Best Blogposts Podcasts (2024)

1
240 - 8 Website Mistakes That Cost You Sales 51:33

7d ago51:33

51:33

Your website is one of your most important assets as a small business owner. It’s often the first point of contact potential clients have with your business. So you definitely want to know the common website mistakes that could be costing you clients and sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of ex…

1
239 – Why Your Promotional Emails Aren’t Working and What to Do About It – with Kathy Farah 49:13

12d ago49:13

49:13

Wondering why your promotional emails aren’t working? Maybe you’re not getting enough people opening them or clicking on them or buying from you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to…

1
238 - 5 Ways a Virtual Assistant Can Help You Do Better Content Marketing 58:52

26d ago58:52

58:52

We get it! Creating, sharing, posting, saving, scheduling content – it can be a lot! In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 5 ways a virtual assistant can help you with your content marketing. Listen to This Episode to Hear More About: -> The FIRST thing you need to realise about ANY VA -> Our big “gripe” with the …

1
#22: Pinterest Homefeed and Ads Ranking with Prabhat Agarwal and Aayush Mudgal 1:24:07

1M ago1:24:07

1:24:07

In episode 22 of Recsperts, we welcome Prabhat Agarwal, Senior ML Engineer, and Aayush Mudgal, Staff ML Engineer, both from Pinterest, to the show. Prabhat works on recommendations and search systems at Pinterest, leading representation learning efforts. Aayush is responsible for ads ranking and privacy-aware conversion modeling. We discuss user an…

1
237 - How & When to Hire a Copywriter with Belinda Weaver 43:19

1M ago43:19

43:19

Are you thinking about hiring a copywriter? When should you do it? What is the best way to go about it? How much should you pay? These are questions we get asked all the time. And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results. There’s a lot to think about when hiring a copywrite…

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The ValueStream Ventures Episode 46:06

2M ago46:06

46:06

In this episode I speak to Greg Neufeld of ValueStream Ventures, a venture capital fund that invests in data-rich companies. In our conversation, we discuss ValueStream’s relationship with alternative data companies, why Greg is interested in ‘data flywheel’ companies, and how a professional might make the jump into VC. DISCLAIMER This podcast is a…

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236 - How To Make a Quiz That Generates Leads & Gets Sales For You 47:44

2M ago47:44

47:44

There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel w…

1
The Darren Voges Episode 45:56

2M ago45:56

45:56

In this episode I speak to Darren Voges, one of various people who might claim to be a godfather of alternative data. Darren was the man who brought probably the most influential dataset in alt data’s history to the market – the Yodlee credit card dataset. In our conversation we talk through the story of how the dataset was launched, and how it cam…

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The Maiden Century Episode 51:00

3M ago51:00

51:00

In this episode I speak to Qaisar Hasan, Founder of Maiden Century, a platform that distils the value of alternative data for buyside customers. In our conversation we talk through Qaisar’s experience at Point 72 back at the formational period for Alternative Data, and discuss Maiden Century’s evolution and Qaisar’s view on the future of investing …

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235 - The Content Marketing Tools We're Loving in 2024 29:14

2M ago29:14

29:14

It’s our Annual Content Marketing Tools Episode! In today’s show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now! Listen to This Episode to Hear More About: -> The tool that’s recently added a bunch of AI functionality that you want to revisit! -> The “stupid simple” tool Suzi uses EVERY day …

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S3 Episode 3 - Understanding Workplace Systems 24:55

2M ago24:55

24:55

It's launch week for Kim's new book, Radical Respect. Also, Kim and Wesley talk about how important it is talk understand workplace systems to succeed.By Kim Scott

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234 - How to Determine the Right Ad Budget When Getting Started With Paid Traffic with Stacey Hughes 39:30

3M ago39:30

39:30

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: -> Why paid ads are just one piece of the marketing puzzle (and won’t solve all your problems!). -> The 3 parts …

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233 – How Your Business Model Impacts Your Marketing and the Money You Make 45:39

3M ago45:39

45:39

In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reach your money goals. PLUS Get the BONUS Volume/Value Matrix…

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#21: User-Centric Evaluation and Interactive Recommender Systems with Martijn Willemsen 1:35:46

