show episodes
 
Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.com
 
On this show we reveal some of the latest developments in the fast-growing Alternative Data sector. Satellite imaging, news-crawling, credit card data... and many more fresh new data sources are increasingly being used by investors to gain a competitive edge when making market decisions. We speak to data providers, asset managers, and anyone else in the sector to better understand this dynamic phenomenon. For more of an introduction to Alternative Data and its past, present and future, pleas ...
 
The Harry Potter Lexicon website has been in existence for almost two decades. Over that time, J.K Rowling thrilled us with her magical creation — in novels, interviews, on her websites, on Twitter, and more. And here at the Lexicon, a small group of dedicated fans have worked very hard over all those years to catalogue all the magical details she revealed. The Lexicon website has always been seen as the gold standard for careful research and faithfulness to Rowling’s created world, all beca ...
 
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show series
 
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about something they haven't done before on this show, which is to dig into some of their favourite marketing software and tools! That's right! While always being focused on getting the latest tool or software can be a bit of a distraction, there ARE some tools that we've use…
 
Following a rotten start to the year and a calamitous last week for crypto currencies, I speak to two experienced crypto investors – Francesco Filia of Fasanara Capital and Baxter Hines of Honeycomb Digital Investments. First up, I welcome back Francesco who has just raised $350m for crypto and fintech investments with the memorable quote “chaos br…
 
In this episode I speak to Ben Eisenberg of People Data Labs, the provider of B2B and professional data. In our conversation, Ben and I discuss PDL’s evolution and what can be achieved with records covering 1 billion individuals. In other news, I will be moderating a panel at the Beryl Elites conference in New York on June 20-21. I hope to see some…
 
In this episode I speak to Ryan Schreiber and Nataliya Bugayova of Vertical Knowledge, a provider of web-scraped data that is particularly suited to serving geopolitical requirements. In our conversation, Ryan, Nataliya and I discuss the situation in Ukraine and how Vertical Knowledge can help investors understand developments and try to look ahead…
 
Price can be such a tricky issue – not only from a strategic, tactical point of view in terms of how you position yourself in your market and what your pricing strategy is, but also from a MINDSET point of view. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 strategies for raising your prices and making more money (without los…
 
In this episode I speak to Maksim Balashevich of Santiment, a provider of data for investing in crypto assets. In our conversation, Maksim and I discuss the evolution of the science of crypto investing, the different ways to perform fundamental analysis on bitcoin, ether and others, and Santiment’s offering in an increasingly competitive market. Se…
 
In this episode I speak to Chris Sappo of Tidal Markets, a provider of short interest volatility data. In our conversation, Chris and I discuss the securities lending market and how Chris’s proprietary volatility formula gives investors access to incredibly powerful short interest data. See acast.com/privacy for privacy and opt-out information.…
 
Are bright shiny objects ruining your business? Are you skipping from idea to idea, but finding nothing seems to “stick?” Are you so busy always making “new” stuff that you’re missing out on the benefits of, shock horror, focusing on FEWER things that you do over and over? In this episode, your hosts, Suzi Dafnis and Michelle Falzon ask these exact…
 
In this episode I speak to Daniel Fieber, VP of Product at Earnest Research, a well-established data provider that has expanded beyond consumer transaction data. In our conversation, Daniel and I discuss the history of Earnest Research, how the company competed in the market by layering more value onto the raw data, and the future growth potential …
 
In this episode I speak to Tim Lind of the Depository Trust Clearing Corporation, or DTCC. In our conversation Tim and I discuss the DTCC’s key role in the market, the length and breadth of its data offering, and the various phases of development seen in the capital markets. On another note, it was a pleasure to see so many former and future podcas…
 
In this episode I speak to Ajit Desai of the Bank of Canada – Canada’s central bank. In our conversation, Ajit and I discuss how the Bank of Canada is using payments data in innovative ways to make macro predictions, and the outlook for central banks using alternative data. In other news, I hope you can join me at Eagle Alpha’s Unbound event in New…
 
In this episode I speak to Scott Rosen and Ihsan Saracgil of Visible Alpha. Visible Alpha is a data provider that offers not just consensus estimates, but also the underlying models that show the working as to how the analysts arrived at those estimates. In other news, I hope you can join me at Eagle Alpha’s Unbound event in New York on April 6th, …
 
Are you being too bland and broad in your business? If you’re not getting the results you want, chances are a LOT of it comes down to the fact you’re throwing your net too wide and being too general with your messaging and marketing strategies. Many people really STRUGGLE to get specific with their messaging; their niche; their strategies and more……
 
