Conversations, tactics and war stories with the unsung operators who make the startup world run.
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Discover how the best media brands and solo operators are winning at newsletter growth & monetization. Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and ...
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1
Beehiiv COO - Joining as CoS, promoting from within, scaling ops, and acquihires
46:21
46:21
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On this week's episode, we talk with Preeya Goenka, COO of Beehive, about her journey from finance to tech startups. Preeya shares insights on scaling a fast-growing email platform, working with founders, and lessons learned from acqui-hiring companies. --- YOUTUBE VIDEO: Click here to watch a video of this episode. --- CHAPTERS: (00:00:00) Teaser …
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1
Sophia Deng (Ramp / Instacart) - non-obvious learnings scaling iconic companies
1:35:19
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Join us for a conversation with Sophia Deng, an early employee at Instacart, Ramp, and Remote.com. Discover the hidden dynamics of fast-growing startups and learn what makes founders, like those at Ramp, truly exceptional. This episode offers unique perspectives and candid discussions about the inner workings of early-stage companies, providing val…
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1
Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested
1:00:41
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Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Josh Spector—marketing st…
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1
Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
38:11
38:11
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38:11
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, …
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1
The Secret Sauce to Paid Ads — with Gunnar Holm of GrowJoy
34:43
34:43
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34:43
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, …
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1
How to build a local newsletter business — with Ryan Sneddon of Naptown Scoop
46:06
46:06
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46:06
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown S…
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1
Growth Secrets from a Newsletter Expert — with Alex Brogan of Faster Than Normal
40:18
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40:18
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. In this episode, SparkLoop's Dylan Redekop sits down with Alex Brogan of …
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1
Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting
41:39
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In this week's episode of the Send & Grow podcast, SparkLoop's Dylan Redekop sits down with Jeremy Enns, the bearded brains behind the Scrappy Podcasting newsletter and Podcast Marketing Academy. Jeremy is not just a podcast marketing expert; he's a master at intertwining the worlds of newsletters and podcasts to create a unique blend of content th…
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1
Navigating Newsletter Ads in 2024: Expert Strategies with Ryan Sager & Jesse Watkins of Who Sponsors Stuff
32:41
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32:41
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. In this episode, Dylan, Ryan & Jesse discus…
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1
How Noor Chopra grew Touristy to 100k+ subscribers 100% organically
35:29
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35:29
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Noor Chopra. Noor writes the Touristy newsletter: "quick bites on Business, Tech and the Futu…
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1
Deep Dives & Community Ties: Unlocking Newsletter Growth — with Chenell Basilio of Growth In Reverse
32:41
32:41
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32:41
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Chenell Basilio. Chenell writes the popular Growth In Reverse newsletter. Since publishing he…
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1
Crafting newsletters that connect — with Tarzan Kay
48:40
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48:40
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later. But the success wasn't all it was cracked up to be. She's s…
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1
The LinkedIn Growth Playbook for your newsletter — with Tom Alder of Strategy Breakdowns
39:30
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39:30
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tom Alder of Strategy Breakdowns — a weekly newsletter diving into . Tom recently quit his job at Atlassian to go *all in* on Strategy Breakdowns—a big gamble for many, but with a LinkedIn audience of over 75k followers, Tom has increased his…
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1
The Future of Newsletters: Insights & Predictions — with Yong-Soo Chung of First Class Founders
33:55
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33:55
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Yong-Soo Chung, the visionary behind First Class Founders – a cutting-edge platform designed to intertwine the creative and entrepreneurial spirits. Yong-Soo, a serial entrepreneur, has embarked on a journey from owning several businesses to …
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1
The Power of Partnership - with Colton Sakamoto and Tyler Parker of Office Party
31:36
31:36
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31:36
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tyler Parker & Colton Sakamoto, the co-founders of Office Party, a free 2x-weekly newsletter that's a curated guide for career advancement, tackling everything from job market trends to the impact of AI on employment. Colton and Tyler's partn…
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1
How to Build a Newsletter as a Full-Time CEO - with Bill Kerr of Open Source CEO
42:51
42:51
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42:51
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Bill "Doc" Kerr, founder of Open Source CEO, a weekly newsletter helping founders, investors, and leaders in tech who want to outperform the competition. Bill's journey as the founder of Open Source CEO offers a unique perspective on newslett…
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1
From Launched to Sold in 11 months: How LeQwane Lynch grew & sold the Alerts Daily newsletter — with LeQwane Lynch
28:36
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28:36
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with LeQwane Lynch, founder of Alerts Daily, a daily newsletter he started, scaled, and sold in under a year. In this episode, Dylan & LeQwane discuss… The Rapid Growth of Alerts Daily: LeQwane shares how he leveraged a private community & social …
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Building a profitable newsletter side hustle to over $50k - with Anthony Castrio of Bot Eat Brain
31:00
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31:00
