Discover how the best media brands and solo operators are winning at newsletter growth & monetization. Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and ...
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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen
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1
Trump, the "Ultimate Influencer," Reverses on TikTok
27:51
27:51
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Here's what we covered today: Is TikTok pushing young voters towards the far-right? - Tubefilter Trump Interview: His Plan for Taxes, Tariffs, Jerome Powell, More TikTok Loses in First Challenge to EU’s Big Tech Crackdown - Bloomberg The 18-Year-Old High Schooler Behind the RNC’s Creator Strategy — The Information Here's why VidSummit is going to b…
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The Hawk Tuah Explosion feat. Tonner Jackson, CEO of Course Studio
31:50
31:50
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31:50
Here's what we covered on the show: Child Influencers Make Big Money. Who Gets It? - The New York Times Parenting influencers in Illinois must now pay their children if they feature in videos. Experts say it's about time A new Illinois law will force influencer parents to compensate their children for appearing in social media content ‘Hawk Tuah Gi…
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VidCon 2024 Recap, feat Phil Ranta, COO of Fixated
34:25
34:25
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Here are some helpful links supporting today's episode: Follow Phil Ranta on LinkedIn here! Learn more about Fixated here. Did Cannes Lions Steal VidCon's Thunder? — The Information The White House will host a conference for social media creators | TechCrunch For the first time, more than half of Gen Z self-identifies as content creators - Tubefilt…
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Ahead of VidCon, Influencers Make Less than Ever
29:48
29:48
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Here's what we covered today: VidCon is this weekend. Check out their site to see what's happening. Our Creator on the Rise is HappyHappyGal! Read our full interview with her on Tubefilter. Social-Media Influencers Aren’t Getting Rich—They’re Barely Getting By - WSJ TikTok encourages advertisers to "connect with" viewers as agencies prepare for pot…
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Cracking the Instagram Algorithm and Kai Cenat Breaks Another Record
36:37
36:37
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Here's everything we covered on the show today: Colin and Samir's interview with Adam Mosseri Adam Mosseri says Instagram's creator payouts are "burning money" and resulting in lower-quality content - Tubefilter Kai Cenat Breaks Twitch Record with Stream Featuring Kevin Hart and Druski - The Source AMP isn't making its own hydration drink. Instead,…
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MrBeast Officially Wears the YouTube Crown
32:06
32:06
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Here's what we covered today: PewDiePie avenged: MrBeast passes T-Series to become YouTube's most-subscribed channel - Tubefilter MrBeast Hires Exec Who Managed SoftBank’s Deal Spree — The Information YouTube employees can watch videos before they go live. That's causing problems. - Tubefilter Creators on the Rise: Fearfiction wants to turn cosplay…
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ViewStats, AI, and Brand Safety feat. Viral Nation Chief Product Officer Nicholas Spiro
41:59
41:59
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Here's what we covered today: Check out Viral Nation Secure! Follow Nicholas Spiro on LinkedIn. YouTube's mobile game push Playables is rolling out to all users - Tubefilter MrBeast Reveals His Biggest Secret (Interview) YouTube Channel Statistics - ViewStats TikTok is testing AI-generated search results from ChatGPT - Tubefilter OpenAI's "media ma…
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OpenAI vs The World as YouTube and ScarJo Investigate, plus a BrandCast recap
32:58
32:58
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Here's what we covered on today's episode: YouTube is investigating whether OpenAI used creators' videos to train Sora. It also thinks its own AI products can do better. - Tubefilter Scarlett Johansson's AI Legal Threat Sets Stage for Actors' Battle With Tech Giants Scarlett Johannson’s Complaints Could Fuel U.S. ‘Right of Publicity’ Law — The Info…
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Bloomberg's Alex Barinka Breaks Down TikTok's Lawsuit Against the US Government
33:53
33:53
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Here's everything we covered this week: Thanks to Alex Barinka for joining! Follow her on LinkedIn here. Our Creator on the Rise is Nicole Coenen! Check out our full interview on Tubefilter. It's official: TikTok is suing the United States over the "divest-or-ban" law - Tubefilter UK details requirements to protect children from ‘toxic algorithms’ …
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Inside Beehiiv's $33M Series B, feat. CEO Tyler Denk
33:44
33:44
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Here's what we covered today: Thanks to Tyler Denk for joining! Check out his newsletter here, and his LinkedIn here. Newsletter platform beehiiv prepares for expansion with $33 million Series B - Tubefilter Our Creator on the Rise this week is Adrian Vazquez! Here's our interview on Tubefilter. YouTube salutes its Shorts as ad revenue soars to $8.…
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Today we covered all things TikTok ban. Thanks to all of our contributors: Kaya Yurieff Liz Perle Matt Bilinsky Plus the small business owners whose opinions we featured: Tiffany Krumins, owner of Opu Probiotics Jessie Whittington, owner of Country Lather Soap Works Jackson Gosnell, a politics- and news-focused creator Brandon the Plant Guy, who us…
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Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested
1:00:41
1:00:41
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1:00:41
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Josh Spector—marketing st…
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The Father Daughter Duo Taking Over YouTube, feat. Jordan Matter
46:39
46:39
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Here's everything we covered today: Check out Jordan Matter on YouTube here! Iain Ward, aka the King of Chemo, is our Creator on the Rise this week! Cannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - Tubefilter YouTube accounted for 10% of all TV watch time in March - Tubefilter The MKBHD Review making waves: T…
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Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
38:11
38:11
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38:11
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, …
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1
Is Instagram Criminally Underpaying Creators?
