The First Podcast Dedicated to Deadzone The Miniature Board Game
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Forge Side Chat is a podcast hosted by two hosers from The Great White North, Canada, eh! Focusing on metal work, Nick Verbree (old soldier tool works) and Lando Novak (abstract_blacksmith) sit down every couple weeks to chat with makers from home and abroad. With a loose interview style, these hosers help you hear trials and tribulations on success, failure, and everything that fell in between. And don't forget to keep your stick on the ice eh!
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This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai. David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from ...
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Deadzone the Podcast 159.0 - GT At the Edge of Sanity
54:35
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Welcome to Episode 159 of Deadzone the Podcast. It’s been another crazy month full of news, progress, and updates all around! The global campaign is in high gear and the guys get prepped for the Michigan GT only 1 month away! Also, a big announcement for the future of the show so tune in! Edge of Sanity (link) Rebs Social Campaign (link) Matt Carma…
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The 4 Pillars of Retail Media with Think Blue's Manish Sharma and Parag Shah
41:52
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This week's guests are industry veterans Manish Sharma and Parag Shah, Co-Founders of Think Blue. Their combined experience includes global leaders such as Kellogg, Wakefern Food Corp and The GIANT Company. They discuss why the customer should always be at the center of your lens (4:45), their belief in the concept of joint value creation (12:11), …
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EP 134 Jacques Gallant of Gallant Metal WorksWe sit down with Jacques and discuss his life as a blacksmith and metal worker. This man is a wealth of knowledge and we are.lucky to have him on team Canada eh. Some really great metal working tips hidden in this gem.Much love from the hosers over here at Forge Side Chat bud.Hope you enjoy and don't for…
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Lessons from Prime Day with Amazon's Jeff Cohen
41:04
41:04
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Coming off of another wildly successful Prime Day, Dave spends this episode with Jeff Cohen, Principal Evangelist at Amazon Ads. Jeff has nearly 20 years in the eCommerce space, cutting his teeth with Texbooks.com and CampusBooks.com before launching his own initiative, Seller Labs. At Amazon, he is tasked with developing a best-in-class developer …
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New Product Launches, Off-Site Media and the Importance of Kindness with L'Oreal's Aisha Khan
37:13
37:13
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Dave speaks with Aisha Khan from L'Oreal. Aisha's previous experience includes J&J and Publicis Media. They discuss why disappointing results are a "Who?" problem and not a "What?" problem (5:19), the continuing importance of off-site marketing (7:26), learnings from working at a big agency (12:04), how brands can keep up their momentum between now…
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EP 133 Laroquez and Lando sit down to discuss the current state of affairs in their blacksmithing, business and lives. With a heavy focus on talent in the Great White North of course.This episode is brought to you by Maritime Knife Supply. Sponsor of The Great Lakes Custom Knife Show in Goderich, Ont Aug 17th. Highlighting some of Canada's best tal…
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Why eCommerce Needs to Have a Seat at the Table with Tyson Foods' Wendy Jean Bennett
34:55
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Dave speaks with Wendy Jean Bennett, Vice President of Retail Commerce Leadership at Tyson Foods. Wendy Jean's storied career at Tyson has also included stints as VP of Retail - Case Ready Division and VP of Sales - Consumer Products. Wendy shares insights on how she manages shifting roles within same organization (2:35), the 3 things she wants to …
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Welcome to Episode 158 of Deadzone the Podcast. There’s been a lot of news and releases from Mantic including new beta lists for Nightstalkers and Matsudon in Deadzone and Firefight. We also got our first taste of the Frontier campaign on MyMinifactory where even more 3d goodies are available. It’s been a busy month but the guys promise even more c…
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Setting Goals Before Spending Dollars with Allume Group’s Andrea Leigh
36:23
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Today Dave is joined by Andrea Leigh, Founder & CEO of Allume Group. Allume Group is an eCommerce knowledge hub helping professionals learn the information and skills they need to be successful online. Andrea is a founding member of The Digital Shelf Institute and a co-host of the "Fresh Four" podcast from The CPG Guys. They discuss how Andrea got …
