Uncover how the best media brands and solo operators are winning at newsletter growth. SparkLoop cofounder Louis Nicholls takes you behind the scenes and shares the strategies, trends and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek and more.
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SUP? Inside Stories About Building Our Profitable Businesses


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SUP? Inside Stories About Building Our Profitable Businesses
Louis Nicholls, Mojca Žove
Follow along with Louis and Mojca as we grow our profitable businesses. We give weekly updates on the stuff that's on our minds and the challenges we're facing.
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Send & Grow by SparkLoop


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Unpacking innovative growth strategies — with Sam Klemens of The Rollup
26:57
26:57
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26:57
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Sam Klemens of The Rollup, a unique and irreverent newsletter about finance. Sam started The Rollup less than a year ago. In its short existence, The Rollup has garnered over 14k subscribers and now makes enough revenue for Sam to devote his …
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Send & Grow by SparkLoop


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From Newsletter to Creator Empire - with Jay Clouse of Creator Science
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37:40
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37:40
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jay Clouse of Creator Science, a newsletter. Jay Clouse is the successful founder and operator of Creator Science — a creator-led business that did over $300k in 2022 and is on pace to nearly double that in 2023. But Jay's journe…
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Send & Grow by SparkLoop


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Mastering efficient organic growth — with Mike Benitez of The Merge
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36:03
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36:03
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mike Benitez of The Merge, a newsletter delivering military news & technology trends for people in the national security space. Mike is a retired US military fighter pilot. Since retiring, he's been working in the military tech s…
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Send & Grow by SparkLoop


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From side hustle to nearing $1M revenue - with Michael Houck of Houck's Newsletter
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38:10
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38:10
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Michael Houck of Houck's Newsletter, a newsletter for startup founders. Michael has worked for world-renowned startups like Uber and AirBnB. Those experiences—along with building his own startup—have helped him build Houck's News…
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Send & Grow by SparkLoop


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Using giveaways to maximize growth with Aleyda Solis of SEOFOMO
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47:18
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47:18
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Aleyda Solis of SEOFOMO, a newsletter for SEOs. Aleyda Solis started the SEOFOMO newsletter to keep up with SEO news for her consulting services. "I was saving all the links anyway," she told us. Now SEOFOMO goes out to over 27,0…
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Send & Grow by SparkLoop


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From Layoff to Payoff: How a laid-off journalist built & sold a paid newsletter — with Matt Brown of Extra Points
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55:57
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Matt Brown of Extra Points, a paid newsletter for the college sports industry. Matt was laid off from working at Vox during the pandemic. He started the Extra Points newsletter as a business experiment. And it's paid off. With 16…
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Send & Grow by SparkLoop


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Turning niche expertise into a $100k newsletter — with Jon Elder of Amazon Insiders
35:05
35:05
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35:05
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jon Elder of Amazon Insiders, a super niche newsletter set to hit $100k in revenue. Jon is an ex-Top3000 Amazon Seller who grew his Amazon business to over $10M in sales—and then sold for 7 figures. Now he publishes Amazon Inside…
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Send & Grow by SparkLoop


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Exploding newsletter growth with Reddit — with Eric Lam of Exploding Ideas
44:05
44:05
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44:05
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Eric Lam of Exploding Ideas, a fast-growing newsletter about business start-up ideas on trending topics. Eric is always looking for business ideas. So he started the Exploding Ideas newsletter where sends curated startup ideas in…
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Send & Grow by SparkLoop


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Using Twitter ads to grow newsletters — with Ryan Carr from Blakely Digital (formerly The Hustle)
38:14
38:14
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38:14
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue. And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acq…
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Send & Grow by SparkLoop


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Powerful Lessons in Media for 2023 — with Joe Pulizzi of The Tilt Media
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40:06
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40:06
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop content marketer Dylan Redekop sits down with Joe Pulizzi of The Tilt Media. Joe is considered the "godfather" of content marketing, founding Content Marketing Institute in 2007 and selling it 9 years later. In addition to writing a number of content marketing books, h…
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Send & Grow by SparkLoop


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How to sell more newsletter ads & sponsorships in 2023 and beyond — with Ryan Sager & Jesse Watkins from Who Sponsors Stuff
29:49
29:49
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29:49
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. They are the co-founders of Who Sponsors Stuff—a database that tracks which brands & businesses are advertising in email newsletters and brings the data straight to you. Ryan and …
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Send & Grow by SparkLoop


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Earning 6-figures from your newsletter side business — with Katelyn Bourgoin of Why We Buy
45:21
45:21
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45:21
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter. Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what tr…
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Send & Grow by SparkLoop


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Growing your newsletter in 2023 — with Manny Reyes of Workweek
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44:02
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44:02
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Manny Reyes from Workweek Inc. Manny was on the Morning Brew team before joining Workweek in a paid acquisition role. In this episode, Manny & Louis discuss: the key differences in marketing & publishing a B2B newsletter vs. a B2…
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Send & Grow by SparkLoop