32:27
32:27
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Here's what we covered this week: Cinna is our Creator on the Rise! Here's our full interview with her on Tubefilter. Instagram made $32.4 billion in ad revenue in 2021. That's more than YouTube. - Tubefilter Instagram makes more money from ads than YouTube does, and it has for years - The Verge TikTok testing new photo app to rival Instagram Dude …
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The Secret Sauce to Paid Ads — with Gunnar Holm of GrowJoy
34:43
34:43
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34:43
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, …
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Here's what we covered today: Josh and Lauren met up in LA at The Information's 2024 Creator Economy Summit: A New Era YouTube adds a "Members Only" option to put Shorts behind paywalls - Tubefilter More than 25% of channels in the YouTube Partner Program have monetized their Shorts - Tubefilter Epic Games paid $320 million to creators over 12 mont…
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How to build a local newsletter business — with Ryan Sneddon of Naptown Scoop
46:06
46:06
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46:06
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown S…
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1
LinkedIn Goes TikTok feat. Zach Blume, Co-Founder of Portal A
31:36
31:36
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Here's everything we covered this week: Check out Zach Blume on LinkedIn! This is Portal A, Zach's company. Our Creator on the Rise is ARIatHOME! | Twitch Profile Biden campaign on TikTok Florida governor signs law restricting social media access for children | CNN Business LinkedIn is experimenting with a TikTok-like video feed in its app | TechCr…
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Growth Secrets from a Newsletter Expert — with Alex Brogan of Faster Than Normal
40:18
40:18
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40:18
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. In this episode, SparkLoop's Dylan Redekop sits down with Alex Brogan of …
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1
MrBeast Lands The Biggest Game Show in History
34:36
34:36
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Here's everything we covered today: Creators on the Rise: ChelseaVFX makes impossible things - Tubefilter MrBeast lands deal with Amazon to produce TV series with 1,000 contestants and a $5 million prize - Tubefilter MrBeast reveals why he chose Amazon Prime for his game show over other streaming platforms - Dexerto MrBeast originally teased the ga…
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Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting
41:39
41:39
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In this week's episode of the Send & Grow podcast, SparkLoop's Dylan Redekop sits down with Jeremy Enns, the bearded brains behind the Scrappy Podcasting newsletter and Podcast Marketing Academy. Jeremy is not just a podcast marketing expert; he's a master at intertwining the worlds of newsletters and podcasts to create a unique blend of content th…
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The First Ever LinkedIn Influencer Agency, feat. Brendan Gahan
27:42
27:42
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Here's what we covered today: Creator Authority, the first-ever LinkedIn influencer marketing agency! Check out Brendan Gahan on LinkedIn. Our Creator on the Rise is Zach Pozniak! Check out the jeeves_ny TikTok account here. House Passes Bill that Could Ban TikTok Danny Duncan is putting his new energy drink brand in 10,000 stores this year - Tubef…
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Navigating Newsletter Ads in 2024: Expert Strategies with Ryan Sager & Jesse Watkins of Who Sponsors Stuff
32:41
32:41
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32:41
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. In this episode, Dylan, Ryan & Jesse discus…
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1
How to Make the Algorithm Work Like Magic, feat. Justin Flom
37:42
37:42
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37:42
Here's everything we covered today. All things Justin Flom! YouTube, Facebook, TikTok, Instagram. Our featured creator this week is Emily Wang! Check her out here on Twitch. Reesa Teesa snags CAA deal as 'Who TF Did I Marry?' becomes a TikTok sensation - Tubefilter TikTok says its revamped creator fund has increased total creator revenue by over 25…
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1
How Noor Chopra grew Touristy to 100k+ subscribers 100% organically
35:29
35:29
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35:29
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Noor Chopra. Noor writes the Touristy newsletter: "quick bites on Business, Tech and the Futu…
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1
