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Fuel Your Marketing Podcast Show with Arti Sharma, Chief Digital Marketing Strategist & Co-Founder at Measure Marketing Results Inc. After two decades of being in the world of business and marketing and having provided results and data-driven digital marketing strategies and business growth advice to CEO's, Business Owners, Marketing Professionals and Entrepreneurs, Arti is set to bring you tactics, steps, tools and leading-edge information you'd want to implement and take action. Afterall, ...
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Today we're diving deep into the power of targeted demand generation. We'll explore strategies in marketing to find more qualified leads, driving the success of businesses. Arti describes the way to build a brand that sticks in the long run, covering the topics that matter most in the industry. She'll provide metrics, actionable tips, and advice th…
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Artificial Intelligence is here to stay, so why not use it to our advantage? Experienced marketers and AI can accelerate your business's growth. See it as having the finest high-octane fuel in your luxury car's tank, which is your marketing campaign. In this episode, Arti Sharma wraps up the way AI is changing the world of advertising. How importan…
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नमस्कार! आज सुनेंगे शरद जोशी जी का लेख "होना कुछ नहीं का"। Hello and Welcome to the Mansarovar Podcast. Today is a reading of Sharad Joshi Ji's satirical piece 'hona kuch nahi ka' from his collection called "Jeep Par Savar Illiya" धन्यवाद्! जल्दी फिर मिलना होगा - कविता पढ़ते रहिये!---INSTAGRAM - https://www.instagram.com/themansarovarprojectFACEBOO…
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One of the trends we’ve seen in 2023 is the use of AMPs or Accelerated Mobile Pages. They provide a seamless experience to users which can lead to higher conversion rates and sales for businesses. However, there are also some downsides you need to consider before applying them to your business. In this episode, Arti Sharma wraps up the 2023 SEO ser…
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Your Google My Business profile might be updated and well-managed but are you also using Apple Business Connect? Can people find your business on Apple Maps? It’s something that you don’t want to miss out on. In this episode, Arti Sharma shares more about the current SEO trends. Here, she gives you some important tips to help optimize for local Voi…
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Do you think you’re missing out on traffic because people aren’t searching the way you think they are? If your website is not optimized for voice search, then this could be the case. In this episode, Arti Sharma discusses what a voice search is and some of the best Voice Search Optimization practices. Listen and learn in this episode! KEY TAKEAWAYS…
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We’ve been experiencing lower click-through rates and traffic on Google. This is because Google came up with multiple Search Engine Results Pages (SERP) features. However, if we understand the data points as to what is happening, we can test and try these trends and still win the game back. In this episode, Arti Sharma tackles why click-through rat…
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With Google’s algorithm constantly changing, you need to be one step ahead of the game. It’s important to have a deep understanding of what has been working consistently through these changes and how you will properly adapt to them. In this episode, Arti Sharma explores some key changes every marketer should be aware of to have a real advantage for…
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Marketing for manufacturing businesses can get challenging because of selling complex products to niche markets. Hence, it is important to make sure that marketing campaigns are very targeted and resources are utilized strategically. This ensures that every opportunity represents a significant revenue potential for your organization. In this episod…
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Video is an essential aspect of overall marketing today. Video marketing is a great way to showcase your visions and goals, engage potential customers, and attract the right people to work and scale with you. In this episode, Arti Sharma takes a deep dive into video marketing for B2B manufacturing. She shares some important tips on the types of vid…
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In today’s digital age, websites are the most visible part of B2B companies. Even during non-business hours, a website assists your potential customers with their independent research. It is just essential to learn how to gain a higher edge in your industry through your website design and content. This will greatly help you be the manufacturer of c…
