Search Engine Optimization Trends 2023 and Beyond: Voice Search on Maps

Fuel Your Marketing Podcast with Arti Sharma| Marketing Podcast for CEO's, Business Owners, Entrepreneurs and Modern Marketers

Your Google My Business profile might be updated and well-managed but are you also using Apple Business Connect? Can people find your business on Apple Maps? It’s something that you don’t want to miss out on.

In this episode, Arti Sharma shares more about the current SEO trends. Here, she gives you some important tips to help optimize for local Voice Searches on different Maps.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• More than 2 Billion people are using Voice Search to find businesses, products, services, and general information.
• One big reason why voice search has been so successful in recent years is that it’s being used in smartphones, smart homes, cars, and everywhere else.
• The 3 types of Voice Searches: Discovery, Direct, and Knowledge-based.
• In discovery searches, people are looking for types of local businesses.
• In direct searches, people ask for information about a specific local business.
• Knowledge searches may have local businesses’ intent, but local businesses can create information that will answer that particular question.
• While discovery searches are important for finding new customers, direct searches can often be more important because these customers want to interact or do business with you.
• 3 out of 4 users of the iOS device use Apple Maps, not Google Maps.
• Go to mapsconnect.apple.com to claim your listing. You should have an Apple ID to have access to this.
• Optimize your Yelp business listing because Apple sources information from Yelp
• If you optimize your business to show up well on a Google search and Google Maps, you are already well optimized to show up in a Voice Search on Google Assistant.
• Alexa gets local business data, photos, and reviews from two primary sources: Yelp and Yext.

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