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The most protein per calorie of any podcast you'll binge: covering marketing, branding, business and innovation. 5-10 minutes about once a week. Topics range from marketing to branding, voice / AI and podcasting tips, psychology, product design, and more. Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast. About your h ...
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Welcome to the McAnally’s Pubcast, a podcast dedicated to the Dresden Files Universe. For the newly indoctrinated, Jim Butcher’s The Dresden Files follows the story of a professional wizard in Chicago. The first book, Storm Front, was published in 2000, and the series now boasts 17 novels, plus a combined 36 short stories, comics, and graphic novels to help flesh out the world. On top of that, the Dresden Files has also produced a television series, card games, and a TTRPG. With all of that ...
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62% of the workday is lost to mundane tasks like email, chat, and note-taking, according to Asana's 'Anatomy of Work' 2023. I offer a valuable tip using Google Gemini for easier note-taking. I highlight Gemini's advantages over ChatGPT. Hear listener comments on "A Guy Named Money" about YOUR license plate frame game. Topics: (0:00) The cost of mun…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 24 & 25 in which we examine the nuance of the Modern Gay Wizard. Also, Harry takes an imaginary bath. Dead Beat Chapter 24 Summary: The group takes some time to rest and recharge at Murphy’s house. Dresden and Butters have a heart to heart talk about dealing with fear. Dead Beat C…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 23 in which Harry and Grevane barter for Butters, and there is an impromptu flashmob for Michael Jackson's Thriller. Dead Beat Chapter 23 Summary: Harry negotiates for the return of Butters in exchange for the numbers from the file. While in the process of making the exchange, Cor…
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The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a cat…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 22 in which Harry makes the quintessential spoke too soon comment and then professes his undying love for Polka Dead Beat Chapter 22 Summary: Harry and Mouse make it into the house while the Zombie army attacks. The zombies continue to break down the apartment wards as Harry and T…
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I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on your own website). And I talk about the value of using universal links like Plink. I'll share some practical tips …
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 21 in which Mab surprise ambushes Harry and makes him wish he was actually one of Lea's hounds. Dead Beat Chapter 20 Summary: Dresden is relieved of his copy of Die Lied der Erlking and before he is killed by Li, he is rescued by Gard, Hendrix and Marcone. Marcone provides Harry m…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 20 in which we repeatedly question Harry's ability to read German, and Harry delegates work he doesn't want to do. Dead Beat Chapter 20 Summary: Dresden is relieved of his copy of Die Lied der Erlking and before he is killed by Li, he is rescued by Gard, Hendrix and Marcone. Marco…
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Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad spending of traditional media, when compared to the previous year, declined by 4%, totaling $266 billion. Magna cites economic uncertainty as one reason for the drop-off. On the other hand, in 2023, the ad spending for digital “pure-play” rea…
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McAnally's Pubcast - A Dresden Files Podcast Here we talk about Chapter 18 & 19 in which Harry is once again a discussion of fate, Marcone and Gard kinda help, and Harry gets stitches. Dead Beat Chapter 18 Summary: Dresden is relieved of his copy of Die Lied der Erlking and before he is killed by Li, he is rescued by Gard, Hendrix and Marcone. Marc…
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Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage. Watch this episode on YouTube.com/emilybinder. The narratives behind some the most profitable institutions are a house o…
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Hey Folks! This is a quick announcement that we're taking a break for the next few weeks. As sometimes happens, life has a way of getting in the way. Between work and scheduled trips, we've had to make the decision to take a small hiatus. We will be available on our socials and in our Discord channel! You can find links on our websites at mcanallys…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 16 and 17 in which Tansenn repeatedly butchers the name Li Xian, and Harry struggles against the evil dimple. Dead Beat Chapter 16 Summary: Dresden heads to Bock Ordered Books. He follows up with Shiela and figures a black court vampire has made a visit during the night. While he …
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 14 & 15 in which Butters examines leftovers, preaches the gospel of SUV, and helps Harry flip a USB drive repeated. Dead Beat Chapter 14 Summary: Dresden and Butters return to the Forensic Institute to find any information they can. Butters gets a look at Bartleby’s body which has…