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EP 132 Martin De Winter of Dewinter Metal Works
1:56:43
1:56:43
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EP 132 with Martin De Winter of @dewintermetalworks joins us this week for a great chat. We dive into his life of metal work which started in Belgium and has now become a business in Los Angeles, California. He is a master of brass and patina work dealing with some very high end clients. His work has been featured in architectural digest! Hope you …
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Focusing on Marketing Efficiencies with Daasity's Dan LeBlanc
32:58
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We're back from a brief summer hiatus with Dan LeBlanc, CEO and Co-Founder at Daasity. Daasity provides the experience and tools to help clients transform into data-driven organizations. Dan founded Daasity after an illustrious career with Capital One, ProFlowers and other brands and firms. They discuss how the flower industry taught Dan about LTV …
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EP 131 Tyson Wachter of Crane Culinary
2:15:08
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EP 131 with Tyson Wachter of Crane Culinary in Kitchener Ontario. Originating from Halifax Nova Scotia with a background in restaurant operations and ownership. Tyson began his journey into knife making through sharpening. His love for stone sharping is a hot topic in his game. It's very much why he and Steve Cornelson bonded when they met at a loc…
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EP 130 Bryan Hunt of Hidden Rose ForgeEh hosers. Nick and Lando back in the seat this week with Bryan Hunt to talk knives and life. Bryan has been a hobby maker for the last 3.5 years, but as you'll find here, he has had a lifetime of cool experiences leading up to this. Big thanks to Bryan for stepping up to chat with us. Hope you all enjoy!Check …
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Deadzone the Podcast 157.0 - Summer of Heat and Insanity
1:18:52
1:18:52
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Welcome to Episode 157 of Deadzone the Podcast. The summer is a scorcher right now and so is all the hot news coming out from Mantic! We’ve got new Nighstalkers, new Asterians, new Matsudon, and some amazing things coming from the Vault! On top of that, the slow grow is on with the first 150pts worth of Deadzone! Join in on the summer of scifi! Edg…
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EP 128 Ilan Shenfield of Shenfield Forge
1:28:13
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EP 128 with Ilan Shenfield of Shenfield Forge near Edmonton, Alberta This week we have Ilan Shenfield on the show from the Edmonton Alberta area. We sat down a couple times with Ilan to record a show. The first recording was solo hosted and went into some deep dives on personal matters that go well beyond blacksmithing. Wasn't sure about releasing …
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EP 127 Zac Mahadeo and Natalie Rekai
2:06:48
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EP 127 Zac Mahadeo of C&Fe with Natalie Rekai from Toronto, OntarioFinally another episode! This one was recorded a few weeks ago, but with life comes challenges. The last few weeks have been nothing short of that for me (Lando). I solo host this one, but with Zac's wife joining it has the normal 3 person vibe. A great conversation ensues about lif…
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Defining Value Engineering with Lettuce Commerce’s Joe Gaudreau
35:43
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Dave sits down with Joe Gaudreau, Co-Founder and CEO of Lettuce Commerce. Joe founded Lettuce Commerce last month, after nearly a decade at Salsify, where he was VP of Corporate Development. Dave and Joe discuss the secret to forecasting upcoming trends (4:45), Joe's journey at Salsify (9:58), an overview of "Value Engineering" (11:56), what Lettuc…
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Deadzone the Podcast 156.0 - Nightstalkers Incoming
1:14:02
1:14:02
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Welcome to Episode 156 of Deadzone the Podcast. Rick is out this month but we have a special guest stopping by in the form of the Mantic Pathfinder: Dev Slaven! Stop in to hear about his background in gaming, adventures in demoing the convention scene, and his tips on getting a gaming scene going in your area! Also Nightstalkers and a scifi slow gr…
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EP 126 Aimie Botelho of Two Smiths in Kitchener, Ontario, Canada Eh!This week we sit down with Aimie Botelho and discuss her life as an artist blacksmith. Aimie is a well known Canadian blacksmith and an active member in the Ontario scene. While studying art she was introduced to a forge and instantly fell in love. I'll stop there and let you liste…
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The Intersection of Gaming and Commerce with Hashku’s Joel Ponce
27:19
