Content Exploder captures the stories behind some of the leading shows in B2B as told by the unsung heroes who produce them. Each episode of Content Exploder will highlight one expert from one show, taking the listener on a dive deep into every detail, from the creative to the practical, from concept to production, and beyond. We’ll sit with directors, producers, editors, DP’s and the content creators that do it all. Join Justin Siegel, and an incredible group of production experts on Conten ...
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We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with ...
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1
The Power Of Empathetic Leadership with Jorge Soto from AssetMule
1:04:38
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What if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture. For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one …
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Rethinking Field Marketing with Ajay Ravichandran from Everstage
50:06
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Ever wondered how to transform field marketing from routine to remarkable? Today, we're diving into the playbook of an event marketing maestro who's redefining the rules of the game. We're thrilled to welcome Ajay Ravichandran, Field Marketing Lead at Everstage, to Growth Marketing Camp. In this episode, Ajay opens the curtain on the methodologies …
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Inside Strategies for Community-Powered Growth with Daniel Cmejla from Apollo
58:12
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Have you ever wondered how to grow your business through the power of community? You’re in luck because today, we bring you Community Building 101 from a true powerhouse in building partnerships, community, and brand loyalty. We’re excited to welcome Daniel Cmejla, the VP of Community at Apollo, to Growth Marketing Camp. In this episode, we delve i…
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Harnessing the Power of Owned Media with Anthony Kennada of AudiencePlus
44:39
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In this episode of Growth Marketing Camp Founder Stories, we engage in a captivating conversation with Anthony Kennada, Founder & CEO at AudiencePlus. We dive deep into the evolving world of B2B marketing, exploring the future of brand building, the pivotal role of owned media, and how emerging platforms are reshaping the industry's landscape. We d…
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Embracing the Unpredictable: Scott Bynoe's Guide to Thriving in B2B Marketing
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After a highly insightful chat in episode 51, we’re excited to welcome Scott Bynoe, Vice President, North America Marketing at Crawford & Company, back into the Growth Marketing Camp spotlight! Scott returns to share his best advice on navigating the ever-evolving landscape of B2B marketing and leadership with our audience. In this episode, Scott t…
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Illuminating the Path to ABM Mastery with Mason Cosby
52:10
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With a wealth of experience and relentless commitment to adding value to clients, Mason Cosby, the Founder of Scrappy ABM, transforms the ABM landscape through his business. And the insights he’s introducing to the marketing world is a game-changer. In this Growth Marketing Camp’s Founder Stories episode, we share Mason's entrepreneurial journey an…
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The Recipe to Crafting B2B Content that Captivates Audiences with Obaid Durrani
1:14:18
1:14:18
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We are delighted to welcome to the show Obaid Durrani, Head of Brand & Content at HockeyStack, an analytics and attribution tool for B2B marketing teams & the Creative Director at The Flow, a Netflix-style streaming platform for B2B marketers. With a knack for unconventional approaches, Obaid has been a driving force behind the success of HockeySta…
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Tapping Into Affiliate Marketing Magic with Kristina Nolan from DMi Partners
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Our newest guest is a powerhouse digital marketing leader and technological determinist who believes in leveraging digital communication for speed, versatility, and success. We’re excited to welcome to the show, Kristina Nolan, Vice President of Media Services at DMi Partners, a full-service digital marketing agency. Kristina has been a crucial par…
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ABM and Evangelism: The Power Couple Redefining Success in Marketing with Corrina Owens
49:03
49:03
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In our 100th episode, and very special milestone of Growth Marketing Camp, we are chatting about all things Account Based Marketing (with a sprinkle of Evangelism) with Corrina Owens, Chief Evangelist Officer at purple cork and ABM master. We know that evangelism is all about the brand, customer, and positioning, all tied together into the unique r…
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Marketing, Leadership, and Self-Care: Lessons from Jaclyn Mullen
