s exciting new ...…
 
Last Monday we were a part of the fifth Prime Day that’s been run by Amazon so far and we can’t wait to tell you all about it. And what better guest to analyze this event with than Stefan Jordev, our Advertising Director here at Bobsled Marketing and a regular guest on the show. A lot of planning and preparation went on for several months durin ...…
 
Today, Kiri is interviewing Afton Kenyon, the director of Ecommerce at Thirstystone Resources Inc. Afton is at the start of her Ecommerce and Amazon journey. She started out at Nature Nate's Honey, as an all-rounder with operations, marketing, and Ecommerce. Afton, by her own admission, was not very knowledgeable about Ecommerce at first, howev ...…
 
Are you familiar with the basics of Amazon's Seller Central? Do you understand how it works, and how the fees are calculated? Today, Kiri talks about the cost of selling on Seller Central, so if you're a smaller vendor or a brand that's not currently selling on Amazon, today's show is definitely for you! The Bobsled Automated Product Fee Calcul ...…
 
Michael Krakaris is back! He is one of Forbes’ 30 Under 30 and the co-founder of Deliverr, a company that provides fast and affordable fulfillment for your eBay, Walmart, and Shopify stores. And this time Michael joined us on the podcast to discuss all about 1-day shipping. Tune in now, to find out more! Learn more about Deliverr Connect with M ...…
 
Today we’re discussing with another professional with a very impressive career background. In this episode, Kiri talks to Craig Elbert, the co-founder of Care/of, a direct-to-consumer brand specializing in vitamins and supplements. Craig was previously the VP of marketing at the direct-to-consumer men's wear company, Bonobos. Both Care/of and B ...…
 
Aqua Lung Ecommerce Manager, Liliana Molina is on the show today! Across her career, Liliana gained vast search engine optimization knowledge in digital marketing roles which she was able to leverage later on, as her position evolved in Ecommerce and working in the Amazon marketplace. Working with Aqua Lung brought on many challenges for Lilian ...…
 
Bobsled PPC Manager Nikola Basic is back on the show today, ready to discuss all about the new product targeting features in Amazon PPC! Recently, Nikola posted a comprehensive blog post on the topic, compiling eleven different sources for finding relevant products to target with this feature. In today's episode, we are approaching those source ...…
 
When you’re building a business with the endgame of selling it in mind, you need to partner with the right intermediary to help you achieve that goal. Joe Hogg, with Global Wired Advisors, talks with us about what you can look for in a partner and how early you should start working with them. Show links: Webinar: Aspects of Selling a Business. ...…
 
When you’re building a business with the endgame of selling it in mind, you need to partner with the right intermediary to help you achieve that goal. Joe Hogg, with Global Wired Advisors, talks with us about what you can look for in a partner and how early you should start working with them. Show links: Webinar: Aspects of Selling a Business. ...…
 
Part three of our "Building a Business to Sell" series brings us to when you should really start preparing your business for the market, including when you need to start talking with an advisor to help you through the process. Chris Bodnar and Chris Shipferling with Global Wired Advisors join us to discuss what those steps look like and tell us ...…
 
Part three of our "Building a Business to Sell" series brings us to when you should really start preparing your business for the market, including when you need to start talking with an advisor to help you through the process. Chris Bodnar and Chris Shipferling with Global Wired Advisors join us to discuss what those steps look like and tell us ...…
 
This year makes the fifth anniversary of Amazon’s Prime Day. It’s a chance to capture visibility and increase profits during a typically slow time for sellers. Peter Kearns with 180Commerce joins us to discuss how to capture traffic and improve conversions. "Ask Me Anything" webinar with Kate and Peter on Monday, June 24th, 2019, at 4:00 PM ET. ...…
 
This year makes the fifth anniversary of Amazon’s Prime Day. It’s a chance to capture visibility and increase profits during a typically slow time for sellers. Peter Kearns with 180Commerce joins us to discuss how to capture traffic and improve conversions. "Ask Me Anything" webinar with Kate and Peter on Monday, June 24th, 2019, at 4:00 PM ET. ...…
 
It’s been a pleasure to interview Sarah LaVallee, the VP of Ecommerce at Wandering Bear Coffee. She shared so many nuggets of wisdom in today's conversation and you're really going to love her advice for brands looking to take on giants in their own categories. Before joining Wandering Bear Coffee, Sarah was the director of Ecommerce at the pet ...…
 
In the second series of our episodes focusing on building a business to sell, we’re focusing on growing your business off of the Amazon Marketplace. It’s a move that can greatly increase the valuation of your company, leading to a much larger payout if you decide to sell. Joining us will be Chris Shipferling with Global Wired Advisors and T.J. ...…
 
In the second series of our episodes focusing on building a business to sell, we’re focusing on growing your business off of the Amazon Marketplace. It’s a move that can greatly increase the valuation of your company, leading to a much larger payout if you decide to sell. Joining us will be Chris Shipferling with Global Wired Advisors and T.J. ...…
 
There’s a new virtual summit coming in June 2019 focused on giving sellers long-term growth strategies to be successful on and off of Amazon. The Relentless Woman Conference is being built by Cascadia and hosted by Keyword Podcast host, Kate Valentine. Sign up now for free at RelentlessWoman.net.
 
There’s a new virtual summit coming in June 2019 focused on giving sellers long-term growth strategies to be successful on and off of Amazon. The Relentless Woman Conference is being built by Cascadia and hosted by Keyword Podcast host, Kate Valentine. Sign up now for free at RelentlessWoman.net.
 
Prime Day 2019 is coming up soon! We don't know exactly when it is, what it will look like, or how many hours it will span this year. But we do know that it will happen sometime in July, and getting ready for it takes a lot of work, so it's time to start preparing right now. Today, Kiri talks to Rachel Street and Jordan Ripley, two experts from ...…
 
We’re starting a new series, building a business roadmap for you that will lead you to the path of selling your business at its highest possible valuation. Our first part will cover product sourcing with Kelly Fedio, a seller who is currently selling her brand. We’ll also be joined by the mergers and acquisition experts at Global Wired Advisors ...…
 
We’re starting a new series, building a business roadmap for you that will lead you to the path of selling your business at its highest possible valuation. Our first part will cover product sourcing with Kelly Fedio, a seller who is currently selling her brand. We’ll also be joined by the mergers and acquisition experts at Global Wired Advisors ...…
 
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