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Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!
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Paws & Reward Podcast

Marissa Martino, CDBC, CTC

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Join Marissa Martino, certified dog behavior consultant (CDBC, CTC), of Paws and Reward on her podcast where she stops and reflects on behavior change, dog training, the human-canine bond, and the relationships with our loved ones!
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Send us a Text Message. Ever wondered how a seemingly ordinary trip to Taco John’s could lead to a series of unforgettable stories? Join us as we kick off with a light-hearted tale that brings Caitlin back to the moment she savored her last meal before welcoming her first child into the world. This episode is filled with heartwarming and humorous c…
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Send us a Text Message. Join us for a refreshing twist on branding with a side of laughter as we break the ice on our podcast, spurning scripted openings for the genuine appeal of spontaneous intros. As Megan Kyle drops in with her flair for fusing creativity with clarity, my co-host Caitlin and I bask in the glow of mutual admiration – it's compli…
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In episode 77, Marissa Martino interviews Jessica Dolce about a very important topic in our profession, compassion fatigue, or what we're now calling it - empathetic distress. We explore what empathetic distress is, why it is common to experience as a caregiver, and what to do to avoid burnout. This episode is for anyone who cares and feels a lot a…
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Send us a Text Message. Cocktail: Gimlet Join us in this episode featuring our Digital Manager, Jason McCoy, as we uncover the essentials of paid social media advertising. We define ideal audiences for targeted engagement, delve into platform selection based on audience demographics and goals, explore crafting compelling ad content, discuss advance…
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In episode 76, Marissa Martino interviews Dr. Kathy Murphy on the art and neuroscience of puppy socialization. Dr. Murphy explores some common myths about puppy socialization, explains what is happening from a neuroscience perspective, why that matters to us (and the puppies), and how to support our puppies during this critical time. It's a MUST li…
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Send us a Text Message. Cocktail: Pollinated Bees Knees Connected TV (CTV) refers to internet-connected devices that allow users to stream videos and music, as well as browse the web. By utilizing apps like Hulu and Prime Video, viewers can access a wide range of streaming content on all CTVs. In this episode, Rich and Catelin will discuss the effe…
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In episode 75, Marissa Martino interviews Annika McDade to discuss the healing power of our canine relationships. Both Annika and Marissa have a passion for encouraging pet parents to see their relationship with their dogs as an opportunity for personal development. They get vulnerable during this episode and share how their dogs have presented gro…
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Send us a Text Message. Cocktail: Milano Torino In this informative episode, Catelin and Rich provide their expert insights on how to track HubSpot product update blogs efficiently. They share strategies for navigating through the numerous updates, identifying the crucial ones that require your attention, and staying informed in the ever-changing w…
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In episode 74, Marissa Martino interviews Tom Candy about shelter dogs that experience frustration. They discuss the 3 R's - Risk assessment, Reduce (management strategies), and Resolve (behavior modification and teaching skills). Tom provides examples of interventions that he and his team implement to reduce a dog's stress level in the shelter env…
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Send us a Text Message. Cocktail: Death Flip In this episode, Jamie Johnson, our Digital Specialist, will share some SEO best practices that you should keep in mind while redesigning your website. It's important to be careful and calculated with your efforts, as you could potentially harm your website's rankings and content if you're not mindful. R…
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In episode 73, Marissa Martino interviews Lisa Mullinax to discuss stranger-directed aggression. Lisa defines the difference between reactivity and aggression. She talks about the reasons why these cases are high stakes and how to support both the dog and the client. Lisa also shares how she builds custom behavior plans for ultimate success. Lisa M…
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Send us a Text Message. Cocktail: Rusty Nail In this episode, our Producer and Content Coordinator Zac Hazen, will discuss content themes and what a theme-driven strategy can do for your business. At their core, content themes refer to the central topics or ideas around which content is created and organized. These themes help maintain consistency,…
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In episode 72, Marissa Martino interviews Allie Bender of Pet Harmony to discuss the nuanced skill of building successful training plans for our clients and their beloved dogs. During this episode, they discuss why sustainable training plans are so important, the common mistakes most trainers make, and how to collaborate with the client for additio…