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Our newest Growth Marketing Camp episode is a testament to the power of networking. We’re very excited to welcome Jaclyn Mullen to the show. She’s currently serving as the Head of Marketing at TheLoops, an AI-driven CX platform for B2B SaaS companies. Jaclyn's story is one of relentless innovation and empowerment, and today, she shares all her secr…
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Cringe Creators: Marketing Horror Stories
57:51
57:51
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Join us for a terrifyingly fun conversation as we dive into the darkest corners of content creation. In this Growth Marketing Camp Halloween edition episode, explore the yays and nays of LinkedIn as we discuss: The most cringe-worthy content our guests have seen (& created) Toxic Positivity: When is too positive too much (& the risk of toxic positi…
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Busting Thought Leadership Myths with Ashley Faus from Atlassian
52:12
52:12
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This week we are very excited to welcome Ashley Faus, Director of Integrated Product Marketing at Atlassian, to the show. Ashley joins our podcast stage for a fun and insightful chat on her incredible career, where marketing brilliance meets the spotlight. In this captivating Growth Marketing Camp episode, Ashley shares: ✨ The definition of thought…
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Fuel Your Brand's Authority Through The Magic of Data-Driven Storytelling
54:06
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In our newest Growth Marketing Camp Founder Stories episode, we are venturing into the realm of original research and data-driven storytelling. Our guest is Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, a boutique agency renowned for its stellar work with major brands like Adobe, IBM, Samsung, and Zapier. In this episode, …
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Crushing Event Marketing: Tips, Tricks, and Tech with Melanie Reid
40:33
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Our newest guest Melanie Reid is crushing it as Riskified’s Event Marketing Manager. In this episode of Growth Marketing Camp, we discuss: 🎉 The importance of building networking schedules and custom excursions for attendees 🎉 Top tips to maximize ROI and enhance the post-event experience, particularly when it comes to nurturing leads 🎉 How to get …
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Unveiling the Secrets to Social Selling and Newsletter Magic with Paige Tills
50:49
50:49
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Welcome to another exciting episode of Growth Marketing Camp, where we’re joined by Paige Tills, Head of Marketing (& newsletter queen), at #samsales Consulting, a boutique sales consulting firm led by Founder and CEO, Samantha McKenna. In this episode, we crack the code of social selling as we talk about all things LinkedIn, newsletters, and marke…
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Leveraging Influence as the New Outbound with Morgan J Ingram
1:20:58
1:20:58
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In this Growth Marketing Camp Founder Stories episode, our host Jass Binning engages in a thrilling conversation with Morgan J Ingram, Founder & CEO at Ascension Media Productions. They discuss: 🔥 How your brand can find unique angles for your content 🔥 How to tie your content, whether it be podcast or webinar series, back to revenue (3 plays from …
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From Garage Startup to Revenue Revolution: UserGems' Blueprint for Success
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This week, we have the pleasure of welcoming Trinity Nguyen, the VP of Marketing at UserGems. As their very first business hire, Trinity has been crushing it with them almost from the very beginning. In this episode of Growth Marketing Camp, we discuss: 💎 What’s an account-based strategy UserGems found the most success in (& why it’s all about the …
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Build a Demand Gen Powerhouse & Track Marketing Success w/ Julia Hartwig
1:08:30
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This week, we would like to introduce you to the incredible Julia Hartwig, former VP of Marketing at Capchase. Julia's journey is nothing short of captivating, as she successfully made a remarkable transition from growth marketing to a prominent VP role. We are thrilled to bring you her extraordinary career trajectory. In this episode of Growth Mar…
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Unleashing the Power of Voice Intelligence to Forge Human Connection
30:37
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In today’s episode of Growth Marketing Camp, we welcome Masami Middleton, the Chief Marketing Officer at CallRail, to explore the enduring power of your customer conversations and discover the untapped opportunities that lie within. Masami joins us to share how voice AI and data-driven solutions are revolutionizing the way businesses leverage the p…
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Get More Bang for your Buck with Event-Led Growth w/ Mark Kilens
