show episodes
 
Uncover how the best media brands and solo operators are winning at newsletter growth. SparkLoop cofounder Louis Nicholls takes you behind the scenes and shares the strategies, trends and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek and more.
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show series
 
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Sam Klemens of The Rollup, a unique and irreverent newsletter about finance. Sam started The Rollup less than a year ago. In its short existence, The Rollup has garnered over 14k subscribers and now makes enough revenue for Sam to devote his …
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jay Clouse of Creator Science, a newsletter. Jay Clouse is the successful founder and operator of Creator Science — a creator-led business that did over $300k in 2022 and is on pace to nearly double that in 2023. But Jay's journe…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mike Benitez of The Merge, a newsletter delivering military news & technology trends for people in the national security space. Mike is a retired US military fighter pilot. Since retiring, he's been working in the military tech s…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Michael Houck of Houck's Newsletter, a newsletter for startup founders. Michael has worked for world-renowned startups like Uber and AirBnB. Those experiences—along with building his own startup—have helped him build Houck's News…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Aleyda Solis of SEOFOMO, a newsletter for SEOs. Aleyda Solis started the SEOFOMO newsletter to keep up with SEO news for her consulting services. "I was saving all the links anyway," she told us. Now SEOFOMO goes out to over 27,0…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Matt Brown of Extra Points, a paid newsletter for the college sports industry. Matt was laid off from working at Vox during the pandemic. He started the Extra Points newsletter as a business experiment. And it's paid off. With 16…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jon Elder of Amazon Insiders, a super niche newsletter set to hit $100k in revenue. Jon is an ex-Top3000 Amazon Seller who grew his Amazon business to over $10M in sales—and then sold for 7 figures. Now he publishes Amazon Inside…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Eric Lam of Exploding Ideas, a fast-growing newsletter about business start-up ideas on trending topics. Eric is always looking for business ideas. So he started the Exploding Ideas newsletter where sends curated startup ideas in…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue. And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acq…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop content marketer Dylan Redekop sits down with Joe Pulizzi of The Tilt Media. Joe is considered the "godfather" of content marketing, founding Content Marketing Institute in 2007 and selling it 9 years later. In addition to writing a number of content marketing books, h…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. They are the co-founders of Who Sponsors Stuff—a database that tracks which brands & businesses are advertising in email newsletters and brings the data straight to you. Ryan and …
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter. Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what tr…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Manny Reyes from Workweek Inc. Manny was on the Morning Brew team before joining Workweek in a paid acquisition role. In this episode, Manny & Louis discuss: the key differences in marketing & publishing a B2B newsletter vs. a B2…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel "Manu" Cinca of Stacked Marketer—and now also of Psychology of Marketing. Manu is the first returning guest to the Send & Grow podcast, back for round #2 (listen to the first episode here). We invited Manu back after he &…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Nathan Barry, founder & CEO of ConvertKit. Nathan started ConvertKit 10 years ago and has since grown it to one of the largest creator-driven newsletter platforms in the world. On top of running an 8-figure business, Nathan's a c…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Justin Moore, founder of the Creator Wizard newsletter. Justin's creator journey started back in 2009 with a YouTube channel. Since then, he's built a successful business as a Sponsorship Coach, backed by his rapidly-growing Crea…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter. Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow g…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter. Publishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsl…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Brian Morrissey, creator of The Rebooting newsletter and podcast. Before starting The Rebooting as an outlet to share commentary and insight into building sustainable media businesses, Brian was president and editor-in-chief at D…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek. Sophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators. Events are a super hot-button topic for newsletter operators ri…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with author, podcaster and newsletter creator Arvid Kahl. Arvid is in the process of setting up a referral program for his newsletter, The Bootstrapped Founder. And asked me if I could help him with his reward strategy. We decided to …
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev. We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including: how important is is a media d…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Pat Trousdale, founder and operator of The Daily Upside. We jump straight into the good stuff, including: how The Daily Upside grew to over 300k newsletter subscribers without any social media presence what growth and revenue cha…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jacob Donnelly, GM of B2B at Morning Brew and creator of A Media Operator — a media business covering the business of media. We jump straight into the good stuff, including: how should media brands think about monetizing their em…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel Cinca, creator of the Stacked Marketer newsletter. We jump straight into the good stuff, including: how to actually keep your email-list clean what audience growth channels are performing for Stacked Marketer right now wh…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Becca Sherman, cofounder and COO of Workweek. We jump straight into the good stuff, including: what's more important... individual personalities or brand? what audience growth channels are performing for Workweek right now? what …
