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Pollinated Bee's Knees - Understanding CTV Advertising
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Cocktail: Pollinated Bees Knees
Connected TV (CTV) refers to internet-connected devices that allow users to stream videos and music, as well as browse the web. By utilizing apps like Hulu and Prime Video, viewers can access a wide range of streaming content on all CTVs. In this episode, Rich and Catelin will discuss the effectiveness of CTV advertising, explaining what it is, how it works, and providing tips on how to use it for your business. When deciding whether CTV advertising is right for your business, consider the following pros and cons.
Recipe:
The featured cocktail for this episode is the Pollinated Bees Knees. It is a variation of the classic gin-based Bees Knees cocktail that you may be familiar with. Our producer Zac came up with this recipe specifically for Spring, with added floral notes to make it the perfect seasonal drink.
Ingredients:
- 2 oz. gin.
- .75 oz. lemon juice.
- .75 wildflower honey.
- Honeysuckle for garnish.
Steps:
- Add the gin, lemon juice and wildflower honey into a shaker with ice and shake until well-chilled.
- Strain into a chilled cocktail glass.
- Garnish with honeysuckle.
Chapters
1. Talking About Connected TV (00:00:00)
2. Evolution of Advertising in Streaming (00:10:18)
3. Data Privacy and Targeted Advertising (00:19:38)
4. The Future of Video Advertising (00:24:59)
5. Consistency vs Social Media Identity (00:36:40)
54 episodes
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