Best Balderton Capital Podcasts (2024)

1
How to not fail your sales & marketing sync, with Joel Gaudeul 34:33

1h ago34:33

34:33

How to not fail your sales & marketing sync, with Joel Gaudeul by Advance B2BBy Advance B2B

1
Transforming business processes with generative AI with Writer's May Habib 41:02

12d ago41:02

41:02

The raw potential of generative AI has been made clear in recent years, but how can enterprises draw on the technology's full potential? And do so in a secure and compliant manner? Suranga Chandratillake sat down with Writer CEO and co-founder May Habib to discuss how the company's full-stack platform is making it faster and easier for organisation…

1
Government and deeptech with IQ Capital's Jonno Evans 44:48

19d ago44:48

44:48

From 10 Downing Street to deeptech investing, IQ Capital's Jonno Evans brings unique insight into the relationship between government and startups. We sat down with Jonno to explore the opportunity government has when faced with new technologies, how to encourage collaboration, and how to understand and bridge the culture around risk-taking. Find o…

1
The future of energy: small modular nuclear reactors with Blue Energy's Jake Jurewicz 39:36

26d ago39:36

39:36

There's clear untapped potential as the world looks to decarbonize the energy sector: nuclear power. Blue Energy's CEO and co-founder Jake Jurewicz joins James Wise to discuss how offshore nuclear power plants can play a key role in building a sustainable and resilient energy grid of tomorrow. Find out more about Blue Energy here Find Balderton Cap…

1
Season 2 Wrap Up 36:04

1M ago36:04

36:04

In this last episode of Season 2, Janessa and Amrita take a look back at key themes from this past season. They cover: - How CMOs build brand teams - Memorable brand campaigns - The intersection of brand and demand And much more. Thanks for listening! Thanks for listening!By Amrita Gurney and Janessa Lantz

1
Robots that lay bricks with Monumental's Salar al Khafaji 43:00

1M ago43:00

43:00

The UK is facing an acute shortage of bricklayers. At the same time, the new UK government has pledged to build 1.5m new homes over the next five years. Can bricklaying robots be the solution? Salar al Khafaji, CEO and co-founder of Dutch robotics startup Monumental, sat down with Suranga Chandratillake to why autonomous construction robots are the…

1
AI safety and responsibility with Baroness Joanna Shields 39:16

1M ago39:16

39:16

Drawing on her experience leading big social media platforms in their early days, we talk with Baroness Joanna Shields about what AI leaders need to get right when thinking about building their businesses, and how we’d accelerate the adoption of these new technologies in a safe and responsible way. Find out more about Precognition here and follow B…

1
Shafqat Islam, CMO of Optimizely 43:18

2M ago43:18

43:18

Join Janessa Lantz as she interviews Shafqat Islam, the CMO of Optimizely. Shafqat discusses his unique marketing approach focused on speed, creativity, and risk-taking and shares details of Optimizely's bold campaign at the Adobe Summit. Shafqat also shares his journey from founding Welcome to leading marketing at Optimizely, offering insights int…

1
Reinventing health monitoring with Sava's Renato Circi 41:50

2M ago41:50

41:50

Painless real-time health monitoring at an affordable price? Listen to our chat with SAVA’s Renato Circi to find out how their advanced biosensing technology will deliver on this. Find out more about SAVA here and follow them on LinkedIn Find Balderton Capital here and follow us on LinkedInBy Balderton Capital

1
Transforming logistics with Manna Drone Delivery's Bobby Healy 43:57

2M ago43:57

43:57

Coffee delivered to your doorstep via a drone? Manna Drone Delivery is already making it happen in the suburbs of Dublin and Texas. Tune into our conversation with founder and CEO Bobby Healy to learn more about how Manna are making deliveries more accessible in suburbs, the regulatory journey, and whether there’s a case for drones in space. Find o…

1
Dave Kellogg, EIR at Balderton Capital 41:53

2M ago41:53

41:53

Dave Kellogg is well-known in B2B marketing circles thanks to his popular and sometimes contrarian blog Kellblog. In this episode, Dave emphasizes the importance of building trust and maintaining professional consistency in brand presentation. He discusses the significance of "hygiene" in branding, stressing the need for professional-looking materi…

1
Antibody discovery with LabGenius' James Field 43:23

2M ago43:23

43:23

What do synthetic biology, machine learning and robotics have in common? James Field, CEO and founder of LabGenius, explains how his company is integrating bleeding-edge technologies from across these fields to discover the next-generation therapeutic antibodies. And change the way we approach drug discovery. Find out more about Labgenius here and …

1
Roger Figueiredo , CMO, #paid 23:18

3M ago23:18

23:18

In this insightful episode, we sit down with Roger, the CMO at #paid, to delve into the intricacies of influencer marketing, brand reputation, and creating memorable customer experiences. Roger, a prominent figure in the greater Toronto tech community, shares his journey and strategies for building and maintaining a strong brand from the ground up.…

