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CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online, and everywhere in between. In this episode Sri and PVSB are interviewing Kiri Masters and talking about what’s happening in the world of Amazon and 3p marketplaces, how have things changed du…
 
This week we are joined again by Hendrik Laubscher from Blue Cape Ventures. Last week we talked about cross-border trade, Amazon EU, specifically new marketplaces in Sweeden and Netherlands, and what kind of accretive revenue a brand can expect from launching in international marketplaces. Today we’re gonna be talking about a trend of retailers lau…
 
Today I’m speaking with Hendrik Laubscher, the Founder and Chief Analyst of Blue Cape Ventures, a boutique research consultancy that focuses on marketplaces and cross-border eCommerce. With over a decade of experience in eCommerce in emerging and developed markets. Tune in to discover more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn …
 
This year’s Prime Day will be different than any of the previous five. Without the possibility to restock for Q4, and with many difficulties the coronavirus pandemic has caused, many brands are deciding not to invest in Prime Day this year. Today we are talking about what we know and what we don’t know, strategies we are recommending to our clients…
 
In this episode, we are joined by Richard Jones, CMO of the largest independent marketing software company and a co-host of the 'Thinking Caps' - podcast on marketing strategy. Today we are talking about Zero-Party data collection, and how brands are leveraging loyalty programs to build their own data and insights about their customers, without bei…
 
In this week’s episode, we are joined by Julie Liu, Shopper Marketing Manager at Clif Bar. Julie focuses on driving omnichannel growth at Clif Bar & Company. Currently, she leads the shopper marketing strategy for national retail accounts, including Walmart, Target, and Kroger, after previously managing eCommerce marketing strategies on Amazon. Tun…
 
In this week’s episode, we are talking with Amie Hsu about the incredible journey of Wyze Labs, reliance on Amazon as a sales channel, their eCommerce team, and best practices when handling multiple marketplaces. Tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Amie Hsu Learn more about Bobsled Marketing Fi…
 
Lauren Sutehall, a Client Project Manager and a subject matter expert on Amazon Fresh joins us today to share the latest information regarding this fast-growing platform. We are giving you a quick overview of the program, differences between Amazon Fresh and other grocery-focused programs, requirements for brands and for customers, and predictions …
 
Today we are joined by Don Brett, one of the digital thought leaders, who is always sharing his in-depth expertise regarding all things in the eCommerce world. We are talking about the importance of sharing knowledge and insights, how brands are adapting to the eCommerce, undervalued trends, and much more. Make sure to tune in! MENTIONED IN THIS EP…
 
This week on the Ecommerce Braintrust podcast we’re joined by Cale Guthrie Weissman, Editor at Modern Retail. Being surrounded by dozens of brands, retailers and industry solution providers every week, Cale shares a unique perspective about the big events shaping the Ecommerce retail industry. Tune in today and find out more!…
 
We bring you today an interesting conversation with Nich Weinheimer, General Manager of Ecommerce at Kenshoo, the digital advertising platform. In this webinar, we are talking about Amazon’s adaptation to the Covid-19 challenges, Prime Day 2020, differences in reactions to the pandemic between large and small brands, opportunities for growth, and o…
 
We are closing out today the CPG podcast series with Sri Rajagopalan. He is sharing his insights on how the consumer packaged goods companies should be evolving in this new digital world that we are in. With so much experience within large CPG companies such as Revlon, J&J, PepsiCo, FritoLay, and with a perspective of launching his own start-up bra…
 
Today we are joined once again by Sri Rajagopalan for the third part in our four-part series about CPG and Amazon. With so many different retail channels that you can sell through these days, and they all have their marketplace equivalents and ad platforms, a lot of brands are asking the question - where do we tell consumers to buy? Tune in to find…
 
We are diving back into conversation with CPG leader Sri Rajagopalan and talking about the dirty secret of eCommerce - is it really less profitable for CPG brands than for other categories? In this episode, Sri gives us a detailed explanation of why some brands need to reconsider their approach to eCommerce, and why large brands turn to the D2C mod…
 
Over the next 4 weeks on the Ecommerce Braintrust podcast, we’re bringing you a new series with a very special guest. Sri Rajagopalan is an experienced CPG leader, leading the industry in a much needed digital transformation to adapt to the consumer’s changing shopping habits and path to purchase. Sri is also an ex SVP/VP of Ecommerce at Revlon, Jo…
 
In this week’s episode, we’re bringing you an interesting conversation with Chelsie Arvizu who is the Senior Director of Ecommerce at Hint Inc. Chelsie has a really strong Ecommerce background and we were thrilled to get her insights during the eTail West conference in Palm Springs. This episode is all about Hint’s very interesting resourcing struc…
 
This week on the Ecommerce Braintrust podcast, we’re bringing you a sneak preview of the private Office Hours Sessions we offer to our clients here at Bobsled Marketing as well as the paid subscribers of Kiri’s Amazon Weekly News Digest. And this session was recorded alongside one of our Project Managers, Jordan Ripley who joined us to talk about t…
 
In this episode of eCommerce Braintrust, a true industry maven Rick Watson joins us to share a bit about his career background, his take on Amazon and its contenders, their place in the eCommerce world, and much more. Tune in to find out what he has to say about Target, Walmart, Shopify, and others. Connect with Kiri Masters Connect with Rick Watso…
 
In this episode of Ecommerce Braintrust, the CEO and Founder of Podean, Mark Power joins us. With more than 20 years of experience in digital marketing, Mark has some valuable insights to share. Co-author of “Amazon for CMOs” talks about how the Covid-19 affects his life and industry, what challenges brands are facing currently, what can we expect …
 