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Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over time, much like the Native American practice of using every part of the buffalo so nothing goes to waste. This approach involves strategic plan…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 13 in which Harry goes on a bloody treasure hunt. When X marks the spot, he finds Detective Rawlins who cuts him unnecessary slack. Dead Beat Chapter 13 Summary: Dresden goes around town to check out the spots marked on the map. He stops first at Wacker but doesn’t find much beyon…
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The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes). Watch this episode: youtube.com/emilybinder Netflix documentary "America's Sweethearts." 1) Brand value and talen…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 11 in which we annoy Jes with orations of the Jabberwocky and then cry for all the sad wizard orphans. Dead Beat Chapter 12 Summary: Harry and Thomas go for a run at North Avenue Beach. The two have a heart to heart about Harry’s current situation and Thomas’ Hunger. Find Us Elsew…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 11 in which we annoy Jes with orations of the Jabberwocky and then cry for all the sad wizard orphans. Dead Beat Chapter 11 Summary: Harry goes home to Thomas and Butters. Thomas seems unsettled but won’t open up. Harry starts to read Erlking but falls asleep and enters a dreamsca…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss chapter 9 and 10 in which Georgia risks being sued for malpractice, and Harry commits insurance fraud and harassers the dead. Dead Beat Chapter 9 Summary: Harry and the Alphas leave the area and go to Georgia’s parent’s home. Georgia and Billy are concerned for Harry and worried about his…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 8 in which we discuss how many laws Harry can break, Harry's hidden musical prowess and the power of aliases. Dead Beat Chapter 8 Summary: Harry squares off with the hooded pair of wizards named Cowl and Kumori who are on a mission to destroy all copies of Die Lied der Erlking. Dr…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 7 in which Harry abandons the shocked Butters to quasi flirt with a magical librarian with photographic memory. Dead Beat Chapter 7 Summary: Harry leaves Butters at his apartment to go to Bock Ordered Books to investigate a book called “Die Lied der Erlking”. Harry finds a copy of…
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What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perce…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 6 in which we observe the power of denial, irresponsible gun storage, zombie functions, and the divinity of the lich. Dead Beat Chapter 6 Summary: Harry takes the time to explain the supernatural world to Butters. Find Us Elsewhere: Do you want to follow up with us for even more D…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 5 in which The Great Pumpkin is recruited by a magical pimp in a fedora toting a car with a big giant bass speaker. Dead Beat Chapter 5 Summary: A man named Grevane has come for Butters. Dresden confronts Grevane who in turn offers to recruit him. Instead, Dresden and Butters esca…
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This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purch…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Waldo Butters and wizard biology, which just happens to be related to Chapter 4. Dead Beat Chapter 4 Summary: Dresden visits Butters to ask about any unusual deaths, but before they can get to work, the newly dead Phil and a mystery man intervene. Find Us Elsewhere: Do you want to follow …
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 3 where we learn about Kemmler and his self published books, and that Bob has a Dissociative Identity Disorder. Dead Beat Chapter 3 Summary: Harry consults with Bob regarding The Word of Kemmler. In a very unexpected turn of events, Bob reveals that Kemmler was a profoundly dark w…
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McAnally's Pubcast - A Dresden Files Podcast Here we look at Chapter 2 where Mouse and Dresden meet an old fart in the wind. Dead Beat Chapter 2 Summary: Dresden takes Mouse to Graceland Cemetery and meets with Mavra at his gravestone. She requests of him to Find the World of Kemmler within three days or she will destroy Murphy’s career. Do you kno…
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Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client. 54% of clients: "I changed financial advisors" in 2023. Why: weak comms. 47% of clients w/over $500,000 AUM want to hear from advisor at least monthly. But most advisors reach out much less. Via YCharts, 2023 Timestamps: (…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss the first chapter of Dead Beat in which Harry ponders fratricide, gets some exercise, and admires supernatural penmanship. Dead Beat Chapter 1 Summary: Harry and Thomas are both frustrated with the new living circumstances, Harry for his habitat and Thomas for his livelihood. Murphy comes…
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82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat. Topics: (00:00) Introduction to Purpose-Driven Marketing (1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Ma…