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This week, Dave speaks with Joel Ponce, Co-Founder and CEO of Hashku. Hashku is a leader in the gaming marketing and advertising space. Joel offers his expertise and perspective on the fast-growing but often-misunderstood world of gaming. They discuss how the evolution of gaming over the last decade inspired Joel to start his own company (6:46), ho…
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Thinking of Omnichannel as Part of the Greater Whole with The Partnering Group's Danny Silverman
33:14
33:14
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Dave's guest this week is Danny Silverman, Partner - Digital Commerce Practice at The Partnering Group (TPG). Danny helped build Johnson & Johnson's eComm presence before pivoting to leading digital consultancies including Catapult Ecommerce and Flywheel. At TPG, he helps drive omnichannel ROI for leading retail and CPG companies. They discuss how …
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Bringing Joy to Your Business with CVS Media Exchange's Parbinder Dhariwal
39:05
39:05
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Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX). For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others. Parbinder shares the incredible story of his famil…
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Episode 125 with Hix of Hix garage located somewhere in the USA You read it right. A man of mystery, a man of talent and a man that I just had to get to know more about. No he isn't a blacksmith and he doesn't make knives either. He does however make some amazing art pieces. Hix is a lover of hotrod's. If you aren't a lover of hotrod's then take of…
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What a Great In-Store Experience Looks Like with Grocery TV's Marlow Nickell
30:43
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Dave sits down with Marlow Nickell, Founder of Grocery TV, the largest digital advertising network in US grocery. With over 21,000 displays in grocery stores across the US, and over 200 retail partners, brands leverage Grocery TV to reach over 70 million shoppers in brick-and-mortar stores. They discuss Grocery TV's journey since its founding in 20…
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Deadzone the Podcast 155.0 - Springtime for Deadzone
1:07:24
1:07:24
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Welcome to Episode 155 of Deadzone the Podcast. Happy Spring Time gang! The guys recap a few events we had recently including a Deadzone tourney and a Firefight Annihilation demo. On a similar note, Rick has an idea for a new event at the Michigan GT! And Adepticon is moving next year! And the new Vault is insane! Deadzone Tourney Boards Rick’s Fir…
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EP 125 Collin Hayworth of Hayworth Handmade
2:05:52
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Episode 125 with Collin Hayworth of Hayworth Handmade in Spring, Texas This episode we sit down with Collin to discuss his endeavor in knife making. Like many others Collin found his interest in knives through the hit TV show Forged in Fire. He then followed the path of YouTube University to gain the ability to make some pretty sweet blades. Collin…
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Commerce, Omni and Why with firstmovr's Chris Perry
42:25
42:25
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Dave connects with Chris Perry, Co-Founder and Chief Learning Officer at firstmovr. firstmovr is an Omni Education and Change Management organization for CPGs, retailers and agencies. They host many industry events throughout the year and publish a number of free resources, including the recently-released ebook, "Omnigeddon: 2024 Commerce Expectati…
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Why Being the Voice of the Customer is So Important with Inmar Intelligence's Leah Logan
42:13
42:13
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Dave's guest on today's show is Leah Logan, General Manager, Retail Media at Inmar Intelligence. Leah has been working within the retail media space for over 15 years. They discuss why you don't need to have all of the answers all of the time (10:39), an overview of Inmar Intelligence (11:39), why VoC is so important (16:20), 3 areas that brands ar…
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EP 123 with Lisa Huth of MetalicArt in Castlegar B.C. CanadaBack to the Great White North for this one folks. This week we bring Lisa on the show to chat artistic blacksmithing. Lisa has been at this game for a good amount of time now. Not only has she gained skills and tools for amazing art, her reputation in the community is that of an amazing ar…
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Operating in a Test-and-Learn Environment with Dexcom's Wayne Blum
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Dave speaks with Wayne Blum, Director of Ecommerce & Distribution at Dexcom. Wayne's career experience has included managing digital marketing and ecommerce for a number of big brands including American Express, Nestle and Diageo. They talk about finding new ways to bring different categories and brands online (7:55), how alcohol ecommerce manageme…
