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Part interview, part therapy, part Price Is Right, the Question Everything podcast puts your favorite CMOs and thought leaders in the hot seat. Question Everything is hosted by Ashley Walters, Chief Development Officer and partner at Curiosity: an independent, full-service creative agency based in Cincinnati.
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Welcome to ID Comms #MediaSnack, a weekly series looking at the big trends and issues in the global media industry. Our aim is to help ambitious advertisers navigate the complexities of the changing media landscape. Each week we will give you a tasty, bite size tour of some of the most interesting stories, letting you know just what you need to know and providing our expert perspective where we can. We’ll also give you some of the inside gossip, word on the street and the upcoming things we ...
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Christine Guilfoyle reveals the power of the SHEconomy and how brands can be a force for growth, good, and girls. President of SeeHer Christine Guilfoyle believes if you see her, you can be her. But how do you convince CMOs that the accurate representation of women in marketing and media isn’t just a moral decision, but a savvy business decision? B…
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Lisa Martinelli discusses retail marketing strategies and how to build brand loyalty. Listen to this podcast with Lisa. Stop & Shop’s Vice President of marketing Lisa Martinelli gives advice on how CMOs can strengthen their brand. Lisa’s experience supporting marketing operations for CVS and Stop & Shop makes her very well-versed in marketing strat…
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Simone and Rachel discuss best practices for agencies to gain new business. Listen to this podcast with Simone and Rachel. NBZ Co-founders Simone Mandel and Rachel Segall compare agency matchmaking to setting a friend up on a blind date. They tell us about their process with brands looking to work with agencies that will approach their brief with m…
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Pete Carter shares his top P&G marketing campaigns and what catches a CMO's attention. Listen to this podcast with Pete Carter. If you have pitch fatigue, you’re not alone. This week, we’re sitting down with one of the original “ditch the pitch” advocates, Pete Carter of Creative Haystack. With an impressive 41-year tenure at P&G, Pete knows all ab…
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. ----- My guest for this #MediaSnackMeets episode is Christine Guilfoyle, President of SeeHer You can find Christine here: / christine-guilfoyle…
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Author and Founder of Daily Creative Todd Henry, shares inspiration for marketing leaders and creative leadership. You’ll get inspiration, insights, and more from our conversation with Todd Henry the “arms dealer for the creative revolution.” Arms dealer for the creative revolution is a fitting title for Todd as he spent two decades researching the…
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What’s it like to be in charge of deploying some of the nation’s most important messages? Just ask Ad Council’s Chief Campaign Development Officer Michelle Hillman. She gives us insight into launching public service campaigns that tackle complex issues such as gun violence, the opioid crisis, and buzzed driving. Spoiler alert, it ain’t easy, but af…
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They say entrepreneurs are self-starters with high energy. We definitely felt that was true after chatting with the Co-Founder and CEO of pH-D Deeannah Seymour. Deeannah started pH-D, with the goal of creating affordable and convenient vaginal suppositories, that make women confident in their everyday lives. In this episode, Deennah tells us her st…
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Consider this your all-access pass to advertising’s top agency/client matchmakers. We’re chatting with power couple Robin and Steve Boehler of Mercer Island Group, the West Coast's top consultancy firm helping both brands and agencies solve critical business and organizational challenges. In this episode, Robin and Steve reveal all the insider info…
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brad Moranchek, Senior Director of Global Media at Kimberly-Clark Find out: - What is Brad's experience in the industry? - Wha…
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Who doesn’t love a good inside scoop? As a Senior Reporter for Ad Age, Brian Bonilla is not only a captivating writer but also a crystal ball for the industry. He’s written countless articles on topics ranging from agency mergers and acquisitions to top campaigns from the biggest brands. For Brian, the challenge isn’t a lack of industry tea to cove…
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Lauren Hanrahan, US CEO of Zenith. Listen to find more about: - Lauren's experience in the industry and what is she most proud…
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Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency Study The ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers. The key headline: “There is some $22 billion in efficiency gains av…
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Secret’s out – P&G Brand Director (and Curiosity bestie) Grace Whitman has been (lightly) grilled by the Question Everything gameboard. And yes, all your burning questions about working in those iconic towers have been answered. Grace serves as the Senior Brand Director for Secret – but we know her best from being the lead client on our Native No i…