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In this episode of Growth Marketing Camp, we welcome Mark Kilens, the CMO at Airmeet, to discuss: 🚀 Why event-led growth is the future (& how companies can shift their mindset to this approach) 🚀 How event marketers can leverage data from virtual events (& what they should pay attention to) 🚀 Mark’s bullish mindset on people-first GTM motions (& a …
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1
The Evolution of Gated: Exclusive Insights with Melissa Moody
49:45
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Melissa Moody, Co-Founder & CMO at Gated, joins us to peel back the layers and give us the scoop into what led them to make a recent pivot that goes beyond email and introduces dynamic profiles in order to help business professionals stay focused and make meaningful connections Plus, she shares why they’re so excited for the future, and what it act…
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How to Ignite Engagement and Unleash the Power of Dark Social & Evangelism with Arthur Castillo
53:02
53:02
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Have you heard the hilarious story of how we crossed paths with Arthur Castillo, the Head of Dark Social & Evangelism at Chili Piper? It happened at INBOUND22, and it’s still one of our fave stories to tell. It’s so funny that we often use it as an icebreaker when meeting new marketing leaders. Tune into the episode to hear it for yourself - props …
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Rob Jones on The Power of Creative Authenticity (and an Orange Suit)
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57:09
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The Boston Globe interviewed him, Vice interviewed him, and now, Growth Marketing Camp has the pleasure of interviewing the Mayor of INBOUND! Otherwise known as Robert Jones, Sr. Channel Evangelist at RevPartners. In this episode, you’ll learn how Rob transitioned from a HubSpot rookie to HubSpot super admin, harnessing the power of humorous video …
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The Lavender Effect: How a B2B SaaS Company is Revolutionizing Marketing
1:09:49
1:09:49
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If there’s one brand that could easily start a sitcom, it’s Lavender. 💜And in this episode of Growth Marketing Camp’s Founder Stories, we bring you Lavender’s raw, wild, and inspiring origin story. What started as a weekend project turned into a thriving startup (already becoming a movement) and a multi-million dollar business. And William Ballance…
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The Power of Self-Marketing: Make Yourself Eternally Employable with Alexis Scott
53:10
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In this week's interview, Growth Marketing Camp welcomes Alexis Scott, a brand evangelist, storyteller, and the Founder of The Fairy Job Mom. She connects companies with great talent, guides job seekers in their next career move, and helps professionals build memorable personal brands. We’re here to share her journey from a corporate career to runn…
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On Episode 2 of Content Exploder, Justin sits down with Benji Block (Sweet Fish Media), current executive producer and host of the revolutionary podcast, B2B Growth. Learn from Benji's best practices, tips and tricks, and how he keeps the show fresh with a combination of both evergreen and innovative strategies.…
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Uncover Hidden Demand and Skyrocket Your Growth with ABM w/ Jodi Cerretani from RollWorks
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In today’s episode of Growth Marketing Camp, our host Bobby Narang sits down with Jodi Cerretani, the VP of Revenue Marketing at RollWorks, to discuss the importance of Account-Based Marketing and Demand Generation in driving business growth and promoting alignment with sales and marketing. We dig deep into how ABM is not just about generating dema…
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Beyond Women's History Month: A Call to Action for Gender Equality with Catherine Dummitt
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59:58
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As we celebrate Women's History Month, it's essential to reflect on our progress toward gender equality and the work that still needs to be done. In this limited edition episode of Growth Marketing Camp, our host Jass Binning sits down with Catherine Dummitt, the VP of Marketing at Narvar, to discuss what it feels like to be a woman in tech, the ne…
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The Power of Authentic Connection: a Community Building Masterclass with HubSpot’s Christina Garnett
1:03:14
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Our newest guest is an award-winning community builder and advocacy strategist, a woman who’s already a huge part of our Growth Marketing Camp community and who continues to inspire us: Christina Garnett, the Principal Marketing Manager of Offline Community & Advocacy at HubSpot. In a world that’s always buzzing with noise, where AI-powered models …
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On the inaugural episode of Content Exploder, Justin sits down with Ben Hillman (Paddle, Profitwell, Recur), creator of one of the most successful and longest running shows in B2B, Protect the Hustle. Learn how Ben and Patrick Campbell began their owned media journey and created one of the biggest hits in business media.…