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Search Engine Optimization is no longer optional. To stay relevant, set a budget for your SEO plan and adopt it at your earliest. In this episode, Arti Sharma talks all about SEO and the value it brings to manufacturing and industrial organizations. She shares relevant tips on the things you should consider for your SEO campaign. Listen and learn i…
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In today’s business world, it is not enough to just have a great product. We also need great marketing strategies. With so much competition out there, you must do the most creative marketing strategies not just to attract potential customers but also to get long-term trust and loyalty for your brand and generate more sales as you grow. In this epis…
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Gone are the days when buyers make a phone call to talk to a sales representative to find solutions to their problems. With easy access to the internet these days, they now prefer to find everything online and make a decision even before talking to your sales team. Thus, it is time to invest in better digital marketing techniques for your business.…
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Marketing is ever-changing and if you fear adopting new technologies, your competitors will be way ahead while you get stuck. On the other hand, if you choose the right tools that will fit your business processes, you are going to give your customers the best experience and your business will be profitable. In this episode, Arti Sharma and Rebecca …
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Rashid Jahan was an Indian writer and practising medical doctor known for her Urdu literature, feminist stories, plays, and social commentaries. She wrote short stories and plays and contributed to Angarey, a 1932 collection of unconventional short stories in collaboration with other writers, often seen as the start of the Progressive Writers Movem…
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Celestia On Air presents the podcast with professor Philip Moriarty. He is undoubtedly one of the most distinguished physicists of our time. Professor Moriarty’s work in the field of nanostructured materials takes our cognizance in the area to a whole new level. His book, "When the Uncertainty Principle Goes to 11: Or How to Explain Quantum Physics…
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Hello Everyone! ✨ In this Pride Special episode of Celestia On-Air Deciphering STEM, we talk with Arti Agrawal. She is an Associate Professor at the University of Technology, Sydney, and today we're going to talk about her journey of self-discovery, how studying science helped her through it, and her advice for members of the LGBTQ+ community who a…
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Marketing technologies are changing so fast. These techs can make things easier, but keep in mind that the steps you take in your business must always align with your long-term vision, your brand promise, and the values that you want to add to your clients. In this episode, marketing and business coach Dan Holstein talks about the importance of mar…
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आपका स्वागत है the Mansarovar Podcast Season 2 में.आज बात करेंगे Ramashankar Yadav जी की जिन्हें लोग जानते है उनके उपनाम विद्रोही (Vidrohi) से।ये बस एक कोशिश है एक कवि और उनकी रचनाओं को आपके समक्ष रखने का - ताकि आप खुद - अपनी तरह से - उन्हें पढ़ सके और समझने की कोशिश कर सके।0:00 - आसमान में धान0:33 - Intro and Acknowledgements3:35 - औरतें6:16 - विद…
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आपका स्वागत है मानसरोवर पॉडकास्ट Season 2 में! आज बात करेंगे केदारनाथ सिंह जी के बारे में और पढ़ेंगे उनके आखिरी कविता संग्रह - मतदान केंद्र पर झपकी से कुछ कविताएं. मतदान केंद्र पर झपकी - केदार जी द्वारा स्वयं तैयार की गयी उनकी अंतिम पाण्डुलिपि है , इसे २०१८ में मरणोपरांत - राजकमल प्रकाशन द्वारा प्रकाशित किया गया। --- Link to buy Matdaan Kendra Par …
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This is our second podcast on Sharad Joshi's satire where we read and discuss his 1985 essay titled "Zindagi Ko Kuredti Hui Kalaa". Here is the first part of Sharad Joshi's Satire that we did earlier this year in video format - https://youtu.be/_Kn6MRqFem4 If you like this podcast, do consider checking out our youtube channel which has a lot more t…