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Extra, extra – Adweek’s Jameson Fleming has entered the chat. This news guru has held just about every role possible in the Adweek newsroom – now serving as Managing Editor of Marketing and Agencies. Our favorite thing about Jameson? His passion for agencies big and small makes him very accessible. Even to independent shops like ours. But it hasn’t…
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Marketers want better agency pitches; ones that are value-creation exercises and where everyone joins together in a race to the top. Agency CEOs take pitching for new clients very seriously. Some might argue its actually what motivates them more than anything else. Most agency leaders are judged by their ability to grow and the best way to do that …
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brian O'Kelley, CEO and Co-Founder of Scope3 Find out: - What is Brian's experience in the industry? - What he sees are the in…
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Ben Nunery is the co-founder and brain behind the incredible work at Powerhouse Factories, which makes “kick-ass design work for kick-ass bands.” Ben and a friend started Powerhouse out of a garage in 1999, and since his work has been used for artists like The Black Keys and Lizzo, and brands like Herbal Essences and Redbull. He is, at his core, a …
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Mind open, fork ready. Derek Wallace is the Co-founder and CEO of Kalamata’s Kitchen – a food adventure startup set to inspire the next generation of curious, courageous, and compassionate eaters. After leaving his comfy corporate gig, Derek bet on himself and combined his passion for food and world exploration to live out new shared experiences wi…
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Florian Adamski, Global CEO of Omnicom Media Group. Find out: - What is Florian's experience in the industry? - What he sees a…
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Freddie Liversidge, VP of Global Media at HP Find out: - What is Freddie's experience in the industry? - What he sees are the …
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You’ve hopefully already read the facts. Programmatic is still a MESS. But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now… On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study. I…
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Luna Malbroux is the founder and “Chief Vibe Officer” of Joy Channel. She’s an experienced facilitator, speaker, and leader in creating inclusive spaces. A self-described “joy evangelist” – she believes that fostering belonging, community, communication, connection and fun is the missing link in many approaches to DEI initiatives. She’s also an awa…
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The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain. On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA and Tom Triscari, one of the architects of the report, to discuss: - Key findings - Reactions from CMOs/ANA Member…
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On this episode of the QE podcast, listener-favorite Kelly Leonard is taking a well-earned victory lap. After dropping countless stories and lessons from his time at The Second City, he’s ready to once again face our gameboard and humor us with his industry wisdom for a second installment. His first episode is a must-listen, so if you missed it, be…
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Romond Duval is a copywriter at Curiosity – but we prefer the title: word architect. Romond is passionate about amplifying Black creative voices in the advertising industry and making genuine work that speaks to the culture. He’s worked for brands like Hennessy, Brooks Running, and Old Spice. After graduating from ONE School ATL, he spent time inte…
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“Working for and with Jessica was and still is the best career decision I've made, and I thank her for that. She makes every piece of work she touches and every individual she works with better. She's that good.” - Taylor Wiegert Jessica George is a marketing superstar. Renowned for her outstanding leadership and ability to combine strategy with cr…
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Catch the audio from our LIVE discussion with leading industry figures on the current state of in-housing. Find out: - who is in-housing? - what scope are brands mostly in-housing? - what works well and what has failed? - are marketers satisfied with their in-housing progress? - is it saving money or costing more? - how do you measure the success o…
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“30 seconds in a room with Kelly will make you wiser. . . a selfless curiosity is his fuel” - Todd Manley Needless to say, after peppering Second City's Kelly Leonard with questions for over 50 minutes, we feel like absolute geniuses. Kelly Leonard is the VP of Creative Strategy, Innovation, and Biz Dev @ The Second City where he’s hired and develo…
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Nandini Jammi, Co-Founder of Check My Ads Institute Find out: - What is Nandini's experience in the industry and what is she m…
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Who's going to #ANAAFM this year? It is STILL the best #marketing #procurement stage in the world, hosted by the Association of National Advertisers In this episode of #MedisSnack LIVE, we are giving listeners the 'unofficial' AFM preview. We’re featuring many of this year's AFM speakers, conference hosts and happy delegates including Conference Ho…
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Ryan Meegan grew up in the south suburbs of Chicago before attending college where he earned a degree in marketing – as well as earning major respect as a basketball player. Now, he applies his sports mindset at the office as the CMO and co-founder of DUDE Wipes: a male-targeted flushable wipe company. The coolest part? Ryan and his fellow Dudes ea…