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Send us a Text Message. Cocktail: Hot Pants In this episode, hosts Rich and Catelin will be joined by Antidote 71's COO/VP, Jessica Simons, to discuss some key features of HubSpot that are often overlooked. With her extensive knowledge and experience with HubSpot, Jessica has identified some great features within the platform that go unnoticed by m…
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In episode 71, Marissa Martino interviews Dr. Sophie Liu about cooperative care, a process offering choice and agency to our animals when it comes to training for husbandry procedures. Marissa and Dr. Liu met through a mutual client who needed support for her dog in a veterinary setting. During this episode, they break down the training process as …
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Send us a Text Message. Cocktail: Bicicleta From user experience insights to cutting-edge design principles, this episode aims to provide practical tips for creating websites that truly stand out. We will be joined by Jesse Glade, the Chief Creative Officer at Antidote 71. Together, we will try to answer the question, "What are the essential elemen…
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In episode 70, Marissa Martino connects with Brooke Nielson, a licensed therapist, writer, speaker, and teacher on the topic of Highly Sensitive People, and in this case, Highly Sensitive Pet Parents. Brooke explains what the Highly Sensitive Person is, the research behind the term, and the characteristics that people may embody if they identify th…
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In episode 69, Marissa Martino interviews her dear friend, Sarah Stremming of the Cognitive Canine on the topic of balancing welfare and training for our dogs. Spoiler alert, Sarah feels strongly that both meeting your dog's needs and teaching them high-level training skills are equally as important. Sarah discusses how teaching these skills can in…
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Send us a Text Message. Cocktails, Tangents, and Answers is taking a short holiday break, but don't worry, we'll return in 2024. In the meantime, enjoy a quick message from our hosts Rich and Catelin, along with a fantastic holiday cocktail. This Week's Cocktail: Matcha Highball Get ready to indulge in the ultimate festive cocktail that will truly …
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In episode 68, Marissa Martino interviews Jenni Pfafman, a certified behavior consultant, on how she teaches her clients to have a joyful, rock-solid recall. Jenni lives in Crested Butte, Colorado, where almost every pet parent is active on trails and wants off-leash reliability and a whiplash recall. This episode covers the many concepts Jenni tea…
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Send us a Text Message. Come join us for an exciting session as Catelin and Rich, our talented hosts, take on marketing and cocktail trivia questions posed by our producer, Zac. Get ready for a thrilling experience filled with knowledge and fun! This Week's Cocktail: Honeycrisp Bourbon Delight Zac stumbled upon a delightful blend of bourbon and spa…
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Send us a Text Message. Join us as we talk through our experiences at Inbound 2023. Joining us for this exciting discussion are Jesse, our esteemed CCO/VP, and Catelin, a highly accomplished Account Executive. During the event, we will discuss their travel mishaps, our favorite sessions and share our general thoughts on how the conference went. Thi…
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Send us a Text Message. Join us in this exciting episode as we delve into our reflections and insights on the recently concluded Inbound 2023 conference. We are thrilled to be joined by Jessica, who will provide her unique perspective as an annual attendee of the event. This Week's Cocktail: Hubspot Highball Introducing this week's featured cocktai…
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Send us a Text Message. This week, Megan will dive into our exciting new venture of producing more video content and shed light on why it is absolutely crucial to incorporate it into your overall content strategy. Additionally, Zac will chime in with his valuable insights. This Week's Cocktail: Fogcutter Introducing this week's featured cocktail: t…
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Send us a Text Message. This week, we will explore the marketing world through the eyes of our VP/CCO, Jesse. His passion for positively impacting the businesses we work with drives him to work hard on every project he's a part of. His passion is just the beginning of what motivates him to work in this field. This Week's Cocktail: Sparkling Grapefr…
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Send us a Text Message. Join us as we take a deep dive into the marketing world, uncovering what our COO/VP Jessica dislikes. We're unlocking the vault for this episode as it was recorded in 2022, and we hope you enjoy this throwback. This Week's Cocktail: Blood Orange Martini This week's cocktail is a delicious, refreshing blood orange martini tha…