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Greeting viewers In this episode of Celestia On Air - Deciphering STEM, we interact with Pranav Sharma, a renowned science communicator and the founder of the Yash Pal Centre for Science and Technology. He was awarded the REX Karmaveer Award given by iCONGO in collaboration with United Nations for his outstanding work in science education and commu…
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Hello everyone ✨ In this pride special episode of Celestia On-air deciphering STEM, we talk with Alyssa Adams. They are a postdoc research fellow at the University of Wisconsin Madison, and today we're going to talk about their journey of self-discovery, how studying science helped them through it, and their advice for members of the LGBTQ+ communi…
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A video of this podcast is available here - https://youtu.be/DxQZAKKYHVA This is a lighthearted podcast on our frustrations and tribulations around finding good hindi literature content online. We look up stories related to "Karuna" but end up reading hindi stories on coronavirus and the corona lockdown in india. This is a reaction video. Here we t…
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Hello everyone In this episode of Celestia On-air deciphering STEM, we talk with Nikhita C. She is the co-founder and CEO of SSERD, a startup focusing on providing space education to kids! She has also received various awards like the title of KWAA Youth Icon of 2019 for her outstanding work in space education. She is also a scholar of the Kalpana …
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'Yahi Sach hai', the story which was made into the movie Rajnigandha by Basu Chatterjee (starring Amol Palekar, Vidya Sinha) is a love triangle that plays out as the inner monologue from the perspective of the central female protagonist. Bhandari wrote about a woman attempting to choose between her two loves; one from her past and one from her pres…
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Bhisham Sahni (8 August 1915 – 11 July 2003) was an Indian writer, playwright in Hindi and an actor, most famous for his novel and television screenplay Tamas ("Darkness, Ignorance"), a powerful and passionate account of the Partition of India. He was awarded the Padma Bhushan for literature in 1998, and Sahitya Akademi Fellowship in 2002. He was t…
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Rajendra Yadav (28th August 1929 – 28th October 2013) was a Hindi fiction writer, and a pioneer of the Hindi literary movement known as Nayi Kahani. He edited the literary magazine HANS, which was founded by Munshi Premchand in 1930 but ceased publication in 1953 – Yadav relaunched it on 31st July 1986, (Premchand's Birthday). His wife Mannu Bhanda…
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Krishna Sobti (18 February 1925 – 25 January 2019) was an Indian Hindi-language fiction writer and essayist. She won the Sahitya Akademi Award in 1980 for her novel Zindaginama and in 1996, was awarded the Sahitya Akademi Fellowship, the highest award of the Akademi. In 2017, she received the Jnanpith Award for her contribution to Indian literature…
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Sharad Joshi was a Hindi poet, writer, satirist and a dialogue and scriptwriter in Hindi films and television. He was awarded the Padma Shri in 1990. He wrote dialogues for many famous Hindi movies and TV Shows, notably Chhoti Si Baat, Utsav, Dil Hai Ke Maanta Nahin, Ye Jo Hai Zindagi and Vikram aur Betaal. Read his satire here - www.amazon.in/Hum-…
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Hey everyone✨ In this episode of Celestia On-air: deciphering STEM, we pick up from where we left off while discussing with the Laser physicist of India, G Ravindra Kumar and get a sneak peek of how he got into the domain of nonlinear optics and the study of matter in laser fields and how he established UPHILL, or Ultra-short Laser Pulse High-Inten…
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Hello everyone💫💫 In this episode of Celestia On-air: deciphering STEM. We interview a very famous professor and a BITS alumni professor, G Ravindra Kumar. He is a laser physicist and a senior professor of nuclear and atomic Physics at TIFR Mumbai. He was awarded the Shanti Swarup Bhatnagar Prize for Science and Technology, one of the highest Indian…
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Yashpal (3 December 1903 – 26 December 1978) was a Hindi-language author, who is sometimes considered to be the poor man’s Premchand. A political commentator and a socialist, he wrote in a range of genres, including essays, novels and short stories, as well as a play, two travel books and an autobiography. He won the Hindi-language Sahitya Akademi …