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Build a Brand on Trust (& Bit of Funk) with Nemanja Zivkovic
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Whether you’re an old-school B2B marketer or leaning towards the new wave of creators, one thing’s certain - Dark Social is real. And it’s happening all around us. All. The. Time. Our newest Growth Marketing Camp guest, Nemanja Zivkovic, the CEO & Founder of Funky Marketing agency and the host of the Funky Marketing Show podcast, is living proof of…
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From Surviving to Thriving: Proofpoint Marketing’s Origin Story with Gaby & Mike Grinberg
1:02:37
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The most formidable beginnings have been known to build the strongest businesses. And that is exactly how Proofpoint Marketing’s story began. With an unforeseen family crisis. Even though Gaby Israel Grinberg and Mike Grinberg never thought about going into business together, the events surrounding the birth of their daughter forced them to take co…
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1
How Jess Cook Harnesses Her Personal Brand for B2B Marketing Success
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Jess Cook is the Head of Content at LASSO, the co-host of the That’s Marketing Baby podcast, the queen of analogies, and our newest Growth Marketing Camp guest. And boy, does she have the right mix of experience on the front lines of marketing, curiosity, passion, and personality to get your ears buzzing. Jess’s career journey includes it all, from…
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Making the Leap: How Brandon Powell Cut the Corporate Parachute to Pursue His Entrepreneurial Dreams
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Brandon Powell’s career journey has empowered him to recognize the opportunities in the market and start his own business. And believe it or not, his success story is born out of necessity at the age of 12. Today he is HatchWorks’ Founder and CEO. Brandon joins us on an episode of Growth Marketing Camp’s Founder Stories to share how HatchWorks was …
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Drive Demand with Email Marketing & Segmentation with Jeremy Fischer from Quantum Metric
30:08
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In this episode of Growth Marketing Camp, we deep dive into the email marketing world with Jeremy Fischer, a Demand Marketing Senior Specialist at Quantum Metric. Jeremy shares his experience in leading the charge in Quantum Metric’s global email marketing efforts to drive demand, including landing page creation and chatbot strategies. Our host, Bo…
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Client Is King: Building a Marketing Agency That Drives Growth with Tyler Jordan
29:43
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Are you ready to level up your digital marketing game? Tyler Jordan, the Founder and CEO of a thriving remote-first marketing agency, Jordan Digital Marketing, is here to help! With a rich digital marketing background and experience at top companies like Hired, Weebly, and 3Q Digital, he's got the know-how to take your business to the next level. I…
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Why Staying Curious is the Ingredient to Success with Drew Brucker from LASSO
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In this week’s episode of Growth Marketing Camp, Jass Binning and Drew Brucker, the VP of Growth at LASSO, dig deep into the beauty and the challenges of leading a small marketing team in a scaling company. Drew shares the importance of prioritizing the priorities, why companies should stop measuring ROI for every marketing activity, and why curios…
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The Outside-In Approach to Copywriting with Konrad Sanders
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This week, Konrad Sanders, Founder, CEO & Content Strategist of a charming London-based agency, The Creative Copywriter, joins us on the Growth Marketing Camp to share all his tips and tricks with our audience. Jass and Konrad dig deep into creative ways you can use to uncover what your customers want (versus what you think they want). Konrad answe…
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Building a Balanced Economic Model That Supports Growth and People with Bryan Karas
34:24
34:24
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Welcome to another episode of Growth Marketing Camp’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience. This week, Bryan Karas, Founder and CEO of Playbook Media (& GrowTal), joins us to share the journey that's led him to start his company and drops som…
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How to Build Brand Loyalty Through ABM, Customer Marketing and Evangelism with Nick Bennett from Alyce
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In this week's episode of Growth Marketing Camp, we chat with Nick Bennett, the Director of Evangelism & Customer Marketing at Alyce, about all things ABM, Customer Marketing, and Evangelism. Nick shares the story of what it takes to build a strong personal brand and a community of die-hards (& how Alyce leverages it), how to collaborate with B2B i…