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McAnally's Pubcast - A Dresden Files Podcast Here we wrap up the book and count the number of times Harry has breakfast, Thomas drains his bank, and we ask why large breed dog food? Blood Rites Chapter 42 Summary: Thomas has been helping take care of Harry while he recovers from his injuries. Dresden visits Arturo and his new wife Joan and catches …
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Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture. Trick question: How long should a podcast episode be? Mini case study …
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McAnally's Pubcast - A Dresden Files Podcast We discuss Chapter 41 where Madge invites an old buddy of Harry's to the sex cave of doom, Murphy break dances in a circle, and Thomas is dramatic. Blood Rites Chapter 41 Summary: Harry distracts Raith to allow Murphy to break the magic circle and partially free Thomas. Harry is able to disarm Madge and …
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 40 in which Raith roleplays villain fantasies, Trixie skydives using a Spider Pucky Parachute, and Madge talks to herself. Blood Rites Chapter 40 Summary: Raith brings Murphy and Dresden into the Deeps where he divulges the details of his evil plan. Madge and Trixie are present as…
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McAnally's Pubcast - A Dresden Files Podcast Here we look at Chapter 38 & 39 in which Murphy and Dresden create a new sport involving jousting, large scale vibrators, and magical physics. Blood Rites Chapter 38 Summary: Murphy and Dresden ride her Harley towards the Deeps but are intercepted by a security vehicle. Dresden uses his magic to decimate…
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McAnally's Pubcast - A Dresden Files Podcast Here we look at Chapter 36 & 37 in which Inari answers the wrong phone, Justine becomes a dowsing rod, and Murphy keeps calling Harry her bitch. Blood Rites Chapter 36 Summary: Dresden tries to contact Thomas but finds out that he’s been kidnapped by Raith’s goons. Harry goes on to contract with Lara to …
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Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"? Watch on YouTube Show notes Join my YouTube channel- access perks Video episodes Timestamps: (1:00) Difficult conversations: giraffe vs jackal language (watch Short) (1:37) Pop psychology (1:50) Nonvi…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 35 in which Harry gets answers from McCoy that he does not want to hear and his world gets a bit smaller. Blood Rites Chapter 35 Summary: Dresden gets the truth out of Ebenezar about his title of Blackstaff and his knowledge of his mother Margaret LeFay. Find Us Elsewhere: Do you …
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 34 in which Larry experiences life through a time warp, and the White Council sabotages Eldritch Books. Blood Rites Chapter 34 Summary: Murphy and Dresden are back at his apartment while McCoy is out getting supplies for Harry’s injuries. Harry finally makes the connection and fig…
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Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why. (0:10) Podcasting $4bn industry in 2024 (IAB) (1:36) Big misconception new pod…
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McAnally's Pubcast - A Dresden Files Podcast We discuss Chapter 32 & 33 in which a treasure trove of children in jewelry is found, Mavra throws a flame thrower party and Harry BBQs. Blood Rites Chapter 32 Summary: Murphy, Kincaid and Dresden discover a closet of chained up children, trapped with a bomb in the basement of the Shelter. While Murphy a…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 31 where we examine the excruciating imagery of the meat industry, and reminisce B horror movies by pro wrestlers. Blood Rites Chapter 31 Summary: Dresden, Murphy and Kincaid arrive at the shelter and start to empty the upper floor of the shelter. They evacuate the homeless and Ha…
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Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can use regardless of your industry. (0:29) Hormozi's valu…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 29 & 30 in which Dresden, Murphy and Kincaid play Red Cross dress up, and Ebenezar has a hissy fit about Kincaid. Blood Rites Chapter 29 Summary: Ebenezar picks up Murphy and Dresden. In route to meet Kincaid in Cabrini-Green, Harry updates Murphy on the Black Court Vampires infor…
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Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for pu…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 28 in which Harry crashes a family reunion, demeans the guests, watches some sisterly drama, and butters up Mom. Blood Rites Chapter 28 Summary: Dresden arrives at Wolf Lake to find Murphy at her family reunion. Murphy introduces Harry to her mother and sister and finds out that t…
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We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you need to keep these tips in mind when creating short form content. Create for people, not algorithms. The algos…
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McAnally's Pubcast - A Dresden Files Podcast Here we discuss Chapter 27 in which poorly compensates a working cat, Bob takes up map making, and McCoy comes to help and burst bubbles. Blood Rites Chapter 27 Summary: Dresden drives to his apartment and considers the latest attack with the curse. When back home Bob provides Harry with the information …
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