1
Angela Singhal Whiteford - CMO, Corvus Insurance 41:01

3M ago41:01

41:01

Angela Whiteford, a repeat CMO with multiple exits, discusses her approach to brand and communications in Series C or D stage startups. Angela highlights the importance of having a strong point of view and leveraging partnerships to build a brand. She shares examples from her career, such as working with Intel to validate technology claims, which b…

1
Cultivated Meat with Uncommon’s Benjamina Bollag 38:22

3M ago38:22

38:22

Uncommon is using ground-breaking RNA cell technology to tackle the most pressing challenges to our health, starting with cultivated pork. Co-founder and CEO Benjamina Bollag sat down with James Wise to break down how cultivated meat will help tackle not only climate challenges, but also help improve global public health. Find out more about Uncomm…

1
Meagen Eisenberg - CMO Lacework 42:39

4M ago42:39

42:39

Meagen Eisenberg is the CMO at Lacework, former CMO at TripActions and MongoDB, and advisor to multiple successful startups. Her career spans 19 successful exits since 2011 as an operator and advisor, including 3 IPOs and 16 mergers and acquisitions. In today's episode, Meagen shares how the brand leader's job is to get everyone aligned and consist…

1
Jamie Barnett - Advisor and board member to high-tech startups 37:11

4M ago37:11

37:11

As an advisor and board member to high-technology startups, Jamie Barnett has taken on leadership roles in marketing, product, and customer success across top startups in cybersecurity, AI, DevOps, and IoT sectors. In this interview Jamie shares Which roles that are important in brand work The evolution of the role of visual identity in the last 10…

1
Embodied AI with Wayve's Alex Kendall 45:47

3M ago45:47

45:47

Welcome to What's Next with Balderton Capital, where we take a closer look at emerging technologies, the people behind them and the potential impact on our lives. Wayve has just raised a landmark $1.05 billion Series C round to launch their first Embodied AI solutions for autonomous vehicles. James Wise sat down with co-founder and CEO Alex Kendall…

1
Meghan Keaney Anderson, Head of Marketing at Jasper 40:33

4M ago40:33

40:33

This conversation with veteran marketing leader Meghan Keaney Anderson explores the importance of brand in marketing and the challenges of integrating brand and performance marketing. It highlights the role of values in shaping a company's brand and the need for goal alignment within marketing teams. Finally, Meghan shares her observations on the s…

1
Tom Wentworth - CMO, Recorded Future 44:04

4M ago44:04

44:04

In this episode, we interview Tom Wentworth, CMO of Recorded Future and former CMO at high growth startups including Acquia and Optimizely. Tom shares his thoughts on everything from building internal brand teams to building brand as a strategic asset to why standout brands go beyond marketing teams to bring together a truly integrated approach to …

1
Maya Spivak - Brand Builder ex Segment, Gretel and Mux 49:20

4M ago49:20

49:20

Maya Spivak is a seasoned marketer who has built multiple beloved developer brands, most recently as the VP of Marketing at Gretel, as well as Mux, the video infrastructure platform, and Segment, joining when the company was only 60 people and leaving shortly after its 10x growth in size and ARR, when it was acquired by Twilio for $3.2B. In this ep…

1
Jess Iandiorio, CMO of StarTree 31:34

5M ago31:34

31:34

On today’s episode we are interviewing Jess Iandiorio, a repeat startup CMO currently at StarTree, and previously at unicorns including Starburst, Mirakl and Acquia. She covers how to budget for brand, why brand design matters, and how brand fuels demand. You can learn more by following us on LinkedIn using the links below: Jess Iandiorio StarTree.…

1
How to Get €3M ARR From Content Marketing, with Alexis Chevallier, Content-Led Part-Time CMO 35:07

9M ago35:07

35:07

How much revenue can you tie to your content marketing operations? Should you place your Content Marketing Strategy in the hands of AI?To discuss this, we’re joined by Alexis Chevallier, Former CMO, now Part-Time CMO, who’s successfully achieved 3M in ARR directly attributed to content marketing operations for Content Marketing Agency YouLoveWords.…

1
Building a thriving online community, with Alex Theuma, Founder @SaaStock 51:39

10M ago51:39

51:39

Communities can be super powerful.They carry trends, they generate awareness, and if you play your cards right, they can even significantly affect your overall business growth.Now, communities are far from easy to build.To explore the topic, we invited Alex Theuma, founder of SaaStock a successful community helping SaaS founders and their teams con…

1
Launching A Big Brand Campaign 22:50

11M ago22:50

22:50

Welcome to Season 2! Today I mix things up with a solo episode, sharing my experience launching my first out of home (OOH) campaign. I cover: When and why to consider running a brand campaign How we launched our first OOH campaign for Float What I learned, and what I would do differently in future Thanks for listening!…