We are diving back into the conversation with CPG change leader e-commerce thought leader Chris Perry. Last week Chris talked about his career so far and practical things holding big companies from succeeding in e-commerce, and today we are carrying on with the conversation and talking about how to best organize e-commerce within a large organizati…
 
Today we are joined by Chris Perry, an entertaining and provocative thought leader in ecommerce industry. He is talking about his passion for ecommerce and all the changes that are happening right now. Make sure to tune in today! Connect with Kiri Masters Connect with Chris Perry Learn more about Bobsled Marketing Learn more about Leaders of Change…
 
Welcome to another episode of Ecommerce Braintrust! Today we are joined by Stefan Jordev, Advertising Director and a true subject matter expert in Bobsled Marketing. Stefan talks about advertising during the pandemic and different tactics to be used depending on the brand’s goals. Tune in today to learn more about different advertising strategies a…
 
Today we are joined by Jesse Chembars, Client Project Manager from Bobsled Marketing. Jesse talks about big announcements Walmart made since the beginning of this year, differences between Amazon and Walmart, and challenges sellers are facing when entering this growing marketplace. Make sure to tune in today and find out more about Walmart and its …
 
Welcome to another episode of Ecommerce Braintrust podcast. Today we are joined by Paul Sonneveld, Amazon marketplace expert. Paul is a Founder and Managing Director from MerchantSpring, the platform which has been helping online sellers and retailers turn marketplaces into viable sales channels. He is talking about whether Corona virus will be the…
 
We're coming to you live today, from the eTail West Conference, in Palm Springs. We're very happy to have Rob Gross, the co-founder, and COO at Fakespot, joining us on the show. Rob is in the business of making things more transparent for online customers. Currently, the number of counterfeit products and fake reviews appear to be at their peak, an…
 
We're coming to you live today from the eTail West Conference in beautiful Palm Springs. Our guest for today's show is Ed Kennedy, from Episerver, and he will be sharing some of his insights about current retail trends. Ed Kennedy has spent the last 10 years designing and implementing ecommerce platforms for consumer brands, B2B manufacturers and w…
 
We have Milli Jimenez joining us today. Milli has been working in general digital marketing for the last nine years. Currently, she manages full-brand performance and strategy at Faber-Castell USA. In today's episode, Milli talks about the current differences between Amazon's Vendor Central and Seller Central channels, their pros and cons, and the …
 
Today we are joined by Christina Stembel, the founder and CEO of Farmgirl Flowers. Christina launched her company in 2010, to provide the best flowers and customer experience every single time. They carry only a select number of daily curated arrangements, rather than offering a large variety of bouquet options, so this means that their customers g…
 
Today, we're having a conversation with Mario Lucibello, a partner at Greenhaus Riordan & Company LLP, in West Haven, Connecticut, about the fascinating topic of sales tax. Mario is a CPA who does a lot of work with e-commerce sellers and he is familiar with the way that sales tax works in this context. In today's episode, Mario talks to us about h…
 
Today, Brett Curry, the co-founder, and CEO of OMG Commerce joins us to talk about YouTube ads. In Brett’s extensive experience, these ads generally tend to be under-utilized, which is rather unfortunate considering that YouTube is the second most visited site on the web, and it's the fastest growing social media platform for millennials and Gen-Zs…
 
Our guest for today's show is Nick Giulioni. Nick has been on the marketplace management side of e-commerce for the last ten years. He started his career as a buyer for Newegg but soon realized that it was not where he wanted to be. He subsequently moved through several different electronics companies, using the networks he had built at Newegg to m…
 
Today we are speaking to the very knowledgeable Scott Kilmartin, a retail advisor and Ecommerce architect in Australia. It’s the second time we have Scott on the show and the perfect timing to revisit the topic of Amazon Australia since it has been two years since its launch. Today Scott is here for a detailed breakdown analysis of what went wrong …
 
Our guest for today is Alex Song, the CEO, and co-founder of Innovation Department, a Manhattan-based tech-powered start-up studio that builds consumer brands. At Innovation Department, they understand that Amazon is an incredible platform, and they enjoy using it to launch their brands, in parallel with their direct-to-consumer websites. Alex beli…
 
Today we’re sharing with you another live conversation rounding up a few months' worth of new features and developments in Amazon's Sponsored Brands. This is a really popular ad type for the brand registered sellers and vendors on Amazon because they show up right at the top of search results. This ad type has been around for about two years now, a…
 
Today we’re sharing with you a very interesting conversation approaching the topic of Amazon Livestream. Bobsled CEO Kiri Masters and Advertising Director Stefan Jordev were streaming live on LinkedIn and Facebook last week, but since the technology was not on our side, we wanted to revamp the session and share this insightful talk with our audienc…
 
Today we’re sharing with you a very exciting episode approaching the topic of Amazon Attribution. Bobsled CEO Kiri Masters and Advertising Director Stefan Jordev were streaming live on LinkedIn and Facebook last week, and we wanted to share this insightful discussion with our podcast listeners as well. So we’re kicking out a new format on the podca…
 
Today we are joined by Anne Mezzenga and Chris Walton, the co-CEOs of Omni Talk, and the co-founders of Third Haus, which is a co-working space in a retail lab in Minneapolis. Anne and Chris are really putting a lot out into the world, being involved in many different retail projects, both virtual, and locally in Minneapolis. In today's episode, we…
 
Phillip Jackson and Brian Lange from the Future Commerce Podcast are here today for an amazing discussion about retail trends. Phillip and Brian started Future Commerce three years ago, initially just as a podcast, but they quickly realized that their platform was trusted by more people than they had ever thought it would be. The attention they rec…
 
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