show episodes
 
The Harry Potter Lexicon website has been in existence for almost two decades. Over that time, J.K Rowling thrilled us with her magical creation — in novels, interviews, on her websites, on Twitter, and more. And here at the Lexicon, a small group of dedicated fans have worked very hard over all those years to catalogue all the magical details she revealed. The Lexicon website has always been seen as the gold standard for careful research and faithfulness to Rowling’s created world, all beca ...
 
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show series
 
In This Podcast, Host Jonathan Fader goes over a blog post series written by Evan Jex, titled Are you a good Training Partner? Jon adds his commentary to this series on an important topic that is how to train with other people for martial arts. While Martial Arts is inherently individualistic/solo the reality is your progress is often a matter of h…
 
If you’ve ever felt like you’ve overwhelmed people who bought your online course by giving too much content; or you’ve ever delivered an information session and had people tune out; or you’ve run a 5-day Challenge or 3-Day event and wondered why you didn’t get high feedback scores when you put your heart and soul into it - it’s likely because you w…
 
David Kahn is the head of the Israeli Krav Maga Association (IKMA) North America which was originally founded by Modern Krav founder Imi Lichtenfeld and now headed by GM Haim Gideon (This is why now the IKMA is often referred to as the Gideon System). David started his Krav Maga journey in the 90s which found him in Israel training directly with GM…
 
Rory Van Vliet is a BJJ Black belt and instructor under Island Top Team Professor Rob Biernacki (Previously on Episode 47). He can be regularly seen in Bjjconcepts.net online instructional and his BJJ Youtube Channel RVV BJJ. They are known for the Conceptual based approach to teaching rather than just the technical approach a style that is rapidly…
 
Brian Kurtz is definitely an “OG” when it comes to Direct Response Marketing. In addition to sending over 1 billion (with a “B”!) pieces of direct mail in his 40 year career, he’s also pioneered other platforms like TV infomercials, where he was responsible for buying media in excess of $80 million, selling over 3 million books via direct response …
 
Kip Warner is part of a group called the Canadian Society for the Advancement of Science in Public Policy, which has currently filed a class-action lawsuit against the Provincial Government of British Columbia regarding their COVID-19 Policies. Kip has a BSc from UBC in computer sciences with a focus on Artificial intelligence and has even found hi…
 
Your marketing funnel includes all the steps you get people to take - from first finding out about you, through to buying from you. And there are myriad ways you can put your marketing funnel together. Regardless of what your funnel looks like, chances are you are not going to make it perfect the first time. And that’s where people go wrong. They t…
 
Krav Maga Like anything has a lot of misinformation floating around on the internet. Either because people make things up, fail to understand or simply say things because of ego. This episode goes over some myths and misconceptions that our students requested we talk about. There are of course many more but we didn't have all day... www.utkmblog.co…
 
Ted received his UTKM Yellow Belt a short time ago, yet COVID has not stopped his love of learning and growing particularly in the Martial Arts including Krav Maga and now BJJ. He has involved his children in this passion as well as he hopes they gain the skills they need for a happier healthier life. Ted has done a variety of jobs over the years f…
 
Ever felt the pressure to conform to what everyone else is doing with their content and online marketing? Ever struggled to “be decisive” and made a quick decision and then wished you’d taken a bit more time before you leapt? Ever wonder how to move forward when the way is not entirely clear? If so, you are going to LOVE this week’s show where your…
 
Raziel Cohen of NDF Training originally from California but now residing in NJ is known as the "Tactical Rabbi" as he is a Tactical Firearms Trainer and ordained Rabbi. He gained interest in tactical training and personal self defense due to issues with break ins and threats of violence at the family home. He trained hard and consistently gaining t…
 
In this Episode host Jonathan Fader goes over a blog post series originally posted in 2017 on Music and Mood relating to his personal story with music, Mood, Depression and the IDF. Though it was not intended this episode ends up being quite dense as a variety of studies are read to back how various aspect of how mood can measurably or otherwise af…
 
Lead Magnets - we LOVE ‘em! When done well they can be the entry point for multi-million dollar campaigns. They are that “thin edge of the wedge” that you can use to introduce people to you and your products and services. But when done badly they can be a time suck and even when they generate leads, if you’re making one very specific mistake, those…
 
Toby Reyes is a lifetime Martial Artist who is an Expert in Arnis and has also focused his training in BJJ and Kickboxing. He was previously on Episode 2 and Episode 42 where you can learn a bit more about his background (These episodes only available on www.utkmblog.com). In This Episode I catch up with Toby and we discuss what's going on in the w…
 
In this episode Jon goes over the blogpost series, "Seek Balance you must" it is a series on balance drawn from the Grey Jedi Code of Star Wars and expands to physical, mental and family. Balance is something you must seek in all aspects of your life to be happy, healthy and thrive. This is but a tiny spec of what could be covered on this topic but…
 
Demonstrating your product in your marketing will get you more leads, more sales and more loyal and happy customers, but a lot of people think they don’t really have much to demonstrate, or that unless they’ve got a physical product, piece of software or some kind of tool or gadget that a demo is not for them. In today’s episode, your hosts, Suzi D…
 