1
How to Grow a SaaS B2B Brand using Video Marketing, with Nora Sandell, Head of Marketing @Videoly 34:27

11M ago34:27

34:27

Are you really making good use of video to promote your SaaS company, products, and services? If not, the latest SaaS Growth Hub Podcast episode might be of interest to you as it is about ... video marketing, and everything it touches.To cover this creative topic, we invited Nora Sandell, Head of Marketing at Videoly, a leading product video platfo…

1
Building a brand team with Moly Milosovic 29:14

1y ago29:14

29:14

Moly leads the Brand Marketing and Communications team at Jobber, one of Canada’s fastest growing companies. She manages a team of 12 people dedicated to growing awareness of Jobber and building a global community of passionate and supportive home service entrepreneurs. In today's episode Moly shares how she built the brand team to include communit…

1
Behind the Scenes of a 50M ARR Company, with Edward Ford, Demand Gen Director @Supermetrics 47:18

1y ago47:18

47:18

After Joining Supermetrics as employee number 32 — and marketer number 4 — in 2019, Edward is now Demand Generation Director at Supermetrics, a fast-growing SaaS company with a stunning 50M ARR, in a very competitive space.In this exceptional episode with Edward, we cover:— The secret sauce to Supermetrics’ growth— Who should be driving growth? — W…

1
Being CMO at a public company with Kathy Bryan 27:43

1y ago27:43

27:43

What is like to lead marketing at a public company? Kathy Bryan, EVP and Head of Marketing at Electives joins me today. She shares her experience joining a company as the first marketing leader and through their acquisition and IPO. In this episode Kathy shares her path to CMO, how she thinks about marketing stakeholders, and how she thinks about b…

1
The secret to telling engaging customer stories, with Joel Klettke, Founder @Case Study Buddy 27:03

1y ago27:03

27:03

- What’s an efficient process for creating customer stories? - Can one scale the process? - Do you have a secret formula to get around this and still tell compelling stories?- How to tell stories when you can’t share numbers- How to hook the visitor from the get-go? Tune in to hear from Joel Klettke, Founder at Case Study Buddy.About the showThe Sa…

1
How to measure your customer stories’ ROI, with Joel Klettke, Founder @Case Study Buddy 32:32

1y ago32:32

32:32

- Why are customer stories so important?- Why is it so difficult to create and publish quality customer stories?- How to ensure customer stories serve business and revenue goals?- How should marketers measure the ROI of a case study?- How to ask a customer for a story?Tune in to hear from Joel Klettke, Founder at Case Study Buddy.About the showThe …

1
Building a Challenger Brand with Marissa Homère 41:29

1y ago41:29

41:29

Marissa Homère, VP Marketing at Irwin is a true revenue-focused marketer. She shares lessons learned along her career journey covering everything from marketing leadership titles, where brand building fits in the life of a newer brand, and how to build trust and respect with your finance counterparts. You can find Marissa at: https://www.linkedin.c…

1
Are LinkedIn Ads really expensive? with Gabriel Ehrlich, CEO @Remotion 22:35

1y ago22:35

22:35

What is the role of LinkedIn in a B2B advertising strategy?What is the best use of LinkedIn ads? Is LinkedIn really expensive?What's the Future of LinkedIn Ads?Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert.About the showThe SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing…

1
LinkedIn Ads 101 — What's a good LinkedIn Ad campaign? with Gabriel Ehrlich, CEO @Remotion 29:28

1+ y ago29:28

29:28

What makes it so difficult to make LinkedIn ads work?How should marketers approach targeting on LinkedIn ads?What does a good LinkedIn ads campaign look like?Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert.About the showThe SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing s…

1
How Founders Can Fix Sales and Marketing Alignment - With Dave Kellogg (Balderton Capital) 23:48

1+ y ago23:48

23:48

What should founders do to fix sales and marketing alignment once and for all?Dave Kellogg is an Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO.In other words, he has a lot to say about sales and marketing.Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on th…

1
What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital) 28:36

1+ y ago28:36

28:36

How much do founders know about Sales and Marketing? How much should they?Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO.In other words, he has a lot to say about sales and marketing.Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podca…

1
Market expansion: Challenges, DOs and DONT's, with Teemu Ilola, VP of Sales (Leadoo) 20:44

1+ y ago20:44

20:44

We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce.We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS compan…

1
Coaching marketing leaders with Mitch Solway 35:02

1+ y ago35:02

35:02

Mitch Solway was one of Canada's first marketing leaders to achieve repeat success building startup brands like Freshbooks, Lavalife and Vidyard. Today he is a respected fractional CMO and coach to other marketing leaders. In this episode we talk about: Whether you should work for a CEO who doesn't "get" marketing Common mistakes startup marketing …