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This is the second episode of Celestia: On air, where we interview the founder and CEO of Pixxel, Awais Ahmed and talk about his journey into building Pixxel and his love for space tech. So sit back, relax and enjoy the show!! A huge thanks to Wintergatan for allowing us to use their music in this video! You can check out their music here- https://…
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इस कहानी के ज़रिये हमने बात करने की कोशिश है मानसिक रोगों और उसके चारों और फैला हौवा, उसके कारण और मानसिक स्वस्थ्य बेहतर करने के तरीकों के बारे में. डॉक्टर सुप्रिया धोंगंडे का परिचय काफी दिलचस्प है, कक्षा सातवीं में फेल होकर साइकोलॉजी में इमोशनल इंटेलिजेंस और psychological well-being में doctorate करना, मध्य प्रदेश के छोटे शहर से U.S. की Dale Carne…
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Dastavez - The Love Letters of Amrita Pritam and Imroz दस्तावेज़ - अमृता और इमरोज़ के प्रेमपत्र New episodes, every Sunday. Episode 6 - In this episode, we see another facet of their love, an element of jealousy sprouting in between two lovers. Prerna Rawat - https://www.instagram.com/prerna_rawat 'The Mansarovar Project' is - Shivam Sharma - https…
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Dastavez - The Love Letters of Amrita Pritam and Imroz दस्तावेज़ - अमृता और इमरोज़ के प्रेमपत्र New episodes, every Sunday. Episode 5 - In this episode, Amrita and Imroz talk about 14 years of Sahir's love and S D Burman's songs Prerna Rawat - https://www.instagram.com/prerna_rawat 'The Mansarovar Project' is - Shivam Sharma - https://www.instagram…
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Dastavez - The Love Letters of Amrita Pritam and Imroz दस्तावेज़ - अमृता और इमरोज़ के प्रेमपत्र New episodes, every Sunday. Episode 4 - In this episode, Amrita and Imroz ruminate over separation and also talk about Tagore, Nehru and Jigar Moradabadi. Prerna Rawat - https://www.instagram.com/prerna_rawat 'The Mansarovar Project' is - Shivam Sharma -…
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Dastavez - The Love Letters of Amrita Pritam and Imroz दस्तावेज़ - अमृता और इमरोज़ के प्रेमपत्र New episodes, every Sunday. Episode 3 - In this episode, Imroz from Mumbai and Amrita from Kathmandu chide each other for the letters not being received and make promises to meet amidst a backdrop of eternal love. Prerna Rawat - https://www.instagram.com…
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Dastavez - The Love Letters of Amrita Pritam and Imroz दस्तावेज़ - अमृता और इमरोज़ के प्रेमपत्र New episodes, every Sunday. Episode 2 - In this episode, listen to Imroz and Amrita's first letters to each other starting from 1959. Prerna Rawat - https://www.instagram.com/prerna_rawat 'The Mansarovar Project' is - Shivam Sharma - https://www.instagra…
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Dastavez - The Love Letters of Amrita Pritam and Imroz दस्तावेज़ - अमृता और इमरोज़ के प्रेमपत्र New episodes, every Sunday. Episode 1 - In this episode, Imroz recounts his initial days with Amrita and describes how the idea of publishing this collection of love letters came about. Prerna Rawat - https://www.instagram.com/prerna_rawat 'The Mansarova…
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(Audio Timestamps below) This satire by Harishankar Parsai is an attack on how the political parties try to gain mileage out of sensitive religious issues by taking help of some corrupt Godmen. Originally written in 1968, this satirical piece seems more relevant than ever in today's communally charged atmosphere, keeping in mind the many deplorable…
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(Audio timestamps below) Qurratulain Hyder (20 January 1927 – 21 August 2007) was an influential Indian Urdu novelist and short story writer, an academic, and a journalist. One of the most outstanding literary names in Urdu literature, she is best known for her magnum opus, Aag Ka Darya (River of Fire), a novel first published in Urdu in 1959, from…
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(Audio Timestamps below) 'Nasha' by Premchand is a psychological study of human behaviour. How easily a man of principle can get corrupted by the same power he despises. How humans tend to change their character depending on their surroundings. At the end, it makes us reflect on this human hypocrisy and how we can learn from it. Timestamps - 0:00 -…
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(Audio Timestamps are below) In today's episode we read and analyze stories by acclaimed writer Krishna Baldev Vaid. He is known as the foremost writer of Modernist movement in Hindi literature. His work is simultaneously existential, experimental and absurd in nature. He completed his doctorate from Harvard University and taught at multiple univer…
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