4M ago1:35:46

1:35:46

In episode 21 of Recsperts, we welcome Martijn Willemsen, Associate Professor at the Jheronimus Academy of Data Science and Eindhoven University of Technology. Martijn's researches on interactive recommender systems which includes aspects of decision psychology and user-centric evaluation. We discuss how users gain control over recommendations, how…

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232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom 1:00:45

4M ago1:00:45

1:00:45

Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and …

1
The Glacier Network Episode 47:40

4M ago47:40

47:40

In this episode I speak to Don D’Amico, formerly of Neudata and now the CEO and Founder of Glacier Network, a new company that helps data buyers manage the legal considerations in their data chain. In our conversation we track the evolving alternative data regulation conversation, and talk about the kinds of pitfalls that can blow up a data provide…

1
231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick 53:19

4M ago53:19

53:19

BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest…

1
230 - The 3-Word Mantra For Marketing Breakthroughs 30:29

5M ago30:29

30:29

In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do anot…

1
229 - Own Your Niche 37:35

5M ago37:35

37:35

Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep a…

1
The Fluid Markets Episode 46:38

5M ago46:38

46:38

In this episode I speak to Ken Book, the CEO and Founder of Fluid Markets, a new company that is trying to make KPIs tradeable by investors. In our conversation we walk through Ken’s founder story, from a summer at Goldman Sachs through Y Combinator on the path to realising his vision, which when achieved will make the relationship between alternat…

1
S3 Episode 2 - Indivisible 54:25

6M ago54:25

54:25

Kim and Wesley talk to workplace culture expert Denise Hamilton about her new book, Indivisible: How to Forge Our Differences into a Stronger Future. Denise reads passages from her book, prompting some real conversations. Are you trying to figure out how to gear up mentally for this election year? Denise's new book will help you! Denise Hamilton is…

1
228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program 57:04

6M ago57:04

57:04

One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you’re not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we’ve g…

1
The Matt Ober Episode 43:55

6M ago43:55

43:55

In this episode I speak to Matt Ober, a godfather in Data Sourcing, to discuss his history finding data in the early days of the space and his new project – Initial Data Offering. If you know of an alternative data story that needs to be heard on this podcast, please do get in touch. DISCLAIMER This podcast is an edited recording of an interview wi…

1
S3 Episode 1 - The Jedi Mind Trick 39:31

6M ago39:31

39:31

Failing to call people on their BS breeds problematic overconfidence that can harm collaboration and team confidence, especially among team members who are systematically disadvantaged. In this episode, Kim and Wesley discuss bloviating BS with Hollywood attorney Tyler Chou, who shared her experience working under a boss with no entertainment exper…

1
227 - Content Marketing: Is 10X Easier than 2X? 47:46

6M ago47:46

47:46

Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is the…

1
S2 Episode 24 - Bloviating BS 37:23

7M ago37:23

37:23

Many of us have experienced the office "bloviating BSer," an overconfident coworker who takes up more than their fair share of airtime in a meeting, even though they are often not the most informed person in the room. In this episode, Kim and Wesley discuss this behavior with Minette Norman, who shares how a bloviating BSer drove her to leave the s…

1
226 - Best Books for Content Marketers – 2024 Edition 42:50

7M ago42:50

42:50

It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Som…

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225 - How We Produce This Podcast 1:13:07

7M ago1:13:07

1:13:07

Well, it’s episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they…

1
S2 Episode 23: Giving Care on Loan 51:31

8M ago51:31

51:31

People don't care how much you know, unless they know how much you care. As a leader, you should give out that care, taking the time to pause and consider if your feedback delivery is coming across in the way you intend. In this episode, Kim and Wesley chat with Ron Carucci, who reflects on how giving feedback at the bank made him grapple with his …

1
S2 Episode 22: Good leaders are not bullies 38:50

8M ago38:50

38:50

We're constantly bombarded with the message that leadership and bullying go hand in hand. But in reality, bullying destroys the workplace environment, making it impossible for employees to do their best work. In this episode, Kim discusses workplace bullying with Janice Omadeke, who reflects on the emotional duress caused by a bullying boss early i…

1
224 - Exploding Mountains! (When To Stop Offering a Product or Service) 1:10:14

7M ago1:10:14

1:10:14

This episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!). Listen to this episode to hear more about: -> What a Marketing Mountain is and why you need to understand thi…

1
223 - Going from Reactive to Proactive Marketing 56:33

8M ago56:33

56:33

Proactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve. Whereas reactive marketing can mean you never really get to your goals because that’s not what’s driving your marketing. Instead, with reactive…

