The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Convo on Branding, Rebranding, and Repositioning with a Brand Strategist – Susan Meier
MP3•Episode home
Manage episode 300347400 series 79527
Content provided by Bernard Kelvin Clive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bernard Kelvin Clive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I discussed the subject of branding and rebranding with Susan Meier. Susan Hamilton Meier coaches business leaders on how to position their brands with clarity and impact. An alumnus of Harvard Business School and the Boston Consulting Group, Susan has helped the world’s leading brands understand their customers, evolve their strategic vision, and create effective communication. Based on her experiences, she developed a workbook that equips entrepreneurs and small business owners with the same tools her Fortune 50 clients use to identify their brand’s unique niche and craft their key messages. RESOURCES: Books by BKC www.Amazon.com/author/bernardkelvin
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continue reading
148 episodes
MP3•Episode home
Manage episode 300347400 series 79527
Content provided by Bernard Kelvin Clive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bernard Kelvin Clive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I discussed the subject of branding and rebranding with Susan Meier. Susan Hamilton Meier coaches business leaders on how to position their brands with clarity and impact. An alumnus of Harvard Business School and the Boston Consulting Group, Susan has helped the world’s leading brands understand their customers, evolve their strategic vision, and create effective communication. Based on her experiences, she developed a workbook that equips entrepreneurs and small business owners with the same tools her Fortune 50 clients use to identify their brand’s unique niche and craft their key messages. RESOURCES: Books by BKC www.Amazon.com/author/bernardkelvin
…
continue reading
148 episodes
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