In this episode I speak to Yves Lemperiere of Capital Fund Management, a Paris-based hedge fund. In our conversation, Yves and I discuss the relationship between physics and quant investing, why Paris is such a hot spot for hedge funds these days and CFM’s evolving usage of data. In other news, I will be co-hosting the Hackathon at Eagle Alpha’s Ne…
 
In this episode I speak to Toby Dayton of LinkUp, the provider of job listing data. In our conversation, Toby and I talk from the roots of LinkUp as a job board itself, through compiling a monthly non-farm payrolls estimate which was swiftly relied upon in the financial markets, to being an established alternative data provider in the present day. …
 
A lot of our listeners have told us they want to know MORE about how to write great COPY. And in particular, how to use that copy to attract and build relationships with key strategic partners or influencers. That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Copywriting Expert, Bernadette Schwerdt about how to write…
 
In this episode I speak to Niall Hurley of Eagle Alpha. Eagle Alpha, an alternative data aggregator, is one of the more established names involved in alternative data having first started in 2012, and Niall took over as CEO last year. In our conversation, Niall and I explore the whole alternative data market together, along with Eagle Alpha’s place…
 
In this episode I speak to Daniel Sheyner of Chimera Capital. After a career focusing on the consumer sector from various viewpoints, Daniel in 2017 decided to start a consumer-focused hedge fund that would take advantage of the increasing availability of alternative data. Five years later Chimera is established and thriving, and looking to grow in…
 
Are you making it TOO HARD for people to buy from you? You’ve gotta be REALLY CLEAR and REALLY OBVIOUS about what it is you’re offering, what your core message is, what you want people to do next. And if people don’t see that right away when they land on your webpage or read your Facebook Ad or click to open your email – they lose interest pretty q…
 
In this episode I speak to Florin Tufan of Soleadify, a provider of alternative data around private companies. In our conversation, Florin and I explore the use cases, clientele and functionality of how Soleadify works, along with the burgeoning tech scene growing up in Bucharest. See acast.com/privacy for privacy and opt-out information.…
 
Imagine having a way to FUND your marketing. Often people tell us that PAYING for traffic feels out of reach or they’ve been burned in the past by spending precious dollarson marketing that didn’t work. But what if there was a way you could get a return almost right away, instead of having to wait a long time to maybe get something back much later …
 
In this episode I speak to Dan Joldzic of Alexandria Technology. Alexandria was one of the earlier alternative data providers on the scene, and in our conversation Dan discuss the early challenges of explaining NLP data to an unprepared market, and how the alternative data scene has developed in the subsequent decade and a half. Meanwhile, it’s abo…
 
In this episode I speak to Carson Boneck, Chief Data Officer of Balyasny Asset Management. In our conversation, Carson and I discuss the challenges of building out a data function at a multi strategy hedge fund like Balyasny Asset Management. In other news, please join me at Eagle Alpha’s virtual Insight 2.0 event on February 2nd, where I will be h…
 
Do you send a regular newsletter? Or maybe you’re thinking of starting one? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about 7 of the biggest mistakes they see business owners make when it comes to sending newsletters. Listen to this episode to hear more about: What Suzi shares about her 20+ years sending a newsletter EVERY w…
 
In this episode I speak to Herb Blank, all-round alternative data figure of interest. Along with being one of the first investors to use an ETF, Herb boasts extensive experience in alternative data since its very earliest beginnings, and has a particular interest in ESG. We discuss all manner of topics in our conversation. In other news, please joi…
 
In this episode I speak to Ross Fabricant of CenterBook Partners a new investment fund that transforms discretionary insights into systematic strategies. CenterBook is a fund that maximizes the benefit of having a privileged knowledge of a vast number of hedge funds’ investment positions, which it uses to build systematic portfolios adding in its o…
 
Imagine coming up with a process for how to sell just about anything online, back when the internet was brand spanking new. And then imagine that process worked so well it transformed you from a just-getting-by stay at home Dad, to a multi-million dollar business owner. And then imagine the whole world wanting to know how you did it… so you make a …
 
In this episode I speak to Sean Austin and Gerwin Schalk, the CEO and Chief Science Officer of Helios Life, a company on the cutting edge of alternative data types. Helios takes natural language processing a step further by analysing not just the words spoken in, for example, earnings calls, but actually delving into the tone and cadence of the spe…
 
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