How Much Money Do Content Creators Really Make? feat. Eric Wei, Cofounder of Karat Financial
35:44
35:44
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Here's everything we covered today: Follow Eric Wei on LinkedIn! Karat's new tool, Karat Insights Karat Financial website Our Creator of the Week Is Suto! Check out our full interview here. It's time for the Supreme Court to rule on state laws that concern social media censorship - Tubefilter YouTube is nixing the Kids app for TVs - Tubefilter Ludw…
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1
Deep Dives & Community Ties: Unlocking Newsletter Growth — with Chenell Basilio of Growth In Reverse
32:41
32:41
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32:41
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Chenell Basilio. Chenell writes the popular Growth In Reverse newsletter. Since publishing he…
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1
Ludwig Confronts YouTube's CEO, plus MrBeast on the Cover of Time
29:13
29:13
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Here's what we covered today: Ludwig: I Confronted YouTubes 'Scary' New CEO Sora, OpenAI's newest model, stuns the internet by turning text prompts into lifelike videos - Tubefilter Marques Brownlee Joins Ridge as Executive Board Member, Equity Investor, and Chief Creative Partner | Business Wire Creators on the Rise: alexbegs would like to send a …
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Crafting newsletters that connect — with Tarzan Kay
48:40
48:40
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48:40
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later. But the success wasn't all it was cracked up to be. She's s…
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1
Super Bowl Creator Recap 2024, Nike x Kai Cenat, and Disney Makes an Epic Investment
26:14
26:14
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26:14
Here's everything we covered: Our Creator on the Rise is KDotDaGawd! Here's our in-depth interview on Tubefilter. In her first year on OnlyFans, Lizzy Capri has made $100,000 - Tubefilter The Super Bowl's Other Big Winners... Were the Creators? Inside The NFL’s Creator Strategy — The Information YouTube stars help NFL bring in more viewers, league …
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The LinkedIn Growth Playbook for your newsletter — with Tom Alder of Strategy Breakdowns
39:30
39:30
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39:30
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tom Alder of Strategy Breakdowns — a weekly newsletter diving into . Tom recently quit his job at Atlassian to go *all in* on Strategy Breakdowns—a big gamble for many, but with a LinkedIn audience of over 75k followers, Tom has increased his…
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The Brand Yearbook feat. Sara Wilson, plus YouTube's 2024 Plans, and Top Podcasts Renew with a Twist
36:48
36:48
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Here's what we covered today: Our guest today was Sara Wilson! Here is The Brand Yearbook we discussed. You can follow Sara on LinkedIn here. Our Creator on the Rise is Nyane! TikTok: https://www.tiktok.com/@nyane Coca-Cola cries "Happy Tears" with a TikTok-exclusive flavor - Tubefilter Letter from the YouTube CEO: 4 Big bets for 2024 YouTube now g…
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The Future of Newsletters: Insights & Predictions — with Yong-Soo Chung of First Class Founders
33:55
33:55
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33:55
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Yong-Soo Chung, the visionary behind First Class Founders – a cutting-edge platform designed to intertwine the creative and entrepreneurial spirits. Yong-Soo, a serial entrepreneur, has embarked on a journey from owning several businesses to …
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Creator Economy 2024 Outlook feat. Megan Lightcap, plus Taylor Swift is Off TikTok & Tech CEOs Grilled by Congress
39:08
39:08
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39:08
Here's what we covered today: Our Creator on the Rise is The Korean Vegan, aka Joanne Molinaro! Here's our write up: https://www.tubefilter.com/2024/01/31/creators-on-the-rise-korean-vegan/ TikTok, Meta CEOs take heat from Congress in contentious Capitol Hill hearing on child safety - Tubefilter Mark Zuckerberg defends teenage creators’ right to pu…
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The Power of Partnership - with Colton Sakamoto and Tyler Parker of Office Party
31:36
31:36
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31:36
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tyler Parker & Colton Sakamoto, the co-founders of Office Party, a free 2x-weekly newsletter that's a curated guide for career advancement, tackling everything from job market trends to the impact of AI on employment. Colton and Tyler's partn…
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1
MrBeast Tests X, Enters China, and Signs with Amazon?
