Gimlet - Reaching your Ideal Audience with Paid Social

Cocktails, Tangents, and Answers

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Cocktail: Gimlet

Join us in this episode featuring our Digital Manager, Jason McCoy, as we uncover the essentials of paid social media advertising. We define ideal audiences for targeted engagement, delve into platform selection based on audience demographics and goals, explore crafting compelling ad content, discuss advanced targeting strategies, and share tips for budgeting and optimization to maximize ROI. Tune in for actionable insights and best practices to enhance your paid social campaigns.

Recipe:
The featured cocktail for this episode is the classic Gimlet. The original gimlet was made with just two ingredients: gin and Rose’s Sweetened Lime Juice, a bottled, concentrated lime juice. The gimlet gained widespread popularity after it was mentioned in Raymond Chandler's 1953 novel, The Long Goodbye. In the book, the protagonist, Philip Marlowe, declares, "A real gimlet is half gin and half Rose's Lime Juice and nothing else. It beats martinis hollow." This statement cemented the gimlet's place in history.
Ingredients:

Ingredients:

• 2 oz. gin.
• .75 oz. freshly squeezed lime juice.
• .75 oz. simple syrup.
• Lime wheel, for garnish.

Directions:

• Fill a cocktail shaker ⅔ full with ice.
• Add the gin, lime juice, and simple syrup to the shaker.
• Shake the mixture vigorously for 30 seconds to ensure thorough mixing.
• Strain the cocktail into a coupe glass
• Garnish the cocktail with a lime wheel on the rim of the glass for presentation.

Chapters

1. Gimlet - Reaching your Ideal Audience with Paid Social (00:00:00)

2. Utilizing Paid Social Media Ads (00:00:06)

3. Social Media Advertising Platform Recommendations (00:11:19)

4. Paid Social Media Advertising Strategies (00:22:32)

5. Setting and Optimizing Social Media Budgets (00:26:49)