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Evan Kory, Executive Director of Global Media at Audible. Find out: - What is Evan's role at Audible and what is he most proud…
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brian Wieser, Principal at Madison and Wall Find out: - What is Brian's experience in the industry and what is he most proud o…
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Is there anything in marketing more misunderstood than procurement? Reports and guidelines published recently by WFA and Association of National Advertisers illustrate the evolving and increasingly influential role played by procurement in marketing success. For this episode of #MediaSnack LIVE, we joined with the industry's leading marketers and p…
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Julia Petryk is nothing short of an inspiration. Co-Founder of the Ukrainian PR Army, Head of PR at MacPaw Inc., and mentor of various local tech startups, Julia has built her career on helping her community and her country. In 2022, we had the honor of partnering with Julia to launch Bathtub Creative – a fake agency based in the bathtub that shed …
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Ashley Walters, Chief Development Officer at Partner at Curiosity, explores the successes and failures of the best in the biz who were daring enough to be curious. We know a great question can build a relationship, break a system, or inspire change in culture. So, we created a podcast all about them. It's called Question Everything – and it’ll have…
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Anthony Martinez, SVP of Media and Growth Marketing at Serta Simmons Bedding. Find out: - What is Anthony's role at Serta Simm…
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode, is Amy Williams, Founder and CEO at Good-Loop Find out: - What is Amy's role at Good-Loop and what is she most proud of professi…
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Our most anticipated episode every year! We review 2022's top 10 standout moments in media and advertising. What were the most interesting stories of the year? Stay with us to the end where we name #MediaSnack's person of the year and we look ahead to 2023. -- Episode links: #MediaSnack Meets with Wendy Clark: • Wendy Clark, CEO ... Rob Rakowitz Fe…
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My guest for this #MediaSnackMeets episode, is Samuel Rueff, Global Media Director at Bayer. Find out: - What is Sam's role at Bayer and what is he most proud of professionally? - What does he see are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge (which includes supporting a good cause thr…
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My guest for this special, extended edition of #MediaSnack Meets episode is Andrew Susman, Co-Founder and COO of The Institute for Advertising Ethics. I ask Andrew our usual questions about his role and his view on the industry's successes and challenges, and then we spend a few minute talking about Andrew's great work in advertising ethics. You ca…
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After more than five years and over 200 #MediaSnack episodes on YouTube, we are migrating the show to LinkedIn. Now you can all participate in every show! Over the years we have really enjoyed getting live questions from viewers during the show, in fact its really our favorite part of #MediaSnack so we wanted to change the format and open up the sh…
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In this episode of #MediaSnack we are joined by Bill Duggan, Group EVP at the ANA, to hear more about the recent report, ANA Procurement 2022: The Good, the Bad, and the Ugly. Bill shares how this year's report highlights changes in marketing procurement since the last report in 2010 and how advertisers can use these findings to continue improving …
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My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health. ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.…
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"Media is ultimately a value-add to any business...the big challenge across media practice is how to communicate and show value against our core business outcomes..." My guest for this great #MediaSnack Meets episode, is Brett Richardson, Chobani's Senior Media and Marketing Manager #Chobani really has an interesting marketing and media model. The …
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My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma. ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.By ID Comms
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Last week, as part of Mental Health Awareness Week, the IPA and ISBA launched the Pitch Positive Pledge. Supported by Campaign Against Living Miserably, this is a cross-industry pledge to tackle systemic pitching behavior to drive better outcomes for people, planet and profit. The Pledge is very simple, with 3 commitments: 1. Be positive a pitch is…
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Ensuring all decision making through a pitch is fair and objective is important. Get organized around these things in advance of a pitch (in the preparation stages) it will save you lots of headaches and potential subjective arguments later on when it comes to selecting which agency is right for you. At ID Comms we run a few simple workshop exercis…
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My guest for this episode is Tom Kuhn, Vice President of Marketing at PGA Tour. Tom Kuhn: https://www.linkedin.com/in/tomwkuhn/ ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.…
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