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While Louis is steaming ahead with taking SparkLoop upmarket, Mojca has been locked out of Facebook. Which isn't great if you run a Facebook ads agency. How will she get her account back? And is the new ecommerce store growing so quickly that it might not actually even matter?By Louis Nicholls, Mojca Žove
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As a newsletter creator, how do you decide where to put your marketing dollars? And which growth channels will yield best results? Jenny Rothenberg, Director of Growth at Morning Brew, joined the team as a growth manager a little over two years ago. She’s had a front-row seat as the newsletter grew to 2.5 million highly engaged subscribers, and she…
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As Mojca and Louis settle into 2021, things are beginning to get a bit … chaotic. Louis’ partner at SparkLoop got a baby which leaves Louis overwhelmed with work (but very happy). Especially considering he just moved to Lisbon. Mojca on the other hand is busy with her new Ecommerce store — it’s going way better than she expected.…
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It’s that time of the year again when we look back at our goals of the past year and either feel good about ourselves or … not so good. And considering what 2020 brought to the table, this is going to be an interesting exercise. In this episode, Mojca and Louis follow Anne-Laure Le Cunff’s framework to review their 2020 in categories like Work & Bu…
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The new year is coming and the anticipation of 2021 is building! That’s why Mojca and Louis decide to talk GOALS. Their approach is totally different. Where Louis is used of not planning a year ahead because his priorities frequently change, Mojca is different. She takes 2 weeks off in December every year just to plan her upcoming year. Listen to t…
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Progress! After their last talk, Louis finally gathered enough courage and decided that it’s time to hire someone. He already made the first step and started looking for the new hire. What happened surprised him … With incoming holidays, Mojca is swamped with work. Holiday time is typically one of the most stressful times for an advertiser and Mojc…
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The 360 Bootcamp that Mojca co-hosted just finished! It’s been a super exhausting week for her and she spills the tea on organizing the event, how she and her colleagues approached it, and how they knocked it out of the park. Louis is however struggling with something different — content creation. The vision he has for SparkLoop is to move in the d…
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Louis hasn’t had the most productive week. The network in Switzerland was down for 3 days, which introduced a whole new set of challenges. Thankfully, Mojca filled the productivity quota for him. She closed a new client, sold out an online workshop she’s been preparing with Nina and Masha, and finally started working with new contractors. In this e…
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Louis’s week just took a dark turn — his gym has closed because of COVID. With gym equipment also being sold out, what will he do now? Luckily, he was able to keep himself busy and launched a free tool called Reactions. Meanwhile, Mojca was busy closing clients and preparing an online workshop with two friends. Louis also talks about his experience…
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With the US elections and another lockdown looming in Slovenia, Mojca is struggling to be productive. We talk about how to come to terms with that, and what - if anything - you can do to regain that lost productivity when the world is too distracting. You can find Mojca and Louis on Twitter at @mojcamars and @louisnicholls_ --> come say hi!…
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Mojca is determined to launch her Science of Facebook Ads course before the end of the year. She shares her progress and talks about the challenges. While relaunching a course may sound straightforward, it requires a lot of work if you want to make it work. We talk about what it takes to make the launch of a new course successful, how to think abou…
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Wondering how Mojca's relaunch of The Science of Facebook Ads is going? In this episode she's talking about finding a good way to engage her audience and prepare them for the relaunch. She's also struggling with determining if running an affiliate program for the course is worth her time. Meanwhile Louis takes us behind the scenes and talks about t…
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Wondering how Mojca's relaunch of The Science of Facebook Ads is going? In this episode she's talking about finding a good way to engage her audience and prepare them for the relaunch. She's also struggling with determining if running an affiliate program for the course is worth her time. Meanwhile Louis takes us behind the scenes and talks about t…
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If you've been itching to hear about the super secret details of how Louis and his team got ConvertKit to invest into SparkLoop, you're in it for a treat. Listen to this episode to hear more about how it all started, who approached who, and what's going to happen now. Hint: This wasn't your traditional investment. Listen to find out more! You can f…
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Welcome to our very first episode! We (Mojca and Louis) introduce ourselves, talk about our motivations for starting the podcast, and share what listeners can expect from future episodes. Mojca is busy hiring (or trying to hire) two new team members for her agency, Super Spicy Media, so that she has more time to focus on her upcoming course launch.…
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