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Send us a Text Message. Discover the game-changing power of HubSpot's Content Assistant and ChatSpot AI in transforming the way businesses create and optimize content. In this episode, we delve into the AI-powered Content Assistant, which offers invaluable insights and recommendations for enhancing your content, and ChatSpot AI, which engages with …
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Send us a Text Message. Get ready to feel uncomfortable as our producer, Zac, unveils a collection of marketing horror stories he stumbled upon while exploring the internet. No need to brace yourself, but be prepared to hear and react to some genuinely disastrous marketing tales. This Week's Cocktail: Bloody Mary This recipe is the authentic, origi…
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In episode 67, Marissa Martino interviews Karin Pienaar, of the The Centre of Applied Pet Ethology (COAPE). During the episode, Marissa asks Karin about her new book, Mood Matters: MHERA: An Innovative Assessment Approach to Animal Emotionality in the Treatment of Behaviour Problems. Karin defines emotions and the 7 emotional systems. Karin shares …
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Send us a Text Message. We are going into the vault for this week's episode where we'll explore some of the things our COO/VP Jessica loves in the world of marketing. From building connections and relationships with our clients to the variety of people she gets to meet, this episode will delve into the passion and enthusiasm Jessica brings to her r…
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Send us a Text Message. When it comes to hiring new talent, our team takes a holistic approach. Of course, we consider qualifications, experience, and technical skills, but we also look for individuals who align with our company culture and values. We want individuals who are passionate, driven, and eager to learn and grow with us. Tune in to this …
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Send us a Text Message. This week, we're sharing some thoughts on our flexible work policy. It's been a game-changer for our team, and our guest/producer Zac has utilized it well. He's used the policy to travel the country with his wife, and it's been an incredible experience. Our team has benefited from this policy, and we're excited to share some…
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In episode 65, Marissa Martino and Kathy Sdao talk about a necessary topic for pet parents and pet professionals: listening. Some questions that are addressed during the episode include: What are the three levels of listening? Why is silence so important? How could our own best intentions be getting in the way of truly listening? When should we edu…
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Send us a Text Message. It's been a while since we talked about Twitter, but recent events have brought the platform back into the spotlight. We wanted to discuss the significant changes since our last conversation and share our thoughts on what the future holds for Twitter. As always, we'll give you our honest opinion and try to provide some valua…
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In episode 64, Marissa Martino speaks with Naomi Rotenberg about resolving conflicts between your dog and cat. Some questions that are addressed during the episode include What expectations do we have for our pets that may or may not be realistic? How can we adjust our expectations? Does the environment factor into behavior issues? Can we find solu…
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Send us a Text Message. This week we’ll explore some red flags people should look for when hiring an agency. If you hear these things in a proposal meeting, you should get out of there while you still can. Many agencies take advantage of potential clients in a variety of ways. In this episode, we’ll discuss 4 red flags. This week’s drink is the Lon…
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In episode 63, Marissa and Lisa Mullinax discuss their risk assessment methods both for animal shelters and their private practices. Determining whether a dog will be at risk of doing harm to another can be a difficult process and one that needs a compassionate, nuanced, and multi-tiered approach. Their risk assessment perspective gives them a comp…
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Send us a Text Message. In this episode, we'll be exploring some of the things our digital specialist Riley dislikes in the industry. You can expect some great insights into SEO tactics and various other things that really bother him. Cocktail for this episode: Ruby Hearts This week’s drink is a Ruby Hearts. This is the original recipe from bartend…
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Send us a Text Message. This week we’ll be learning more about one of our newest team members Megan! She had a great experience participating in many international marketing discussions and exercises while studying abroad in the Netherlands. Join us as we discuss the difference in marketing here compared to the Netherlands along with Megan's change…
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In episode 61 of the Paws & Reward Podcast, Marissa is joined by her clients and colleagues, Kelly Ferber, Tiffany Chen, and Jenni Pfafman, all of whom recently took my Reflective Relationship Program. A 3-month program where we explore ourselves through the relationship with our dogs. This program cultivates the necessary human end of the leash sk…
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