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Anthony Castrio of the Bot Eat Brain newsletter. Anthony launched Bot Eat Brain (BEB) in Sept. '22 alongside his full-time project, Indie Worldwide. Despite BEB being a side project, Anthony earned over $50k in revenues for 2023 and scaled gr…
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1
The $3M playbook for newsletter ad sales - with Dan Barry of Revenews
40:03
40:03
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40:03
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Dan Barry of the Revenews newsletter. Dan has managed brand partnerships for major media businesses like Finimize and The Daily Upside where he was responsible for bringing in over $3M in ad sales revenue in just over 3 years. In this episode…
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1
How to Transform a Personal Brand into Newsletter Success - with Amanda Goetz of Life's A Game
40:59
40:59
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40:59
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Amanda Goetz of the Life's a Game newsletter. Amanda's journey in the newsletter world is as fascinating as it is instructive. From her experiences in marketing and entrepreneurship to finding her unique voice in the newsletter space, she sha…
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1
Harnessing the power of newsletters for your business - with Tiffany Uman of Peak Performers
37:15
37:15
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37:15
Welcome back to another episode of the Send & Grow podcast. This week, podcast host Dylan Redekop sits down with Tiffany Uman, a career coach and workplace expert, and the creator of the Peak Performers newsletter. With her Peak Performers newsletter, Tiffany channels her wealth of experience from her time at L'Oreal into empowering others in their…
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1
Mastering the Newsletter Trifecta of Community, Growth, and Revenue — with Brad Barrett of ChooseFI
43:01
43:01
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43:01
Welcome to another episode of the Send & Grow podcast. Today, SparkLoop's Dylan Redekop sits down with Brad Barrett, co-founder of ChooseFI, to explore the pivotal role of newsletters in the journey of content creation and community building. Brad shares his rich journey from modest beginnings with a personal finance blog to the monumental success …
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1
Unpacking innovative growth strategies — with Sam Klemens of The Rollup
26:57
26:57
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26:57
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Sam Klemens of The Rollup, a unique and irreverent newsletter about finance. Sam started The Rollup less than a year ago. In its short existence, The Rollup has garnered over 14k subscribers and now makes enough revenue for Sam to devote his …
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1
From Newsletter to Creator Empire - with Jay Clouse of Creator Science
37:40
37:40
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37:40
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jay Clouse of Creator Science, a newsletter. Jay Clouse is the successful founder and operator of Creator Science — a creator-led business that did over $300k in 2022 and is on pace to nearly double that in 2023. But Jay's journe…
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1
Mastering efficient organic growth — with Mike Benitez of The Merge
36:03
36:03
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36:03
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mike Benitez of The Merge, a newsletter delivering military news & technology trends for people in the national security space. Mike is a retired US military fighter pilot. Since retiring, he's been working in the military tech s…
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1
From side hustle to nearing $1M revenue - with Michael Houck of Houck's Newsletter
38:10
38:10
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38:10
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Michael Houck of Houck's Newsletter, a newsletter for startup founders. Michael has worked for world-renowned startups like Uber and AirBnB. Those experiences—along with building his own startup—have helped him build Houck's News…
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1
Using giveaways to maximize growth with Aleyda Solis of SEOFOMO
47:18
47:18
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47:18
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Aleyda Solis of SEOFOMO, a newsletter for SEOs. Aleyda Solis started the SEOFOMO newsletter to keep up with SEO news for her consulting services. "I was saving all the links anyway," she told us. Now SEOFOMO goes out to over 27,0…
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1
From Layoff to Payoff: How a laid-off journalist built & sold a paid newsletter — with Matt Brown of Extra Points
55:57
55:57
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55:57
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Matt Brown of Extra Points, a paid newsletter for the college sports industry. Matt was laid off from working at Vox during the pandemic. He started the Extra Points newsletter as a business experiment. And it's paid off. With 16…
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1
Turning niche expertise into a $100k newsletter — with Jon Elder of Amazon Insiders
35:05
35:05
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35:05
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jon Elder of Amazon Insiders, a super niche newsletter set to hit $100k in revenue. Jon is an ex-Top3000 Amazon Seller who grew his Amazon business to over $10M in sales—and then sold for 7 figures. Now he publishes Amazon Inside…
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1
Exploding newsletter growth with Reddit — with Eric Lam of Exploding Ideas
44:05
44:05
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44:05
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Eric Lam of Exploding Ideas, a fast-growing newsletter about business start-up ideas on trending topics. Eric is always looking for business ideas. So he started the Exploding Ideas newsletter where sends curated startup ideas in…
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1
Using Twitter ads to grow newsletters — with Ryan Carr from Blakely Digital (formerly The Hustle)
38:14
38:14
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38:14
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue. And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acq…
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1
Powerful Lessons in Media for 2023 — with Joe Pulizzi of The Tilt Media
40:06
40:06
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40:06
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop content marketer Dylan Redekop sits down with Joe Pulizzi of The Tilt Media. Joe is considered the "godfather" of content marketing, founding Content Marketing Institute in 2007 and selling it 9 years later. In addition to writing a number of content marketing books, h…
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1
How to sell more newsletter ads & sponsorships in 2023 and beyond — with Ryan Sager & Jesse Watkins from Who Sponsors Stuff
29:49
29:49
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29:49
