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A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve and we're telling the stories behind how your favorite stuff (and people!) get from point A to B. Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry. 120k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a ...
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The JPU Show

Jax Podcasters United

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A podcast show with honest and practical advice for full-time podcasters and aspiring podcasters, with the founders of the Jax Podcasters United group, Badr Milligan & Blythe Brumleve. Hear from podcasters who have spent a decade growing their own shows and practical in-the-trenches advice to help yours grow, too.
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*This podcast is now archived but I'm actively still producing b2b marketing and the attention economy episodes over on 'The Digital Dispatch Podcast'. And maybe throwing in a complaint or two about the Jaguars. Follow along with all of my content/socials at: https://digitaldispatch.io/blythe-brumleve-bio-owner-of-digital-dispatch/
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Ever wondered how that giant TV made its way to your living room? Spoiler alert: it might've hitched a ride on a barge! In this episode of "Everything is Logistics," Blythe dives into the unsung heroes of shipping: tugboats, barges, and canals. Teaming up with Grace Sharkey, they're exploring the ins and outs of these often-overlooked workhorses of…
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Grace Sharkey is back with her monthly appearance on EiL, and in this episode, she and Blythe tackle holiday retail trends and Nike's marketing missteps. They explore the addictive nature of Temu shopping and debate the value of creative versus data-driven strategies. They also discuss Inversion Space's ambitious plan to create orbital warehouses, …
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Badr and Blythe discuss the new updates coming to Apple Podcasts in iOS 18, and if it's enough for podcasters to get excited about. LINKS! Watch the video version of this episode, and other episodes, on the official JPU YouTube Channel! Sign-up for the JPU Newsletter to stay-up-to-date with future events and efforts: Here Submit your show to be lis…
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In this episode of Everything is Logistics, we discuss the fascinating and often unexpected challenges in shipping succulents, sand, and magnets. We're talking plant smuggling, sand stealing, and magnet mayhem - yeah, you read that right. Learn how millennials are driving a black market for succulents, how beach sand is vanishing for concrete, and …
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In this episode of Everything is Logistics, we dig into the e-commerce scene and why SHEIN is at the center of the conversation, with SHEIN and Temu making up a whopping 30% of all e-commerce shipments coming through the West Coast. Grace Sharkey and I also chat about the flood of these tax-free shipments and how customs and border folks are scramb…
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LinkedIn has a reputation of being a little cringey at times but it's also a place that has enormous potential for podcasters. In this episode, Badr and (mostly) Blythe give practical tips on promoting your podcast on LinkedIn and marketing it to your target audience. LINKS! Watch the video version of this episode, and other episodes, on the offici…
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Many of us take for granted the ability to pull up a map app and it tells us the quickest route from Point A to B. Now imagine you’re a truck driver and you have to factor in weather conditions, dock loading locations, available hours at shipping facilities, the dimensions of your truck, etc… All of these factors and more can impact the efficiency …
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Are you publishing episodes and not organizing and tagging them? First off, you're a monster. Second, hear from two project managers who also happen to be podcasters on what you can do with your content after you hit publish so you can get more runway out of that episode promotion. LINKS! Watch the video version of this episode, and other episodes,…
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Did you know that Jacksonville’s status as a trade hub played a big role in landing the city an NFL team? Trade in Northeast Florida dates back to the 1500s, which eventually led to the establishment of JAXPORT and the NFL awarding a franchise to Jacksonville. In this episode, we’re exploring the logistics behind getting a team and what it takes to…
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During our two-day NASA Tour, host Blythe Brumleve assumed that one episode (this one) would be sufficient. But considering we had enough content to make this episode 5 of the NASA Series, this is the one where we’re showing the BTS of what goes into a launch, favorite moments from creating this series, and the NASA goodie bag. NASA SERIES LINKS: N…