Got an awesome Facebook Group but struggling to translate that engagement into actual money-producing sales? In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for turning your Facebook Group members into customers. Looking specifically at how you can not only get people to make the leap from your Facebook Group to…
 
We recently recorded a show on virtual events and it caused quite a buzz with tons of people telling us how useful the episode was and that they want MORE when it comes to how to navigate, put together and make the most of virtual events. So, in today’s episode, your hosts, Suzi Dafnis and Michelle Falzon focus on one specific and super important p…
 
One of our most popular annual episodes is back! We’re sharing our favourite books of the year. Between us we read a LOT of books and these are our TOP picks when it comes to content marketing books we've read lately that you may want to add to your 2021 reading list. PLUS Get the Content Sells UPDATED Reading List 2020 Edition here now. Listen to …
 
If you’ve been a long time listener you will know that for the last couple of years we’ve asked our Marketing Success Masterminders to share their top marketing strategies with you. And we’re doing it again this year! Not only do we LOVE these tips because they’re what’s working RIGHT NOW for other business owners like you… we ALSO get to show off …
 
Today we want to focus on one very specific idea… it’s really more of a mindset that we’ve been talking about a lot lately with our Masterminders, clients and members and we wanted to share it on the show… And that is this idea of slowing down so you can actually go faster. It can sound counterintuitive, “But wait, I want to get to 6-figures this y…
 
This episode is a companion piece to two other shows we did recently on Online Courses… The first - episode 139 - was all about how to CREATE Profitable Online Courses, where we shared some of our top tips for thinking about what course to create and ways to go about putting it together. The second - episode 140 - went deeper into how to make an am…
 
Summer is over and it is time to return to Hogwarts. Harry has lessons with Professor Dumbledore to look forward to. He becomes surprisingly talented in Potions class and works hard as the new Captain of the Gryffindor Quidditch Team. But what is his classmate Draco Malfoy actually up to? Ready or not, here we go! Podcasts: Fifty Years Ago by Steve…
 
Ever had a passion or a “weird” idea for a business and wondered… “could I really make a living out of this?” That’s what our guest, Shelley Brander wondered when she left her highly lucrative branding business behind to double down on her passion business in the knitting niche. And not only did she “make a living,” she made a LIFE doing what she l…
 
In this episode, your hosts Suzi Dafnis and Michelle Falzon chat about a topic that is near and dear to their hearts… it’s something they so regularly find themselves needing to support other women business owners to do… AND to remind themselves to do… that we they thought it was high time they did an episode on it. Today’s topic is all about tooti…
 
One of the big milestones many business owners have in mind when they are first starting out is to hit that 6-figure mark. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with an entrepreneur, author and business owner who is passionate about helping people reach that milestone. Her name is Shaa Wasmund and she is the author of the…
 
Everything turns a bit darker in Book Five. Lord Voldemort has returned. Dementors show up in unexpected places. And Harry is unhappy, even when he has re-joined his friends before the end of the summer. Ready to find out why? Let’s go! Podcasts: Encore Presentation: OP 1: Drought by Steve VanderArk OP 2: Kneazles by Steve VanderArk OP 3: Why Not S…
 
We’re not sure how often someone has decided naming their podcast with the word BORING in it is a good idea, but that’s exactly what we’re about today… you’ll hear us often talk about fabulous strategies and big ideas and new innovations, but today, we’re waving the flag for the often unsung benefits of doing the BORING stuff. In this episode your …
 
While print magazines are in decline, there ARE some amazing opportunities to add a DIGITAL magazine to your content strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with innovative publisher and serial entrepreneur, Dale Beaumont, who is pioneering a very different, very modern take on the online magazine, known as www.mo…
 
We now start Harry Potter and the Goblet of Fire, a book with several exciting events for Harry and his friends to experience. We go back to the Weasleys and attend an international event where a disaster takes place. What more can happen? If you’re ready to find out – on we go! Podcasts: Canon Thoughts: Goblet of Fire by Steve VanderArk Fifty Year…
 
In the early 2000s, Harry Potter fans debated the possible range of dates for the saga. Small clues like the reference to a PlayStation in book four were discussed in detail. — Since the PlayStation wasn’t available until December 1994 in Japan and September 1995 in Europe, some argued that the events of Goblet of Fire couldn’t have happened until …
 
What to do with your Content Marketing when things get tough? Of course, it doesn’t have to be a global pandemic, like what we’re seeing now for times to get tough… all of us at one point or another are going to experience those difficult times… Whether it’s a downturn in our industry, the loss of a big client that creates cashflow issues, a person…
 
If you have an online course or you are thinking of creating an online course, there’s growing evidence that you need to elevate the EXPERIENCE your course takers have beyond the everyday to become something amazing that they love taking part in AND that they learn a lot from. In this episode your hosts, Suzi Dafnis and Michelle Falzon speak with o…
 
