Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential. Ecommerce Braintrust
…
continue reading

1
Vendor P&L Proliferation - Why It’s Happening and Why It Matters with Armin Alispahic - Episode 385
15:53
15:53
Play later
Play later
Lists
Like
Liked
15:53Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re excited to welcome back a familiar voice on the show—operations expert Armin Alispahic. Armin is here to bring us up to speed on a recent phenomenon in the Vendor space — the…
…
continue reading

1
The State of Lower Funnel Media + 4 Tactics to Minimize Leakage with Ross Walker - Episode 384
21:57
21:57
Play later
Play later
Lists
Like
Liked
21:57Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're catching up with Ross Walker, Director of Retail Media, to discuss his recent workshop at the Commerce Media Brand Summit in Atlanta. Ross led an in-depth session on all thin…
…
continue reading

1
Breaking Down Barriers: Cross-Functional Success in E-Commerce With Robert Estill - Episode 383
27:05
27:05
Play later
Play later
Lists
Like
Liked
27:05Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re thrilled to welcome Robert Estill, Head of Global Amazon and Marketplaces for all Beauty at The Hut Group. With extensive experience leading E-commerce teams at powerhouse br…
…
continue reading

1
The Retail Round-Up - Slap a Plus on It - Episode 382
22:43
22:43
Play later
Play later
Lists
Like
Liked
22:43Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It’s time for another episode of the Retail Round-Up, February edition! Major shifts are happening in the world of e-commerce, and this episode explores the cutting-edge developments, inn…
…
continue reading

1
Winning Search, Unlocking Reviews, and the ROI of Content With Profitero’s Mike Black - Episode 381
29:28
29:28
Play later
Play later
Lists
Like
Liked
29:28Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re thrilled to welcome back Mike Black, former CMO and current Chief Growth Officer at Profitero. We’ll be diving into key insights from Profitero’s latest reports, exploring th…
…
continue reading

1
Full Funnel Then vs. Now - A Case Study a Year in the Making - Episode 380
31:14
31:14
Play later
Play later
Lists
Like
Liked
31:14Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re excited to welcome back our Director of Retail Media, Ross Walker, who will be sharing surprising insights from his work with a major beauty brand. We’ll dive into a compelli…
…
continue reading

1
Introducing the Women in Retail Media Collective - Episode 379
21:20
21:20
Play later
Play later
Lists
Like
Liked
21:20Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re excited to welcome Ana Laura Zain, CMO of the retail media ad tech platform Pentaleap, and her colleague Emma Helsloot, Pentaleap’s Director of Sales. Ana and Emma are also t…
…
continue reading

1
The Retail Round Up - You Get an Ad Platform, You Get an Ad Platform…We All Get an Ad Platform? - Episode 378
23:57
23:57
Play later
Play later
Lists
Like
Liked
23:57We officially closed the book on the first month of 2025 and it’s the perfect time to introduce a fresh new format we’re calling the Retail Roundup. For this inaugural edition, we’ve brought in two of our go-to experts to break down what’s really happening in the industry. Joining us today are Ross Walker, Director of Retail Media at Acadia, and Ar…
…
continue reading

1
Tracing the Past, Present, and Future of Conversion Rate Optimization Across DTC and Amazon - Episode 377
28:16
28:16
Play later
Play later
Lists
Like
Liked
28:16Today, we’re thrilled to have two of Acadia’s brightest minds in organic optimization join us. First, we have Brittany Flanagan, Head of CRO at Acadia, with over 15 years of growth marketing experience across brands and agencies. Joining her is Julian Galindo, Senior Account Manager on our Retail Team and a recognized expert in driving organic grow…
…
continue reading

1
From Zero to Retail Ready With Tim Wilson and Ken Beemer - Episode 376
23:40
23:40
Play later
Play later
Lists
Like
Liked
23:40Today, we’re thrilled to welcome two exceptional guests. Tim Wilson, the Chief Revenue Officer at ProductWind — a cutting-edge retail influencer marketing platform designed to help products launch and thrive organically online. Joining him is Ken Beemer, Director of Client Growth at Acadia, where he drives partnerships that fuel business growth for…
…
continue reading

1
Introducing the ENDCAP Awards with Chris Perry of firstmovr - Episode 375
35:45
35:45
Play later
Play later
Lists
Like
Liked
35:45Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplaces Services, and Jordan Ripley, Director of Retail Operations. Joining us today is none other than Chris Perry of firstmovr — a frequent guest and the industry’s go-to “CPG whisperer.” Chris is here to introduce The ENDCAPS, his innovative new indus…
…
continue reading

1
Most Popular Episodes of 2024 | Replay: Building For A Multichannel Future - Episode 374
33:57
33:57
Play later
Play later
Lists
Like
Liked
33:57Thank you for an incredible 2024! 🎉 We are grateful for such an engaged community of listeners. To celebrate, we’re re-releasing 2 of our most popular episodes of the year. This week we’re bringing back “Building For A Multichannel Future“ with Paul Sonneveld of MerchantSpring. We hope you enjoy it! --- Welcome to another episode of The Ecommerce B…
…
continue reading