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In episode 4 of our NASA Series, host Blythe Brumleve explores the manufacturing and construction happening on Earth for items destined to build new infrastructure in space. This episode highlights the innovations that will soon leave our orbit and contribute to the future of space exploration. NASA SERIES LINKS: NASA Series: Shipping Weather Satel…
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Consistency is king but there are going to be times throughout the year that you want to take some time off from creating the podcast. In this episode, Blythe and Badr talk about ways to build vacation breaks into your show. LINKS! Watch the video version of this episode, and other episodes, on the official JPU YouTube Channel! Sign-up for the JPU …
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In this episode of Everything is Logistics, Blythe dives into freight marketing's changing landscape. She explores the boom in logistics content creators and talks about finding the sweet spot between quality and quantity. Blythe also gets into the nitty-gritty of analytics reports and Google's search shakeups. To top it off, she introduces a new m…
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In episode three of our NASA Series, we’re talking about the goal of this mission: to manufacture and ship a weather satellite to space but more importantly, be able to collect data to help the accuracy of weather forecasting that impacts every single person here on earth. After all, “Money spent on space stays on earth” and missions like GOESU hel…
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When a 3PL chooses a TMS, that decision can make or break the company. In this interview, Blythe Brumleve chats with CEO of SIO Logistics Ali Shafi on the purchasing process he went through to switch his TMS, what ultimately led him to pick Tai Software, and what life is like for operations after the switch. LINKS: SIO Logistics Ali's LinkedIn WATC…
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In part two of our NASA series, Blythe speaks with Matthew Mickens, NASA Horticulturalist, about how scientists are tackling the challenges of growing crops in microgravity, from specialized hydroponic systems to light recipe experiments. They also talk about the psychological benefits fresh produce provides for astronauts and how Earth-bound verti…
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Business types will be the first ones to tell you that there are always opportunities in a down market. This is why I'm pumped to share this conversation with SPI Freight Agent, Michael Gray. After spending years on the carrier and technology side of things, Michael made the jump to becoming a freight agent and earning business in a down market. If…
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In part one of our NASA series, Blythe speaks with Matt Wittal about the challenges of resupplying spacecraft beyond Earth orbit, including autonomous docking, lunar dust mitigation, and radiation protection. They also discuss how NASA is adapting air cargo techniques for space and establishing new supply chains to the Moon and beyond. This is just…
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Badr and Blythe each have been podcasting for more than a decade, and in this episode, they break down the expenses associated with a podcast when it's a side hobby vs. when it's a full-time gig. Take a deep dive into the financials and true costs that go into producing a podcast so you can have a better understanding of what you'll experience when…
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One of the top questions asked at our JPU meetups is, "how do I make money off my podcast?" In this video, JPU cofounders Badr and Blythe answer all the important questions about the best time to monetize your podcast. Whether you're looking at Patreon or approaching sponsors, we're breaking down everything we know and what true ROI looks like in p…
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AI has been all over the world of marketing podcasting but with a recent announcement by NBC, they plan to use an AI voice clone of famed sports broadcaster Al Michaels for specific Olympics coverage. So Badr and Blythe are here to debate the ethics around AI voice clones in your podcast and tips for using AI in your podcast. LINKS! Watch the video…
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In this episode of Everything is Logistics, Blythe speaks with Holly LaBoda from Logistics Luminaries Live! They explore the challenges of implementing CRM systems in logistics companies and strategies for encouraging adoption among seasoned salespeople. Holly offers advice on creating a balanced sales team with both "hunters" and "farmers," and di…
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Grace Sharkey is back with her monthly appearance on EiL, and in this episode, she and Blythe are talking about space logistics, NASA, and food fraud, as well as Grace's experience attending a recent Samsara conference where asset tracking was the highlight of the event. LINKS: Grace’s Linktree Cracking the Code: Intent Data and the Future of Logis…
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In this episode of Everything is Logistics, Blythe speaks with Chris Jolly, aka The Freight Coach. They discuss Jolly's motivation to become an entrepreneur after feeling unfulfilled in the corporate world. He shares his mindset shift from chasing vanity metrics to focusing on creating genuine impact. Jolly also reflects on the challenges of changi…
