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Personal Branding Podcast

Bernard Kelvin Clive

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Join my weekly discussions and interviews on Personal Branding | Personal Development | Publishing | Providing inspiration and teachings on branding, social media and authoring. I'm your host Bernard Kelvin Clive.
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Entertainers Seek Likes. Entrepreneurs Seek Leads. Have you ever posted something online and received thousands of likes but saw no real business growth? In today’s digital world, it’s easy to get caught up in the numbers—likes, views, and shares. However, if you’re serious about building a brand or growing a business, you must focus on the right m…
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The ten times ten strategy: creating a silent brand army “True influence starts small; ten committed individuals can quietly create a movement that echoes across industries.” — Bernard Kelvin Clive Today, I continue with the emergence of silent brands. Businesses and brands doing remarkably well but unseen in the digital sphere, devoid of clear sig…
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“Attention is one of the most prized assets in this age” – Bernard Kelvin Clive. In this digital age, attention is indeed one of the most valuable assets. The ability to capture and hold attention determines the success of brands, businesses, and individuals. To illustrate its true worth, let’s examine the Super Bowl halftime show, a prime example …
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"Oftentimes, the people in our circles aren’t the market we need to sell to—unless we're dealing in essentials like food, water, or transportation. As a small business owner, it’s important to recognize this early and focus on reaching the right audience through strategic marketing, rather than wasting energy on the wrong crowd" — Bernard Kelvin Cl…
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The Power of Ungooglable Brands: The Silent Influencers Who Shape Industries Understanding Ungooglable Brands This week we continue our series on the ‘Rise of the Silent Brands. This is the thing; not all the powerful brands are visible. Some of the most influential individuals and businesses operate quietly, pulling the strings behind the scenes w…
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Today, I’m continuing the discussion on the rise of silent brands, but this time, we’re focusing on personal brands. The rise of silent personal brands is incredibly important, especially in an aging system like ours. The Silent Brand in Action Sometime back, I was with my business consultant, John Armah, who specializes in helping MSMEs and busine…
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Popularity isn't always synonymous with premium quality. A well-known brand isn't necessarily a high-value one. Building a truly valuable brand, whether for a large or niche audience, takes more than just visibility—it requires a real investment. Focus on delivering genuine value to the right people, and the premium status will follow.-- Bernard Ke…
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Can brands be silent? Some think they must be loud and everywhere to make an impact. Today, let’s explore “The Rise of the Silent Brands” — brands that are quiet yet impactful and profitable. A few months ago, I traveled to Kumasi, Ghana, for a project. While settling in, I needed to get some water. When I asked for popular water brands at a small …
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Feedback is a way for brands to reflect and improve. Always seek it, and work with it in the best way possible. Not all feedback will be positive, but you can use it to your advantage. Leveraging client feedback effectively will help you enhance your products and services, driving your brand toward growth and excellence.--- Bernard Kelvin Clive…
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