The Biggest Marketing and Sales Takeaways from TMSA's Elevate Conference

Everything is Logistics

In this episode of Everything is Logistics, we're recapping takeaways from TMSA in New Orleans, held from June 5-7, 2024. Recorded live, this roundtable discussion features insights from an in-house marketer, a marketing agency leader, and a company founder, offering valuable perspectives on marketing and sales strategy.

GUESTS:

• Aaron Dunn: Director of Sales & Marketing, PDQ America, and Co-Host of Trucking for Millennials podcast
• Leigh Sauter: Director of Operations & Strategy, Virago Marketing
• Kameel Gaines: Founder, CEO, and Director of Recruitment, Rig On Wheels Broker & Recruitment Services

LINKS:

• Transportation Marketing and Sales Association Website

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

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Chapters

1. The Biggest Marketing and Sales Takeaways from TMSA's Elevate Conference (00:00:00)

2. Logistics Conference Highlights and AI Implementation (00:00:05)

3. AI Implementation Strategies and Challenges (00:09:48)

4. AI Frameworks and Visual Strategy (00:20:56)

5. AI and Human Touch in Marketing (00:30:06)

6. Marketing Strategies and Challenges (00:35:15)

7. Collaborative Marketing Strategies and Refinement (00:48:12)

8. AI Tools for Marketing and Blogging (00:51:49)

9. Measuring Marketing Impact and ROI (00:58:39)

10. Marketing ROI and Strategy Insights (01:09:07)

11. Achieving Success in Marketing and Sales (01:16:02)