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How To Establish and Measure Brand Trust with Vena Solutions’ Tamara Kitić Yarovoy
29:48
29:48
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A common question many companies ask is how do you establish and measure strong brand trust. And what does it mean to create community? Our newest Growth Marketing Camp guest, Tamara Kitić Yarovoy, the Director of Demand Generation at Vena Solutions, is here to answer these questions, and more. Tamara sheds light on her most recent projects in 2022…
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From Podcasting to Partnerships (And Everything in Between) with Logan Lyles
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On this week’s episode of Growth Marketing Camp, Logan Lyles, Head of Partnerships at Teamwork, chats with our host, Jass, about all things podcasting! Logan shares his love for the podcast world and how he started off his career; What it took for him to find his voice and how he built a strong personal brand on LinkedIn with a large network of aro…
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How to Build a Standout Cybersecurity Brand with Lauren Kersanske from Axonius
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Cybersecurity brand, Axonius helps security and IT professionals discover, manage, and secure all of their assets. And what makes their brand stand out (apart from a top-notch product) is their ambitious team who easily tackles some of the biggest challenges in IT. This week, we have the pleasure of welcoming a key member of their team on the Growt…
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Uncovering The Origin Story Of Beam Content with Brooklin Nash
50:33
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50:33
Welcome to a very special and first of many more to come episode of Growth Marketing Camp. We’re kicking off Growth Marketing Camp’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience. And who better to start off this special series with than Brooklin Nash…
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Feedback Loops & Why You Desperately Need Them with Matt Paige from HatchWorks
46:33
46:33
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If you’re not leveraging the power of feedback loops or aren’t quite sure how to make them a part of your process, this is the episode for you. Matt Paige, Vice President of Marketing & Strategy at HatchWorks, has a deep background in product marketing strategy and passionately believes in the power of feedback loops. That’s why we invited him to j…
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The Power of Providing a Personalized Experience for Your Customers with Ryan Cormier
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Ryan Cormier’s passion for hunting, camping, hiking, and pretty much everything outdoorsy brought him to Kalkomey Enterprises, LLC - a leader in outdoor recreation education. As their Director of Digital Marketing, Ryan is leading the content team at Kalkomey Enterprises to support customer acquisition, activation, and retention across their portfo…
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How Outside Helps People Live a Healthier and Happier Life with Zenia Johnson
47:07
47:07
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Zenia Johnson, Director of Performance Marketing at Outside, walks us through an average week in her shoes on this week's episode of Growth Marketing Camp. Zenia shares what the performance marketing team is responsible for (& in her words, the important skills), how they align with the rest of the company (& company goals), and how to build genuin…
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Empowering Managers to Become Extraordinary Leaders With Megan Galloway
24:06
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This week, Growth Marketing Camp welcomes Megan Galloway, Head of Community at Campfire & the Founder of Everleader. In this episode, Megan and our host, Jass, have a delightful chat about Campfire’s north star and the mission behind their leadership development training. Megan shares advice on how companies can create a people-first culture and wh…
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How Gated Helps People Take Control of Their Attention with Melissa Moody
38:04
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This week, Growth Marketing Camp welcomes Melissa Moody, Co-Founder & CMO at Gated and co-host of their podcast, Finding Focus. In this episode, Melissa shares the origin story of Gated and paints a picture of a new world she envisioned where people could take back control of their inboxes. She also shares how to get people aligned in an early-stag…
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How Sweater Forges a Tight-Knit Community with Lorri Kane
41:33
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Welcome to another exciting episode of Growth Marketing Camp, where we welcome Lorri Kane, Digital Engagement Director at Sweater and bestselling author of 60 Days to LinkedIn Mastery. Lorri joins us to share the story of how she became a vital part of the Sweater team and joined them on the journey of making venture capital available for everyone.…
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