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#20: Practical Bandits and Travel Recommendations with Bram van den Akker 1:45:06

8M ago1:45:06

1:45:06

In episode 20 of Recsperts, we welcome Bram van den Akker, Senior Machine Learning Scientist at Booking.com. Bram's work focuses on bandit algorithms and counterfactual learning. He was one of the creators of the Practical Bandits tutorial at the World Wide Web conference. We talk about the role of bandit feedback in decision making systems and in …

1
S2 Episode 21: Targeted 48:30

9M ago48:30

48:30

A leader’s job is to foster an environment where people can collaborate productively. Prejudice, a belief that some sort of false stereotype is true, gets in the way of a respectful workplace culture. In this episode, Kim and Wesley discuss prejudice with Dr. Tina Opie, who shares her experiences with prejudice from her time as the youngest employe…

1
S2 Episode 20: The Platinum Rule 33:19

9M ago33:19

33:19

From a young age, we're taught the golden rule: treat others as you would like to be treated. In this episode, Kim and Wesley advocate instead for a platinum rule approach, which encourages treating others as they would like to be treated, acknowledging that every person has different needs and preferences. Wesley draws upon his experiences as a ne…

1
222 - The Power of an MVP 31:45

9M ago31:45

31:45

MVP stands for Minimum Viable Product and it’s all about getting to market with the bare essentials of your product or program and testing the idea is actually what the market wants, BEFORE you over invest and create the entire fully fleshed out bells and whistles version of the product. Once you know “it flies” THEN you launch it. Your hosts Suzi …

1
S2 Episode 19: Not Playing into Expectations 45:56

9M ago45:56

45:56

There's no doubt: Pointing out bias is awkward. That's why it's helpful to make bias disruption a norm. In this episode, Kim and Wesley discuss how to disrupt bias with Dr. Philip Hickman, who shares a story revealing how parental biases can impact the school environment and student wellbeing. Bio: Dr. Phil, is a renowned educational expert, EdTech…

1
#19: Popularity Bias in Recommender Systems with Himan Abdollahpouri 1:41:37

10M ago1:41:37

1:41:37

In episode 19 of Recsperts, we welcome Himan Abdollahpouri who is an Applied Research Scientist for Personalization & Machine Learning at Spotify. We discuss the role of popularity bias in recommender systems which was the dissertation topic of Himan. We talk about multi-objective and multi-stakeholder recommender systems as well as the challenges …

1
221 - 3 Easy Marketing Systems That Can Save You HOURS Every Week! 48:05

9M ago48:05

48:05

This episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems. Your hosts Suzi Dafnis and Michelle Falzon share 3 marketing systems that are do-able and don’t need a lot of tech AND can save you from doing a bunch of stuff you don’t need to be doing. Listen to this episode to hear mo…

1
S2 Episode 18: Bias on the Playground 27:12

10M ago27:12

27:12

Want to help your team change unproductive, biased patterns of thought? One of the best things you can do is sit down with them and explain why you think doing so is essential to a collaborative, respectful working environment. In this week's episode, Kim and Wesley speak with Matt Abrahams, who shares his experiences facing bias as the only dad am…

1
The Placer.AI Episode 41:28

10M ago41:28

41:28

In this episode I invite back Ed Lavery, to discuss his new role at Placer.AI, the US location data provider, following his previous appearance on the Similarweb episode. In our conversation, Ed and I discuss the strengths of location data, alternative data’s development and what he plans to bring with him from his previous role. Separately, I will…

1
S2 Episode 17: Breaking Down Bias 55:04

10M ago55:04

55:04

How can you teach your team to disrupt bias? The key is for leaders to not teach their teams about bias as an abstraction, but to teach them how to disrupt the specific biases relevant to their employees. In this episode, Kim and Wesley discuss different ways of preventing bias with Kasia Musur, who shares her journey to realizing that toxicity is …

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220 - Repurposing: Strategies for Sustainable Content Marketing 1:04:07

10M ago1:04:07

1:04:07

In this episode we’re talking about something that’s a bit of content marketing “chestnut” – there was a time whenever you saw a content marketer on a speaker lineup, they talked about this… but, while we’ve touched on it in numerous ways, and we’ve done a couple of interviews with people who are doing this… we’ve never actually done a show, just y…

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