Welcome to the third book in the series, The Prisoner of Azkaban! Many fans consider this to be their favorite Harry Potter novel. Harry is another year older, another face-off with Voldemort under his belt. What could be in store for him and his friends this year? Let’s crack the new adventure open and find out! Podcasts: Canon Thoughts: Book Thre…
 
Today I have had the great pleasure of being able to sit down to speak with the amazing Heather Raftery! Heather is a Brazilian Jiu Jitsu Black Belt under André Galvão, andtrains out of Tucson, Arizona USA. In this episode we discuss a lot of different topics, from her childhood of ‘cutting’ horses with her father and competing at cutting horse com…
 
There are a bunch of reasons why you might want to offer an online course. Everything from wanting to create a core product that you offer as one of your main revenue producing activities, through to providing a free or low cost entry level course that gets people into your world and introduces them to your higher dollars programs and much, much mo…
 
Welcome to the fifth installment of our celebration series! We’ve been warned not to return to Hogwarts, met some new allies and foes, and accidentally broken one of the most fundamental rules of wizarding society. What a way to start the school year! Ready to have some fun exploring what’s next? Here we go! Podcasts: CS 6: Howlers, Mandrakes, and …
 
PR (Public Relations) is a topic we touched on a couple of episodes ago and we are going deeper into practical ways you can use publicity to get known in your market, be the person journalists call and build your authority as an expert. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with PR maven, Monica Rosenfeld, Managing Direct…
 
Today I have had the immense pleasure of sitting down to speak with the wonderful Averi Clements! Avery is a Purple Belt in Brazilian Jiu Jitsu training out of Adelaide, Australia, and is currently an author for the Jiu Jitsu Times. In this episode we discuss a lot of different topics, from starting in jiu jitsu, barriers women experience, inclusio…
 
Now we’re into the second book, Harry Potter and the Chamber of Secrets. Plenty of connections can be made between this book and book six, Harry Potter and the Half-Blood Prince. In fact, book two was originally going to be called Half-Blood Prince! Here’s what Rowling had to say about that: I have been engulfed by an avalanche of questions on the …
 
Today I have had the great pleasure of sitting down with the wonderful Jess Fraser!Jess is a female Black Belt in Brazilian Jiu Jitsu (usually) training out of Melbourne, Australia at Vanguard.In this episode, I try to cover off as much of Jess’s career as humanly possible, we talk about everything from finding the sport, to training and competing,…
 
Quidditch is the wizard sport that everyone – well, almost everyone – in the Wizarding World is mad about. It features high levels of danger and unpredictability. The strange rules and seemingly unfair scoring system of Quidditch are more than a bit illogical. But what outweighs these objections are the thrills – thrills for the spectators in the s…
 
Pivot is definitely a word that’s been REALLY overused in recent months, considering how many businesses have had to change direction and reinvent themselves due to Covid-10 and the various restrictions in place. One area where those restrictions have been well and truly felt is in live gatherings. With many businesses having to rethink and reinven…
 
Ready to have some fun exploring? Here we go! Podcasts: Trunks by Selena Gallagher Platform Nine and 3/4 by Steve VanderArk How Many Students Are There at Hogwarts? by Steve VanderArk Whatever Happened to Sally-Ann? by Steve VanderArk The Significance of Hallowe’en by Rosie Payne Free Will, Divination and Time Travel Part 1 by Abby Koop Reader’s Gu…
 
When Harry finally gets his Hogwarts letter from Hagrid, it contains a list of required school supplies, but makes no mention of how he’s expected to pack it all. Nevertheless, on the 1st September, it’s all safely packed in a ‘huge, heavy trunk.’ This is fortuitous as it appears that the trunk is indeed the luggage of choice for Hogwarts students.…
 
Welcome to the first of twenty-six blog posts in our Canon Celebration! This time around we’re exploring the first five chapters of Harry Potter and the Philosopher’s Stone. Why am I not saying “Sorcerer’s Stone”? Because that’s not the original name of the book, as you probably know. That’s the title that the editors at Scholastic came up with bec…
 
Today I have had the immense pleasure of sitting down with the wonderful Fallon Fox.Fallon is either best known for being a pioneering trans-woman who participated in MMA against cis-women, or as the target for Joe Rogan's flimsy and prejudiced hate speech against trans women in sports.In this episode, we talk about everything from her early years …
 
We’ve all likely felt that feeling of overwhelm or a deadline approaching and there’s just TOO much on our plate, whether it be a new webinar we are writing and doing slides for or a Facebook LIVE we committed to or a speaking engagement, podcast interview, email campaign - you name it - there are countless sources of “content stress.” In this epis…
 
Twenty-one years ago, I created a small website to collect and organize information about the Harry Potter novels. I was part of an online discussion group called Harry Potter for Grown Ups, which is just what it sounds like, and we all needed a quick way to find details from the books as we discussed the clues and hints that we found as we read th…
 
A strong Public Relations strategy can radically increase your exposure and authority by being seen in the media and alongside other go to experts and influencers in various platforms. This is often money-can’t-buy brand awareness for you and your business and when done strategically, can result in increased sales and opportunities for you as a tho…
 
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