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EP 122 Rayan Downing of Dismal Creations
2:24:38
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Episode 122 with Rayan Downing of Dismal Creations in Dismal, Tennessee, USAThis episode brings to you Rayan Down , a knife maker with a great story on smithing and life. We get deep as usual on a lot of topics including process, shop and some insights on the things we've seen. Good chance you'll pick something up and if you do we'd love to hear fr…
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Reflecting on the Early Days of eCommerce with Deloitte Digital's Paul do Forno
34:51
34:51
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Dave welcomes Paul do Forno, Partner / Managing Director - Commerce Practice at Deloitte Digital, to the show. Paul's career stretches back over 30 years, to the nascent years of the web, and his insights are rooted in that experience. Paul's shares his time as a digital consultant in the early web days (3:02), an overview of Deloitte Digital (10:4…
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Deadzone the Podcast 154.0 - Adepticon 2024
1:23:03
1:23:03
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Welcome to Episode 154 of Deadzone the Podcast. Adepticon! It’s that time again and the guys are back from one of the largest wargaming events in the Midwest! We recap our events, chat about the sneak peeks, and share a bunch of interviews from the vendor room floor. Also, HALO! Firefight: Conflict of Commanders at Adepticon results! 1st - Joshua H…
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The Growth of Commerce Content from Afterthought to Pre-Thought with Digital Shelf Institute's Lauren Livak Gilbert and Profitero's Mike Black
39:19
39:19
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This week Dave speaks with Lauren Livak Gilbert, Director of the Digital Shelf Institute (DSI), and Mike Black, CMO at Profitero. Lauren and Mike recently collaborated on the DSI/Profitero report, "Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shopper Needs." They discuss why Mike is such a prolific poster on Link…
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EP 121 Shane Kribernegg of Friday Forge
1:34:39
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Episode 121 with Shane Kribernegg of Friday Forge in Twin Lakes, BC, CanadaWelcome back to the Great White North ladies and gents. This week I (Lando) sat down with Shane to hear about how his journey into blacksmithing began at a very early age, but it took some push to get him interested in what his dad had already been doing for years. Shane's f…
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A Day in the Life of E-Commerce Innovator and Entrepreneur Rob Gonzalez, CMO of Salsify
37:58
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Dave's guest on today's show is Rob Gonzalez, Co-Founder and Chief Marketing Officer at Salsify and Founding Member of The Digital Shelf Institute. They discuss how Rob made the switch from engineering to marketing (4:30), details of Rob's daily routine (8:41), the story behind the creation of the Digital Shelf Summit (10:11), details of the Salsif…
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EP 120 Andrew Cirtwell of Deer Run Forge
2:22:11
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EP 120 with Andrew Cirtwell of Deer Run Forge in Burlington, Ontario, Canada eh!Finally! Another episode unleashed to the public. This one took a while to get out, but it's a good one. We talk all sorts of blacksmithing, business and life. Andrew is definitely a gent we enjoyed chatting with and of course the love between Nick and Lando(weird to pu…
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Breaking Down Brand Silos with PriceSpider's Rae Marie Guimond and Brett Banner
50:21
50:21
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It's a triple threat conversation this week, as Dave sits down with Rae Marie Guimond and Brett Banner of Price Spider. Rae is Director, Strategy, SaaS Sales and Revenue Growth, while Brett is Senior Vice President of Strategy. Highlights include Brett's words of wisdom for working with customers (4:18), Rae's examples of how brands leverage PriceS…
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An Investor's POV on the Future of eCommerce with First Analysis Securities Corporation's Matt Nicklin
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39:17
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This week Dave takes a detour and speaks with a guest whose insights on eCommerce come not from within the industry itself, but from the world of finance. Matt Nicklin is a Managing Director and Co-President of First Analysis Securities Corporation, where he specializes in tech and healthcare investments, including eCommerce transactions. Matt give…
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Deadzone the Podcast 153.0 - Adepticon Incoming!