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In this episode of Everything is Logistics, Blythe speaks with Kara Brown, CEO of Lead Coverage. They discuss the importance of intent data in modern marketing strategies for supply chain companies. Kara explains how her company helps clients identify and act on buying signals, emphasizing the need for persistent follow-up and targeted messaging. S…
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Badr & Blythe share some tips and strategies on how they repurpose their old episodes and how to get more runway out of older podcasts. 💻 Visit the JPU website→ https://jaxpodcastersunited.com/ 🗣️ Jax Podcaster? Submit your show→ https://jaxpodcastersunited.com/submit-your-show/ 📧 Sign up for regular JPU emails and updates→ https://jaxpodcastersuni…
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In this episode of Everything is Logistics, we're recapping takeaways from TMSA in New Orleans, held from June 5-7, 2024. Recorded live, this roundtable discussion features insights from an in-house marketer, a marketing agency leader, and a company founder, offering valuable perspectives on marketing and sales strategy. GUESTS: Aaron Dunn: Directo…
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In this episode of Everything is Logistics, Blythe speaks with Sheldon Mydat, CEO and Founder at Suppeco. They discuss the importance of relationship-driven resilience in procurement, and how Suppeco's platform facilitates collaboration and transparency between suppliers and customers. Mydat explains how the platform incorporates live data, automat…
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In this episode of Everything is Logistics, Blythe reflects on her podcasting journey and the importance of being a lifelong learner. She discusses leveraging online resources, understanding business fundamentals, and reverse-engineering successful content strategies to help your podcast stand the test of time. QUESTIONS ASKED: What was your entry …
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In this episode of Everything is Logistics, Blythe speaks with Dave Gulas, a former pharmaceutical sales executive who co-founded EZDC 3PL, an e-commerce fulfillment company. Dave talks about pivoting to the logistics industry during the COVID-19 boom, partnering with SPI Logistics as a freight agent, and the value of networking and building relati…
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One of the top podcast networks in the world abruptly closed down recently so Badr and Blythe are here to discuss the pros and cons of joining a network and how to avoid a potentially sketchy situation. Along with this, the two discuss how to balance a full time job along with running a podcast on the side. LINKS! Watch the video version of this ep…
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In this episode we're talking with Jennie Malafarina, CEO of Virago Marketing on the common pitfalls companies make with freight marketing, including failing to research their target market, using overused stock imagery, and neglecting to embrace new channels like podcasting. Malafarina stresses the importance of building a personal brand and share…
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In this episode of Everything is Logistics, Blythe explains the reasons behind her decision to separate her podcast from her web design company, Digital Dispatch. She discusses the need for better communication with clients, upgrading her financial acumen, and streamlining processes to maintain profitability and sustainability. QUOTES: "I went thro…
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In this episode of Everything is Logistics, Blythe speaks with Jennifer Miller, Vice President Integrated Transportation at DHL Supply Chain. They discuss DHL's history as a parcel delivery pioneer, its evolution into a global logistics powerhouse, and its early adoption of digital technologies. Jennifer shares insights into DHL's use of robotics, …
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Join Grace Sharkey and Blythe for the latest installment of Freight Friends, where they give some love to the unsung modes of shipping: tugboats and barges. Grace also gives us insight into Uber's third annual Carrier Summit, and gals close out the show by talking about the illegal ivory supply chain, Hubble Network, and good freight marketing. QUO…
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In this episode, Blythe and Oana Jinga, Co-Founder and Chief Commercial and Product Officer at Dexory, discuss the company's tall, autonomous robotics solution that collects granular data from warehouses to create a dynamic digital twin environment. Jinga shares insights on leveraging this data for optimization, consolidating product locations, ide…
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Badr and Blythe are back with another episode talking about the real deal on podcast ads--the methods we've personally tried, how they worked out, and lessons learned about interpreting the data. Along with this we get into finding podcast guests, how we communicate with them, and set those expectations ahead of time. LINKS! Watch the video version…