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. They are the co-founders of Who Sponsors Stuff—a database that tracks which brands & businesses are advertising in email newsletters and brings the data straight to you. Ryan and …
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1
Earning 6-figures from your newsletter side business — with Katelyn Bourgoin of Why We Buy
45:21
45:21
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45:21
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter. Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what tr…
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1
Growing your newsletter in 2023 — with Manny Reyes of Workweek
44:02
44:02
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44:02
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Manny Reyes from Workweek Inc. Manny was on the Morning Brew team before joining Workweek in a paid acquisition role. In this episode, Manny & Louis discuss: the key differences in marketing & publishing a B2B newsletter vs. a B2…
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1
The playbook for acquiring a newsletter — with Emanuel Cinca from Stacked Marketer
38:40
38:40
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38:40
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel "Manu" Cinca of Stacked Marketer—and now also of Psychology of Marketing. Manu is the first returning guest to the Send & Grow podcast, back for round #2 (listen to the first episode here). We invited Manu back after he &…
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1
Building a Creator-Driven Newsletter in 2023 — with Nathan Barry of ConvertKit
42:48
42:48
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42:48
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Nathan Barry, founder & CEO of ConvertKit. Nathan started ConvertKit 10 years ago and has since grown it to one of the largest creator-driven newsletter platforms in the world. On top of running an 8-figure business, Nathan's a c…
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1
From Zero to Profit: How to Build and Monetize a Successful Newsletter — with Justin Moore of Creator Wizard
49:59
49:59
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49:59
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Justin Moore, founder of the Creator Wizard newsletter. Justin's creator journey started back in 2009 with a YouTube channel. Since then, he's built a successful business as a Sponsorship Coach, backed by his rapidly-growing Crea…
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1
Growing a 6-figure newsletter with no audience — with Jason Woodruff of The Pour Over
38:40
38:40
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38:40
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter. Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow g…
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1
Does your newsletter need a puzzle strategy? With Mary Tobler of Morning Brew
34:37
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34:37
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter. Publishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsl…
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1
Sustainable media businesses — with Brian Morrissey of The Rebooting
36:18
36:18
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36:18
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Brian Morrissey, creator of The Rebooting newsletter and podcast. Before starting The Rebooting as an outlet to share commentary and insight into building sustainable media businesses, Brian was president and editor-in-chief at D…
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1
Running events as a newsletter operator — with Sophia Patten of Workweek
42:23
42:23
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42:23
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek. Sophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators. Events are a super hot-button topic for newsletter operators ri…
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1
How to plan your referral rewards — with Arvid Kahl of The Bootstrapped Founder
37:28
37:28
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37:28
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with author, podcaster and newsletter creator Arvid Kahl. Arvid is in the process of setting up a referral program for his newsletter, The Bootstrapped Founder. And asked me if I could help him with his reward strategy. We decided to …
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1
How to sell newsletter ads — with Katy Huff of MadRev
31:47
31:47
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31:47
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev. We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including: how important is is a media d…
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1
Growing a daily newsletter to 300k+ subscribers — with Pat Trousdale of The Daily Upside
28:50
28:50
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28:50
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Pat Trousdale, founder and operator of The Daily Upside. We jump straight into the good stuff, including: how The Daily Upside grew to over 300k newsletter subscribers without any social media presence what growth and revenue cha…
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1
Monetization, growth & newsletter trends — with Jacob Donnelly of A Media Operator
38:36
38:36
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38:36
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jacob Donnelly, GM of B2B at Morning Brew and creator of A Media Operator — a media business covering the business of media. We jump straight into the good stuff, including: how should media brands think about monetizing their em…
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1
Monetizing & growing a niche media business — with Emanuel Cinca of Stacked Marketer
37:33
37:33
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37:33
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel Cinca, creator of the Stacked Marketer newsletter. We jump straight into the good stuff, including: how to actually keep your email-list clean what audience growth channels are performing for Stacked Marketer right now wh…
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1
Building "The Avengers of media" — with Becca Sherman of Workweek
28:10
28:10
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28:10
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Becca Sherman, cofounder and COO of Workweek. We jump straight into the good stuff, including: what's more important... individual personalities or brand? what audience growth channels are performing for Workweek right now? what …
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1
Growing Morning Brew to 2.5 Million Newsletter Subscribers — With Jenny Rothenberg
25:56
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As a newsletter creator, how do you decide where to put your marketing dollars? And which growth channels will yield best results? Jenny Rothenberg, Director of Growth at Morning Brew, joined the team as a growth manager a little over two years ago. She’s had a front-row seat as the newsletter grew to 2.5 million highly engaged subscribers, and she…
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