1
Market expansion: Strategy and Sales & Marketing Alignment, with Teemu Ilola, VP of Sales (Leadoo) 27:32

1+ y ago27:32

27:32

We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce.We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS compan…

1
Becoming a well rounded brand builder with Nadia Milani, VP Marketing at Proposify 26:00

1+ y ago26:00

26:00

Marketing today is a broad function. Most marketing leaders start their career in one area of marketing - like demand gen, and then as they progress into leadership roles, they are responsible for brand, demand, product marketing, and sometimes in-house creative. My guest today, Nadia Milani, VP Marketing at Proposify, has done it all, and shares h…

1
Bringing big brand experience to startups with Sean Mathews 26:42

1+ y ago26:42

26:42

What can startups learn from their bigger brand counterparts? That’s one of the questions I posed to Sean Mathews, who left agency life to join RBC Ventures and work with their portfolio of startups. We cover everything from defining brand strategy to putting together your first brand budget. I hope you enjoy this episode. Show Notes: Sean Mathews …

1
Adam Holmgren - Global Demand Gen Lead at GetAccept: Switching From Lead Gen to Demand Gen 40:24

1+ y ago40:24

40:24

Lead generation is usually great for acquiring many contacts, but it also favors quantity over quality.Demand generation, on the other hand, focuses on attracting relevant people based on what they need to solve at a given time. It favors quality over quantity and has a greater impact on revenue.Put simply, companies focusing solely on lead generat…

1
Joining a startup as the first marketer with Manuela Bárcenas 33:06

1+ y ago33:06

33:06

Being marketer #1 at a startup is not for the faint of heart. I describe it as trying to plant the roots of a new tree while standing in the middle of a tornado. Manuela Bárcenas knows exactly what I mean, as someone who joined Fellow as not just the first marketer, but also the first non-technical employee outside of its founders. In this episode …

1
Adam Holmgren - Global Demand Gen Lead at GetAccept: Economic Downturn: Threat or Opportunity? 34:16

1+ y ago34:16

34:16

How do you view the current economic situation — through the threat or the opportunity lens? As companies scramble to cut back on budgets, marketers are finding themselves in one of the following situations:— 😱 A panic mode. They’re ready to pack up, head for the hills, and prepare for the worst (threat lens).— 🧐 A hyper-focused mode. They're ready…

1
Building a brand from scratch with Jared Henriques, Founder of Renga 31:50

1+ y ago31:50

31:50

In our first episode of Standout Startup Brands, I interview Jared Henriques, the founder and CEO of Renga, a brand strategy and design agency in Toronto. Jared shares valuable insights on what it’s like to build a brand from scratch, how has an investment in brand pays off for early stage teams and some common pitfalls that marketers and founders …

1
Sophie Hedestad - CMO at Netigate - Working Agile: Why and Where to Start 49:05

1+ y ago49:05

49:05

Do you know what rhymes with Marketing?P-L-A-N-N-I-N-G.We recently welcomed Sophie Hedestad (CMO at Netigate) in episode 94 of the SaaS Growth Hub Podcast to discuss how marketers can move growth needles by working agile and being more strict with planning things ahead.Sophie, Reeta and Seija cover:> What it means to work agile> How can marketing b…

1
Trailer 1:03

1+ y ago1:03

1:03

Learn how to build a brand that gets noticed, drives revenue and fosters retention in this podcast for marketers and founders at startups in the Seed to Series B stages of growth. Every episode will feature an in-depth interview with a startup marketing leader, and answer your burning questions about what it takes to build a standout startup brand.…

1
Andrew Davies - CMO at Paddle - Scaling SaaS: How to remove barriers to growth? 50:57

2y ago50:57

50:57

When things get hectic - and they are pretty wild right now -, looking at facts and data might be the best thing to do.Paddle recently published an insightful report: The State of SaaS Growth: Uncovering the growth levers that see SaaS businesses achieve long-term success. So, we invited Andrew Davies, CMO at Paddle, to share some of the key learni…

1
Halloween Special - Marketing Horror Stories 15:20

2y ago15:20

15:20

We love Halloween here at the SaaS Growth Hub Podcast. So, we decided to bring you a special episode on Marketing Horror Stories! Every marketer out there has either been involved in projects that have gone terribly wrong or they have had to do something they are now ashamed to admit.In this special episode, Seija and Reeta share a couple of market…

1
Mia Mäkipää - Data & Analytics Strategist, AB2B - Get More from your Analytics Setup with GA4 54:52

2y ago54:52

54:52

Mia Mäkipää is Data & Analytics Strategist here at Advance B2B. We invited her on the SaaS Growth Hub Podcast to discuss how the latest developments in the data and analytics world are impacting marketing and how to make the best out of it. —In short, the episode covers: - What a Data & Analytics Strategist (really) does?- How our use of cookies is…

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