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In this episode of Everything is Logistics, we talk with Steve Burroughs, agency owner at SPI Logistics, who exclusively hires family members to work at his freight agency. Hear how this approach has shaped the dynamics of his business, from maintaining work-life balance to building a resilient and loyal team. Steve shares personal anecdotes and le…
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In this episode of Everything is Logistics, Blythe speaks with Heather Hoover-Salomon, CEO of uShip, about her journey from a PR intern to leading the 20-year-old company. She discusses writing an unsent resignation letter that changed her career trajectory, advocating for customers, embracing AI, and encouraging women in logistics. Heather also ex…
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In this episode of Everything is Logistics, Blythe speaks with Jake Hoffman, CTO of Gnosis Freight, about container visibility and execution in global supply chains. He explains how Gnosis provides a "container operating system" that connects disparate data sources to give shippers real-time visibility and enable automated execution. Jake also disc…
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In this episode, Nate Cross and Ben Kowalski, creators of the Freight Broker Basics course and the Freight 360 podcast, share their insights on content marketing, freight broker training, and balancing work with side projects. They offer valuable tips on prospecting, follow-up processes, cold-calling techniques, and how AI tools like ChatGPT can ai…
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In this episode, Blythe and Yikun Shao, Head of North America Supply Chain at Alibaba.com, discuss how the platform helps small and medium businesses with global sourcing and logistics. Shao highlights Alibaba's AI tools like language translation, image generation for product design, and logistics marketplace. He also details educational resources …
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In this episode, Blythe and Jennifer Karpus-Romain, the Executive Director of the Transportation Marketing & Sales Association (TMSA), discuss the organization's 100-year history, digital transformation, and the upcoming ELEVATE 2024 conference in New Orleans from June 9-11, 2024. Jennifer also shares insights into TMSA's marketing strategies, awar…
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In this episode, Mike Mikulik, VP of Marketing and Sales at SPI Logistics, offers an insider's perspective on the freight agent model. He and Blythe discuss topics like commission structures, technology tools, carrier vetting, and effective sales strategies. Whether you're considering becoming a freight agent or want to improve your current operati…
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Join Grace Sharkey and Blythe for the latest installment of Freight Friends, where they unpack the current state of the freight market and its economic drivers. Discover cutting-edge business ideas like using drones to streamline warehouse inventory, leveraging digital twin technology for optimizing manufacturing, and implementing AI-driven phone s…
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In this episode, Justin Cramer, co-founder of ProShip, and Blythe discuss what it's like managing thousands of parcel shipments daily. He explains his transition from the Navy to logistics software, handling peak seasons across industries, and integrating carrier compliance updates. The episode also explores separating systems of record, the onboar…
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In this episode, Blythe speaks with Pablo Palafox, CEO of Happyrobot, about using AI-powered voice assistants to automate repetitive tasks in freight operations. They discuss Pablo's background in industrial engineering and computer science, and how Happy Robot's technology can free up logistics teams to focus on higher-value work, improving effici…
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In this episode of Everything is Logistics, Blythe speaks with Jack Zwart, the shipping manager at GatorBar, a manufacturer of composite rebar in Michigan's Upper Peninsula. He shares information on the history and importance of the Rust Belt, the role of the Great Lakes in raw material shipping, and the value of building personal relationships wit…
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Grace Sharkey and Blythe are back with another episode of Freight Friends! This time the duo addresses the evolving retail landscape, including Shein's supply chain services and Amazon's "Just Walk Out" technology halt. They also discuss the Baltimore bridge collapse and the rise of online misinformation, covering a range of timely logistics and su…
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In this episode, Blythe speaks with Greenscreens CEO and Chief Product Officer Dawn Salvucci-Favier about her transition from administrative assistant to freight tech innovator. Dawn discusses the evolution of freight brokerages, TMS systems, and the power of predictive pricing using AI and machine learning. She also shares insights into the changi…
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