32:40
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Here's what we covered today: MrBeast's X video made $250k in 6 days. But there's a catch. - Tubefilter MrBeast's first video for the Chinese market needed only a few hours to get three million views - Tubefilter MrBeast is reportedly closing a $100 million TV show deal with Amazon - Tubefilter Airrack's YouTuber film school sells to VidIQ - Tubefi…
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1
How to Build a Newsletter as a Full-Time CEO - with Bill Kerr of Open Source CEO
42:51
42:51
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42:51
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Bill "Doc" Kerr, founder of Open Source CEO, a weekly newsletter helping founders, investors, and leaders in tech who want to outperform the competition. Bill's journey as the founder of Open Source CEO offers a unique perspective on newslett…
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1
YouTube Restructures, Meta Restricts, and TikTok Rolls Out The Sopranos
34:44
34:44
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Here's what we covered today, in more depth: Creator Economy Live 2024: where Josh was this week YouTube is restructuring creator management teams - Tubefilter Meta to restrict teen Instagram and Facebook accounts from seeing content about self-harm and eating disorders | TechCrunch Instagram and Facebook Will Stop Treating Teens Like Adults | WSJ …
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From Launched to Sold in 11 months: How LeQwane Lynch grew & sold the Alerts Daily newsletter — with LeQwane Lynch
28:36
28:36
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28:36
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with LeQwane Lynch, founder of Alerts Daily, a daily newsletter he started, scaled, and sold in under a year. In this episode, Dylan & LeQwane discuss… The Rapid Growth of Alerts Daily: LeQwane shares how he leveraged a private community & social …
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1
2024 Premiere: MatPat Says Goodbye, TikTok Makes Good Bank, and our first Creator on the Rise
34:03
34:03
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Here's what we covered today: MatPat is stepping down as host of Theory videos - Tubefilter TikTok will take a bigger cut from its Shop as it seeks $17.5 billion in annual U.S. ecommerce revenue - Tubefilter The kids (and adults) of Recess Therapy will interview stars on the Golden Globes red carpet - Tubefilter Creators on the Rise: Jessica McCabe…
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Building a profitable newsletter side hustle to over $50k - with Anthony Castrio of Bot Eat Brain
31:00
31:00
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31:00
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Anthony Castrio of the Bot Eat Brain newsletter. Anthony launched Bot Eat Brain (BEB) in Sept. '22 alongside his full-time project, Indie Worldwide. Despite BEB being a side project, Anthony earned over $50k in revenues for 2023 and scaled gr…
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The $3M playbook for newsletter ad sales - with Dan Barry of Revenews
40:03
40:03
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40:03
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Dan Barry of the Revenews newsletter. Dan has managed brand partnerships for major media businesses like Finimize and The Daily Upside where he was responsible for bringing in over $3M in ad sales revenue in just over 3 years. In this episode…
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How to Transform a Personal Brand into Newsletter Success - with Amanda Goetz of Life's A Game
40:59
40:59
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40:59
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Amanda Goetz of the Life's a Game newsletter. Amanda's journey in the newsletter world is as fascinating as it is instructive. From her experiences in marketing and entrepreneurship to finding her unique voice in the newsletter space, she sha…
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1
VTubers, ViewStats, and Viral Nation Ventures
23:46
23:46
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Here's what we covered today: Ironmouse just snagged a first-of-its-kind deal with Razer. She hopes it's a sign more brands will embrace VTubers. - Tubefilter Introducing ViewStats: A data platform for YouTube creators co-founded by MrBeast (Exclusive) - Tubefilter Facebook Drops Video Rev Sharing in Bet Creators Will Like the Alternative — The Inf…
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Harnessing the power of newsletters for your business - with Tiffany Uman of Peak Performers
37:15
37:15
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37:15
Welcome back to another episode of the Send & Grow podcast. This week, podcast host Dylan Redekop sits down with Tiffany Uman, a career coach and workplace expert, and the creator of the Peak Performers newsletter. With her Peak Performers newsletter, Tiffany channels her wealth of experience from her time at L'Oreal into empowering others in their…
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Here's what we covered today: Ludwig isn't happy with how YouTube is handling livestreams. He's giving it one year to fix things. - Tubefilter Theorist Media signs with FilmRise to put its YouTube content on TV (Exclusive) - Tubefilter Spotify cancels industry-favorite podcast Heavyweight - The Verge How TikTok Shop won brands and customers during …
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Mastering the Newsletter Trifecta of Community, Growth, and Revenue — with Brad Barrett of ChooseFI
43:01
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43:01
Welcome to another episode of the Send & Grow podcast. Today, SparkLoop's Dylan Redekop sits down with Brad Barrett, co-founder of ChooseFI, to explore the pivotal role of newsletters in the journey of content creation and community building. Brad shares his rich journey from modest beginnings with a personal finance blog to the monumental success …
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Here's what we covered today: Amouranth Buys $17 Million Florida Orchard In Bid To Surpass Bill Gates’ Land Ownership - Forbes Creators who upload long-form content to TikTok are growing 5x faster than those who don't - Tubefilter TikTok Ignited a Frenzy for Short Videos. Now It Wants Longer Ones — The Information FTC Authorizes Compulsory Process …
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Unpacking innovative growth strategies — with Sam Klemens of The Rollup
26:57
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Sam Klemens of The Rollup, a unique and irreverent newsletter about finance. Sam started The Rollup less than a year ago. In its short existence, The Rollup has garnered over 14k subscribers and now makes enough revenue for Sam to devote his …
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