1:04:48
1:04:48
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Welcome to Episode 153 of Deadzone the Podcast. It’s that time of year folks when the cold wins blow into the Chicago area as Adepticon looms near! To help us talk about all the latest and greatest, our good friend Community Pat will be joining us! Warpath! Tournaments! And Halo! Warpath Kickstarter (link) Our Adepticon Schedule March 22nd - Firefi…
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Dissecting the Retail Media Flywheel with Media, Ads + Commerce's Andrew Lipsman
34:36
34:36
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David closes out February with an illuminating conversation with Andrew Lipsman, Independent Analyst and Consultant, and the author of the popular "Media, Ads + Commerce" newsletter on Substack. Andrew struck out on his own in late 2023 after a fruitful career at industry analytics stalwarts NPD Group, comScore and Insider Intelligence (formerly eM…
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EP 119 Derek Melton vs Brian Housewert
1:44:25
1:44:25
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EP 119 with Derek Melton of Melton Forge Works and Brian Housewert of Housemade.usDon't let the title fool you. The only battles occurring in this episode are personal struggles and we kinda go a little deep in this one. We discuss business with blacksmithing and the mental health that surrounds operating a business. Family life and personal well b…
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REWIND: Best Practices for Building Creative that Converts, with Market Performance Group's Jenny Baker (originally aired 10/24/23)
40:30
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We're off this week, so we're re-airing our interview with Market Performance Group's Jenny Baker from last October. They discuss being 100% retail-ready for a brand launch (4:05), the "See, Scroll, Click" concept (9:16), what to keep in mind when working with an agency on UGC (15:11), and the importance of keeping it simple with video (27:25). We'…
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EP 118 David Walker of Fire Iron Forge
1:59:24
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Episode 118 David Walker of Fire Iron Forge in Rathdrum, Idaho.Another great episode with a very solid gent. David is on the Abana board and this has a ton of insight as to how Abana works. We get into what is going to be happening at the 50th anniversary coming up this June. David is one of the people responsible for organizing the team forging ev…
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From E-Commerce at Nestle and Coca Cola to Founding RichContext and Being Acquired by Accenture, with Billy Courtney
35:53
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On this week's show, Dave chats with Billy Courtney, Commerce Innovation Lead at Accenture. Billy arrived at Accenture via two acquisitions in a two-year period - the first one being of his own company, RichContext, by The Stable in 2020, which was itself acquired by Accenture in 2022. Billy discusses his decision to start his own company (7:44), w…
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Omni is the New eComm + Real-World Use Cases of AI with Newell Brands' Nicolai Soendergaard
34:29
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This week, David speaks with Nicolai Soendergaard, Director of Omni Enablement at Newell Brands. Nicolai has had an illustrious career in the space, with previous stints at LEGO and Kellogg. They discuss Nicolai's decision to move to the US (3:19), his advice for smaller brands looking to emulate big brand strategy on Amazon (7:41), why the concept…
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Episode 117 Samuel Welch of Whitefish Custom Iron
1:48:45
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Episode 117 with Samuel Welch, Artist Blacksmith of Whitefish Custom Iron in Whitefish, Montana.@whitefishcustomironLando(@abstract_blacksmith abstract_blacksmith) and @oldsoldiertoolworks (Nick Verbree) sit down with Samuel and chat about how Samuel has moved into a full time business. Some insights on processes towards becoming an established bla…
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Optimizing Media Strategy for "Retailers 4-100" with Turbyne's Greg Stevens
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David's guest this week is Greg Stevens, CEO of Turbyne. Previously Greg was Executive Vice President at Advantage Solutions, where he led the creation, development and spinout of Turbyne. They discuss why having a proprietary tech stack in your agency/business is the best defense against your competitors (6:19), how in-store retail media needs to …
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Deadzone the Podcast 152.0 - Happy 2024
1:11:15
1:11:15
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Welcome to Episode 152 of Deadzone the Podcast. Welcome to the year 2024, kicking off with plenty of scifi goodies from Mantic! The guys cover some of the latest news including the Night Stalkers in the Warpath Universe, the new Matsudon faction coming soon, and the new Halo game in the works! We also recap the first game of Deadzone for the guys t…
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Sales, Sell Sheets and Solutions with Salsify’s David Novak
34:21
34:21
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David catches up with David Novak, Chief Revenue Officer at Salsify and board member for numerous SaaS organizations. They discuss David's career journey from coding and engineering to sales (3:24), his experiences farming and how it relates to his professional work (10:39), and how brands can leverage AI in useful ways (24:47). Register for the 20…
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