1
Most Popular Episodes of 2024 | Replay: Escape from Retail Island - Episode 373
21:50
21:50
Play later
Play later
Lists
Like
Liked
21:50Thank you for an incredible 2024! We are grateful for such an engaged community of listeners. To celebrate, we’re re-releasing 2 of our most popular episodes of the year. This week we’re bringing back “Escape from Retail Island“ with Jared Belsky. We hope you enjoy it! --- Welcome to another episode of The Ecommerce Braintrust podcast hosted by Aca…
…
continue reading

1
We Asked 16 of Our Podcast Guests What’s in Store for 2025 - Here’s What They Said - Episode 372
40:53
40:53
Play later
Play later
Lists
Like
Liked
40:53Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. This will be our very last episode of 2024 and we are closing out the year with a bang. We reached out to all our podcast guests from 2024 and asked them two thought-pro…
…
continue reading

1
What Can Google’s SEO Evolution Teach Us About Amazon SEO? With Scott Walldren and Julian Galindo - Episode 371
37:22
37:22
Play later
Play later
Lists
Like
Liked
37:22Welcome to another episode of The Ecommerce Braintrust podcast hosted by Director of Retail Operations, Jordan Ripley. Today, we’re excited to welcome two of Acadia’s top experts in organic optimization for Google and Amazon. Scott Walldren, Head of SEO with over 15 years of experience, and Julian Galindo, Senior Account Manager, and Amazon organic…
…
continue reading

1
Turkey Infinite Recap with Ross Walker, Joanna Otto, and Predrag Vetnić - Episode 370
24:17
24:17
Play later
Play later
Lists
Like
Liked
24:17Welcome to another episode of The Ecommerce Braintrust podcast hosted by Director of Retail Operations, Jordan Ripley. Today, we're bringing together some of Acadia's brightest minds from our retail media, account management, and strategy teams for a roundtable discussion. They'll share their initial insights into what set this Black Friday and Cyb…
…
continue reading

1
Growth vs. Cannibalization: How to Approach Incrementality Measurement on Instacart with Juan Munoz & Robert Benlloch - Episode 369
24:07
24:07
Play later
Play later
Lists
Like
Liked
24:07Welcome to another episode of The Ecommerce Braintrust podcast hosted by Director of Retail Operations, Jordan Ripley. In this episode, we’re joined by Instacart experts Juan Munoz and Robert Benlloch to tackle some key retail media questions: Is my ad spend cannibalizing my organic sales? How should I be assessing my investment for growth? And wha…
…
continue reading

1
Building for Incrementality, Interoperability, and the Future of Retail Data with Pacvue’s Geoffrey Beliard - Episode 368
31:16
31:16
Play later
Play later
Lists
Like
Liked
31:16Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today we’re joined by Geoffrey Beliard, Senior Director of Product Solutions at Pacvue. Geoffrey has spent decades leading data and analytics teams both on the brand sid…
…
continue reading

1
Product Variations Revisited with Zlatana Pejovic - Episode 367
22:42
22:42
Play later
Play later
Lists
Like
Liked
22:42Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today, we’re excited to revisit the important topic of catalog organization with seasoned expert and Operations Manager, Zlatana Pejovoc. A couple of years back, we rele…
…
continue reading

1
Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366
34:21
34:21
Play later
Play later
Lists
Like
Liked
34:21Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today we’re joined by two amazing guests: Meghan Corron, Co-founder & CEO at Clerdata, and Andrew Lipsman, a notable industry analyst who heads up Media, Ads, and Commer…
…
continue reading

1
Emergence of Brand-Tailored Promotions with Joanna Otto - Episode 365
24:38
24:38
Play later
Play later
Lists
Like
Liked
24:38Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today we’re joined by long-time Amazon insider Joanna Otto. Joanna has spent over a decade across brand side roles, Amazon-focused agencies, and internally at Amazon. Mo…
…
continue reading

1
Brand Building on Amazon | Live at unBoxed with Jeff Cohen - Episode 364
24:31
24:31
Play later
Play later
Lists
Like
Liked
24:31Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Director of Retail Operations, Jordan Ripley. We're coming to you live from unBoxed in Austin, Texas, with a very special guest: Jeff Cohen, Amazon's Ads Tech Evangelist who will be sharing insights into the latest developments in the Amazon ads ecosystem. This episod…
…
continue reading

1
Fall Big Deal Day Recap with Logan Nielsen and Zach Christensen - Episode 363
24:21
24:21
Play later
Play later
Lists
Like
Liked
24:21Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Director of Retail Operations, Jordan Ripley. In this special edition, we dive into the results of this year's Prime Big Deal Days with some top-tier experts from the industry. Joining us are Logan Nielsen, an Account Manager at Acadia and our resident Prime Day hype …
…
continue reading

1
Preparing For Next Year’s AVNs with Martin Heubel of Consulterce - Episode 362
33:46
33:46
Play later
Play later
Lists
Like
Liked
33:46Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today we’re joined by Martin Heubel, founder of Consulterce and leading expert on Annual Vendor Negotiations or AVNs. Martin spent nearly 5 years internally at Amazon in…
…
continue reading

1
Reevaluating Amazon As A Branding Channel with Julian Galindo and Laurie Tovo - Episode 361
27:33
27:33
Play later
Play later
Lists
Like
Liked
27:33Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Director of Retail Operations, Jordan Ripley. Today, we are joined by two of Acadia’s resident experts: Julian Galindo, Senior Account Manager, who oversees brand strategy for some of our most prominent client partners, and Laurie Tovo, a key member of our media team …
…
continue reading