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The playbook for acquiring a newsletter — with Emanuel Cinca from Stacked Marketer
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38:40
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38:40
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel "Manu" Cinca of Stacked Marketer—and now also of Psychology of Marketing. Manu is the first returning guest to the Send & Grow podcast, back for round #2 (listen to the first episode here). We invited Manu back after he &…
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Send & Grow by SparkLoop


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Building a Creator-Driven Newsletter in 2023 — with Nathan Barry of ConvertKit
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42:48
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Nathan Barry, founder & CEO of ConvertKit. Nathan started ConvertKit 10 years ago and has since grown it to one of the largest creator-driven newsletter platforms in the world. On top of running an 8-figure business, Nathan's a c…
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Send & Grow by SparkLoop


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From Zero to Profit: How to Build and Monetize a Successful Newsletter — with Justin Moore of Creator Wizard
49:59
49:59
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49:59
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Justin Moore, founder of the Creator Wizard newsletter. Justin's creator journey started back in 2009 with a YouTube channel. Since then, he's built a successful business as a Sponsorship Coach, backed by his rapidly-growing Crea…
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Send & Grow by SparkLoop


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Growing a 6-figure newsletter with no audience — with Jason Woodruff of The Pour Over
38:40
38:40
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38:40
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter. Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow g…
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Send & Grow by SparkLoop


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Does your newsletter need a puzzle strategy? With Mary Tobler of Morning Brew
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34:37
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter. Publishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsl…
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Send & Grow by SparkLoop


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Sustainable media businesses — with Brian Morrissey of The Rebooting
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36:18
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36:18
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Brian Morrissey, creator of The Rebooting newsletter and podcast. Before starting The Rebooting as an outlet to share commentary and insight into building sustainable media businesses, Brian was president and editor-in-chief at D…
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Send & Grow by SparkLoop


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Running events as a newsletter operator — with Sophia Patten of Workweek
42:23
42:23
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42:23
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek. Sophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators. Events are a super hot-button topic for newsletter operators ri…
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Send & Grow by SparkLoop


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How to plan your referral rewards — with Arvid Kahl of The Bootstrapped Founder
37:28
37:28
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37:28
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with author, podcaster and newsletter creator Arvid Kahl. Arvid is in the process of setting up a referral program for his newsletter, The Bootstrapped Founder. And asked me if I could help him with his reward strategy. We decided to …
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Send & Grow by SparkLoop


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How to sell newsletter ads — with Katy Huff of MadRev
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31:47
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31:47
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev. We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including: how important is is a media d…
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Send & Grow by SparkLoop


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Growing a daily newsletter to 300k+ subscribers — with Pat Trousdale of The Daily Upside
28:50
28:50
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28:50
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Pat Trousdale, founder and operator of The Daily Upside. We jump straight into the good stuff, including: how The Daily Upside grew to over 300k newsletter subscribers without any social media presence what growth and revenue cha…
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Send & Grow by SparkLoop


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Monetization, growth & newsletter trends — with Jacob Donnelly of A Media Operator
38:36
38:36
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38:36
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jacob Donnelly, GM of B2B at Morning Brew and creator of A Media Operator — a media business covering the business of media. We jump straight into the good stuff, including: how should media brands think about monetizing their em…
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Send & Grow by SparkLoop


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Monetizing & growing a niche media business — with Emanuel Cinca of Stacked Marketer
37:33
37:33
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37:33
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel Cinca, creator of the Stacked Marketer newsletter. We jump straight into the good stuff, including: how to actually keep your email-list clean what audience growth channels are performing for Stacked Marketer right now wh…
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Send & Grow by SparkLoop


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Building "The Avengers of media" — with Becca Sherman of Workweek
28:10
28:10
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28:10
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Becca Sherman, cofounder and COO of Workweek. We jump straight into the good stuff, including: what's more important... individual personalities or brand? what audience growth channels are performing for Workweek right now? what …
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Mojca and Louis give a recap — and an update — on how they're shaping up on their 2021 goals 1/3rd of the way through the year. You can find Mojca and Louis on Twitter at @mojcamars and @louisnicholls_ --> come say hi!By Louis Nicholls, Mojca Žove
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SUP? Inside Stories About Building Our Profitable Businesses


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The one where Mojca is banned from Facebook
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34:34
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While Louis is steaming ahead with taking SparkLoop upmarket, Mojca has been locked out of Facebook. Which isn't great if you run a Facebook ads agency. How will she get her account back? And is the new ecommerce store growing so quickly that it might not actually even matter?By Louis Nicholls, Mojca Žove
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Mojca is dealing with amazing results for her new online store, and battling the feeling that she might not be doing enough hands-on work at her agency. Louis is just wandering around Portugal looking for somewhere to do pull-ups.By Louis Nicholls, Mojca Žove
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SUP? Inside Stories About Building Our Profitable Businesses


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The one where they discuss burnout and time management
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38:11
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Both Mojca and Louis are managing two big projects/businesses at the same time. In this episode they discuss how that has been affecting their health and exchange tips on how to do that effectively.By Louis Nicholls, Mojca Žove
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Send & Grow by SparkLoop


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Growing Morning Brew to 2.5 Million Newsletter Subscribers — With Jenny Rothenberg
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25:56
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As a newsletter creator, how do you decide where to put your marketing dollars? And which growth channels will yield best results? Jenny Rothenberg, Director of Growth at Morning Brew, joined the team as a growth manager a little over two years ago. She’s had a front-row seat as the newsletter grew to 2.5 million highly engaged subscribers, and she…
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SUP? Inside Stories About Building Our Profitable Businesses


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The one with the surprise location change
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29:13
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As Mojca and Louis settle into 2021, things are beginning to get a bit … chaotic. Louis’ partner at SparkLoop got a baby which leaves Louis overwhelmed with work (but very happy). Especially considering he just moved to Lisbon. Mojca on the other hand is busy with her new Ecommerce store — it’s going way better than she expected.…
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This week — in an episode recorded in early January 2021 — Louis and Mojca talk about their goals and predictions for what the year 2021 has in store!By Louis Nicholls, Mojca Žove
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It’s that time of the year again when we look back at our goals of the past year and either feel good about ourselves or … not so good. And considering what 2020 brought to the table, this is going to be an interesting exercise. In this episode, Mojca and Louis follow Anne-Laure Le Cunff’s framework to review their 2020 in categories like Work & Bu…
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The new year is coming and the anticipation of 2021 is building! That’s why Mojca and Louis decide to talk GOALS. Their approach is totally different. Where Louis is used of not planning a year ahead because his priorities frequently change, Mojca is different. She takes 2 weeks off in December every year just to plan her upcoming year. Listen to t…
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Progress! After their last talk, Louis finally gathered enough courage and decided that it’s time to hire someone. He already made the first step and started looking for the new hire. What happened surprised him … With incoming holidays, Mojca is swamped with work. Holiday time is typically one of the most stressful times for an advertiser and Mojc…
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SUP? Inside Stories About Building Our Profitable Businesses


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The one with a workshop and a breakthrough
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45:39
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The 360 Bootcamp that Mojca co-hosted just finished! It’s been a super exhausting week for her and she spills the tea on organizing the event, how she and her colleagues approached it, and how they knocked it out of the park. Louis is however struggling with something different — content creation. The vision he has for SparkLoop is to move in the d…
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SUP? Inside Stories About Building Our Profitable Businesses


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The one where we talk side project marketing
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51:13
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Louis hasn’t had the most productive week. The network in Switzerland was down for 3 days, which introduced a whole new set of challenges. Thankfully, Mojca filled the productivity quota for him. She closed a new client, sold out an online workshop she’s been preparing with Nina and Masha, and finally started working with new contractors. In this e…
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SUP? Inside Stories About Building Our Profitable Businesses


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The one where the masterminds discuss masterminds
47:10
47:10
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Louis’s week just took a dark turn — his gym has closed because of COVID. With gym equipment also being sold out, what will he do now? Luckily, he was able to keep himself busy and launched a free tool called Reactions. Meanwhile, Mojca was busy closing clients and preparing an online workshop with two friends. Louis also talks about his experience…
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SUP? Inside Stories About Building Our Profitable Businesses


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The one where it's difficult to concentrate
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42:38
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With the US elections and another lockdown looming in Slovenia, Mojca is struggling to be productive. We talk about how to come to terms with that, and what - if anything - you can do to regain that lost productivity when the world is too distracting. You can find Mojca and Louis on Twitter at @mojcamars and @louisnicholls_ --> come say hi!…
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SUP? Inside Stories About Building Our Profitable Businesses


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The one where we talk about launching a course
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47:15
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Mojca is determined to launch her Science of Facebook Ads course before the end of the year. She shares her progress and talks about the challenges. While relaunching a course may sound straightforward, it requires a lot of work if you want to make it work. We talk about what it takes to make the launch of a new course successful, how to think abou…
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Wondering how Mojca's relaunch of The Science of Facebook Ads is going? In this episode she's talking about finding a good way to engage her audience and prepare them for the relaunch. She's also struggling with determining if running an affiliate program for the course is worth her time. Meanwhile Louis takes us behind the scenes and talks about t…
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SUP? Inside Stories About Building Our Profitable Businesses


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The one where we talk affiliates and course creation
33:04
33:04
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Wondering how Mojca's relaunch of The Science of Facebook Ads is going? In this episode she's talking about finding a good way to engage her audience and prepare them for the relaunch. She's also struggling with determining if running an affiliate program for the course is worth her time. Meanwhile Louis takes us behind the scenes and talks about t…
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SUP? Inside Stories About Building Our Profitable Businesses


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The one where ConvertKit invests in SparkLoop
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If you've been itching to hear about the super secret details of how Louis and his team got ConvertKit to invest into SparkLoop, you're in it for a treat. Listen to this episode to hear more about how it all started, who approached who, and what's going to happen now. Hint: This wasn't your traditional investment. Listen to find out more! You can f…
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Welcome to our very first episode! We (Mojca and Louis) introduce ourselves, talk about our motivations for starting the podcast, and share what listeners can expect from future episodes. Mojca is busy hiring (or trying to hire) two new team members for her agency, Super Spicy Media, so that she has more time to focus on her upcoming course launch.…
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